Furey

What Furey does

Furey is a Hoboken, NJ-based professional services firm founded in 2017 that delivers outsourced accounting, finance, and payroll services to venture-backed startups across ecommerce, SaaS, B2B, and emerging AI/healthtech verticals. The firm packages three core service lines — full-charge Accounting (bookkeeping, monthly close, audit-ready financials), Finance (modeling, forecasting, departmental budgeting), and Payroll (recurring payroll, expense reimbursements, equity comp) — around a custom-built proprietary technology layer. Its in-house TechOps team develops and maintains "Furey Tools" (500+ spreadsheet-based automations and custom APIs against QuickBooks Online, BILL, and Stripe) and "Terminal," a month-end close management platform, with newer additions including an AI Reconciliation Tool powered by the OpenAI API.

The business model is professional-services fee-for-engagement, with quote-based pricing tailored to company stage, complexity, and service scope; pricing is not publicly disclosed. Go-to-market is sales-led and direct, with the firm's website serving as the primary conversion surface, supplemented by content marketing (blog, downloadable toolkits), industry events, and a strong referral flywheel from existing startup clients. Furey targets companies from seed through Series B and beyond, with 150+ startups supported cumulatively, an average client tenure of nearly 4 years, and a reported Net Promoter Score of 74. Approximately 29.5% of operating budget is allocated to technology, and the firm was named one of Accounting Today's "2024 Best Firms for Technology."

The firm is a private, founder-owned LLC with headcount in the 11-50 range, US-only geographic scope, and no disclosed institutional funding rounds, though it received a strategic investment from Graphite Financial in 2024 explicitly to accelerate expansion. Customer engagement depth — measured by 3,500+ cumulative month-end closes and integration into clients' QuickBooks, BILL, and Stripe stacks — generates meaningful switching costs, and the firm's stated growth signals center on product extension (Stripe, AI reconciliation, Parallel partnership) rather than geographic or vertical diversification at scale.

Name

Furey

Legal name

Furey Financial Services, LLC

Website

https://fureyfs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Furey is a Hoboken-based modern accounting firm that provides outsourced accounting, finance, and payroll services to venture-backed startups. It pairs professional services with proprietary in-house technology, including 500+ custom financial tools and an AI-powered reconciliation platform.

Ownership category

akta.pro rank

Product category

Startup Accounting & Financial Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214), Offices of Certified Public Accountants (541211)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Startup accounting services
• Outsourced finance functions
• Venture bookkeeping
• Month-end close management
• Payroll administration

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accounting Services: Full-service accounting including day-to-day transactions, bookkeeping, monthly reporting, and audit-ready financials for venture-backed startups.
2. Finance Services: Financial modeling, budget variance analysis, cash flow forecasting, departmental budgeting reviews, and data analysis essential to startup operations.
3. Payroll Services: Managed recurring payroll, expense reimbursements, equity compensation, and other high-priority processes using compliant, controlled, and adaptable systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Furey delivers outsourced accounting, finance, and payroll services to venture-backed startups, encompassing day-to-day bookkeeping, monthly close, financial modeling, budgeting, cash flow forecasting, payroll administration, and audit-ready financial reporting. These services are delivered by a blended team of accountants, finance experts, and an in-house TechOps group that builds proprietary tools (Furey Tools, Terminal, AI Reconciliation Tool) and custom API integrations with QuickBooks Online, BILL, and Stripe to automate client workflows.

Product overview

Furey is a unified accounting, finance, and payroll services firm for venture-backed startups, offering three core service lines (Accounting, Finance, Payroll) supported by proprietary technology products. The product portfolio centers on Furey Tools—spreadsheet-based solutions with advanced formulas and automations—and Terminal, a month-end close management platform. The TechOps team builds custom integrations and tools including Financial Package (QuickBooks API-powered reporting), Bill Payment Tool (BILL API), 1099 Tool (Bill.com API), AI Reconciliation Tool (OpenAI API), and Stripe Integration (Stripe API). Furey also offers financial templates (Three-Statement Model, Payroll Model, Budget vs. Actuals, Weekly Cash Flow, Cash Flow Bridge, KPI Dashboard) and specialized solutions for ecommerce, SaaS, and B2B sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Furey TechOps: In-house technology innovations team that builds proprietary tools and solutions including Furey Tools and Terminal month-end close platform.
• Terminal

Products and services

• Accounting Services Full-service outsourced accounting for venture-backed startups, including day-to-day transaction recording, bookkeeping, monthly financial reporting, and preparation of audit-ready financial statements. For startup founders, CFOs, and finance leaders without full in-house accounting teams.
• Finance Services Outsourced finance function for venture-backed startups including financial modeling (3-Statement Model, 13-Week Cash Flow Model), budget variance analysis, cash flow forecasting, departmental budgeting reviews, and data analysis for fundraising and operational decision-making.
• Payroll Services Managed recurring payroll processing, expense reimbursements, equity compensation administration, and other payroll-adjacent compliance processes using compliant, controlled, and adaptable systems designed for evolving startup needs.

Quantifiable outcome

• Clients have collectively raised over $2.2 billion in venture funding
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online integration through custom APIs allowing seamless data sync for financial reporting and accounting workflows.
• BILLcoreTechnology or IntegrationBILL (formerly Bill.com) integration for accounts payable automation and payment management. Furey has built custom tools leveraging the BILL API for payment summaries and vendor management.
• StripecoreTechnology or IntegrationStripe integration for transaction reconciliation, currently in development. Furey's TechOps team is building tools to automate Stripe transaction reconciliations.
• RampsupportingTechnology or IntegrationRamp expense management integration used by Furey for streamlining client financial processes.
• NetSuitesupportingTechnology or IntegrationNetSuite ERP implementation and consulting support for Series B and beyond startups requiring advanced financial systems.
• ParallelsupportingStrategic or Co-development PartnerStrategic partnership with Parallel, a financial modeling platform. Furey recommends Parallel to clients for smarter forecasting, hiring plans, and scenario planning. Furey handles implementation and ongoing updates.
• Graphite FinancialcoreStrategic or Co-development PartnerFurey has joined forces with Graphite Financial through a strategic investment to accelerate expansion.
• Artificial Intelligence/Machine LearningcoreTechnology or IntegrationFurey uses AI and machine learning tools to streamline processes for startups across various industries, including for transaction reconciliation and automation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acuity CFO: Acuity (formerly Acuity CFO) provides fractional CFO and accounting services to venture-backed startups. It overlaps directly with Furey's Finance Services offering and shares the same target customer profile.
• Pilot: Pilot is a venture-backed startup-focused accounting, bookkeeping, and CFO services firm. It competes head-to-head with Furey in providing outsourced finance operations to VC-backed startups with a similar tech-enabled model.
• Kruze Consulting: Kruze Consulting provides accounting, tax, and CFO services specifically to venture-backed startups. It is one of Furey's closest direct peers in target customer, service mix, and startup-stage focus.
• Bench: Bench offers online bookkeeping and accounting services combined with its own software platform. It is a direct peer in tech-enabled outsourced bookkeeping for small and growing businesses, though Furey's startup vertical is more specialized.
• Found: Found provides self-employed and small business banking with integrated bookkeeping and tax tools. It competes in the same outsourced-finance-for-entrepreneurs space with a tech-first approach, though targeting earlier-stage businesses than Furey.
• Graphite Financial: Graphite Financial provides CFO and accounting services to venture-backed startups and has made a strategic investment in Furey to accelerate expansion. As both a peer and partner, it shares the same customer base and service model.
• Decimal: Decimal provides tech-enabled accounting and finance services to venture-backed technology companies. It competes with Furey for the same startup and growth-stage client base with a similar services-plus-software approach.

Emerging players

• Bookkeep: Bookbuild provides automated accounting and reconciliation technology for ecommerce and SaaS businesses. It is an emerging player in the tech-enabled finance operations space where Furey operates, though more software-led and less services-led.
• Relay Financial: Relay Financial provides business banking, expense management, and integrated financial tools for small businesses. It is adjacent to Furey's expense management and bookkeeping workflows, with more of a platform/play focus than services.

Others

• Mercury: Mercury provides startup-focused business banking and integrated financial software. While not a direct accounting services competitor, it increasingly overlaps with Furey's expense management, reporting, and startup finance workflows through embedded tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FureyFS

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furey