allt

What allt does

allt (legal entity: Allt Inc., incorporated in New South Wales, Australia; US website operations based in Boulder, Colorado) is a private B2B technology company founded in 2016 that has built a patented platform connecting smartphone applications to live television content in real time. The core technology uses existing metadata sets to create traceable, controllable connections between the content on a viewer's TV screen and the apps already installed on the viewer's phone, eliminating the need for search, QR codes, or remote navigation. The platform is structured as a set of modules — allt Connect (API gateway), allt Engage (multi-platform engagement), allt Monetize (affiliate and ad revenue), allt Privacy (PII-free tracking), allt Control (IoT device activation), and allt Protect (content access governance) — that content owners, broadcasters, and streaming platforms embed directly into their player libraries.

The company serves three primary customer segments: content owners and broadcasters seeking monetization, engagement analytics, and content protection; advertisers and brands seeking attributable ROI from television advertising; and retail partners seeking contextual commerce integration during content consumption. Revenue is generated through three streams: B2B platform licensing to enterprises, content-contextual advertising (without viewer-level targeting), and affiliate commerce when viewers purchase products surfaced through the platform.

Go-to-market is enterprise field sales supplemented by strategic partnerships with broadcasters and technology integrators. The most significant commercial relationship is with Foxtel Media, whose September 2025 launch of Retail Plus powered by allt.tv represents the first co-branded retail media product, anchored by Chemist Warehouse as the launch retail partner. Additional ecosystem partners include NBCUniversal/Comcast, LG, Kayo Sports, IAB, Streaming Video Alliance, Rakuten Advertising, impact.com, Myer, Ticketek, TMDB, and TVDB. The company has a two-person co-founding leadership team (Dave Glasson, Co-Founder and CEO; James Forster, Co-Founder and President) and has disclosed only a single $10,000 seed round from Boomtown Accelerators and Right Side Capital Management, indicating a bootstrapped operating model with minimal external capital.

Name

allt

Legal name

Allt Inc.

Website

https://allt.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

allt is a B2B connected entertainment technology company that provides a patented platform linking smartphone apps to live TV content in real time, enabling content owners, broadcasters, and advertisers to monetize privacy-first second-screen engagement.

Ownership category

akta.pro rank

Product category

Connected TV Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Connected TV platform
• Second screen technology
• Interactive TV advertising
• Shoppable TV solutions
• Content engagement analytics

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising: Revenue generated through relevant ads that are targeted to what's being watched (content-contextual) rather than at the viewer personally. Advertisers know only that viewers have good taste in content.
2. Affiliate Commerce: Revenue through affiliate pathways when viewers purchase products seen in content. Shop features include merchandise, tickets, fashion, and other commercial items surfaced during viewing.
3. B2B Licensing: Platform licensing to content owners, broadcasters, and streaming platforms for engagement analytics, controllable connections, and content protection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

allt provides a patented connected entertainment platform that intelligently links apps on viewers' phones to the content they are watching on TV in real time, eliminating search. The platform functions as an API gateway connecting TV content to social, information, and commercial platforms, enabling content owners, broadcasters, and advertisers to monetize viewer engagements through contextual advertising and affiliate commerce.

Product overview

allt is a connected entertainment platform consisting of a core product and multiple integrated modules. The core allt platform instantly connects apps on viewers' phones to TV content they are watching. The platform includes modules for: allt Connect (API gateway for platform integrations), allt Privacy (PII-free engagement tracking), allt Engage (multi-platform viewer engagement), allt Monetize (revenue generation via affiliate and ad placements), allt Control (IoT device control), and allt Protect (content access governance). The company also has a co-branded product called Retail Plus powered by allt.tv, developed in partnership with Foxtel Media, which provides retail media and interactive advertising capabilities for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• allt A connected entertainment platform that instantly connects every app on viewers' phones to TV content being watched, acting as an API gateway between content and social, information, and commercial platforms. Built for content owners, broadcasters, streaming platforms, and advertisers to monetize viewer engagements.
• Retail Plus powered by allt.tv A co-branded retail media offering developed in partnership with Foxtel Media that delivers interactive retail advertising and smarter second-screen experiences, connecting TV content to commerce in real time. Launched first in pharmaceuticals and beauty with Chemist Warehouse.

Quantifiable outcome

• 70% of TV viewers use second screens while watching content, representing a massive untapped engagement opportunity
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Foxtel MediacoreStrategic or Co-development Partner · 11 September 2025Strategic partnership where allt.tv powers Foxtel Media's Retail Plus offering. In a global and Australian TV first, allt's technology connects the apps viewers already use on their phones to the content they are watching on TV in real time. The technology integrates premium TV content with real-time mobile commerce, creating richer interactive experiences and seamless connection between viewing and consumer actions.
• Kayo SportsminorChannel Partner/ Reseller/ DistributorAustralian sports streaming service partner. allt connects sports content to viewers' apps for enhanced engagement during live broadcasts.
• IABminorStrategic or Co-development PartnerIndustry standards body for digital advertising. allt collaborates on standards for connected TV and interactive advertising.
• MyerminorChannel Partner/ Reseller/ DistributorAustralian department store partner for retail commerce integrations, enabling shoppable experiences around entertainment content.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Tatari: CTV ad buying and analytics platform purpose-built for performance advertisers. Comparable in solving CTV ROI measurement, a core pain point allt addresses.
• Telly: Dual-screen TV hardware/engagement play. Adjacent rather than direct, but pursues the same second-screen engagement and attribution thesis as allt.
• tvScientific: CTV ad measurement and attribution platform focused on outcome-based buying. Comparable to allt's analytics and attribution value prop for advertisers.

Direct peers

• Innovid: Independent ad tech platform for CTV/OTT, providing ad serving, measurement, and creative personalization. Comparable to allt's attribution, analytics, and ad decisioning capabilities for streaming.
• NTWRK: Shoppable live shopping and content platform with strong CTV presence. Comparable use case of turning entertainment content into commerce moments, similar to allt's affiliate pathways.
• KERV Interactive: Shoppable video and CTV technology that turns video content into interactive, monetizable moments. Directly comparable to allt's shoppable TV and contextual engagement layer for streamed content.
• Shopsense AI: AI-driven shoppable CTV platform enabling viewers to purchase products seen on screen in real time. Overlaps with allt's second-screen commerce and affiliate monetization.

Broad incumbents

• Magnite: Largest independent CTV/OTT sell-side platform. Overlaps with allt in CTV monetization infrastructure and content-owner relationships, though Magnite is an SSP rather than an engagement layer.
• FreeWheel (Comcast): TV/Video ad management and monetization platform owned by Comcast. Directly competes with allt in CTV ad serving and is a likely competitor at NBCUniversal, an existing allt partner.
• The Trade Desk: Global, omnichannel ad-buying platform with a leading CTV offering. Competes with allt at the layer of CTV ad targeting, attribution, and ROI measurement, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allt_social
• Facebookfacebook.com/allt.social
• LinkedInlinkedin.com/company/allt-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about allt