OzTAM

Name

OzTAM

Legal name

OzTAM

Website

https://oztam.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Television and Video Audience Measurement

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Census/Server-Side Streaming Measurement for OTT/CTV/FAST (MPABAOAF)

akta.pro secondary industry

Analytics, QoE/QoS Monitoring & Observability (MPAHAJAH)

Keywords

• Television audience measurement
• Video measurement data
• BVOD measurement services
• Total TV currency
• Programmatic BVOD trading

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. VOZ Total TV Data Subscriptions: Subscription-based access to VOZ Total TV currency data, the industry standard for audience measurement. Subscribers include broadcasters, media agencies and other industry participants who use the data for planning, trading and reporting.
2. Streamscape Reports: Subscription-only quarterly report providing unified view of Total Video consumption across broadcast TV, BVOD and streaming platforms. Delivered via interactive dashboard to subscribers.
3. VOZ Streaming Access: Data enablement service for programmatic BVOD trading. Available to VOZ Total TV subscribers at no additional charge. BVOD-only licence subscription available for non-VOZ subscribers.
4. Ad Hoc Reports: Custom report orders available for specific analytical needs beyond standard subscription reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

OzTAM operates as Australia's official video audience measurement body, providing independent subscription-based data products that quantify viewing behaviour across broadcast TV, BVOD and streaming platforms. Its three commercial products — VOZ Total TV (the industry trading currency combining broadcast and BVOD into a national, de-duplicated database), Streamscape (a quarterly interactive dashboard covering Total Video across free-to-air and SVOD) and VOZ Streaming (a data enablement service for multi-broadcaster programmatic BVOD trading) — are underpinned by panel measurement (8,450 homes), census-level BVOD measurement (16+ million devices), streaming TV meters (~6,000 homes) and an annual Establishment Survey of 60,000+ respondents.

Product overview

OzTAM operates as a platform-plus-services architecture delivering Australia's official video audience measurement ecosystem. The core portfolio centers on three interconnected measurement products: VOZ Total TV serves as the industry currency database combining broadcast TV and BVOD into a national, de-duplicated all-screen dataset for planning, trading and reporting; Streamscape extends beyond free-to-air to incorporate SVOD and streaming platforms for a unified Total Video view delivered quarterly via interactive dashboard; and VOZ Streaming enables programmatic BVOD trading through the BVOD ID system connecting broadcasters with SSPs and DSPs. These products are underpinned by foundational measurement assets including the TAM panel service (measuring ~20,000 viewers via people meters in 8,450 homes), VPM census-level BVOD measurement (16+ million devices monthly), Streaming TV Meters (~6,000 homes), and the Establishment Survey (60,000 annual interviews). OzTAM also provides public reporting products including Daily Top 30 program rankings and Weekly Cumulative Reach reports, alongside comprehensive resource libraries and brand assets supporting industry adoption.

Differentiator

Problem solved

Functional benefit

Brands

• VOZ (Virtual Australia): Australia's Total TV currency - the foundation of Australia's Total TV measurement system combining broadcast TV and BVOD viewing into one national, de-duplicated database.
• Streamscape
• VOZ Streaming

Products and services

• VOZ Total TV Australia's Total TV currency that combines broadcast TV and BVOD viewing into one national, de-duplicated database, serving as the single source of truth for audience planning, trading and reporting across all screens. Built on a Virtual Australia model of approximately 28 million synthesised individuals. Available to broadcasters, media agencies and industry participants on an annual subscription basis.
• Streamscape Australia's first independent, unified view of broadcast TV, BVOD and subscription streaming platforms (including Netflix, Amazon Prime Video and Disney+), delivered quarterly via an interactive dashboard. Enables subscribers to compare performance and track shifting viewing habits across all major platforms using common metrics. Subscription-only product with quarterly billing.
• VOZ Streaming Data enablement service that facilitates multi-broadcaster programmatic BVOD trading through the BVOD ID, integrating programmatic BVOD into the Total TV framework with reach and frequency reporting across participating broadcasters. Connects broadcasters with SSPs (Magnite, Xandr, PubMatic) and DSPs (The Trade Desk, Nexxen, Google DV360). Available to VOZ Total TV subscribers at no additional charge; BVOD-only licence available for non-subscribers.
• VOZ Total TV Daily & Weekly Reports Public reports including Daily Overnight Top 30 Programs ranking, Daily Consolidated 7 Top 30 Programs, and Weekly 'When Watched' Cumulative Reach providing national FTA Total TV viewing snapshots for the Australian media industry.
• Streamscape Report Subscription-only quarterly report combining streaming viewing with broadcast TV and BVOD data, delivered via interactive dashboard with platform-level reporting for Broadcast TV, BVOD, Digital Video, and device-level in-home viewing (smartphones, computers, tablets).
• VOZ Total TV Weekly Cumulative Reach Weekly report detailing National, Metropolitan and Regional cumulative reach split by Broadcast TV Only, BVOD Only and Both (broadcast TV and BVOD) for key demographics across Australia.
• VOZ Total TV Viewing Report Bi-annual VOZ Total TV Viewing Report providing national Total TV viewing insights including reach, viewing time and platform share metrics across broadcast TV and BVOD.
• Ad Hoc Reports Custom report orders available for specific analytical needs beyond standard subscription reports, provided on a professional services basis for subscribers requiring bespoke analysis.

