The Data Appeal Company
The Data Appeal Company is an Italian B2B SaaS and data-licensing vendor that provides AI-powered destination, sentiment, and geospatial intelligence to tourism boards, DMOs, hospitality operators, and commercial real estate clients, built on a 250M+ POI data lake and delivered via enterprise SaaS, REST APIs, and data packs.
- Company typePrivate
- Founded2014
- HeadquartersFirenze, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Data Appeal Company does
The Data Appeal Company S.p.A. is a Florence-headquartered B2B SaaS and data-licensing vendor that operates an AI-powered destination and tourism intelligence platform. It serves destination management organizations (DMOs), national and regional tourism boards, hospitality operators (including JLL, Campari Group, Visit Berlin, Visit Veneto, South African Tourism) and adjacent verticals such as commercial real estate and CPG, providing them with geospatial, sentiment, connectivity, and demand analytics to manage visitor flows, online reputation, overtourism, and product distribution.
The company's core product, Data Appeal Mabrian (rebranded from D/AI Destinations), combines Mabrian's travel intelligence — air connectivity, traveller sentiment, demand profiling, accommodation supply, and event impact — with Data Appeal's POI and location analytics. Supporting products are Data Appeal Location (data-pack visualisation), Data Appeal Coach (hospitality/F&B reputation management), POI and Location Data Packs delivered as CSV via AWS S3, and two REST APIs (POI and Territorial). The platform is anchored on a proprietary data lake of 7 billion+ semantically analyzed content pieces across 250M+ POIs in 180+ countries, fed by 130+ sources under an exclusive Travelport airline-data partnership, and surfaced through proprietary indices (Sentiment Score, Popularity Index, Travel Barometer, Fair Index, Potentiality Index) and a generative-AI assistant launched April 2025.
The Data Appeal Company is a wholly owned subsidiary of Almawave Group (subject to the management and coordination of Almaviva S.p.A.), following the November 2023 acquisition of Mabrian. Revenue is generated through quote-based annual SaaS subscriptions, API rate-limited subscriptions, pay-as-you-go Data Pack licensing, custom data-enrichment services, and a 14-day freemium trial — primarily via direct enterprise field sales supplemented by channel partnerships (WTTC Knowledge Partner, Microsoft Co-Sell).
The Data Appeal Company firmographics
Firmographics- Name
- The Data Appeal Company
- Legal name
- The Data Appeal Company S.p.A.
- Website
- https://datappeal.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Data Appeal Company is an Italian B2B SaaS and data-licensing vendor that provides AI-powered destination, sentiment, and geospatial intelligence to tourism boards, DMOs, hospitality operators, and commercial real estate clients, built on a 250M+ POI data lake and delivered via enterprise SaaS, REST APIs, and data packs.
- Ownership category
- akta.pro rank
The Data Appeal Company industry classification
Industry- Product category
- Tourism Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)
- akta.pro secondary industries
- Reputation, Reviews & Sentiment Intelligence (THALAIAK), Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG), Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys) (THALAKAM)
Keywords
Where The Data Appeal Company is headquartered
LocationHeadquarters
- HQ city
- Firenze
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
The Data Appeal Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to D/AI Destinations (Data Appeal Mabrian) platform providing territory intelligence dashboards. Includes visual KPI dashboards, AI insights, and expert Tourism Advisory team support. Ready to deploy in 6 weeks.
- API Services: REST API access to data lake including POI data (250M+ points), territorial analysis, and historical data covering 120+ listed countries. Subject to rate limits per Quote subscription.
- Data Packs: Machine-readable data packages (CSV format) delivered via AWS S3 bucket containing POI data packs and location data packs with sentiment and popularity KPIs. Updates available upon request for additional fees.
- Data Enrichment Services: Custom data enrichment services providing unique combination of geospatial, sentiment and market intelligence data for integration into customer products or platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with full feature access and advisory support |
| Subscription | Annual | API access with data lake connectivity |
| Subscription | Pay-as-you-go | Data Pack subscriptions for POI and location data |
| Freemium | Pay-as-you-go | Free trial for platform evaluation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Data Appeal Company product offering
Product offeringCore offering
The Data Appeal Company provides an AI-powered tourism and destination intelligence platform (Data Appeal Mabrian) that combines demand, connectivity, sentiment, and location data into visual dashboards for Destination Management Organizations (DMOs), tourism boards, and hospitality businesses. The platform is supplemented by REST APIs (POI and Territorial APIs) and packaged CSV data products (POI and Location Data Packs) covering 250M+ points of interest across 120+ countries, enabling tourism operators, real estate investors, and brand managers to make data-driven decisions on visitor flows, online reputation, site selection, and marketing strategy.
Product overview
The Data Appeal Company offers a portfolio of destination and tourism intelligence products built around a unified territory intelligence platform. The core product is Data Appeal Mabrian (formerly D/AI Destinations), an all-in-one SaaS platform combining demand, connectivity, sentiment, and location data for destination management. Supporting this are two sub-branded modules: Data Appeal Location (data visualisation layer for data packs) and Data Appeal Coach (reputation management tool for hospitality and retail brands). Data is also accessible through two packaged formats — POI Data Packs and Location Data Packs (delivered via AWS S3 as CSV), and via two REST APIs (Points of Interest API and Territorial API). The portfolio is anchored by proprietary KPIs including the Sentiment Score, Popularity Index, Travel Barometer, and Covid Safety Index, and powered by an AI Smart Insights Assistant leveraging generative AI and NLP.
Differentiator
Problem solved
Functional benefit
Brands
- Data Appeal Mabrian: All-in-one territory intelligence platform for sustainable growth (formerly D/AI Destinations)
- Data Appeal Location
- Data Appeal Coach
- Travel Appeal
Products and services
- Data Appeal Mabrian All-in-one territory intelligence SaaS platform for destination management organizations, tourism boards, and large hospitality groups; combines air connectivity, traveller sentiment, demand profiling, accommodation supply, and event impact analysis with AI Smart Insights Assistant and expert Tourism Advisory support; deployable in 6 weeks.
- Data Appeal Location Seamless data visualisation platform providing visual access to geospatial and location intelligence metrics from Data Appeal's data packs across territories.
- Data Appeal Coach Digital reputation and revenue management tool for hospitality, F&B, and retail brands that monitors online reviews and social media and supports response workflows and revenue optimisation.
- POI Data Packs Machine-readable CSV POI data packages enriched with sentiment and popularity KPIs, covering 251M+ points of interest across 180+ countries and territories, grouped into 20 industries and 500+ categories; delivered via AWS S3 bucket.
- Location Data Packs CSV location-level data sets delivered at Bing tile granularity (tile 15 ~1000x1000m up to tile 17 ~150x150m), providing popularity and sentiment metrics for geographic areas.
- Points of Interest API REST API providing detailed analysis of any geo-localized point of interest worldwide, covering 250M+ POIs across 120+ countries with up to 4 years of historical data; token-based authentication with rate limits per Quote agreement.
- Territorial API REST API enabling analysis of specific territories (neighborhoods, cities, regions, countries, and polygonal or radial areas) using geospatial, demographic, sentiment, and contextual data; token-based authentication with rate limits per Quote agreement.
- Sentiment Score Proprietary index that gathers, analyses, and standardises online reputation scores and content for businesses and brands, using NLP semantic analysis to produce a synthetic 0-100 satisfaction index across topics and subtopics.
- Popularity Index Proprietary index detecting the volume of people visiting a business, specific place, or area by analysing geo-located reviews and social media content from 130+ sources including GPS signals.
Quantifiable outcome
- Langhe Roero recorded the highest sentiment score in Piedmont Region: 90/100
- +3 more outcomes
Companies that use The Data Appeal Company
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
The Data Appeal Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
The Data Appeal Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- World Travel & Tourism Council (WTTC)coreStrategic partnership signed at ITB Berlin where Mabrian and The Data Appeal Company serve as Knowledge Partner for WTTC. Provides WTTC access to travel intelligence databases covering air connectivity, traveler sentiment, demand profiling, accommodation supply, and event impact analysis. Partnership strengthens relationship that began six years ago when Mabrian became a WTTC Associate. WTTC research team gains access to analytics capabilities for industry research, policy development, and thought leadership initiatives.
- TravelportcoreExclusive partnership providing airline data including major international carriers (ITA, British, Lufthansa, etc.). Low-cost carriers do not share data directly, but Travelport partnership ensures comprehensive flight data for D/AI Destinations platform.
- MabriancoreMabrian is a sister company under Almawave Group, now fully integrated with Data Appeal. The combined entity creates a global powerhouse in destination intelligence, combining Mabrian's travel intelligence (air connectivity, traveler sentiment, demand profiling) with Data Appeal's tourism analytics. D/AI Destinations platform was formerly Mabrian before rebranding to Data Appeal Mabrian.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Data Appeal Company competitors and assessment
Company assessmentDirect peers
- STR (CoStar): Global hospitality and tourism benchmarking leader, now part of CoStar Group. STR provides hotel performance data, demand analytics, and competitive benchmarking to tourism boards, hotel chains, and DMOs — directly overlapping with Data Appeal Mabrian's destination intelligence and demand profiling capabilities.
- Sojern: Travel marketing platform combining traveler intent data, audience targeting, and campaign measurement. Sojern competes for the same DMO and tourism-marketing buyer, with comparable destination analytics and demand-signal offerings.
- Arrivalist: Location-based movement analytics for tourism boards and destinations, using mobile and GPS signals to measure visitor arrivals, dwell time, and origin markets. Directly comparable to Data Appeal's Popularity Index and territorial analytics.
- Lighthouse (formerly OTA Insight): Hospitality commercial intelligence platform providing hotel pricing, market demand, and revenue management data. Targets similar enterprise hospitality and tourism buyers with data-driven decision support.
- AirDNA: Short-term rental and vacation rental market intelligence, including demand analytics, occupancy data, and ADR benchmarking. Overlaps with Data Appeal's accommodation supply and territorial demand modules for DMO and tourism-investor use cases.
- ADARA (RateGain): Travel intent and audience data platform (now part of RateGain). Provides traveler behavior signals, demand forecasting, and competitive benchmarking to tourism boards, hotels, and airlines — directly comparable to Mabrian's demand profiling.
- Skift Research: Travel industry research and intelligence subscription service covering tourism trends, market sizing, and competitive benchmarking. Competes for the same DMO and travel-industry analyst buyer with reports and trend data.
- Tourism Economics (Oxford Economics): Tourism forecasting and economic impact analysis firm. Provides market sizing, demand forecasting, and policy modeling to DMOs, ministries, and tourism investors — the same buyer Data Appeal serves, with overlapping forecasting use cases.
- Simpleview: DMO technology and digital marketing platform providing CRM, content management, and visitor intelligence tools to destination marketing organizations. Directly comparable buyer base (DMOs) with overlapping destination intelligence and reporting functionality.
Broad incumbents
- Phocuswright: Long-established travel market research firm producing industry reports, forecasts, and benchmarking across the global travel ecosystem. A broader incumbent with overlapping DMO and travel-industry intelligence, though it is research-led rather than a continuous SaaS data platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Data Appeal Company social profiles
Digital presenceThe Data Appeal Company compliance and trust
Trust signalCompliance1 record
The Data Appeal Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Data Appeal Company leadership team
Management profileNumber of profiles
Profiles1 record
The Data Appeal Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Data Appeal Company funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Data Appeal Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Data Appeal Company
What does The Data Appeal Company do?
The Data Appeal Company provides an AI-powered tourism and destination intelligence platform (Data Appeal Mabrian) that combines demand, connectivity, sentiment, and location data into visual dashboards for Destination Management Organizations (DMOs), tourism boards, and hospitality businesses. The platform is supplemented by REST APIs (POI and Territorial APIs) and packaged CSV data products (POI and Location Data Packs) covering 250M+ points of interest across 120+ countries, enabling tourism operators, real estate investors, and brand managers to make data-driven decisions on visitor flows, online reputation, site selection, and marketing strategy.
Is The Data Appeal Company a public or private company?
The Data Appeal Company is a private company. It is classified as corporate owned and is currently operating.
When was The Data Appeal Company founded?
The Data Appeal Company was founded in 2014. It employs 11 to 50 people.
Where is The Data Appeal Company based?
The Data Appeal Company is headquartered in Firenze, Italy, in the Europe region.
How does The Data Appeal Company make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are API Services, data Packs and data Enrichment Services.
Who are The Data Appeal Company's main competitors?
Direct peers on record are STR (CoStar), Sojern, Arrivalist, Lighthouse (formerly OTA Insight), AirDNA, ADARA (RateGain), Skift Research, Tourism Economics (Oxford Economics) and Simpleview. Phocuswright is listed as a broad incumbent.
Does The Data Appeal Company have an API?
Yes. REST API providing access to The Data Appeal Company's data lake: over 250 million points of interest (POIs), 120 listed countries, and a 4-year historical data series. Includes two API products: Points of Interest API for detailed analysis of geo-localized POIs worldwide, and Territorial API for analysis of specific territories including neighborhoods, cities, regions, countries, and polygonal or radial areas. The API is API-rate-limited per Quote agreement. Delivered via token-based authentication. Developer documentation is at poi-developers.datappeal.io.
What industry is The Data Appeal Company in?
The Data Appeal Company's product category is Tourism Intelligence Software. Its primary akta.pro industry code is THALAIAE, Market Sizing, Competitive Benchmarking & Performance Analytics, with a secondary code of THALAIAK, Reputation, Reviews & Sentiment Intelligence. Its NAICS code is 541910 and its SIC code is 7370.