What Mindflow does

Mindflow, LLC is a US-based sport psychology telehealth platform founded in 2022 and headquartered in Brentwood, Tennessee. The company connects athletes with a curated network of 50+ licensed sport psychologists across 20+ clinical and performance specializations, available on-demand via video sessions in all 50 US states. The platform serves two primary customer segments: collegiate and university athletic departments, which buy customized programs bundling one-on-one therapy, group sessions, mental health training, monthly educational webinars, and staff consultation; and individual athletes, who self-book sessions through the website on a subscription basis with self-pay and superbill-supported insurance reimbursement. Visible enterprise customers include athletic programs at UNC Asheville, Furman University, Idaho State, UT-Chattanooga, Jacksonville State, Indiana, VCU, Samford, Liberty, Mercer, Daemen, Alabama State, and Stetson, as well as conference-wide agreements with Conference USA and the Mid-American Conference (MAC).

The core technology is a telehealth client portal (mndflw.clientsecure.me) for state-based provider matching, session booking, and delivery, supplemented by a content library of guided meditations, visualizations, breathing exercises, CBT worksheets, and on-demand webinars. No public API, SDK, or programmatic integration is documented. The platform operates under HIPAA self-attested compliance and is governed by Tennessee law. There is no disclosed use of AI or machine learning in the product.

Mindflow generates revenue through two subscription-style streams: direct billing for individual therapy sessions (with superbills issued for partial insurance reimbursement) and recurring athletic department partnerships with customized service bundles. Pricing is not publicly disclosed; prospective institutional buyers must request a demo, and individual athletes receive session-based billing. The company was founded by former collegiate athletes Anthony Faraino (CEO) and Caleb Scott (Co-Founder, former Vanderbilt wide receiver and Seattle Seahawks player), with Dr. David Sacks, a licensed clinical psychologist and former Stanford wrestler, serving as Senior Consultant. The company has raised a single disclosed $20,000 investment from Lighthouse Labs RVA in February 2024 and operates with 11-50 employees.

Name

Mindflow

Legal name

Mindflow, LLC

Website

https://thisismindflow.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindflow is a Tennessee-based telehealth platform founded in 2022 that connects athletes with 50+ licensed sport psychologists across all 50 US states, serving collegiate athletic departments and individual athletes through subscription-based one-on-one sessions, group programs, webinars, and digital mental health resources.

Ownership category

akta.pro rank

Product category

Sport Psychology Telehealth Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), General Health Coaching (HSADAGAA), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Telehealth sport psychology
• Athlete mental health
• Sport psychology platform
• Collegiate athletic mental health
• Licensed sports psychologists

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Therapy Sessions: Direct billing for telehealth therapy sessions with licensed sport psychologists. Self-pay individuals can request superbills for partial insurance reimbursement.
2. Athletic Department Partnerships: Customized mental health programs sold to athletic departments including one-on-one services for student-athletes, mental health training, group/team sessions, monthly webinars, and consultative services for staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mindflow operates a telehealth platform connecting athletes with a curated network of 50+ licensed sports psychologists across all 50 US states, delivering one-on-one virtual therapy sessions for clinical and performance-related mental health needs. The platform also serves collegiate athletic departments through customized partnership programs that bundle student-athlete therapy, staff consultation, training, and monthly webinars.

Product overview

Mindflow is a sport psychology telehealth platform designed specifically for athletes, built around a curated team of 50+ licensed sports psychologists. The core offering consists of on-demand one-on-one telehealth sessions for athletes and coaches, supplemented by guided digital resources (meditations, visualizations, worksheets), monthly educational webinars, and training programs. Services are delivered through a client portal and can be accessed by selecting a provider by state. The company also offers customized partnerships with athletic departments that bundle student-athlete services, staff consultation, and sport psychologist support into a single program.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Telehealth Therapy Sessions

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Conference USAcoreStrategic or Co-development PartnerConference-wide mental health services partnership providing Mindflow's platform across multiple Conference USA member institutions for student-athlete mental health support.
• MAC (Mid-American Conference)coreStrategic or Co-development PartnerConference-wide mental health services partnership providing Mindflow's platform across MAC member institutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Talkspace: Talkspace is one of the largest online therapy platforms, offering video/text therapy sessions with licensed therapists — directly overlapping Mindflow's telehealth therapy delivery model, though Mindflow differentiates on athlete specialization.
• BetterHelp: BetterHelp (Teladoc-owned) is the dominant direct-to-consumer teletherapy platform with broad mental health services delivered via video/chat. Overlaps with Mindflow's individual-athlete self-serve booking model but lacks sport-specialized providers.
• Cerebral: Cerebral is a telehealth mental health platform providing therapy and medication management. Targets individuals seeking mental health care online with a similar telehealth delivery infrastructure to Mindflow, though without athlete specialization.

Broad incumbents

• Lyra Health: Lyra Health is a well-funded B2B mental health benefits platform sold to employers. Mindflow's athletic-department partnerships follow a similar enterprise sales motion for a different buyer, and Lyra could extend into college athletics.
• Spring Health: Spring Health provides employer/employee mental health benefits including therapy and coaching. Comparable as a tech-enabled mental health platform selling to institutions, though targeting employers rather than athletic departments.
• Calm: Calm is a leading meditation and mental wellness app with guided meditations, sleep content, and educational programming. Overlaps with Mindflow's guided resources (meditations, visualizations, worksheets) and monthly webinar content.
• Headspace Health: Headspace (with Ginger) combines meditation/coaching with on-demand therapy via telehealth. Comparable as an integrated mental wellness platform serving both consumer self-serve and enterprise customers — adjacent to Mindflow's hybrid GTM.

Emerging players

• Mantra Care: Mantra Care is a global employee/individual mental health platform providing therapy and wellness services online. Overlaps as a digital mental health provider serving organizations and individuals via telehealth.
• Champion Health: Champion Health provides mental health support for athletes and sports organizations across the UK and Europe. Direct overlap on athlete mental health positioning, though operating in a different geography.
• Triad Behavioral Health: Triad Behavioral Health provides telemental health services to colleges and universities including student counseling. Comparable B2B teletherapy model delivering clinical mental health to higher education populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thisismindflow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindflow