Netarx
Netarx is a U.S.-based AI cybersecurity company (founded 2023) that detects deepfakes and social-engineering attacks in real time across video, voice, email, messaging, and file communications, serving regulated enterprises in banking, healthcare, government, insurance, and financial services via SaaS subscriptions and a global channel of VARs and MSPs.
- Company typePrivate
- Founded2023
- HeadquartersFarmington Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Netarx does
Netarx is a privately held U.S.-based cybersecurity company founded in 2023 and headquartered in Farmington Hills, Michigan, with operations also in Germany. The company builds an AI-powered Human Defense Platform — anchored by its patented Netarx Identity Key (NIK) endpoint nudge technology and the Flurp agent (Flurp Full Agent for Windows thick clients and Flurp Lite browser extension) — that detects deepfakes and social-engineering attacks in real time across video (Zoom, Microsoft Teams, Webex, Google Meet), voice calls, email, messaging, and file uploads. Underlying detection combines ensemble inference from multiple LLM-class models with a Non-Repudiation Aggregator that scores 30+ authenticity features and a metadata layer reviewing 50+ signals (DKIM/SPF/DMARC, TPM, device fingerprints, GPS, session timing), augmented by federated validators and blockchain-based access verification; outputs are surfaced to end users as traffic-light (Green/Yellow/Red) confidence indicators embedded directly in existing communication workflows.
The company sells primarily through annual SaaS subscriptions on a quote-based pricing model, distributed via direct enterprise field sales, a global network of resellers and MSPs (Abacus Group, Breacher AI, Castle Rock Sky, Dazzpers, Delta Bear AI, National Technology Management, People Driven Technology, Reality Defender, Softchoice, TachTech, WWT), and self-serve deployment through the Chrome Web Store and Microsoft Intune. Target verticals are regulated, high-fraud-exposure organizations — Banking, Financial Services, Government, Healthcare, Insurance, Title Companies, and Membership Organizations — with documented native integrations into Microsoft 365, Zoom, Google Workspace, and Webex, and compatibility documentation for CrowdStrike Falcon, Microsoft Defender, and Norton. Netarx has obtained SOC 2 Type II and SOC 1 certifications and is recognized by Gartner (seven 2025 placements including Hype Cycle for Digital Identity and Hype Cycle for AI and Cybersecurity), IDC Innovators, Cyber Defense Magazine, and Intellyx.
The leadership team comprises CEO Sandy Kronenberg, CTO Bret Cline, COO Rob Feldman, CRO Mike Morley, VP of Software Development Mitch Fortune, and VP of Investor Relations Kieran Baack, supported by an advisory board that includes former CTOs of H&M, P&G, and Coca-Cola (Alan Boehme), the founder of Right of Boom (Andrew Morgan), the AI Officer at Cyera (Bob West), former CISO of MGM International and CIO of McAfee (Scott Howitt), and the CISO of Thoughtworks (Nitin Raina). A free companion tool called Defrag allows organizations to spin up synthetic CEO content for security-awareness testing, functioning as both a marketing funnel and a category-creation device.
Netarx firmographics
Firmographics- Name
- Netarx
- Legal name
- Netarx Inc.
- Website
- https://netarx.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netarx is a U.S.-based AI cybersecurity company (founded 2023) that detects deepfakes and social-engineering attacks in real time across video, voice, email, messaging, and file communications, serving regulated enterprises in banking, healthcare, government, insurance, and financial services via SaaS subscriptions and a global channel of VARs and MSPs.
- Ownership category
- akta.pro rank
Netarx industry classification
Industry- Product category
- AI Cybersecurity / Deepfake Detection Software
- akta.pro primary industry
- Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)
Keywords
Where Netarx is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Netarx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Subscription-based software licensing for the Netarx platform. The company offers evaluation licenses and subscriptions through Netarx or designated partners. Rights are granted for internal use during the valid subscription period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with evaluation option |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Netarx product offering
Product offeringCore offering
Netarx delivers an AI-powered Human Defense Platform that detects deepfakes and GenAI phishing across video, voice, messaging, files, and email communications in real time. The platform is centered on the patented Netarx Identity Key (NIK) nudge technology and the Flurp endpoint agent (Full Agent and Lite browser extension variants), using ensemble AI inference models, metadata correlation across 50+ features, federated validators, and blockchain verification to deliver traffic-light trust indicators inside users' existing collaboration tools.
Product overview
Netarx offers a unified Human Defense Platform centered on the Netarx Identity Key (NIK) and its flagship product, the Flurp agent. The platform combines ensemble AI, metadata correlation, and blockchain verification to detect deepfakes and social engineering threats across all corporate communications. The Flurp comes in two deployment options: Flurp Full Agent (Windows-only thick client support for Outlook, Teams, Zoom) and Flurp Lite (cross-platform browser extension for web-based email and meeting tools). The platform integrates natively with Microsoft Teams, Zoom, Google Meet, Outlook, and Gmail. A free companion tool called Defrag allows organizations to create deepfakes for security testing purposes.
Differentiator
Problem solved
Functional benefit
Brands
- Netarx Identity Key (NIK): Patented nudge technology installed on devices providing single pane of glass protection from social engineering, deepfakes, and impersonation on corporate communications.
- Flurp
- Defrag
Products and services
- Netarx Identity Key (NIK) Patented nudge technology installed on every device that provides a single pane of glass to protect from social engineering, deepfake, and impersonation across all corporate communication channels including video, voice, messaging, files, and email.
- Flurp Lightweight endpoint agent/application providing real-time deepfake detection and protection across video meetings, email, and file uploads. Features Meetings tab (meeting participant analysis), Emails tab (sender analysis with color-coded risk indicators), and Manual Scan tab (image/file analysis). Uses traffic-light visual indicators (Red/Amber/Green) to communicate trust status.
- Flurp Full Agent Full Windows sensor/agent providing advanced security for thick desktop applications including Outlook, Teams, and Zoom. Includes the Netarx Service (listener for communication management), Browser Plugin (thin web versions of Outlook, Gmail, Teams, Meet), and Companion App (tray icon for Teams, Zoom, Meets).
- Flurp Lite Browser-based plug-in/extension providing protection across Windows, macOS, and Linux for Chrome, Edge, Firefox, Brave, and other Chromium browsers. Supports web-based versions of Outlook, Gmail, Teams, and Meet. Lightweight alternative to the full agent.
- Defrag Free standalone tool that enables organizations to spin up a deepfake of their CEO in 2 minutes to test if team members can detect it. Used for security awareness testing and vulnerability assessment.
- AI-Altered Image, Video, and File Upload Detection Capability within the Flurp platform providing AI-altered image and video file detection with manual scan functionality analyzing uploaded images for AI manipulation within 10-30 seconds, expanding coverage beyond live meeting streams to file-based communications.
Quantifiable outcome
- 60-80% reduced investigation cost
- +4 more outcomes
Companies that use Netarx
Customer profileNamed customers12 records
Segments16 records
Ideal customer profiles4 records
Netarx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability11 records
Feature9 records
Netarx partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- People Driven Technology (PDT)coreStrategic partnership to enhance digital trust and security for enterprises through AI-powered deepfake detection technology. The collaboration integrates Netarx's platform into collaboration tools like Microsoft Teams, Zoom, and Outlook to combat AI-driven digital threats.
- MicrosoftcoreNative integration with Microsoft Teams, Outlook, and other Microsoft 365 collaboration tools. Netarx supports both browser-based (OWA) and thick app versions of Teams and Outlook through full agent or plugin deployment.
- ZoomcoreNative integration with Zoom video conferencing platform. Netarx's Flurp bot automatically joins scheduled meetings to provide real-time deepfake detection and protection.
- Google (Gmail, Meet)coreIntegration with Google Workspace including Gmail and Google Meet. Supports both browser-based versions through the Netarx plugin and full agent deployment.
- Abacus GroupminorPartner directory listing for authorized resellers and implementation specialists.
- Breacher AIminorPartner directory listing for authorized resellers and implementation specialists.
- Castle Rock SkyminorPartner directory listing for authorized resellers and implementation specialists.
- DazzpersminorPartner directory listing for authorized resellers and implementation specialists.
- Delta Bear AIminorPartner directory listing for authorized resellers and implementation specialists.
- National Technology ManagementminorPartner directory listing for authorized resellers and implementation specialists.
- Reality DefenderminorPartner directory listing for authorized resellers and implementation specialists.
- WebexcoreIntegration with Cisco Webex video conferencing platform.
- Azure (Microsoft Azure)coreAzure autoscaling infrastructure maintains consistent detection performance independent of network variability or load spikes. Data storage uses Microsoft Azure SQL.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Netarx competitors and assessment
Company assessmentBroad incumbents
- Microsoft: Microsoft is a broad incumbent with native deepfake research and Azure AI content safety tooling, plus ownership of Teams and Outlook where Netarx integrates. It represents both a partner and a potential competitive threat if it ships native deepfake detection.
- Google (with SynthID): Google operates SynthID for AI content watermarking and has research efforts in deepfake detection. It is both an integration partner (Gmail, Meet) and a broad incumbent that could compete natively.
Direct peers
- Sensity AI: Sensity AI (formerly Deeptrace) provides deepfake detection and AI threat intelligence. It is one of the earliest entrants in the deepfake detection market and competes directly for the same enterprise security budget.
- Truepic: Truepic offers content authenticity and provenance verification using cryptographic signing. It competes with Netarx in the image and media authentication space, particularly for digital media integrity use cases.
- BioCatch: BioCatch specializes in behavioral biometrics and fraud detection for digital banking and enterprise workflows. It addresses similar identity-impersonation threats to Netarx but through behavioral rather than content analysis.
- Reality Defender: Reality Defender is a direct competitor in deepfake and AI-generated content detection across video, audio, and images. It serves enterprise and government customers with real-time detection APIs, closely overlapping Netarx's core product offering.
- Pindrop Security: Pindrop provides voice authentication and deepfake detection for call centers and phone-based communications. It overlaps with Netarx's voice modality and shares the same enterprise fraud-prevention buyer.
Emerging players
- Arkose Labs: Arkose Labs focuses on fraud prevention and bot detection for digital channels. It overlaps with Netarx's fraud-prevention use case but is differentiated by its bot-detection rather than deepfake-detection specialty.
- Attestiv: Attestiv provides AI-driven media authentication and tamper detection for images, video, and documents. It is an emerging player addressing the same content authenticity market that Netarx targets.
- DeepMedia: DeepMedia offers deepfake detection and synthetic media identification for video and audio. It is an emerging player with narrower modality coverage than Netarx's all-media approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netarx social profiles
Digital presenceNetarx compliance and trust
Trust signalCompliance2 records
Netarx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netarx leadership team
Management profileNumber of profiles
Profiles13 records
Netarx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netarx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netarx
What does Netarx do?
Netarx delivers an AI-powered Human Defense Platform that detects deepfakes and GenAI phishing across video, voice, messaging, files, and email communications in real time. The platform is centered on the patented Netarx Identity Key (NIK) nudge technology and the Flurp endpoint agent (Full Agent and Lite browser extension variants), using ensemble AI inference models, metadata correlation across 50+ features, federated validators, and blockchain verification to deliver traffic-light trust indicators inside users' existing collaboration tools.
Is Netarx a public or private company?
Netarx is a private company. It is classified as venture growth investor backed and is currently operating.
When was Netarx founded?
Netarx was founded in 2023. It employs 11 to 50 people.
Where is Netarx based?
Netarx is headquartered in Farmington Hills, United States, in the North America region.
How does Netarx make money?
One revenue line is on record: software Subscription (SaaS).
Who are Netarx's main competitors?
Broad incumbents on record are Microsoft and Google (with SynthID). Direct peers are Sensity AI, Truepic, BioCatch, Reality Defender and Pindrop Security. Emerging players are Arkose Labs, Attestiv and DeepMedia.
Does Netarx have an API?
No public API is recorded for Netarx.
What industry is Netarx in?
Netarx's product category is AI Cybersecurity / Deepfake Detection Software. Its primary akta.pro industry code is HDAAAKAK, Content Authenticity, Watermarking & Deepfake Detection.