Spry

What Spry does

Spry (legal entity: Spry Payment Systems, Inc.) is a New York-based SaaS company founded in 2020 by Lyle Adams that provides an all-in-one intercollegiate athletics management platform for NCAA, NAIA, and NJCAA athletic departments. The platform is delivered via web and native iOS/Android apps and bundles compliance (NCAA Bylaw 17 rule engine, CARA Assistant, D1/D2 Playing Season Calculator), NIL management, paperwork and e-signature (SprySign), recruiting email with NCAA Bylaw 13 compliance (SpryMail), a drag-and-drop workflow builder, calendar, messaging, facility management, an education library, and an Admission Tracker integrating with the Slate admissions CRM via bidirectional SFTP. The company serves compliance officers, coaches, athletic department administrators, and student-athletes across 200+ institutions, replacing fragmented spreadsheets, paper forms, and email workflows with a single mobile-plus-desktop platform.

Spry monetizes via recurring per-team SaaS subscriptions, publicly disclosed at approximately $100 per month per team and positioned 20–50% below incumbents such as FrontRush, JumpForward, Teamworks, and ARI, with separate SKU pricing for the dedicated SpryNIL compliance module. The go-to-market is sales-led — every page routes to a "Schedule a Demo" CTA — supported by dedicated account managers, inside-sales competitive displacement pages, conference-level roll-ups (e.g., Conference Carolinas), content marketing (downloadable guides, NIL state map, NCAA terms glossary), email newsletter (Spry 5), paid digital (Google, LinkedIn, Meta, X), and event-driven PR announcements. Customers include USF, UTEP, Knox College, Niagara, Siena, Rider, Purdue Fort Wayne, Denison, and a long tail of NCAA DII/DIII, NAIA, and NJCAA institutions.

The company is privately held with disclosed strategic investment from Upper Deck in 2021 and additional venture rounds in 2024 with Alumni Ventures, Derive Ventures, High Street Equity Partners, and Hatzimemos/Libby. It maintains security and accessibility standards (annual third-party VAPT, SAML SSO, WCAG 2.1, HIPAA-capable forms) and ships product updates on a biweekly cadence driven by customer feedback.

Name

Spry

Legal name

Spry Payment Systems, Inc.

Website

https://spry.so/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Spry is a SaaS platform that streamlines compliance, NIL management, recruiting, paperwork, and operations for NCAA, NAIA, and NJCAA collegiate athletic departments, serving 200+ institutions and 50,000+ users via per-team subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SpryConnect Subscription: Per-team subscription SaaS pricing, stated at approximately $100 per month per team (less than incumbent competitors). Recurring subscription revenue, billed monthly/annually, with onboarding within 30 minutes and a 24-hour implementation window for paperwork/SprySign. Pricing positioned 20–50% below competitors.
2. SpryNIL (NIL Compliance) Subscription: Subscription module dedicated to NIL disclosures, education, and reporting, often sold as a separate plan from SpryConnect ("Looking Only for an NIL Solution?") — indicates a tiered/upsell motion within the same SaaS contract.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Spry provides an all-in-one intercollegiate athletics management platform (delivered as SpryConnect) that helps NCAA, NAIA, and NJCAA athletic departments manage compliance, NIL (Name, Image and Likeness) disclosures, recruiting, paperwork/e-signature, calendar, messaging, facility management, workflows, and education through a unified web and mobile application. The platform includes dedicated modules such as SpryNIL for NIL management, SprySign for digital paperwork, SpryMail for NCAA Bylaw 13-compliant recruiting email, Admission Tracker for Slate admissions integration, and a drag-and-drop Workflow Builder, sold on a per-team subscription basis at approximately $100 per month per team.

