What Foxtel Media does

Foxtel Media is the dedicated advertising sales division of the Foxtel Group, monetising premium content inventory across linear television, broadcast video-on-demand (BVOD), streaming, digital, social, and out-of-home venue environments in Australia. The company sells advertising and sponsorship against Fox Sports, Kayo Sports, BINGE, Foxtel Go, Sky News Australia, and approximately 20 sub-brand entertainment, lifestyle, drama, and movie channels, reaching 8.7 million sports lovers and 6.3 million total people monthly. A parallel distribution channel — Fox Venues — broadcasts into 3,850 licensed pubs, clubs, hotels, mining camps, hospitals, and aged care facilities with a separate advertising feed.

The commercial model is built on a multi-layered technology stack: the Landmark multi-channel sales and inventory platform (Imagine Communications, deployed April 2014), a world-first bespoke TV programmatic platform (launched May 2015 in partnership with AOL), and Live Moment Planning (launched March 2026 with PubMatic) for programmatic live-sport advertising on Kayo Sports. The company has pioneered audience-based dynamic trading in Australia, replacing traditional spot-based transactions. Recent AI integration includes FOX AI (real-time player analysis, launched 2026 with Red Bull) and participation in PubMatic's AgenticOS testing, where early results showed 87% reduction in campaign setup time.

Go-to-market is sales-led with regional sales representation across NSW, VIC, QLD, SA, and WA, plus specialist Sport Sales teams. Pricing is not publicly disclosed and operates through direct B2B engagement with agencies and advertisers. Programmatic access to live sports inventory has been opened to smaller local and regional brands, expanding the addressable advertiser base beyond traditional major sponsors. The company was recently acquired by DAZN (2025-2026), providing access to global engineering capabilities for new advertising products. Foxtel Media rebranded from MCN (Multi-Channel Network) in March 2019.

Name

Foxtel Media

Legal name

Foxtel Media

Website

https://foxtelmedia.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Foxtel Media is the Australian advertising sales arm of the Foxtel Group, monetising premium sports and entertainment inventory across linear TV, streaming, digital, and 3,850 commercial venues for enterprise advertisers and agencies.

Ownership category

akta.pro rank

Product category

Television & Streaming Advertising Sales

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

akta.pro secondary industries

Sports Cable Networks (MPABAFAD), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), General Entertainment Cable Networks (MPABAFAA), News & Business Information Cable Networks (MPABAFAE)

Keywords

• Television advertising sales
• Streaming advertising inventory
• Sports media advertising
• Programmatic advertising platform
• Multi-platform advertising network

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorship: Foxtel Media generates revenue primarily through selling advertising inventory and sponsorship packages across its network of TV channels, streaming platforms (Kayo Sports, BINGE, Foxtel Now), Fox Venues, and digital properties. Inventory spans linear TV, BVOD, streaming pre-roll, and programmatic channels.
2. Subscription Television: Foxtel Group earns subscription revenue from its Foxtel Pay-TV service, Kayo Sports streaming service (1M+ subscribers), and BINGE streaming platform, with advertising revenue also generated across these platforms.
3. Fox Venues Commercial Licensing: Revenue from broadcasting Fox Sports content into licensed commercial venues (pubs, clubs, hotels, mining camps, hospitals, aged care facilities) with a separate advertising feed.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Foxtel Media is the advertising sales division of the Foxtel Group, selling advertising inventory and integrated sponsorship campaigns across linear TV, BVOD, streaming (Kayo Sports, BINGE, Foxtel Go), digital, social, Fox Venues, and gaming platforms. The company represents premium content including AFL, NRL, cricket, Supercars, entertainment, lifestyle, and news, offering advertisers access to exclusive brand-safe audiences reaching 8.7 million sports lovers and 6.3 million total people per month.

Product overview

Foxtel Media is an Australian media and advertising company offering a comprehensive multi-platform content and advertising network. The portfolio includes core products: Television (linear broadcast reaching 6.3m monthly viewers), Sport (FOX SPORTS, beIN Sports, Sky Racing reaching 8.7m sports fans monthly), Kayo Sports (streaming service with 1M+ subscribers), BINGE (streaming for drama/comedy/sport), Fox Venues (3,850 pub/club commercial venues), and Foxtel Go (mobile streaming). Sub-brands span entertainment channels (FOX SHOWCASE, UKTV, Lifestyle, TLC), movie channels (Foxtel Movies with 9 genre variations including 4K Ultra HD), sports channels (FOX LEAGUE, FOX FOOTY, FOX SPORTS News), and factual/entertainment (Investigation Discovery, Real Crime, Real History, Real Life, Discovery, Discovery Turbo). Technology platforms include Landmark (inventory management), Addressable GO (addressable advertising), Dynamic Trading (audience-based model), and Programmatic TV. Advertising products include Live Moment Planning (programmatic live sport), Narratv (brand storytelling), Retail Plus (commerce content), and standard digital ad formats. The company was recently acquired by DAZN, enabling access to world-class engineering for new advertising products globally.

Differentiator

Problem solved

Functional benefit

Brands

• Fox Sports: Australia's leading producer of sports television coverage with 7 HD channels delivering over 10,000 hours of LIVE sports programming per year
• Kayo Sports
• BINGE
• Foxtel Go
• Sky News Australia
• Lifestyle
• Showcase
• Fox League
• Fox Footy

Products and services

• Fox Sports Advertising Premium sports advertising inventory across 7 HD Fox Sports channels delivering over 10,000 hours of live sports annually to 2.5 million homes. Covers AFL, NRL, Cricket, Supercars, and other major Australian sports with broadcast innovations like Foxkopter, AR Ball Tracking, and Helmet Cam. Serves enterprise advertisers and agencies seeking highly engaged, affluent sports audiences.
• Kayo Sports Advertising Advertising inventory on Kayo Sports, Australia's #1 sport streaming service with over 1 million subscribers and 2 million+ monthly unique audience. Offers 50+ sports with 90% live viewing and 70% on connected TV. audience skews 65% male, 35% female, with 40% having household income of $100,000+. Target buyers are enterprise advertisers and brands seeking premium sports audiences.
• Fox Venues Advertising Out-of-home-style advertising delivered into 3,850 licensed commercial venues across Australia with a separate advertising feed for live AFL/NRL matches. Skews 60% metro and 40% regional. Features Nielsen audience measurement and delivers +20% OOH viewing uplift. Targets enterprise advertisers and brands seeking 18+ sports-only audiences in commercial environments.
• Television Advertising Broadcast linear television advertising network reaching 6.3 million TTL PPL per month with 24% commercial share. Offers brand-safe, high-quality content environment with lower ad-loads than competitors. Includes premium entertainment channels (FOX SHOWCASE, Lifestyle, Discovery, BBC First, UKTV, movie channels) and news (Sky News).
• BINGE Advertising Advertising inventory on BINGE streaming service, which streams drama, comedy, reality, sport, and blockbuster movies including local originals like Colin From Accounts, AFLW, and NRLW games. Serves advertisers seeking engaged entertainment audiences across streaming platforms.
