What Leadlovers does

Leadlovers is a Brazilian cloud-based digital marketing and sales automation platform headquartered in São José dos Pinhais, Paraná, founded in 2015 and operating as a core subsidiary of Nuvini (NASDAQ: NVNI), a Latin American B2B SaaS holding company that completed its SPAC business combination in September 2023. The platform consolidates up to 65 features into a single subscription, including email marketing, WhatsApp Business automation (with 90%+ message visibility), Instagram Direct automation, a drag-and-drop page builder, marketing automation workflows across email/WhatsApp/SMS/Telegram/voice, integrated CRM, lead scoring, and an EAD (online course/membership area) module. Underlying technical scale includes processing over 400 million emails monthly, managing 30 million+ contacts, and hosting nearly 3 million students in customer course areas, with LGPD-compliant data handling under Brazil's data protection law.

The company serves over 83,000 customers across 46+ countries, with primary segments being infoprodutores/digital course creators, freelancers and liberal professionals, and SMEs seeking all-in-one marketing automation. Notable logos span education (Unicamp), government (Sebrae), healthcare (Apis Vida, Rede Saúde), real estate (Cofeci), and media (Catraca Livre). Revenue is generated through tiered SaaS subscriptions (Starter from R$87/US$47 per month up to Enterprise tiers), with add-on revenue from dedicated IP addresses, SMS credits, and deliverability testing. Go-to-market is primarily product-led growth via a self-serve website with 7-day money-back guarantee and inside sales via WhatsApp, supplemented by a 20% recurring affiliate program through Hotmart and an agency partner channel. AI capability exists at the feature level through Magic Content (generative copywriting) and Smart Sending (predictive send-time optimization), but is not positioned as a foundational differentiator.

Name

Leadlovers

Legal name

LEADLOVERS TECNOLOGIA LTDA - ME

Website

https://leadlovers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Leadlovers is a Brazilian cloud-based digital marketing automation platform offering email, WhatsApp, Instagram, SMS, CRM, page building, and online course hosting in a single subscription, serving 83,000+ SMBs and infoprodutores across 46+ countries as a subsidiary of Nuvini (NASDAQ: NVNI).

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151), Direct Mail Advertising (541860)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Marketing automation software
• Email marketing platform
• Whatsapp business automation
• Landing page builder
• Sales CRM software

Headquarters

HQ city

São José Dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Tiered monthly and annual subscription plans (Starter, Essential, Plus, Enterprise) offering increasing feature sets. Plans include unlimited email sending, automation tools, page building, CRM, and EAD features. Pricing ranges from approximately R$87/month for Starter to higher tiers with advanced capabilities.
2. Affiliate Program: 20% recurring commission paid to affiliates who refer new customers. Commissions continue as long as the referred subscription remains active and in good standing. Managed through Hotmart platform.
3. Additional Services: Add-on services including dedicated IP addresses (for email deliverability and cold list handling), SMS credits, and deliverability testing packages available as separate purchases beyond the base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Leadlovers is an all-in-one cloud-based digital marketing automation SaaS platform that enables businesses, infoproducers, and freelancers to capture leads, build landing pages, run automated multi-channel campaigns across email, WhatsApp, Instagram, SMS, Telegram, and voice, manage contacts through an integrated CRM, and host online courses via an EAD/membership area — all from a single no-code subscription product. It is positioned as a consolidated alternative to fragmented martech stacks for SMBs and growing digital businesses.

Product overview

Leadlovers is an all-in-one digital marketing automation platform that unifies up to 65 features in a single solution. The platform combines email marketing, WhatsApp automation, Instagram automation, page building, chatbot creation, marketing automation workflows, E-learning/membership area, and CRM into one integrated ecosystem. Users can capture leads, automate communication across multiple channels (email, WhatsApp, SMS, Telegram, Instagram), create professional landing pages, host online courses, manage customer relationships, and leverage AI-powered content generation through Magic Content. The platform processes over 400 million emails monthly and serves over 83,000 customers in Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Directbuzz: Automation of actions via Instagram direct messages that boost sales
• Copymaker
• 99Webinar
• Rangehub