Product overview

Spry is a single, integrated platform marketed as an "All-In-One Intercollegiate Athletics Management Tool." The offering is delivered as one core product (Spry / SpryConnect) with named modules, add-on solutions, and feature areas layered on top. SpryConnect is the flagship all-in-one administrative and compliance platform for NCAA, NAIA, and NJCAA athletic departments and bundles the Calendar, Compliance, Paperwork (including SprySign), Messaging, Recruiting, Workflow Builder, Facility Management, Education, and SpryMail modules. SpryNIL is a separate, dedicated Name, Image and Likeness (NIL) management solution that can be purchased independently to handle NIL disclosures, education, conflict flagging, and reporting. SprySign is a paperwork and digital signature module that can be used standalone or as part of SpryConnect. Other named offerings such as Admission Tracker, the CARA Assistant, and SpryMail function as specialized modules within the broader platform.

Differentiator

Problem solved

Functional benefit

Brands

• SpryConnect: Affordable all-in-one athletics management platform focused on compliance, communication, calendar, and workflows for NCAA, NAIA, and NJCAA athletic departments.
• SpryNIL
• SprySign
• SpryMail

Quantifiable outcome

• 75% reduction in time required to complete tasks (homepage stat)
• +7 more outcomes

Named customers36 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

25 partnerships are on record, tiered core, minor and flagship.

• Siena University AthleticscoreChannel Partner/ Reseller/ Distributor · 12 May 2026Siena University Athletics (Loudonville, NY) selected Spry as official compliance and operations partner on a multi-year basis.
• Denison University AthleticscoreChannel Partner/ Reseller/ Distributor · 4 March 2026Multi-year partnership announced by Denison University Athletics (Granville, Ohio) to implement Spry's integrated systems to streamline recruiting, admissions, compliance, and communication workflows across its athletic programs.
• Rider University AthleticscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Rider University (Lawrenceville, NJ) Athletics extended its long-term partnership with Spry.
• Purdue Northwest AthleticsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Purdue Northwest (Hammond, IN) Athletics announced a partnership with Spry.
• Southwest Minnesota State University AthleticsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Southwest Minnesota State University (Marshall, MN) Athletics announced a partnership with Spry.
• Benedict College AthleticsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Benedict College (Columbia, S.C.) Athletics extended its partnership with Spry.
• Hartwick College AthleticsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Hartwick College (Oneonta, NY) Athletics announced a partnership with Spry.
• Westminster University AthleticsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Westminster University (Salt Lake City, UT) Athletics announced a multi-year partnership with Spry.
• Southern Wesleyan University AthleticsminorChannel Partner/ Reseller/ Distributor · 18 July 2025Partnership announced to enhance Southern Wesleyan University athletics operations with Spry.
• Fort Lewis College AthleticsminorChannel Partner/ Reseller/ Distributor · 17 July 2025Partnership announced to bring Fort Lewis College athletics onto the Spry platform.
• Barton College AthleticsminorChannel Partner/ Reseller/ Distributor · 17 July 2025Partnership announced to bring Barton College athletics onto the Spry platform.
• Erskine College AthleticsminorChannel Partner/ Reseller/ Distributor · 16 July 2025Partnership announced to bring Erskine College athletics onto the Spry platform.
• College of DuPage AthleticsminorChannel Partner/ Reseller/ Distributor · 15 July 2025Partnership announced to bring College of DuPage (NJCAA) athletics operations onto the Spry platform.
• Truman State University AthleticsminorChannel Partner/ Reseller/ Distributor · 1 July 2025Strategic partnership announced with Truman State University Athletics.
• D'Youville University AthleticsminorChannel Partner/ Reseller/ Distributor · 1 July 2025Partnership announced with D'Youville University Athletics.
• Warren Wilson College Owls AthleticsminorChannel Partner/ Reseller/ Distributor · 20 May 2025Partnership announced to bring Warren Wilson College Owls athletics onto the Spry platform.
• Illinois College AthleticsminorChannel Partner/ Reseller/ Distributor · 13 May 2025Partnership announced to bring Illinois College athletics onto the Spry platform.
• UW-Oshkosh AthleticsminorChannel Partner/ Reseller/ Distributor · 10 September 2024Partnership announced with UW-Oshkosh Athletics to enhance operations and compliance.
• Slate (by Technolutions)flagshipTechnology or IntegrationSlate® integration delivered via Spry's 'Admission Tracker' feature. Bidirectional SFTP transfers PSA data between Spry and Slate, eliminating spreadsheet duplication and surfacing admission status, missing documents, and synced PSA records in Spry.
• Conference CarolinascoreStrategic or Co-development PartnerConference-level deployment of Spry. Associate Commissioner Kit Alewine publicly endorses Spry as a national leader in intercollegiate athletics compliance. Acts as a roll-up channel standardizing Spry across member institutions.
• Twilio SendGridcoreTechnology or IntegrationEmail communications vendor used by Spry for transactional and marketing email delivery. Listed in the Privacy Policy vendor table.
• Mailchimp (Intuit)coreTechnology or IntegrationEmail communications vendor used by Spry. Listed in the Privacy Policy vendor table.
• HubSpotcoreTechnology or IntegrationWebsite analytics and marketing communications platform used by Spry. Listed in the Privacy Policy vendor table.
• ZendeskcoreTechnology or IntegrationCustomer support platform used by Spry. Listed in the Privacy Policy vendor table.
• Google (Workspace / Calendar API)coreTechnology or IntegrationSpry uses Google API services to allow Collegiate Administrators and Student-Athletes to synchronize Spry calendar events with Google Calendar, in compliance with Google API Services User Data Policy (Limited Use).

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teamworks: Teamworks is the dominant all-in-one operations, communication, and compliance platform for collegiate and professional sports organizations. It directly competes with Spry across calendar, messaging, recruiting, and compliance, and is the primary incumbent Spry targets on its comparison pages.
• FrontRush: FrontRush provides recruiting, compliance, and eligibility management software for college athletic departments. Spry's comparison page lists FrontRush as a direct alternative, indicating feature overlap in compliance and recruiting workflows.
• JumpForward: JumpForward offers NCAA compliance, eligibility, and athletic-department management software. It is named on Spry's competitor comparison page as a direct alternative for NCAA athletic departments.
• ARI (Athletic Recruiting Information): ARI provides compliance and recruiting workflow software for collegiate athletic departments, focused on NCAA rules monitoring and reporting. Spry's comparison page lists ARI as a direct competitor.
• ARMS Software (Xenial): ARMS Software (now part of Xenial) provides eligibility, financial aid, and compliance management for NCAA athletic departments. It competes with Spry in the eligibility and compliance workflow layer of college athletics.
• PrestoSports: PrestoSports provides athletic-department websites, apps, statistics, and communication tools for colleges and high schools. It overlaps with Spry's messaging and engagement features for student-athletes and coaches.

Broad incumbents

• Sidearm Sports (Learfield): Sidearm Sports, a Learfield business, provides athletic-department websites, apps, and digital fan engagement for collegiate programs. It overlaps with Spry's communication and engagement modules as part of a broader multimedia rights portfolio.
• Hudl: Hudl is the dominant video analysis and performance platform for sports teams at every level, including college athletics. It is adjacent to Spry — overlapping on coaching workflows and team management but focused on video, not compliance and NIL.
• Stack Sports: Stack Sports provides a portfolio of sports-management software (including SportsEngine for youth and amateur sports) that overlaps with Spry's administrative and communication features for athletic organizations.

Emerging players

• NCSA (Next College Student Athlete): NCSA is a leading college athletic recruiting platform that helps prospective student-athletes connect with college coaches. It overlaps with Spry on the recruiting workflow and coach-PSA communication layer, but focuses on the recruiting side rather than compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpryPayments
• LinkedInlinkedin.com/company/sprypaymentsystems

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spry