• BVOD Advertising Broadcaster video-on-demand (BVOD) advertising inventory across Foxtel Group streaming platforms. Ad spend in Australian VOD grew 18.3% year-over-year in 2025 per IAB Australia. Targets advertisers seeking addressable streaming video audiences with premium content.
• Digital Advertising Digital advertising inventory across Foxtel Media network properties including display ad formats (Leaderboard, MREC, Half Page, Mobile Banner), streaming placements, and Kayo Video ad formats (VAST tag support, 6s-90s durations, 1920x1080 preferred resolution). Targets advertisers seeking digital audience engagement across sport, entertainment, and lifestyle content.
• Live Moment Planning Programmatic advertising product for live sport on Kayo Sports, using real-time content signals and daypart targeting to create curated inventory packages around live games. Enables brands of all sizes to access premium live sports advertising programmatically. Built in partnership with PubMatic to address longstanding operational friction in programmatic live sports buying.
• Programmatic TV Platform World-first bespoke TV programmatic platform launched in partnership with AOL, enabling broadcast and digital video content combining and dynamic trading across customer segments including Multiview segments. Powered by the Landmark system. Enables advertisers to access linear TV inventory programmatically.
• Addressable GO Addressable advertising platform delivering targeted TV advertising capabilities across Foxtel Group platforms. Enables advertisers to deliver audience-targeted TV ads at scale.
• Landmark Platform Multi-channel sales and inventory management platform built on Imagine Communications' Landmark system. Powers the company's Dynamic Trading and Programmatic TV platforms. Also used by Sky Media UK to transact 250 channels and 30 million spots per annum. Provides audience-based trading capabilities replacing spot-based transactional model.
• Narratv Brand-funded storytelling division creating narrative content to drive audience connection. Enables advertisers to produce bespoke long-form storytelling content that integrates with Foxtel Group's premium programming.
• Retail Plus Commerce-connected content solution enabling advertisers to bridge advertising with retail/commerce outcomes. Provides measurement and attribution connecting content engagement to purchase behavior.
• Kayo Sports Stadium on Roblox Immersive always-on virtual world on Roblox connecting brands with next-gen Australian sports fans. Features three sporting zones (AFL, Cricket, Supercars) with officially licensed IP, skill-based mini-games, and brand integration opportunities. Reached 210,000+ visits and 610,000 minutes played since launch. Targets advertisers seeking to engage younger gaming audiences.
• New Ad Formats with DAZN (AI Companion) New advertising formats developed in partnership with DAZN, including an AI companion on Kayo Sports and revamped BINGE ad experience. Leverages DAZN's world-class engineering team to develop and test new advertising products globally.
• FOX AI (Real-Time Player Analysis) AI-powered real-time player analysis and data-driven insights delivered across live Fox League matches, pre- and post-game shows. Developed in partnership with Red Bull for the 2026 NRL season. Enhances the sports viewing experience with data-driven insights across live matches.