Quantifiable outcome

• Total TV reaches 87.2% of Australians monthly (24.1 million people)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• Fetch TVcoreTechnology or Integration · 2 October 2025Fetch TV joins as OzTAM's newest big data partner, contributing Return Path Data (RPD) from approximately 700,000 Fetch set-top box households. RPD captures second-by-second viewing activity across broadcast and digital platforms, providing granular regional viewing intelligence.
• PubMaticcoreTechnology or Integration · 25 September 2025PubMatic enters final testing for integration with VOZ Streaming as the next SSP set to join. The integration expands programmatic access to broadcaster BVOD inventory, supporting efficient trading of premium video advertising.
• Google DV360coreTechnology or Integration · 15 July 2025Google DV360 joins VOZ Streaming as the fourth DSP partner, enabling programmatic access to premium BVOD inventory through OzTAM's data enablement service for multi-broadcaster programmatic trading.
• NetflixcoreStrategic or Co-development Partner · 26 May 2025Netflix joined OzTAM's audience measurement ecosystem in a partnership for streaming measurement transparency in Australia. Netflix data is incorporated into the Streamscape report, providing an independent view of Total Video consumption including Netflix viewing alongside broadcast TV and BVOD.
• Samba TVcoreTechnology or Integration · 7 April 2025OzTAM partners with Samba TV to explore new measurement possibilities through Automatic Content Recognition (ACR) data sourced from more than 2.2 million connected TV sets in Australia. This is part of a big data proof-of-concept project to enhance audience measurement precision.
• NexxencoreTechnology or Integration · 7 April 2025OzTAM partners with Nexxen as part of the big data proof-of-concept project. Nexxen provides ACR data from connected TV sets, contributing to the initiative exploring how big data can deliver more precise audience measurement insights.
• NexxencoreTechnology or Integration · 31 March 2025Nexxen DSP signs up as a DSP partner for VOZ Streaming, enabling programmatic BVOD trading through OzTAM's data enablement service. Nexxen joins The Trade Desk and others in the DSP ecosystem.
• MagnitecoreTechnology or IntegrationSSP partner for VOZ Streaming, enabling programmatic trading of BVOD inventory across participating broadcasters.
• XandrcoreTechnology or IntegrationSSP partner for VOZ Streaming, facilitating programmatic BVOD trading. Xandr also provides Microsoft Advertising integration within the VOZ Streaming ecosystem.
• The Trade DeskcoreTechnology or IntegrationDSP partner for VOZ Streaming, enabling agencies to bid on BVOD advertising opportunities with standardized demographic data and reach/frequency insights.
• NielsencoreStrategic or Co-development PartnerOzTAM collaborates with Nielsen for measurement services. TAM data is independently collected by Nielsen TAM on OzTAM's behalf. Nielsen collaboration also developed the Q4 2025 Streamscape device-level reporting enhancement.
• Regional TAMcoreStrategic or Co-development PartnerRegional TAM operates 3,200 regional panel homes alongside OzTAM's 5,250 metropolitan homes, contributing to the combined 8,450+ panel homes providing national coverage. Collaborates on Establishment Survey and VOZ Total TV currency.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nielsen: The dominant global TV and cross-platform audience measurement provider. Nielsen directly provides panel data collection services to OzTAM and competes globally in audience measurement currency services. The most direct comparable in scale, methodology and product breadth.
• BARB (Broadcasters' Audience Research Board): The UK equivalent of OzTAM - the official television audience measurement currency for the British market. Operates with a similar panel-based methodology, broadcaster-industry funding model, and a DOOH (Barb OOH) expansion. Closely aligned in structure, governance and product offering.
• Numeris: Canada's official television and digital audience measurement body. Operates a panel-based methodology covering broadcast and digital video, with similar industry-funded governance. Direct cross-border comparable for OzTAM's measurement and reporting model.
• Médiamétrie: France's leading audience measurement institute, providing TV, radio and cross-platform measurement for the French market. Operates a similar industry-funded model and methodology. Direct comparable for European measurement currency operations.
• Kantar Media: Global audience measurement competitor to Nielsen, providing audience ratings and cross-platform measurement in multiple international markets. Comparable in product scope (currency services, panel + digital measurement) and customer base.

Emerging players

• VideoAmp: US-based cross-platform TV measurement company using big-data and panel hybrid methodology to compete with traditional ratings currencies. Represents the emerging competitive threat to legacy panel-based measurement bodies like OzTAM, particularly in CTV measurement.
• iSpot.tv: US-based cross-platform TV and streaming ad measurement provider, offering attention and outcome measurement across CTV and linear. Comparable to OzTAM's Streamscape Total Video proposition in its unified cross-platform ambition.
• Samba TV: ACR-based audience measurement provider that supplies big-data inputs to OzTAM's proof-of-concept. Operates in adjacent measurement space globally and represents both a partner and emerging competitor in CTV measurement.
• comScore: Digital and cross-platform audience measurement provider with a comparable offering to OzTAM's BVOD and cross-platform measurement services. Adjacent in product set and customer base (advertisers and media companies).

Others

• Ipsos iris: IAB Australia's digital audience currency, integrating OzTAM BVOD data for cross-channel measurement. Operates in the adjacent digital audience measurement space and serves as both a partner and complementary measurement source for advertisers and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oztamptylimited
• LinkedInlinkedin.com/company/oztam-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OzTAM