FlyHouse
FlyHouse is a 2021-founded private aviation marketplace operating a reverse-auction app that books private jets in roughly 30 seconds for charterers while offering vertically integrated aircraft management, FAA Part 145 MRO, financing, and FBO services to aircraft owners and high-net-worth travelers.
- Company typePrivate
- Founded2021
- HeadquartersScottsdale, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What FlyHouse does
FlyHouse is a Scottsdale- and Camarillo-based private aviation company founded in 2021 that operates a reverse-auction marketplace connecting charter travelers directly with aircraft owners. The core product is a mobile and web platform (FlyHouse App, app.flyhouse.io, plus an Owner Portal at owner.flyhouse.us) where charterers specify an aircraft class and target price; aircraft owners then submit anonymous competitive bids during a roughly 15-minute live auction, with the lowest responsive bid presented for confirmation. The platform supports transparent, pay-as-you-go take-rate economics and added a first-of-its-kind FriendShare feature in December 2025 to allow travelers to split the cost of a charter through private or public groups.
Beyond booking, FlyHouse has assembled a vertically integrated stack through wholly-owned subsidiaries covering FAA Part 135 air carrier operations (FlyHouse and Sun Air Jets), FAA Part 145 in-house maintenance (FlyHouse Maintenance, with stations in Dallas, Miami, Van Nuys, and Camarillo following the JetsMRO and Sun Air Jets acquisitions), aircraft sales and financing (FlyHouse Sales & Financing, FlyHouse Credit), and fixed-base operations at Van Nuys and Camarillo airports. A proprietary FlyHouse Safety Seal scores operators across 45 risk indicators, and the company holds ARG/US Platinum and Gold ratings in addition to its FAA certifications. Customers include high-net-worth charter travelers, private jet owners seeking transparent management, sports teams and athletes (via flagship partnerships with the New York Jets, ESPN, 4Aces GC/Dustin Johnson, Justin Rose, Blake Griffin, and Wayne Gretzky), and an ultra-high-net-worth Private Client Group.
FlyHouse earns revenue through transaction fees on charter bookings, pass-through aircraft management services, financing income, and MRO services. The company is currently operating profitably on an operating basis, is raising up to $300 million at a $500 million pre-money valuation led by Benevolent Capital in 2026, and is positioning for a potential IPO or strategic exit within two to three years. The principal investor-projected endpoint is $2.64 billion in revenue by 2030 at a 30% net margin.
FlyHouse firmographics
Firmographics- Name
- FlyHouse
- Legal name
- FlyHouse Technology, LLC
- Website
- https://goflyhouse.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- FlyHouse is a 2021-founded private aviation marketplace operating a reverse-auction app that books private jets in roughly 30 seconds for charterers while offering vertically integrated aircraft management, FAA Part 145 MRO, financing, and FBO services to aircraft owners and high-net-worth travelers.
- Ownership category
- akta.pro rank
FlyHouse industry classification
Industry- Product category
- Private Aviation Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219), Other Airport Operations (488119)
- SIC
- Air Transportation, Nonscheduled (4522), Airports, Flying Fields & Airport Terminal Services (4581)
- akta.pro primary industry
- Private Aviation Brokerages & Trip Marketplace Platforms (THABAFAG)
- akta.pro secondary industries
- Business Jet Charter (On-Demand) (THABAFAA), Charter Brokerage & Charter Management (Passenger) (THABADAL), Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB)
Keywords
Where FlyHouse is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
FlyHouse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Charter Transaction Fees: FlyHouse charges transaction fees for charter bookings facilitated through its platform. The company aligns incentives between jet owners and fleet managers, making money only when owners do - creating a win-win partnership model with no management fees, no markups, and no price gouging.
- Aircraft Management Services: Full-service aircraft management including operations, dispatch, scheduled maintenance, flight crewing, and charter programs. Revenue generated through pass-through cost model where owners pay actual costs of managing and flying their aircraft.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic reverse auction pricing based on aircraft class and availability |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
FlyHouse product offering
Product offeringCore offering
FlyHouse operates a private aviation marketplace connecting charterers directly with aircraft owners through a proprietary reverse auction platform, enabling private jet bookings in 30 seconds with dynamic, competitive pricing. Beyond the marketplace, the company offers full-service aircraft management (operations, dispatch, maintenance, flight crewing, charter programs), in-house MRO services through FAA Part 145 repair stations, FBO facilities, and vertically integrated financing and sales services for aircraft owners.
Product overview
FlyHouse is a technology-driven private aviation company operating a marketplace platform that connects charterers directly to aircraft owners through a proprietary reverse auction mechanism. The core product is the FlyHouse App and web portal enabling 30-second private jet bookings with competitive pricing through real-time bidding. The platform integrates multiple services including FriendShare (cost-sharing for group charters), the Owner Portal (for aircraft owners to participate in auctions), and the Private Client Group (VIP concierge services). The company operates vertically integrated subsidiaries including FlyHouse Sales & Financing, FlyHouse Credit, FlyHouse Maintenance & Parts, and FlyHouse Foundation, providing end-to-end private aviation services from booking through maintenance and financing.
Differentiator
Problem solved
Functional benefit
Brands
- Private Client Group (PCG): Bespoke ultra-exclusive division delivering personalized charter solutions and white-glove service for discerning clientele.
- FlyHouse Sales & Financing, LLC
- FlyHouse Credit, LLC
- FlyHouse Maintenance & Parts, LLC
- FlyHouse Foundation, Inc.
- FriendShare
- FlyHouse Safety Seal
Products and services
- FlyHouse Charter App
Quantifiable outcome
- Projected $2.64 billion revenue by 2030 with 30% net margin target
- +2 more outcomes
Companies that use FlyHouse
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
FlyHouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
FlyHouse partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Brian P. Reid (Former Wheels Up Executive)coreAppointed as Chief Revenue Officer reporting directly to CEO Jack E. Lambert Jr., bringing over 25 years of experience from Wheels Up where he led enterprise sales and strategic partnerships with major financial institutions.
- TAM Aviação ExecutivacorePartnership to enter Brazilian market, marking FlyHouse's first international expansion beyond U.S. operations.
- Baker AviationminorFirst operator to receive the Elite FlyHouse Safety Seal following in-depth onsite review conducted in October 2025, validating the proprietary safety certification program.
- ESPNflagshipOfficial private aviation sponsor of College GameDay, Monday Night Countdown, and NFL Live. FlyHouse flies in celebrity guest pickers and showcases brand across marquee football broadcasts during 2025 season.
- New York JetsflagshipMulti-year partnership making FlyHouse the Official and Exclusive Private Aviation provider. Features FlyHouse Green Room at MetLife Stadium, visiting team locker room sponsorship, and Jets Mobile App presenting partnership.
- 4Aces GC / Dustin JohnsoncoreFlyHouse named Official Private Aviation Provider for Dustin Johnson's LIV Golf team. Logo appears on team kits throughout LIV Golf and Major tournaments for 2025 season and into 2026.
- Blake GriffincoreNBA All-Star joins FlyHouse as ambassador, bringing vision for reinvention and leadership. Aligns with FlyHouse's mission to redefine private aviation through innovation and culture.
- NorthStar SailGP TeamminorFlyHouse becomes Official Private Flight Partner for Rolex Los Angeles and Oracle San Francisco Sail Grand Prix events. Provides branding integration with F50 catamaran and team helmets.
- Justin RosecorePGA Tour golfer and Olympic gold medalist named Global Brand Ambassador. Aligns international travel experience with FlyHouse's focus on luxury and innovative aviation services.
- Wayne GretzkycoreHockey legend becomes FlyHouse's first Global Brand Ambassador, partnering to elevate luxury travel through innovation, exclusive events, and world-class experiences.
- Southwest Airlines Destination 225° Pilot Pathways ProgramcoreFlyHouse joins as flight partner to recruit and train Part 135 First Officer and Second-in-Command pilots. Cadets from the program fly for FlyHouse for minimum two years, providing pilot stability.
- Go RentalscoreExclusive ground transportation partnership providing luxury car services for FlyHouse clients. Go Rentals serves as premier ground transportation partner seamlessly integrating premium vehicles into FlyHouse's offerings.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
FlyHouse competitors and assessment
Company assessmentDirect peers
- Wheels Up: Wheels Up is a leading private aviation membership and charter marketplace serving HNW consumers and corporate accounts, with a model closely overlapping FlyHouse's marketplace + management approach. Brian Reid, FlyHouse's new CRO, previously led enterprise sales at Wheels Up, underscoring direct competitive overlap.
- Jet Linx Aviation: Jet Linx is a US-based private jet management and charter company with nationwide operations, directly overlapping FlyHouse's aircraft management, FBO and charter service lines for both owners and charter customers.
- JSX (JetSuiteX): JSX operates semi-private jet flights between underserved airports, combining scheduled-style service with private aviation experience. It is comparable to FlyHouse in customer demographic and digital-first booking but differentiates via scheduled hop routes.
- Blade: Blade is a tech-enabled urban air mobility and private aviation platform offering charter, shared flights and helicopter services via an app. It overlaps directly with FlyHouse's app-based booking, dynamic pricing and digital-first GTM targeting affluent urban consumers.
- PrivateFly: PrivateFly is a global on-demand private jet booking platform and charter broker with transparent pricing technology. It is a direct functional competitor to FlyHouse's reverse-auction marketplace in the online charter brokerage category.
- Victor (PrivateFly competitor): Victor is a London-headquartered private jet charter marketplace offering on-demand booking with published, transparent pricing — directly comparable to FlyHouse's marketplace proposition for both charter customers and operators.
Broad incumbents
- NetJets (Berkshire Hathaway): NetJets is the largest fractional jet ownership and charter operator globally, backed by Berkshire Hathaway. It competes head-on with FlyHouse's aircraft management and charter offerings but operates at vastly greater scale and as part of Berkshire's broader portfolio.
- VistaJet: VistaJet is a global private aviation company offering point-to-point jet travel and membership programs to HNW and corporate clients. It is a comparable incumbent competing for the same customer wallet share across FlyHouse's target geographies.
- XOJET Aviation: XOJET is an established private aviation operator offering on-demand charter and jet card programs with a sizable owned fleet. It serves a similar HNW and corporate client base as FlyHouse via a more traditional, larger-operator model.
Emerging players
- Surf Air: Surf Air operates a membership-based regional private aviation service in the US with a tech-forward subscription model. It is an emerging player targeting a similar HNW/affluent professional base as FlyHouse but with a regional scheduled-flair proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FlyHouse social profiles
Digital presenceFlyHouse compliance and trust
Trust signalCompliance3 records
FlyHouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlyHouse leadership team
Management profileNumber of profiles
Profiles8 records
FlyHouse subsidiaries and ownership
Company hierarchySubsidiaries8 records
FlyHouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlyHouse M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlyHouse
What does FlyHouse do?
FlyHouse operates a private aviation marketplace connecting charterers directly with aircraft owners through a proprietary reverse auction platform, enabling private jet bookings in 30 seconds with dynamic, competitive pricing. Beyond the marketplace, the company offers full-service aircraft management (operations, dispatch, maintenance, flight crewing, charter programs), in-house MRO services through FAA Part 145 repair stations, FBO facilities, and vertically integrated financing and sales services for aircraft owners.
Is FlyHouse a public or private company?
FlyHouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was FlyHouse founded?
FlyHouse was founded in 2021.
Where is FlyHouse based?
FlyHouse is headquartered in Scottsdale, United States, in the North America region.
How does FlyHouse make money?
Two revenue lines are on record. Charter Transaction Fees are the primary driver. The others are aircraft Management Services.
Who are FlyHouse's main competitors?
Direct peers on record are Wheels Up, Jet Linx Aviation, JSX (JetSuiteX), Blade, PrivateFly and Victor (PrivateFly competitor). Broad incumbents are NetJets (Berkshire Hathaway), VistaJet and XOJET Aviation. Surf Air is listed as an emerging player.
Does FlyHouse have an API?
No public API is recorded for FlyHouse.
What industry is FlyHouse in?
FlyHouse's product category is Private Aviation Services. Its primary akta.pro industry code is THABAFAG, Private Aviation Brokerages & Trip Marketplace Platforms, with a secondary code of THABAFAA, Business Jet Charter (On-Demand). Its NAICS code is 481211 and its SIC code is 4522.