Just Enough Wines
Just Enough Wines is a female-founded, direct-to-consumer producer of premium single-serve canned wines (250ml, 1.5 glasses per can) sourced from SIP- and CSWA-certified California Central Coast vineyards, selling still, sparkling, and alcohol-removed varietals plus curated 6-can sets to mindful-drinking individual consumers through its Shopify e-commerce site and subscription program.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Just Enough Wines does
Just Enough Wines is a female-founded, direct-to-consumer producer of premium canned wines headquartered in San Francisco and operating since 2020. The company packages still, sparkling, and alcohol-removed wines in 250ml aluminum cans (each sized to 1.5 standard glasses), positioning the format as a portion-controlled, low-waste alternative to traditional 750ml bottles for mindful and on-the-go consumption. Grapes are sourced primarily from California Central Coast vineyards certified by Sustainability in Practice (SIP) and the California Sustainable Winegrowing Alliance (CSWA), and the company is a member of 1% for the Planet, donating 1% of annual sales to environmental non-profits.
The core product portfolio spans seven varietals — Brut Bubbles, Rosé Bubbles, Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon, and Petite Sirah — alongside a 2024 Rosé, with a non-alcoholic line (Alcohol-Removed Brut Bubbles and Pinot Noir, both under 0.5% ABV). Curated 6-can sets (Red Set, Essentials Set, Sparkling Set, Curated Set, NA Set) are sold alongside individual varietals at $48-$72 per 6-pack. Distribution is exclusively through the company's Shopify e-commerce store with nationwide U.S. shipping; there is no disclosed retail or wholesale presence. A subscription program provides 20% off every order plus free shipping on orders of $150+ and supports weekly, bi-weekly, monthly, or quarterly cadence with skip/cancel flexibility.
The brand has accumulated credible third-party validation, including 90+ point ratings from Wine Enthusiast, James Suckling, and The Tasting Panel, multiple Gold medals at the San Diego, Los Angeles, and Houston Rodeo wine competitions, and a Best of Class at the 2024 San Francisco Chronicle Wine Competition. Earned media coverage includes Oprah Daily, Forbes, the San Francisco Chronicle, and Wine Enthusiast. Operating leadership consists of founder and CEO Jessica Hershfield, co-founder and COO Kaitlyn Lo, and VP of Sales Josh Allard; the company has 1-10 employees and has raised disclosed funding from Zell Founders Fund (2021) and 37 Angels (2024).
Just Enough Wines firmographics
Firmographics- Name
- Just Enough Wines
- Legal name
- Just Enough Wines
- Website
- https://justenoughwines.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Just Enough Wines is a female-founded, direct-to-consumer producer of premium single-serve canned wines (250ml, 1.5 glasses per can) sourced from SIP- and CSWA-certified California Central Coast vineyards, selling still, sparkling, and alcohol-removed varietals plus curated 6-can sets to mindful-drinking individual consumers through its Shopify e-commerce site and subscription program.
- Ownership category
- akta.pro rank
Just Enough Wines industry classification
Industry- Product category
- Canned Wine
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Just Enough Wines is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Enough Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Direct wine sales: One-time purchase of 6-pack wine sets at $48-$72 per pack. Includes various varietals including still wines, sparkling wines, and non-alcoholic options.
- Wine subscription: Recurring subscription model offering 20% discount on all orders plus free shipping on orders $150+. Subscribers can select varietals and delivery frequency (weekly, bi-weekly, monthly, quarterly).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling and still wine 6-packs |
| Subscription | Monthly | Wine subscription with 20% discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Just Enough Wines product offering
Product offeringCore offering
Just Enough Wines produces and sells premium canned wines in individually-portioned 250ml aluminum cans (1.5 glasses per can), including sparkling, still white, red, and alcohol-removed varietals sourced from SIP and CSWA-certified California Central Coast vineyards. Products are sold direct-to-consumer through a Shopify e-commerce store, supported by a subscription program with a 20% discount and curated multi-pack sets.
Product overview
Just Enough Wines is a female-founded company offering premium canned wines and non-alcoholic alternatives, primarily sourced from SIP and CSWA-certified sustainable vineyards across California's Central Coast. The portfolio centers on individually-portioned 250ml aluminum cans (equivalent to 1.5 standard glasses each) designed for mindful sipping without waste. The core canned wine lineup includes seven varietals: Brut Bubbles and Rosé Bubbles (sparkling), Sauvignon Blanc and Chardonnay (white), and Pinot Noir, Cabernet Sauvignon, and Petite Sirah (red), with a 2024 Rosé rounding out the collection. A non-alcoholic line offers Alcohol-Removed Brut Bubbles and Alcohol-Removed Pinot Noir. Curated wine sets — The Red Set, Essentials Set, Sparkling Set, Curated Set, and The NA Set — bundle 6 cans each for gifting and exploration. A subscription service provides recurring deliveries at 20% discount with free shipping and early access to new releases. The brand emphasizes sustainability through aluminum can packaging (the most commonly recycled beverage material, averaging ~73% recycled content), recyclable shipper boxes, FSC-certified paper inserts, and a 1% for the Planet membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Brut Bubbles Premium sparkling canned wine (250ml cans, 6-pack at $48) with notes of golden apples, lemon zest, and brioche, sourced from SIP- and CSWA-certified California Central Coast vineyards. Aimed at individual consumers seeking a sustainable, portion-controlled sparkling wine for mindful drinking and gifting.
- Rosé Bubbles Premium sparkling rosé canned wine (250ml cans, 6-pack at $48) with notes of juicy strawberries, white peaches, and red raspberries, sourced from sustainably certified vineyards. Designed for individual consumers wanting a portion-controlled sparkling rosé for social occasions and gifting.
- Sauvignon Blanc 91-point-rated (The Tasting Panel) crisp white canned wine (250ml cans, 6-pack at $48), a 2025 vintage blend of 86% Sauvignon Blanc and 14% Malvasia bianca with notes of passionfruit, pink grapefruit, and minerality, from California's Central Coast. Aimed at individual white-wine drinkers seeking premium, portion-controlled canned wine.
- Chardonnay Award-winning (90 points, Wine Enthusiast Editor's Choice) 100% Chardonnay canned wine (250ml cans, 6-pack at $48) from California's Central Coast, 2023 vintage, aged with French oak, with notes of melon, honeysuckle, and toasted brioche. Targeted at individual premium white-wine drinkers.
- Pinot Noir 90-point-rated (James Suckling) elegant red canned wine (250ml cans, 6-pack at $51), 2023 vintage from California's Central Coast, medium-bodied with notes of fresh cherries, vanilla bean, and cloves, aged in stainless steel with French oak. Aimed at individual red-wine drinkers seeking a premium single-serve format.
- Cabernet Sauvignon 90-point-rated (Wine Enthusiast) full-bodied red canned wine (250ml cans, 6-pack) with notes of bright cherries, vanilla, and sandalwood, aged with 25% new French oak, sourced from California's Central Coast. Designed for individual consumers wanting premium, portion-controlled Cabernet Sauvignon.
- Petite Sirah Limited-edition, single-vineyard bold red canned wine (250ml cans, 6-pack at $72) from Chiles Valley, Napa, CA; 2022 vintage aged 29 months in French oak; Gold (90 points) at the 2023 San Diego International Wine Competition. Targeted at premium individual red-wine enthusiasts and gift buyers.
- Rosé 2024 90-point-rated, Editor's Choice (Wine Enthusiast) and Best of Class (San Francisco Chronicle Wine Competition 2024) dry, medium-bodied 2024 rosé canned wine (250ml cans, 6-pack) made primarily with Pinot Noir grapes, with notes of watermelon, guava, and crisp minerality. For individual consumers seeking premium rosé in portion-controlled cans.
- Non-Alcoholic Brut Bubbles Alcohol-removed sparkling canned wine (250ml cans) made using an advanced alcohol-removal technique that preserves flavor and aroma, with notes of bright apples, freshly squeezed lemons, and brioche, and less than 0.5% ABV. Aimed at mindful/sober-curious individual consumers wanting to participate in wine rituals without alcohol.
- Non-Alcoholic Pinot Noir Alcohol-removed red canned wine (250ml cans) crafted to preserve the structure and flavor of traditional Pinot Noir, with notes of cranberry, mixed berry jam, and fresh figs, and less than 0.5% ABV. Targeted at mindful/sober-curious individual consumers seeking a premium NA red wine experience.
- The Red Set Curated 6-can set containing two cans each of Pinot Noir, Cabernet Sauvignon, and Petite Sirah; priced at $58 ($46.40 on subscription). Designed for individual red wine enthusiasts and gift buyers.
- Essentials Set Sampler 6-can set with one can each of Brut Bubbles, Rosé Bubbles, Chardonnay, Rosé, Pinot Noir, and Cabernet Sauvignon; priced at $49 ($39.20 on subscription). Targeted at new individual customers wanting to discover the full product range.
- Sparkling Set Curated 6-can set featuring both Brut Bubbles and Rosé Bubbles sparkling wines for consumers who prefer bubbles and refreshment.
- Curated Set Mixed 6-can set with two cans each of Chardonnay, Rosé, and Pinot Noir — a balanced selection of light, fresh, and easy-drinking styles.
- The NA Set Non-alcoholic 6-can set with 3 cans of Alcohol-Removed Brut Bubbles and 3 cans of Alcohol-Removed Pinot Noir, offering a balanced mix of sparkling and still NA wines for mindful/sober-curious consumers.
- Wine Subscription Direct-to-consumer wine subscription offering 20% off every order, free shipping on orders $150+, flexible delivery frequency (weekly, bi-weekly, monthly, quarterly), the ability to modify/skip/cancel, and early access to new releases and promotions. Targeted at individual consumers wanting recurring premium canned wine deliveries.
- Branded Merchandise Branded lifestyle merchandise including hats and accessories (e.g., the 'just enough. Hat' in black at $24 and the 'weeknight wine club hat' in stone). Sold direct-to-consumer alongside wine products.
Quantifiable outcome
- 250ml per can provides 1.5 glasses - eliminating waste from opened full bottles
- +1 more outcomes
Companies that use Just Enough Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Just Enough Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Just Enough Wines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1% for the PlanetcoreAs a 1% for the Planet member, Just Enough Wines pledges to donate one percent of their annual sales to environmentally friendly non-profit organizations. The company has partnered with various environmental non-profits including those focused on sustainability causes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Just Enough Wines competitors and assessment
Company assessmentBroad incumbents
- Bev: E-commerce alcohol marketplace offering a broad assortment including wines, seltzers, and spirits. Adjacent competition for DTC alcohol wallet share and customer acquisition.
- House Wine: Established canned wine brand from Precept Wine with broader retail distribution. Competes in canned wine at a slightly lower price tier with stronger shelf presence.
Direct peers
- Winc: Wine subscription service delivering curated bottles to consumers. Competes for the same DTC wine customer, especially on subscription and discovery occasions.
- Copa Di Vino: Single-serve wine brand offering premium varietals in portable packaging. Comparable on the single-serve format innovation and DTC/wholesale channels.
- Archer Roose: Premium canned wine brand offering single-serve wines directly to consumers with a similar DTC-first model. Comparable in format, target consumer (mindful/social drinkers), and price point.
- Bright Cellars: Personalized wine subscription brand with a quiz-driven onboarding model. Overlaps with Just Enough on the recurring DTC wine subscription model and millennial/Gen-X consumer.
- Babe Wine: Mass-market canned wine brand with playful branding and broad social media presence. Competes for the same canned wine occasions but at a lower price tier and with greater scale.
- Union Wine Company (Underwood): Oregon-based winery whose Underwood brand pioneered premium canned wine in the US. Direct competitor in canned format with broader retail distribution.
- Nomadica: Premium canned wine DTC brand emphasizing minimal-intervention winemaking and curated varietals. Closely aligned with Just Enough on quality positioning, format, and consumer.
- The Vice Wine: Canned wine brand with a DTC subscription model targeting younger, casual wine drinkers. Directly comparable on canned format, subscription, and lifestyle positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Just Enough Wines social profiles
Digital presenceJust Enough Wines compliance and trust
Trust signalCompliance2 records
Just Enough Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Enough Wines leadership team
Management profileNumber of profiles
Profiles3 records
Just Enough Wines funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Enough Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Enough Wines
What does Just Enough Wines do?
Just Enough Wines produces and sells premium canned wines in individually-portioned 250ml aluminum cans (1.5 glasses per can), including sparkling, still white, red, and alcohol-removed varietals sourced from SIP and CSWA-certified California Central Coast vineyards. Products are sold direct-to-consumer through a Shopify e-commerce store, supported by a subscription program with a 20% discount and curated multi-pack sets.
Is Just Enough Wines a public or private company?
Just Enough Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Enough Wines founded?
Just Enough Wines was founded in 2020. It employs 1 to 10 people.
Where is Just Enough Wines based?
Just Enough Wines is headquartered in San Francisco, United States, in the North America region.
How does Just Enough Wines make money?
Two revenue lines are on record. Direct wine sales are the primary driver. The others are wine subscription.
Who are Just Enough Wines's main competitors?
Broad incumbents on record are Bev and House Wine. Direct peers are Winc, Copa Di Vino, Archer Roose, Bright Cellars, Babe Wine, Union Wine Company (Underwood), Nomadica and The Vice Wine.
Does Just Enough Wines have an API?
No public API is recorded for Just Enough Wines.
What industry is Just Enough Wines in?
Just Enough Wines's product category is Canned Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.