CloudBlue

What CloudBlue does

CloudBlue is a B2B monetization platform that enables service providers to operate in the subscription economy through subscription management, billing automation, catalog management, and marketplace operations. Founded in 2018 and headquartered in the United States, the platform supports multi-currency and multi-language global commerce, serving four primary customer segments: telecommunications providers seeking to evolve into digital service providers, managed service providers (MSPs) monetizing cloud services, independent software vendors (ISVs) transitioning to subscription distribution, and technology vendors managing global cloud reselling. The core CloudBlue Platform provides end-to-end subscription lifecycle management, n-tier reseller orchestration, and white-label marketplace capability, with native integrations into AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Platform Marketplace, and Ingram Micro Cloud Marketplace. A catalog of 450+ vendor products and 300+ top-selling vendors underpins the ecosystem, which manages 36.8M+ seat subscriptions.

The company operates a multi-channel go-to-market combining direct enterprise sales, a global partner network (Co-Sell, Resell, Referral models), and hyperscaler marketplace listings. Revenue is generated through subscription-based platform fees, transaction-related fees from catalog and marketplace access, and professional/acceleration services for implementation and optimization. Pricing is quote-based and not publicly disclosed, reflecting enterprise deal structures tied to scale, features, and partner type. The company was acquired by HostPapa Inc. from Ingram Micro in August 2025 and operates as a subsidiary, with Jorge Carvalho as CEO and Jamie Opalchuk holding group CEO responsibilities across the HostPapa organization. CloudBlue maintains offices globally, with operational affiliates including Keenondots in Spain and the Netherlands.

Name

CloudBlue

Legal name

CloudBlue LLC

Website

https://cloudblue.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

CloudBlue is a B2B monetization platform providing subscription management, billing automation, catalog management, and marketplace operations for telcos, MSPs, ISVs, and tech vendors. It supports 36.8M+ seat subscriptions through 450+ vendor products and hyperscaler marketplace integrations globally.

Ownership category

akta.pro rank

Product category

B2B Cloud Commerce / Subscription Management Platform

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• Subscription management platform
• B2B cloud commerce
• Marketplace operations
• Channel partner enablement
• Recurring revenue billing

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Management Platform: CloudBlue generates revenue through subscription-based platform fees for its monetization and marketplace technology, enabling vendors, telcos, MSPs, and ISVs to manage recurring billing, automate subscription lifecycles, and scale cloud commerce operations.
2. Marketplace & Catalog Access: Revenue derived from providing access to the CloudBlue catalog of 450+ products and integration with hyperscaler marketplaces, enabling partners to expand their product portfolios and distribution reach.
3. Professional & Acceleration Services: Additional revenue from implementation, onboarding, and managed services supporting partners in deploying and optimizing their marketplace and subscription operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

CloudBlue provides a hyperscale B2B monetization platform that enables tech vendors, telecommunications providers, managed service providers (MSPs), and independent software vendors (ISVs) to manage the entire subscription lifecycle, including automated recurring billing, multi-currency product catalog management, multi-tier reseller orchestration, and publishing/selling on hyperscaler marketplaces (AWS, Azure, GCP). The platform also offers an Ecosystem Marketplace with 450+ vendor products and a developer API (Connect) for extensions and integrations.

Product overview

CloudBlue is a unified monetization platform designed for the subscription economy, serving Tech Vendors, Telcos, MSPs, and ISVs. The core CloudBlue Platform provides subscription management and billing automation, supported by the CloudBlue Catalog with 400+ products from 300+ vendors. Key integrated modules include Subscription & Billing for recurring revenue automation, Catalog Management for product bundling, Reseller Management for multi-tier channel oversight, Hyperscaler Marketplaces for AWS/Azure/GCP marketplace publishing, and Ecosystem Marketplace for global multi-currency transactions. The platform supports white-label marketplace building, cloud provisioning automation, and integrates with leading hyperscaler marketplaces and business systems. CloudBlue enables partners to expand product portfolios, automate go-to-market operations, and monetize across the subscription value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• CloudBlue Platform The central CloudBlue monetization platform providing subscription management, billing automation, and marketplace capabilities that allow telcos, MSPs, ISVs, and tech vendors to manage the complete end-to-end subscription lifecycle.
• CloudBlue Catalog A B2B marketplace catalog (catalog.cloudblue.com) offering access to 400+ vendor products and solutions, enabling partners to expand their portfolio and sell third-party products directly or through CloudBlue's ecosystem.
• CloudBlue Connect Developer onboarding and integration platform enabling vendors to join the CloudBlue ecosystem, expose their portfolios to marketplaces, and build custom integrations via public API and developer documentation.

Quantifiable outcome

• Infinigate reached $200M ARR using CloudBlue platform
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered featured, core, regional and strategic.

• CloudSensefeaturedTechnology or IntegrationCloudSense provides direct integration with CloudBlue allowing telcos to enrich their own portfolio solutions. The partnership enables telcos to enhance their service offerings through integrated cloud commerce capabilities.
• Ingram Micro Cloud MarketplacecoreChannel Partner/ Reseller/ DistributorIngram Micro Cloud Marketplace provides CloudBlue with global distribution reach through Ingram Micro's established channel partner network, enabling broad market coverage.
• KPNregionalChannel Partner/ Reseller/ DistributorDutch telecommunications provider KPN operates as a CloudBlue partner, leveraging the platform for cloud commerce operations.
• TelefónicacoreChannel Partner/ Reseller/ DistributorGlobal telecommunications giant Telefónica partners with CloudBlue for marketplace and subscription management, successfully implementing marketplace strategies.
• TIM (Telecom Italia)regionalChannel Partner/ Reseller/ DistributorTIM S.p.A., Italian telecommunications company with nearly $26B annual revenue, partners with CloudBlue for cloud and IT solutions delivery.
• KeenondotsstrategicTechnology or IntegrationKeenondots operates as CloudBlue's affiliate in Spain and Netherlands, providing technical support, platform operations, and maintenance services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BillingPlatform: BillingPlatform is an enterprise subscription billing and revenue management platform. It competes with CloudBlue for complex, multi-tier recurring billing engagements and supports similar catalog, pricing and partner monetization use cases.
• AppDirect: AppDirect is a B2B marketplace and subscription management platform that helps providers, telcos and advisors launch and monetize app stores. It directly competes with CloudBlue in marketplace operations, catalog management and partner enablement for telcos and MSPs.
• Recurly: Recurly provides subscription management and billing automation for subscription-based businesses. While more SMB/mid-market focused, it competes with CloudBlue's subscription management and recurring billing capabilities.
• Zuora: Zuora is a subscription billing and monetization platform used by enterprises to manage recurring revenue, catalogs and customer lifecycles. It overlaps directly with CloudBlue's subscription and billing automation module and targets many of the same telco and enterprise customers.
• Aria Systems: Aria Systems is a cloud-based subscription billing and revenue management platform used by enterprises, including communication service providers. It overlaps with CloudBlue in subscription lifecycle, billing automation and global commerce capabilities.
• Digital River: Digital River provides subscription billing, tax, fraud and global commerce services to software and digital goods vendors. Its recurring billing and global subscription capabilities overlap meaningfully with CloudBlue's platform.

Broad incumbents

• Stripe Billing: Stripe Billing is a payments-led subscription billing module within Stripe's broader commerce platform. It competes with CloudBlue for SaaS and digital subscription billing, though it lacks CloudBlue's native telco/marketplace operations depth.
• 2Checkout (now Verifone): 2Checkout (Verifone) provides global digital commerce and subscription billing for software and SaaS sellers. It targets similar ISV and tech vendor customers as CloudBlue, with overlapping recurring billing and multi-currency capability.

Emerging players

• Mirakl: Mirakl operates a marketplace-as-a-service platform for enterprise retailers and B2B vendors. While primarily focused on goods and third-party seller marketplaces, its operator and seller onboarding tooling competes adjacently with CloudBlue's ecosystem marketplace.
• ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands and distributors list and sell across hundreds of marketplaces. It overlaps with CloudBlue's hyperscaler marketplace integration and catalog distribution capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThisisCloudBlue
• YouTubeyoutube.com/c/CloudBlue
• LinkedInlinkedin.com/company/cloudblue
• Instagraminstagram.com/cloudblueplatform

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloudBlue