Act Now Foundation

What Act Now Foundation does

Act Now Foundation is a private 501(c)(3) nonprofit organization headquartered at 400 38th Street Suite 406 in Union City, New Jersey, incorporated in New Jersey and operating continuously since 2012. The foundation delivers free dementia and Alzheimer's support services to residents of Hudson, Bergen, and Essex counties in Northern New Jersey. Its core offering, branded as "Dementia Training and Support Services," bundles cognitive assessments for adults aged 60+, bilingual (English and Spanish) caregiver support groups, educational seminars, long-term care planning assistance, first responder and agency de-escalation training, and community outreach. Supporting programs include annual fundraising and awareness events (the Jersey City 5K Walk & Run, the Music & Memories Gala, and the Annual Brain Health Fair) and an online Alzheimer's & Dementia Resources Library.

The foundation's "technology" stack is service-based rather than software-based: there is no proprietary platform, no mobile application, no published API or SDK, and no AI/ML systems. Service delivery is conducted in person at senior centers, housing facilities, libraries, and community organizations, supplemented by phone and email intake. Revenue mechanics are those of a donations-driven nonprofit: the foundation accepts one-time and recurring donations, applies for and receives grants from government agencies and private foundations, and secures corporate sponsorships; no fees are charged to service recipients. Its reported throughput includes 300+ caregivers supported annually, 400+ older adults screened each year, 1,200+ individuals educated annually, and 5,600+ individuals educated across New Jersey through the Alzheimer's Prevention Education Project, supported by a network of 100+ community partners spanning county government offices, healthcare systems, pharmaceutical and insurance companies, advocacy organizations, labor unions, real estate developers, and media outlets.

The foundation's customer base consists of two primary end-user segments: older adults aged 60+ living with dementia or cognitive impairment, and the family or professional caregivers supporting them. A secondary segment comprises first responder and agency personnel requiring dementia awareness training. Its go-to-market relies on community-based outreach through organic social media (Facebook, Instagram, LinkedIn, Twitter, YouTube), a monthly email newsletter, community events, content marketing via the resources library, and referral partnerships with the 100+ community organizations, healthcare providers, and county agencies. The organization carries a Charity Navigator four-star rating and reports an annual fiscal cadence that includes audited financial transparency disclosures on its website.

Name

Act Now Foundation

Legal name

Act Now Foundation, Inc.

Website

https://actnowfoundation.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Act Now Foundation is a New Jersey-based 501(c)(3) nonprofit that provides free dementia and Alzheimer's support services, including cognitive assessments, bilingual caregiver support groups, educational seminars, and first responder training, to older adults and caregivers in Hudson, Bergen, and Essex counties.

Ownership category

akta.pro rank

Product category

Alzheimer's and Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)

akta.pro secondary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

Keywords

• Dementia support services
• Caregiver support programs
• Alzheimer's education
• Cognitive health assessments
• Community health outreach

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Act Now Foundation operates as a not-for-profit 501(c)(3) organization that relies on donations from individuals, corporations, and foundations to fund free dementia support services.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Act Now Foundation is a 501(c)(3) nonprofit that delivers free dementia and Alzheimer's support services to residents of Hudson, Bergen, and Essex counties in New Jersey. Its core offering includes cognitive assessments for adults aged 60+, bilingual (English and Spanish) caregiver support groups, educational seminars, long-term care planning guidance, first responder and agency dementia training, and community advocacy. These services are funded through donations, government grants, and corporate sponsorships.

Product overview

Act Now Foundation operates as a nonprofit dementia resource center offering a unified portfolio of support services rather than a software product. The core offering is Dementia Training and Support Services, which encompasses direct services for individuals and caregivers, professional training for teams and agencies, and community outreach programs. Supporting programs include annual events (5K Walk & Run, Music & Memories Gala, Brain Health Fair) that raise awareness and funds. A comprehensive educational resource library provides free materials covering Alzheimer's education, caregiver support, and brain health across Northern New Jersey communities in Hudson, Bergen, and Essex counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Dementia Training and Support Services Foundational service offering providing cognitive assessments for adults aged 60+, English and Spanish caregiver support groups, educational seminars, long-term care planning, first responder and agency training, and advocacy for dementia-friendly communities. Free for residents of Hudson, Bergen, and Essex counties in New Jersey.
• For Individuals & Caregivers Program Dementia services tailored for individuals living with dementia and their family caregivers, including bilingual support groups and educational resources to help families navigate care.
• For Teams & Agencies Training Training programs for professional teams and agencies, including first responder training and agency seminars on dementia awareness and de-escalation skills, targeted at law enforcement, EMS, and government agencies.
• Bringing Programs to My Community On-site community outreach service that delivers dementia education and program offerings to local communities, organizations, and groups upon request, extending the foundation's reach beyond its regular venue footprint.
• Alzheimer's & Dementia Resources Library Free online resource library providing educational materials on Alzheimer's disease, including basics, three stages, warning signs, diagnosis and treatment, causes and risk factors, healthy brain habits, sleep tips, caregiver stress symptoms and burnout management, and Alzheimer's in urban communities.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Hudson County Office on AgingcoreStrategic or Co-development PartnerGovernment agency partner funding dementia education and healthy aging programs in Hudson County, NJ.
• Hudson County Office of Inclusion and AccessibilitycoreStrategic or Co-development PartnerGovernment partner providing funding and support for dementia education programs and community outreach initiatives.
• Bergen County Division of Senior ServicescoreStrategic or Co-development PartnerCounty government partner funding senior services and dementia education programs for Bergen County residents.
• Essex County Division of Senior ServicescoreStrategic or Co-development PartnerCounty government partner supporting dementia services and senior care programs for Essex County residents.
• Hackensack Meridian HealthmajorStrategic or Co-development PartnerHealthcare system sponsor providing support for brain health and dementia awareness programs.
• Eisai PharmaceuticalsmajorStrategic or Co-development PartnerPharmaceutical company sponsor supporting dementia education and caregiver support programs.
• Horizon NJ HealthmajorStrategic or Co-development PartnerHealth insurance partner sponsoring dementia awareness and caregiver support initiatives.
• United HealthcaremajorStrategic or Co-development PartnerHealthcare insurance partner supporting dementia programs and community health initiatives.
• Haven Savings BankmajorStrategic or Co-development PartnerLocal financial institution sponsor supporting community dementia education and caregiver programs.
• AARP New JerseymajorStrategic or Co-development PartnerAdvocacy organization partner supporting older adult services and dementia awareness programs.
• Healthier JCcoreStrategic or Co-development PartnerJersey City health initiative partner supporting community health and dementia awareness programs.
• LeeAnn DevelopmentminorStrategic or Co-development PartnerReal estate development company sponsoring community programs and events.
• SilvermanminorStrategic or Co-development PartnerReal estate company sponsoring community events and dementia awareness programs.
• Panepinto PropertiesminorStrategic or Co-development PartnerReal estate development company supporting community initiatives and events.
• ILA UnionminorStrategic or Co-development PartnerLabor union organization supporting community programs and worker-family services.
• ABC7NYminorStrategic or Co-development PartnerRegional television station sponsoring community events and providing media visibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BrightFocus Foundation: National nonprofit funding research and providing public education on Alzheimer's and related dementias. Operates in the same dementia-focused donor and awareness ecosystem as Act Now.
• Cure Alzheimer's Fund: National nonprofit funding Alzheimer's disease research. Operates in the same donor philanthropy pool targeting Alzheimer's and adjacent to Act Now's awareness/education mission.
• Alzheimer's Association: Largest national nonprofit providing Alzheimer's and dementia support, education, advocacy, and research funding. Operates a 24/7 helpline and local chapters (including Greater New Jersey) directly overlapping Act Now's service geography and donor pool.
• Alzheimer's Foundation of America: National nonprofit offering caregiver support, educational resources, and community programs for those affected by dementia. Competes with Act Now for national philanthropic dollars and serves overlapping caregiver and older-adult audiences.
• USAgainstAlzheimer's: National advocacy and policy-focused nonprofit working to prevent and treat Alzheimer's. Comparable advocacy and dementia-awareness mission with broader national reach and policy capabilities.

Emerging players

• Lewy Body Dementia Association: National nonprofit supporting those affected by Lewy body dementia through education, support, and advocacy. Comparable disease-specific education and caregiver support mission.
• Dementia Society of America: National nonprofit focused on all forms of dementia, providing education, awareness, and community programs. Comparable grassroots education and awareness mission with overlapping audience.

Direct peers

• CaringKind: New York City-based nonprofit (formerly Alzheimer's Association NYC chapter) providing free caregiver support groups, education, and dementia resources to urban communities. Closely comparable urban-community, bilingual-support, and free-service model to Act Now's Northern NJ operations.
• Memory Matters: Community-based nonprofit offering cognitive screenings, support groups, and education for those affected by dementia. Closely comparable community resource-center model with memory screening and caregiver support services.
• Alzheimer's New Jersey: State-level nonprofit serving New Jersey residents with respite care, support groups, and education for those affected by Alzheimer's. Operates directly within Act Now's three-county service area, competing for the same donors, government contracts, and program participants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ActNow4Alz
• YouTubeyoutube.com/channel/UCHR1QVX3SGMcf5MqdH5dHVw
• Facebookfacebook.com/actnowfoundation
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/actnowfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Act Now Foundation