Products and services

• Email Marketing Unlimited email marketing platform with automation sequences, A/B testing, drag-and-drop and text editors, and high deliverability rates; processes over 400 million emails monthly. Designed for SMBs, infoproducers, and enterprises running newsletters, welcome series, sales sequences, and cart recovery flows.
• WhatsApp Automation (Máquina de WhatsApp) Official WhatsApp Business API integration for creating personalized automated messaging sequences with 90%+ message visibility. Enables sales, marketing, and post-sale automation flows for businesses engaging customers on WhatsApp.
• Instagram Automation (Máquina de Instagram) Automated Instagram Direct messaging, link distribution, post scheduling, automatic responses, and lead capture via keyword triggers and engagement actions. Includes tagging and lead scoring on Instagram engagement.
• Page Builder (Construtor de Páginas) Drag-and-drop landing page and website builder with real-time visual editing, A/B testing, SEO optimization, animated elements, and Facebook/Google Pixel integration. Allows users to create professional landing pages, sales pages, capture pages, and blogs without programming.
• Chatbot Builder Automated chatbot for 24/7 website visitor engagement, lead qualification, and contact capture without manual intervention. Suitable for SMBs, freelancers, consultants, and infoproducers.
• Marketing Automation Visual workflow builder for creating automated marketing campaigns across email, WhatsApp, Instagram, SMS, Telegram, and voice. Includes lead scoring, behavioral segmentation, tag-based triggers, and sequence transitions.
• E-learning Platform / Membership Area (Curso Online / Área de Membros) Online course hosting with membership area, module and lesson organization, automated certificate issuance, and integration with payment platforms for automated access delivery. Manages nearly 3 million students for infoproducers and course creators.
• CRM Integrated customer relationship management for sales teams with contact tracking, lead history, sales funnel visibility, and engagement metrics across the customer lifecycle.
• SMS Automation SMS marketing automation for sending text messages to contacts with scheduling and automation capabilities, available as a credit-based add-on to base subscriptions.
• Telegram Automation

Quantifiable outcome

• 90%+ WhatsApp message visibility rate with Official WhatsApp integration
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• NuviniflagshipOthersNuvini (NASDAQ: NVNI) is the publicly-listed parent company (SPAC-backed business combination completed September 2023) that acquired Leadlovers as part of its Latin American SaaS holding strategy. Leadlovers is a core subsidiary within the Nuvini group. Nuvini operates as a holding company for multiple B2B SaaS businesses with stated ambition to be the largest B2B SaaS platform in Latin America.
• HotmartcoreTechnology or IntegrationHotmart is the primary payment processing and affiliate management platform for Leadlovers subscriptions. It handles credit card payments, boleto processing, affiliate commission tracking and payouts, and subscription management. Both companies are part of the Nuvini group. Hotmart processes payments for plans and handles affiliate program logistics.
• WhatsApp BusinesscoreTechnology or IntegrationOfficial WhatsApp Business API integration enabling automated messaging sequences with over 90% message visibility rates. Enables businesses to communicate via WhatsApp with automated flows for sales, marketing, and post-sale without risk of account blocking.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RD Station: Brazilian market leader in marketing automation, owned by TOTVS. Directly competes with Leadlovers for the same Brazilian SMB and infoproducer customer base, with overlapping email, CRM, landing page, and lead scoring capabilities.
• ActiveCampaign: Email marketing automation and CRM platform serving SMBs globally. Overlaps with Leadlovers on visual automation, CRM, lead scoring, and multi-channel messaging, though Leadlovers is stronger on WhatsApp and Brazilian payment integrations.
• Brevo (formerly Sendinblue): Multi-channel marketing platform (email, SMS, WhatsApp, chat, CRM) with European roots and growing LATAM presence. Closely matches Leadlovers' positioning as an all-in-one SMB marketing platform with WhatsApp integration.
• GetResponse: Email marketing and marketing automation SaaS with built-in webinar and landing page functionality. Comparable SMB focus, tiered subscription model, and feature parity on automation, lists, and conversion funnels.

Broad incumbents

• HubSpot: Global marketing, sales, and CRM platform with growing operations in Brazil. Competes with Leadlovers across email marketing, automation, and CRM, but at higher price points and broader scope including enterprise sales features.
• Mailchimp: Intuit-owned email marketing and automation platform with global reach and recent Brazilian localization. Competes with Leadlovers in SMB email marketing and basic automation, though lacks deep WhatsApp/Instagram integration.
• Constant Contact: Established SMB email marketing and automation platform with global presence. Targets the same small business segment as Leadlovers, with comparable email, social, and basic automation features at similar price points.

Emerging players

• Klaviyo: Ecommerce-focused email and SMS marketing automation platform. Comparable technology stack (API-first, segmentation, behavioral triggers) and SMB/mid-market pricing, but stronger in DTC ecommerce than infoproducers.
• Kit (formerly ConvertKit): Email marketing and creator economy platform serving bloggers, podcasters, and course creators. Overlaps with Leadlovers' infoproducer and EAD segments, with comparable automations, landing pages, and commerce features.
• EngageBay: All-in-one marketing, sales, and CRM platform for SMBs with bundled email, automation, landing pages, and helpdesk features. Competes with Leadlovers' all-in-one positioning at lower price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ameseulead
• YouTubeyoutube.com/channel/UCX1Q87vZ138Lh14zjw3VGqQ
• Facebookfacebook.com/LeadLoversOficial
• LinkedInlinkedin.com/company/leadlovers
• Instagraminstagram.com/leadlovers
• TikToktiktok.com/@leadlovers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadlovers