Search Influence

What Search Influence does

Search Influence is a New Orleans-headquartered digital marketing agency founded in 2006 by Will Scott, operating as a B2B professional services firm with a 20-year operating history. The company delivers SEO, AI SEO, local SEO, paid digital advertising management across Google, Facebook, and LinkedIn, content creation and strategy, analytics and lead tracking, and digital marketing consulting, organized into three primary industry verticals: higher education, healthcare, and hospitality and attractions. Named clients include Tulane University, Tufts University College, Palo Alto University, the University of Maryland School of Public Policy Do Good Institute, Center for Restorative Breast Surgery, Liberty Senior Living, Audubon Nature Institute, and New Orleans and Company. The firm holds Google Premier Partner status and a women-owned business certification.

The service portfolio is differentiated by an AI-driven SEO layer that uses predictive analytics to forecast search trends and by a dedicated Generative Engine Optimization practice targeting Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Search. The company is not a software platform: its named offerings are service lines, not packaged products, and it has no disclosed APIs, SDKs, patents, or proprietary AI models. AI capabilities are described as predictive analytics and optimization applied to text content for client campaigns, with no third-party benchmark validation or evidence of in-house model development.

Search Influence generates revenue primarily through recurring monthly SEO and digital advertising management fees and retainers, supplemented by project-based content marketing and consulting engagements. Go-to-market is enterprise field sales driven by direct website consultation requests, industry event presence at SMX Advanced, UPCEA, and Pubcon, and thought leadership through research studies co-published with UPCEA and features in Forbes, Moz, AMA, Search Engine Land, and Search Engine Journal. Pricing is custom and quote-based with publicly disclosed pricing pages for SEO and digital advertising. The firm is privately held and founder-led (Will Scott, CEO; Angie Scott, Co-Founder and COO; Paula Keller, Director of Sales and Marketing) with no external institutional investment, no funding rounds, and no M&A activity identified in the available data.

Name

Search Influence

Legal name

Search Influence

Website

https://SearchInfluence.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Search Influence is a New Orleans-based digital marketing agency founded in 2006 that provides SEO, AI SEO, paid advertising, and content services to higher education, healthcare, and hospitality clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

• Search engine optimization
• Digital advertising management
• Content marketing services
• AI SEO optimization
• Higher education marketing

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Ongoing SEO optimization services including traditional SEO, AI SEO, and local SEO for higher education and healthcare clients. Revenue generated through monthly management fees and retainer arrangements.
2. Digital Advertising Management: Management of Google, Facebook, and LinkedIn ad campaigns for clients. Services include campaign strategy, execution, and optimization with pricing for ad management services.
3. Content Marketing: Content creation and strategy services producing high-quality content that drives results for clients.
4. Digital Marketing Consulting: Consulting services to empower client teams with digital marketing skills and strategy guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Search Influence is a New Orleans-based digital marketing agency that provides SEO, AI-powered SEO, local SEO, digital advertising management, content creation and strategy, and analytics services to clients. The agency delivers managed digital marketing campaigns with a specialization in the higher education and healthcare verticals, complemented by hospitality and attractions work. Services are delivered through ongoing monthly engagements with assigned strategists using AI-driven optimization across Google, Facebook, and LinkedIn platforms.

Product overview

Search Influence is a digital marketing agency offering a portfolio of integrated services organized around SEO, digital advertising, and content strategy. The core offering includes SEO Services (including AI SEO and Local SEO variants), Digital Advertising Management (Google, Facebook, LinkedIn), Content Creation & Strategy, Analytics & Lead Tracking, and Digital Marketing & SEO Consulting. Services are delivered with AI-driven technology and are tailored to three primary industry verticals: Higher Education, Healthcare, and Hospitality. The company is organized as a service agency rather than a software platform, with no separate product modules or add-on software products — the named offerings represent service lines rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services that optimize site content for higher rankings in search engine results, delivered to organizational clients seeking organic visibility growth.
• AI SEO Future-ready SEO with AI-enhanced content, structure, and visibility optimization for AI-driven search platforms including Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Search.
• Local SEO Search engine optimization focused on reaching local customers and boosting foot traffic for physical locations.
• Digital Advertising Management Precision-targeted Google, Facebook, and LinkedIn ad campaign management designed to drive patient appointments, student enrollments, and other business outcomes.
• Content Creation & Strategy High-quality content creation and strategy services that produce content driving measurable results for client campaigns.
• Analytics & Lead Tracking Monitoring of key metrics to refine digital marketing strategy, including end-to-end lead tracking and campaign performance analysis.
• Digital Marketing & SEO Consulting Consulting services that empower client teams with digital marketing skills and strategic guidance.
• Higher Education Digital Marketing Services Specialized digital marketing services for higher education institutions focused on boosting enrollment and engagement through targeted SEO, advertising, and content.
• Healthcare Digital Marketing Services Digital marketing services for healthcare organizations focused on building trust and growing patient acquisition through search, ads, and content.
• Hospitality & Attractions Digital Marketing Services Digital marketing services for the hospitality industry, including zoos, museums, and attractions, designed to attract guests and improve bookings.
• Speaking Engagements Knowledge-sharing engagements where Search Influence experts present on digital marketing topics to external audiences.

Quantifiable outcome

• Program awareness and engagement improvements for Tufts University College within first year
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GooglecoreChannel Partner/ Reseller/ DistributorGoogle Premier Partner status with official partnership badge. The company manages Google Ads campaigns for clients and maintains certified expertise in Google advertising platforms.
• UPCEA (University Professional & Continuing Education Association)coreStrategic or Co-development PartnerCollaborative research partner producing industry studies including 2025 AI Search in Higher Education Research Study, SEO Readiness Research Study, and Marketing Metrics Research Study. Active conference participation and speaker presence.
• ForbesminorGTM or Marketing PartnerCompany contributions and leadership insights featured in Forbes media coverage, indicating media partnership and thought leadership visibility.
• MozminorGTM or Marketing PartnerFeatured in or contributed to Moz content and resources, a leading SEO software company.
• AMA (American Marketing Association)minorGTM or Marketing PartnerFeatured in or contributed to AMA publications and events, indicating professional association recognition.
• Search Engine LandminorGTM or Marketing PartnerFeatured in Search Engine Land coverage and contributed to industry discussions.
• SEJ (Search Engine Journal)minorGTM or Marketing PartnerFeatured in or contributed to SEJ content.
• PubconminorGTM or Marketing PartnerConference participation and speaker presence at Pubcon industry events.
• Facebook/MetaminorChannel Partner/ Reseller/ DistributorManages Facebook ad campaigns for clients as certified/authorized advertiser.
• LinkedInminorChannel Partner/ Reseller/ DistributorManages LinkedIn advertising campaigns for B2B and higher education clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, paid media, content, and web design across many verticals. It is comparable to Search Influence in core service mix (SEO + digital advertising) but operates at significantly greater scale and breadth.

Direct peers

• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media management (Google, Facebook, LinkedIn) and SEO for mid-market and enterprise clients. It is directly comparable to Search Influence in service offering, delivery model, and target customer profile.
• KlientBoost: KlientBoost is a digital marketing agency focused on paid acquisition and SEO, combining creative, media buying, and CRO services. It overlaps with Search Influence's digital advertising management and SEO service lines for similar B2B and B2C clients.
• Victorious SEO: Victorious is an SEO-focused agency delivering technical, on-page, and content SEO services with proprietary performance reporting. It is a direct competitor to Search Influence's SEO and AI SEO service lines for clients seeking specialized organic search support.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social, and email with a strong thought-leadership content engine. Its service portfolio and mid-market/enterprise target closely mirror Search Influence's positioning.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-specialized digital marketing agency providing SEO, paid media, and patient acquisition services to hospitals and medical practices. It is a direct vertical peer to Search Influence's healthcare practice.
• mStoner: mStoner is a digital agency focused exclusively on higher education, offering web, search, content, and enrollment marketing services. It is a direct vertical peer to Search Influence's higher education digital marketing practice.
• Higher Education Marketing & Recruitment (Carnegie): Carnegie Communications is a higher education marketing and recruitment agency serving colleges and universities with enrollment, content, and digital services. It directly competes for the same higher education buyers as Search Influence.
• Straight North: Straight North is a digital marketing agency offering SEO, paid search, display, and lead tracking services for B2B clients. It is directly comparable to Search Influence across SEO, digital advertising, and analytics services.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media marketing, SEO, PPC, and content services to small and mid-sized businesses. It overlaps with Search Influence in core digital marketing services, though skewing smaller in client size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SearchInfluence
• Facebookfacebook.com/searchinfluence
• LinkedInlinkedin.com/company/search-influence
• Instagraminstagram.com/searchinfluence

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Search Influence