Quantifiable outcome

• 27% higher content engagement vs other TV platforms (Nature study)
• +10 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LivewirecoreStrategic or Co-development Partner · 4 May 2026Foxtel Media and Livewire partnered to build Kayo Sports Stadium on Roblox, an immersive always-on virtual world connecting brands with next-gen Australian sports fans. The Stadium features three sporting zones (AFL, Cricket, Supercars) with officially licensed IP, skill-based mini-games, and brand integration opportunities. Since launching 4 May 2026, the Stadium recorded 210,000+ visits and 610,000 minutes played.
• PubMaticcoreTechnology or Integration · 19 March 2026Foxtel Media partnered with PubMatic to launch Live Moment Planning, a programmatic advertising product for live sport on Kayo Sports. The product uses real-time content signals and daypart targeting to create curated inventory packages around live games, addressing longstanding operational friction in programmatic live sports buying. Launch coincided with start of NRL and AFL seasons.
• PubMatic (Agentic AI)coreTechnology or Integration · 6 January 2026Foxtel Media participated as a launch partner in PubMatic's AgenticOS testing, demonstrating 87% reduction in campaign setup time and 70% faster issue resolution. Foxtel is among early deployment participants alongside WPP Media, Butler/Till, MiQ, Brkthru, and Wpromote.
• WPP MediacoreTechnology or Integration · 6 January 2026WPP Media participated as an early deployment partner in PubMatic's AgenticOS testing and launch alongside Foxtel Media and other agency partners.
• Butler/TillcoreTechnology or Integration · 6 January 2026Butler/Till participated as an early deployment partner in PubMatic's AgenticOS testing alongside Foxtel Media, WPP Media, and other partners.
• MiQcoreTechnology or Integration · 6 January 2026MiQ participated as an early deployment partner in PubMatic's AgenticOS testing alongside Foxtel Media and other agency partners.
• LivewireminorGTM or Marketing Partner · 12 October 2025Foxtel Media partnership with Livewire announced at a Melbourne event where Livewire unveiled Gamer.ID (privacy-first identity framework accessing 14M verified gamer profiles) and NFL Race to the End Zone entertainment series. Livewire's 311% revenue growth over two years signals strong gaming marketing capabilities.
• AOL (now part of Verizon/Yahoo)coreTechnology or Integration · 1 May 2015Foxtel Media (then MCN) partnered with AOL to build a world-first bespoke TV programmatic platform launched in May 2015. The platform combined broadcast and digital video content and enabled dynamic trading across highly delivered customer segments including Multiview segments, powered by the Landmark system.
• Imagine Communications (Landmark)coreTechnology or Integration · 1 April 2014Foxtel Media (then MCN) implemented Imagine Communications' Landmark system as the core of its multi-channel sales solution in April 2014. Landmark is also used by Sky Media in the UK for 250 channels and 30 million spots per annum.
• DAZNcoreStrategic or Co-development PartnerFoxtel was recently acquired by DAZN, providing access to a world-class engineering team to develop and test new advertising products globally. The acquisition positions Foxtel Group to leverage DAZN's international technology and product development capabilities.
• Fox SportscoreOthersFoxtel Media represents Fox Sports advertising inventory, including channels such as Fox League, Fox Footy, Fox Cricket, Fox Sports News, and Fox Sports itself. Fox Sports is the leading producer of sports television coverage in Australia with 7 HD channels delivering over 10,000 hours of live sports per year.
• Sky RacingminorOthersFoxtel Media represents Sky Racing content, providing coverage across Australian screens.
• beIN SportsminorOthersFoxtel Media represents beIN Sports advertising inventory covering international sports such as soccer, tennis, and golf.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DAZN: Global sports streaming platform and Foxtel Group's new parent company. Comparable in its global sports streaming and advertising business, and the strategic acquirer that will shape Foxtel Media's product roadmap globally.
• ESPN (Disney): US/global sports broadcasting and streaming giant operating cable networks (ESPN, ESPN2) plus ESPN+. Operates a comparable sports cable + streaming ad sales model, providing international benchmark for premium sports advertising economics.
• YouTube (Google): Dominant digital video and CTV platform competing for video advertising budgets including sports-related inventory. Increasingly relevant as advertisers shift budgets from linear TV to digital/CTV placements.

Emerging players

• Twitch (Amazon): Live streaming platform with significant sports and gaming content. Comparable to Foxtel Media's Roblox/Kayo Sports Stadium push into gaming environments for next-gen audience monetization.
• Optus Sport: Australian subscription sports streaming service owned by Optus. Competes with Kayo for premium sports streaming subscribers and advertiser-attractive live sports inventory in the Australian market.
• Stan Sport: Subscription sports add-on owned by Nine Entertainment, offering rugby, tennis, and other sports. Directly competes with Kayo for live sports streaming subscribers and provides an alternative premium sports advertising surface.

Direct peers

• Seven West Media: Australian media company operating the Seven Network (FTA) plus digital and streaming assets. Directly competes with Foxtel Media for sports rights (AFL, cricket), advertiser budgets, and audience attention in the Australian market.
• Nine Entertainment: Owner of the Nine Network, Stan (including Stan Sport), and major Australian publishing assets. Competes directly with Foxtel Media for premium sports rights (NRL, cricket), streaming subscriptions, and advertiser dollars across linear and digital.
• Network 10 (Paramount ANZ): Australian FTA network and streaming operator owned by Paramount, competing for sports rights, advertiser share, and audience reach. Comparable advertising sales model across linear and BVOD.
• Sky Media (UK): UK advertising sales arm of Sky, also powered by Imagine Communications' Landmark platform. Operates the closest comparable multi-channel ad sales business model with 250 channels and 30M spots per annum; structurally aligned with Foxtel Media's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foxtel-media
• Instagraminstagram.com/foxtelmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxtel Media