What PlateAI does

PlateAI is a consumer mobile application that provides AI-powered food logging, calorie and nutrient tracking, and personalized nutrition coaching. Built and operated by MyNetDiary Inc., a privately held Florida corporation founded in 2005, PlateAI combines computer vision (one-tap photo meal scanning and restaurant menu scanning), speech recognition (voice food logging), and natural-language coaching (24/7 AI Coach and Diet AutoPilot) on top of a manually verified 1.9 million-item food database covering up to 107 nutrients per entry. The product is distributed globally through the iOS App Store and Google Play Store, with a deliberately scoped creator and affiliate acquisition program focused on English-speaking markets (US, UK, Canada, Australia). Beyond logging, PlateAI bundles meal planning, 600+ dietitian-designed recipes, intermittent fasting, weight and water tracking, blood glucose and A1C tracking for diabetes/prediabetes, community features, food sharing, shopping lists, and Professional Connect tools for dietitians and trainers.

The underlying technology stack pairs native iOS/Android and Apple Watch apps with integrations to Apple Health, Fitbit, Garmin, and Withings, and an AI layer spanning image, audio, text, structured data, and multimodal inputs. PlateAI monetizes through a freemium model: free download with a trial period, followed by a premium subscription that unlocks AI Coach, Diet AutoPilot, Premium Diets, Premium Recipes, and advanced tracking. The company employs 30+ people, including 5 Registered Dietitians and Diabetes Educators, and reports 27+ million registered users across PlateAI and MyNetDiary, 4.8/4.7 App Store and Google Play ratings, and a #2 diet app ranking behind MyFitnessPal, with coverage in Forbes, Business Insider, Healthline, U.S. News, Women's Health, and The Wall Street Journal. It has reached this scale without disclosed external funding, suggesting a bootstrapped, founder-controlled operating model.

Customer segments are primarily individual consumers pursuing weight management and nutrition optimization, plus secondary segments including fitness/training enthusiasts, special-diet followers, 45+ wellness users, quantified-self/biohacker users, diabetes and prediabetes patients, and the creators and registered dietitians who amplify or extend the product through their audiences.

Name

PlateAI

Legal name

MyNetDiary Inc.

Website

https://plateai.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PlateAI is an AI-powered calorie counter and diet coach mobile app built by MyNetDiary Inc., offering photo, voice, and barcode food logging, 24/7 AI coaching, and 100+ nutrient tracking for individual consumers pursuing weight management and personalized nutrition.

Ownership category

akta.pro rank

Product category

AI Nutrition & Diet Tracking

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG)

Keywords

• AI calorie tracking
• Nutrition coaching app
• Food logging software
• Personalized diet app
• AI nutrition coaching

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium App Subscription: Freemium model with free download and trial period. Premium subscription unlocks full features including AI Coach, Diet AutoPilot, Premium Diets, Premium Recipes, and advanced tracking features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PlateAI is a consumer mobile application that uses AI to log food via photo, barcode scan, or voice and tracks calories, macros, and up to 107 nutrients against a manually verified 1.9 million-item food database. It delivers 24/7 personalized nutrition coaching through an AI Coach and adaptive weekly guidance via Diet AutoPilot, combined with meal planning, recipes, intermittent fasting, blood glucose tracking, and integrations with Apple Health, Fitbit, Garmin, Withings, and Apple Watch. The product is offered as a freemium subscription through the iOS App Store and Google Play, sold under MyNetDiary Inc.

Product overview

PlateAI is an AI-powered all-in-one calorie counter and diet coach app developed by MyNetDiary Inc. The platform consists of the core PlateAI mobile application enhanced with numerous integrated AI modules including AI Meal Scan (computer vision food photo logging), AI Coach (24/7 personalized nutrition coaching via natural language), Diet AutoPilot (automated weekly diet guidance), Restaurant Menu AI Scan, Voice Input, Barcode Scanner, and Premium Diets. Additional features include meal planning tools (Meal Planner, Premium Recipes with 600+ recipes, Recipe Import), comprehensive tracking (100+ Nutrients Tracking, Weight Tracker, Water Tracker, Health Tracking, Blood Glucose/Diabetes tracking), fitness integrations (Fitbit, Garmin, Withings, Apple Watch, Apple Health), social features (Community, Food Sharing), and professional tools (Professional Connect for dietitians and trainers). The platform is built on MyNetDiary's verified 1.9 million-item food database with over 27 million registered users.

Differentiator

Problem solved

Functional benefit

Brands

• PlateAI: AI-powered calorie counter and diet coach app featuring AI Meal Scan, AI Coach, Diet Autopilot, and comprehensive nutrition tracking.

Products and services

• PlateAI Mobile App AI-powered calorie counter and diet coach app for individual consumers that enables food logging via photo, barcode scan, or voice; tracks calories, macros, and up to 107 nutrients against a verified 1.9 million-item food database; and provides 24/7 personalized AI coaching, adaptive weekly guidance, meal planning, recipes, intermittent fasting, blood glucose and A1C tracking, and integration with Apple Health, Apple Watch, Fitbit, Garmin, and Withings. Distributed via iOS App Store and Google Play on a freemium subscription.
• PlateAI Professional Connect Free professional tools for Registered Dietitians and fitness trainers to support their clients with nutrition tracking through the PlateAI platform (no medical claims).

Quantifiable outcome

• Snap, scan, or speak – log food in seconds
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability14 records

Feature12 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MacroFactor: Subscription macro-tracking app popular with strength athletes and quantified-self users. Competes with PlateAI on macro planning, fitness-tracker integration, and a data-forward user persona.
• Cal AI: AI-first calorie counter built around photo-based food recognition and LLM-driven coaching. Directly comparable to PlateAI's AI Meal Scan and AI Coach, but as a younger, VC-backed entrant.

Direct peers

• Fooducate: Nutrition-tracking app emphasizing food quality scoring and barcode-based analysis. Overlaps with PlateAI on barcode scanning, verified food data, and dietitians as content contributors.
• Lose It!: Direct US-based competitor in calorie counting, food logging, and weight-loss goal tracking. Overlaps with PlateAI on barcode scanning, macro tracking, premium subscription, and a large verified food database.
• Cronometer: Nutrition-tracking app emphasizing depth of micronutrient data and verified nutrition sources. Directly comparable to PlateAI's 1.9M-item, 100+ nutrient database positioning and dietitian credibility.
• MyFitnessPal: The #1 diet and calorie-tracking app globally and PlateAI's most direct competitor. Both offer calorie/macro tracking, food databases, barcode scanning, and premium subscriptions, but MyFitnessPal operates at a substantially larger scale with private-equity backing.
• Lifesum: European diet and health app offering calorie tracking, meal plans, and intermittent fasting. Competes with PlateAI on premium subscription, recipes, and multi-feature wellness experience.
• Noom: Subscription-based weight-management app combining nutrition tracking with coaching and behavior-change programming. Comparable to PlateAI's AI Coach and Premium Diets positioning but with a heavier human-coaching layer.
• Yazio: Freemium calorie counter and intermittent fasting app popular in Europe. Directly comparable to PlateAI on food logging, fasting tracking, and recipe-based premium content.

Broad incumbents

• MyNetDiary: Parent product brand of the same MyNetDiary Inc. entity that builds PlateAI. Functions as the legacy non-AI version of PlateAI, sharing the 1.9M-item verified food database and 27M+ registered users.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plateai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlateAI