Lokky

What Lokky does

Lokky Srl a Socio Unico is an Italian digital insurance broker (Insurtech) headquartered in Milan that distributes a modular catalog of professional liability, multi-risk business, legal protection, cyber and personal accident policies to Italian freelancers, professionals and micro-SMEs. The company's distribution backbone is a fully digital self-serve storefront at lokky.it and app.lokky.it, complemented by a phone-based inside-sales desk (Servizio Clienti), co-marketing partnerships (Hype, SunCity, F2D) and educational webinars; insurance capacity is sourced indirectly through five major carriers — Hiscox, Vittoria Assicurazioni, Tokio Marine HCC, AmTrust and BH Italia — placed via authorized collaboration brokers (Lokky Agency, Aspevi Milano, Underwriting Insurance Agency, AmTrust Insurance Agency Italy and Berkshire Hathaway International Insurance Italy). Lokky is licensed as an IVASS Section B broker (R.U.I. n. B000627192) and operates alongside the Section A intermediary Lokky Agency srl (A000736859).

The core technology layer is the proprietary 'Algoritmo Lokky' recommendation engine, which converts a short customer questionnaire into a personalized policy quote in approximately one minute and a bound policy in under ten minutes; the quote-to-issue workflow is fully paperless, with advanced electronic signature via SMS one-time code, payment processed through the Axerve gateway (Gruppo Banca Sella) supporting 30+ methods including cards and PayPal, and substitutive archiving of signed contracts. A formal Alternative Data agreement with The Data Appeal Company is intended to power data-driven risk selection and pricing, supporting the company's positioning as an 'Insurtech data driven' broker. The product catalog is organized by both coverage type (Assicurazione Impresa, RC Professionale family including Lokky Flex, Tutela Legale, Cyber Risk, Catastrofale Imprese, Infortuni e Malattia) and by 20+ activity/profession verticals, with entry-level premiums ranging from €100 to €405 and sector-specific discounts.

Lokky's revenue model is brokerage commissions on placed policies, with annual recurring premiums driving renewal-based economics; pricing is unit-based by coverage and activity, with transparent starting prices published online and customization driven by the questionnaire, massimale scelto (up to €2M standard, up to €5M for RC Asseverazione) and selected extensions. The customer base spans at least 13 named segments, served exclusively within Italy (single-country footprint), and is structurally long-tail (micro-SMBs and individual professionals buying low-ticket policies). Capital to date includes approximately €4M USD-equivalent across multiple 2018–2022 rounds plus ~€650k equity crowdfunding on Mamacrowd; key strategic alliances include SunCity (photovoltaic installers), Hype (digital banking distribution) and The Data Appeal Company (alternative data).

Name

Lokky

Legal name

Lokky Srl a Socio Unico

Website

https://lokky.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lokky is an Italian IVASS-licensed digital insurance broker that distributes modular professional liability, multi-risk, cyber and legal protection policies via its proprietary Algoritmo Lokky platform to Italian freelancers, professionals and micro-SMEs across 20+ verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance brokerage commissions: Lokky operates as an independent insurance intermediary (Broker assicurativo soggetto al controllo dell'IVASS – Sezione B n. B000627192) earning commissions on the placement of insurance policies from partner carriers (Hiscox, Vittoria Assicurazioni, Tokio Marine HCC, AmTrust, BH Italia) for SMEs, professionals and freelancers across product lines (RC Professionale, RC Asseverazione, Cyber Risk, Tutela Legale, Infortuni, Catastrofale, Business Insurance). Recurring annual premiums on continuing coverages plus new-business acquisition.
2. Annual recurring policy premiums: Customer pays annual recurring insurance premiums (e.g., RC Professionale from 140€, Lokky Flex 162€, Tutela Legale from 100€, RC Giovani Medici 265€, RC Specializzandi 405€) directly to Lokky via online payment, generating recurring placement revenue at each renewal. 14-day right of withdrawal granted to the Policyholder.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lokky is an Italian digital insurance broker (Insurtech) that distributes modular business insurance policies to small businesses, freelancers and registered professionals. Through its proprietary 'Algoritmo Lokky' recommendation engine and 100% digital platform, customers receive a personalized quote in roughly 1 minute and a policy in under 10 minutes, with policies placed across multiple carrier partners (Hiscox, Vittoria Assicurazioni, Tokio Marine HCC, AmTrust, BH Italia).

Product overview

Lokky is a single digital insurance broker platform (Lokky.it) that distributes a modular catalog of B2B/B2-professional insurance products. The core is the "Algoritmo Lokky" quote engine exposed through app.lokky.it (Checkup and Area Personale), which assembles a personalized policy from a set of named modules: the umbrella Assicurazione Impresa (which bundles Responsabilità Civile verso Terzi and Collaboratori, Danni a Immobile e Contenuto, Infortuni e Malattia and the new mandatory Assicurazione Catastrofale Imprese), the RC Professionale family (including Lokky Flex for freelancers and specialty variants RC Architetti, RC Ingegneri, RC Geometri, RC Avvocati, RC Commercialisti, RC Medici, RC Giovani Medici, RC Specializzandi, RC Medici Dipendenti Ospedalieri, RC Odontoiatri), the dedicated RC Asseverazione SuperBonus 110% and RC Certificazione Energetica, the standalone Tutela Legale, and the Cyber Risk product. Pricing, sums insured and additional guarantees are all configurable per activity type, with the platform producing a quote in roughly one minute and a policy in under ten minutes through fully digital e-signature and payment via the Axerve gateway.

Differentiator

Problem solved

Functional benefit

Brands

• Lokky Flex: RC Professionale (Professional Liability) insurance product designed specifically for freelancers (Freelance) and consulting firms (Società di consulenza), starting from €162.

Products and services

• Assicurazione Impresa Multi-risk business insurance protecting the company's premises and covering damages involuntarily caused to third parties or to employees; bundles property, content, and civil liability guarantees; starting from €150.
• RC Professionale Professional liability coverage that protects the insured's patrimony against compensation claims for damages caused to third parties during professional activity; mandatory for many Italian Albo-registered professionals; starting from €140.
• Lokky Flex Professional liability variant dedicated to freelance professionals and consulting firms (Partita IVA holders), protecting against material and patrimonial damages; from €162.
• RC Asseverazione SuperBonus 110% Statutory coverage for technicians issuing SuperBonus 110% asseverations, with minimum €500,000 coverage extendable up to €1.5M (standard) or €5M (tailored), plus 5-year post-policy coverage and 5-year retroactivity; from €140.
• Tutela Legale Legal protection policy that protects the insured's patrimony from legal costs in criminal and civil proceedings and reimburses legal, expert and procedural expenses; from €100.
• Cyber Risk Coverage against cyber attacks and IT crimes for professionals and small businesses, including assistance, emergency intervention, data recovery and malware decontamination; from €146.
• Assicurazione Catastrofale Imprese Mandatory catastrophe insurance (Lg. 213/2023) for businesses covering earthquakes, landslides, floods and inundations; offered through the Assicurazione Impresa line.
• Infortuni e Malattia Personal accident and illness coverage protecting the insured and their family against work-related injuries and, optionally, leisure-time accidents; from €133.
• Responsabilità Civile (RC Terzi / RC Collaboratori) Civil liability guarantee covering damages to third parties and (optionally) collaborators, with selectable coverage caps up to €2 million; bundled within Assicurazione Impresa.
• Algoritmo Lokky (Piattaforma di preventivo digitale) The proprietary recommendation engine and digital quote platform that guides customers through a short questionnaire to produce a personalized, modular insurance package with selected guarantees; available via app.lokky.it (Checkup and Area Personale).

Quantifiable outcome

• Quote generated in 1 minute; policy issued in under 10 minutes
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship carrier, strategic carrier, strategic alliance, tactical co-marketing, tactical gtm, strategic data alliance, critical infrastructure partner and group entity.

• Hiscoxflagship carrierChannel Partner/ Reseller/ DistributorHiscox is one of the 'Compagnie Assicurative selezionate' prominently displayed on the homepage and the primary carrier for Tutela Legale and RC Professionale via collaboration agreement with Lokky Agency srl (R.U.I. Section A n. A000736859).
• Vittoria Assicurazioniflagship carrierChannel Partner/ Reseller/ DistributorFeatured carrier partner on the homepage and pre-contractual documentation; Lokky distributes Vittoria policies through collaboration with Aspevi Milano srl (R.U.I. Section A n. A000090478).
• Tokio Marine HCCflagship carrierChannel Partner/ Reseller/ DistributorFeatured carrier on the homepage and pre-contractual documentation; distributed via Underwriting Insurance Agency srl (R.U.I. Section A n. A000068713).
• AmTrustflagship carrierChannel Partner/ Reseller/ DistributorFeatured carrier on the homepage and pre-contractual documentation; distributed via AmTrust Insurance Agency Italy S.r.l. (R.U.I. Section A n. A000126694).
• BH Italia (Berkshire Hathaway International Insurance Limited)strategic carrierChannel Partner/ Reseller/ DistributorCarrier partner disclosed in pre-contractual documentation; Lokky distributes BH Italia policies via direct collaboration with Berkshire Hathaway International Insurance Limited – Rappresentanza Generale per l'Italia (REA n. 1945358 CCIAA Milano).
• Gruppo SunCitystrategic allianceStrategic or Co-development PartnerSunCity is an A2A Business Partner and energy service company operating since 2012 as an energy Community; partnership grants 150+ installers, professionals and designers in its network access to Lokky's modular insurance (RC Professionale, RC Asseverazione SuperBonus 110%, Certificazione Energetica, Cyber Risk, Multirischi, Infortuni e Malattia) plus dedicated training webinars. Quoted: Pietro Pitingolo, Direttore Sales & Marketing SunCity.
• F2Dtactical co-marketingGTM or Marketing PartnerPartner collaboration on the blog article 'SuperBonus 110% e disposizioni antifrode' to deepen the content around antifraud rules in construction bonuses and drive awareness of Lokky RC Asseverazione SuperBonus 110%.
• Hypetactical gtmGTM or Marketing PartnerAnnounced partnership ('Lokky e Hype diventano partner') to cross-distribute insurance solutions to Hype account holders, leveraging Hype's digital banking user base.
• The Data Appeal Companystrategic data allianceStrategic or Co-development PartnerFormal Alternative Data agreement signed with The Data Appeal Company to power Lokky's data-driven Insurtech offering, providing alternative-data analytics for risk selection and pricing across the SME/professional/freelance segment.
• Axerve (Gruppo Banca Sella)critical infrastructure partnerTechnology or IntegrationPayment gateway integration powering Lokky's premium collection across 30+ electronic payment methods (credit/debit cards, PayPal and others); Axerve verifies payment details and locks funds before final electronic signature.
• Lokky Agency srlgroup entityOEM/ Whitelabel/ Licensing PartnerAuthorized intermediary (R.U.I. Section A n. A000736859) collaborating with Lokky for placement of Hiscox products and Tutela Legale coverage; functions as the licensed broker vehicle enabling Lokky Srl's distribution.
• Suncity (photovoltaic partnership)strategic allianceStrategic or Co-development PartnerStrategic partnership targeting the photovoltaic installer community with Lokky's SuperBonus 110%-aligned insurance products (RC Asseverazione, Certificazione Energetica, RC Professionale, Cyber Risk, Multirischi, Infortuni e Malattia) and dedicated training webinars for SunCity's 150+ installers, professionals and designers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yolo: Italian digital insurance broker/intermediary offering on-demand and embedded insurance products to consumers and SMBs via a fully digital UX — the closest direct peer to Lokky in model, geography and customer profile.
• GenialMore: Italian insurtech selling modular personal and professional insurance online to freelancers, professionals and small businesses — overlapping product structure (modular guarantees, fully digital purchase) with Lokky.

Broad incumbents

• Prima Assicurazioni: Major Italian digital-first insurer (motor-heavy) with a self-serve online funnel and growing SMB/professional offering. Comparable in digital-broker model and Italian SMB targeting, but much larger scale and motor-centric.
• Facile.it: Italy's leading insurance/utility price-comparison platform with strong brand and SEO presence in Italian insurance — competes for the same SMB/professional lead flow though via aggregation rather than direct placement.
• Verti: Italian direct digital insurer (MAPFRE group) offering motor and growing non-motor lines via a fully online UX — broad incumbent in the same Italian digital-insurance category.
• Segugio.it: Italian insurance and financial-products comparison platform owned by Gruppo MutuiOnline — competes with Lokky on customer acquisition for Italian SMB and professional insurance buyers.
• Wefox: European digital insurance broker with operations in Germany, Switzerland and Italy; broader portfolio and substantially larger scale, but the same digital-broker proposition targeting SMB/professional customers in continental Europe.
• Luko: European mission-driven insurtech (now under ACHMEA) operating a digital broker model for home and adjacent lines across multiple European markets — comparable digital-broker DNA but historically home-centric and at broader European scale.

Emerging players

• Getsafe: German full-stack insurtech offering modular digital insurance for individuals, freelancers and SMBs — comparable product-led digital insurance model to Lokky but in DACH rather than Italy.

Others

• ConTe.it: Italian direct insurer (Admiral group) selling motor and home insurance fully online — adjacent digital insurer in the Italian market that competes for the same digitally-native SMB buyer attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lokky