SocialRank

What SocialRank does

SocialRank is a social media audience analytics platform that enables brands, agencies, and marketers to identify, organize, and manage their followers on Instagram and Twitter. The product offers valuable follower breakdowns, audience overlap comparison, influencer discovery, historical tracking, and Twitter-based custom audience retargeting, and is positioned as serving businesses of all sizes — from individual creators to enterprise brands across sports, music, media, and marketing sectors. SocialRank is operated as a product brand by Trufan Inc., a privately held Canadian corporation incorporated in Ontario and headquartered in Toronto, with reported U.S. operations referenced via the firmographic record of New York.

The platform's technical foundation is Cerebro, a proprietary social profile data library containing over 2.4 billion aggregated profiles and more than 10 million market intelligence reports. Core product capabilities include an "influential index" that combines recent engagement with follower counts to rank profiles, filters by bio keywords/hashtags to surface aligned influencers, overlap analysis across two or more accounts, longitudinal tracking via saved report refreshes, and custom audience export for ad retargeting. The stack is web-based and self-serve with email authentication; there is no disclosed API, SDK, or mobile app, and go-to-market is product-led growth with users signing up directly and accessing reports without sales intervention.

Commercial mechanics are subscription-based with tiered plans surfaced on a separate Trufan pricing page (trufan.org/pricing), and the company has publicly disclosed approximately $2.075M in funding across two rounds — a $1.15M seed in May 2014 led by Rainfall Ventures (with Advancit Capital, boldstart ventures, and Social Starts) and a $925K round in December 2015 (Advancit Capital, boldstart ventures, CVP Management, Rainfall Ventures, Social Starts, Soma Capital). Named customers include NBA, FC Dallas, Sony Music, Now This, Recycled Karma, VaynerMedia, Team GaryVee, UTA, and VanillaSoft, with the platform claiming to serve thousands of businesses.

Name

SocialRank

Legal name

Trufan Inc.

Website

https://socialrank.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SocialRank, a product of Trufan Inc., is a self-serve social media audience analytics platform that helps brands, agencies, and marketers identify, segment, and analyze their Instagram and Twitter followers using its Cerebro data library of 2.4B+ profiles.

Ownership category

akta.pro rank

Product category

Social Media Analytics

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPACAKAI

Creator/Influencer Discovery & Rankings Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Content Aggregators & Discovery (Feed/Curated)

SECONDARYMPAAAOAI

Social Media Reputation & Community Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYBPAFACAB

Paid Social Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Social media analytics
• Audience intelligence
• Influencer marketing
• Follower analysis
• Social audience insights

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Platform access subscription model with tiered pricing plans. Users create accounts and access follower analysis tools. Links to pricing page suggest subscription-based access with multiple plan tiers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SocialRank is a self-serve, web-based social media audience analytics platform for Instagram and Twitter that enables brands, marketers, and agencies to identify, organize, and manage their followers. The platform delivers valuable follower breakdowns, audience overlap comparisons, influencer discovery, historical tracking, and custom audience retargeting, drawing on a proprietary data library (Cerebro) of more than 2.4 billion profiles and 10+ million market intelligence reports.

Product overview

SocialRank is a unified social media audience analytics platform owned by Trufan Inc. The core product is SocialRank itself, which provides audience identification and analysis capabilities across Instagram and Twitter. An integrated data module called Cerebro provides access to a massive social media database of over 2.4 billion profiles and 10 million market intelligence reports. The platform supports multiple use cases including valuable follower breakdown, audience overlap comparison, influencer marketing, industry research, historical tracking, and Twitter retargeting.

Differentiator

Problem solved

Functional benefit

Products and services

• SocialRank A web-based social media audience analytics platform that enables brands, agencies, and marketers to identify, organize, and manage their followers on Instagram and Twitter through detailed audience reports, an influence-based follower breakdown, audience overlap comparison, historical tracking, and custom audience retargeting.
• Cerebro A social media data library integrated within the SocialRank platform containing over 2.4 billion profiles and 10 million market intelligence reports, enabling marketers to identify influencers, run competitor follower research, and find aligned audiences via bio, keyword, and hashtag filters.

Quantifiable outcome

• 11% average click-through rate for ad campaigns with SocialRank custom audiences, at least 5% higher than normal campaigns
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Trufan Inc.coreOthersSocialRank is a product owned and operated by Trufan Inc., headquartered in Toronto. The platform is branded and marketed as SocialRank while being part of the Trufan product portfolio including features, pricing, and support infrastructure at trufan.org.

Scale indicators5 records

Direct peers

• Iconosquare: Instagram and social analytics platform with audience demographics, follower analysis, and reporting — overlapping target audience and analytics use cases with SocialRank.
• Audiense: Social audience intelligence platform offering follower segmentation, influence scoring, and overlap analysis across Twitter/X and Instagram — directly comparable functionality to SocialRank's core offering.
• HypeAuditor: AI-driven influencer discovery and audience analytics platform used by brands and agencies to vet creators and analyze audience quality — overlapping use case with SocialRank's influencer marketing and Cerebro discovery.
• Modash: Influencer marketing platform with creator discovery and audience analytics across Instagram, TikTok, and YouTube — competes for the same mid-market and agency buyers as SocialRank.
• SparkToro: Audience intelligence tool that helps marketers identify who follows or engages with any account, including influence and demographic breakdowns — direct overlap with SocialRank's audience research use case.
• Followerwonk (Moz): Twitter-focused analytics tool for follower analysis, influence sorting, and audience comparison — historical direct competitor to SocialRank on the Twitter side.

Broad incumbents

• CreatorIQ: Enterprise influencer marketing platform with deep audience intelligence, CRM, and campaign management — a broader, better-capitalized incumbent in the same category SocialRank addresses.
• Upfluence: All-in-one influencer marketing platform with discovery, analytics, and affiliate tools — competes for the same agency and brand customers with a wider feature set.
• Klear (Meltwater): Influencer marketing and social analytics suite acquired by Meltwater — covers influencer discovery, audience demographics, and campaign reporting comparable to SocialRank's feature set.
• Sprout Social: Established social media management and analytics suite with audience reporting and competitive analysis — a broader incumbent competing for the same enterprise social intelligence budget.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SocialRank
• LinkedInlinkedin.com/company/socialrank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SocialRank