Freightera

What Freightera does

Freightera operates an online B2B freight marketplace that aggregates instant, all-inclusive rate quotes from hundreds of vetted carriers across Canada, the United States, and cross-border lanes. Its platform serves 27,500+ businesses spanning SMBs and named enterprise accounts (Costco, Home Depot, Coca-Cola, Weyerhaeuser, Honda, Air Canada), covering LTL, FTL, flatbed, intermodal/rail, parcel, and Amazon FBA shipments. The core product surface centers on the Quote Machine — a real-time rate aggregation engine delivering ~15-second all-in quotes — alongside Rate Defense (lane benchmarking), Guaranteed Shipping, and an expanding set of cross-border capabilities including an upcoming automated customs brokerage.

The platform architecture indexes 20B+ LTL freight rates across thousands of lanes and connects shippers to 100s of pre-vetted carriers, positioning the company primarily as a rate-discovery and matching layer rather than an asset operator. Cross-border Canada–US freight is a focal specialization, where carrier vetting and customs complexity create meaningful differentiation versus generalist brokerages. The 2024 partnership with Purolator extends this positioning into zero-emission LTL, supported by a public roadmap targeting zero-emission freight through 2026–2027 and SmartWay affiliation.

Freightera's revenue model blends marketplace transaction fees or carrier commissions on each booking with tiered subscription memberships (Freemium, Plus at $99/month, Pro at $249/month) launched in 2024, plus affiliate referral economics through partners such as Tabit's Ship Now Pay Later. The company employs 11–50 people, has raised only $6.3M in disclosed funding across two early-stage rounds (2016 and 2018), and as of 2025 publicly characterizes itself as profitable after 11 years of operation. Its go-to-market is self-serve and product-led, targeting the long tail of SMB and mid-market shippers seeking transparent freight pricing without traditional brokerage relationships.

Name

Freightera

Legal name

Freightera Logistics Inc.

Website

https://freightera.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Freightera is a Vancouver-based online B2B freight marketplace providing instant, all-inclusive rate quotes from hundreds of vetted carriers across Canada, the US, and cross-border, serving 27,500+ businesses via a self-serve, tiered-subscription platform.

Ownership category

akta.pro rank

Product category

Digital Freight Brokerage

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYTLACAAAJ

E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Air Freight Forwarding

SECONDARYTLACABAF

Ocean Export Forwarding (Booking/VGM/SI/BL)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Ocean Freight Forwarding (FCL/LCL)

Keywords

• Online freight marketplace
• Digital freight brokerage
• LTL freight shipping
• Cross-border trucking
• Truckload freight services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission from Carriers: Freightera monetizes the spread between carrier rates and the discounted rates offered to shippers, plus transactional fees on each booking. Carriers use the platform for free; the collective shipper volume gives Freightera buying power to negotiate exclusive discounted rates, generating transaction-based revenue per shipment.
2. Tiered Membership Subscriptions: Recurring monthly subscriptions for paid shipper memberships: Core (free), SMB Plus ($29), SMB Priority ($99), and Priority Unlimited ($249) — billed in CAD for Canadian companies and USD for US companies. Paid tiers unlock exclusive discounted rates, priority handling, dedicated account managers, individual onboarding, and additional Buyer Club discounts.
3. Freemium Membership Layer: Free Core Membership acts as a freemium funnel: shippers can book shipments and access shipment data at no cost, with optional paid add-ons (parcel shipping, gift codes, additional users, parcel/Logistic Assistant paid features).
4. Carrier Membership (Supply Side): Carriers can create a free account to access shipper demand; Freightera monetizes the resulting two-sided network through bookings and adds-on services rather than charging carriers directly.
5. Freight Financing Referral / Partnerships: Freightera partners with Tabit to offer "Ship Now, Pay Later" freight financing of $500+ CAD to eligible Canadian-dollar business shippers at checkout or on eligible invoices.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Freightera operates an online B2B freight marketplace that connects shippers with carriers across North America. The platform provides instant online quotes for less-than-truckload (LTL), full truckload (FTL), flatbed, intermodal, parcel, and cross-border shipments, including specialized services for Amazon FBA sellers. Carriers list available capacity and rates on the platform, and Freightera facilitates booking, billing, and door-to-door delivery for businesses shipping freight in the U.S., Canada, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• LTL Freight Shipping Less-than-truckload freight shipping service connecting shippers with carriers for palletized shipments that do not require a full trailer. Designed for businesses moving partial freight loads across North America.
• Full Truckload (FTL) Shipping Full truckload freight service for shippers moving large freight volumes that require an entire trailer. Available with dry van, reefer, and flatbed equipment across North America.
• Flatbed Shipping Flatbed freight shipping for oversized, heavy, or unconventional cargo requiring open-deck trailers. Targeted at construction, manufacturing, and industrial shippers.
• Intermodal Container Shipping Intermodal freight service combining rail and truck transport for cost-efficient long-haul shipping. Suited for shippers moving containerized freight across North America.
• Cross-Border Freight (U.S./Canada/Mexico) Cross-border freight service handling customs documentation and bonded carrier handoffs for shipments between the U.S., Canada, and Mexico under NAFTA/USMCA. Designed for importers, exporters, and manufacturers with North American supply chains.
• Parcel Delivery Parcel shipping service integrated within the freight marketplace for small package and expedited shipments. Available to business shippers needing combined parcel and freight solutions.
• Amazon FBA Freight Specialized freight shipping service for e-commerce sellers delivering inventory to Amazon Fulfillment Centers. Includes appointment scheduling and FBA-compliant documentation.
• Guaranteed Shipping Time-definite freight shipping with delivery date guarantee and rate guarantee via the Rate Defense program. Targeted at shippers with time-sensitive or budget-sensitive freight requirements.
• Freightera Membership Plans Tiered subscription memberships that unlock discounted shipping rates, advanced features, and dedicated account support. Available to shippers with regular freight volume.

Quantifiable outcome

• 27,500+ businesses ship through the platform (homepage)
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• PurolatorflagshipStrategic or Co-development Partner · 9 October 2024Freightera announced a partnership with Purolator for zero-emission first- and last-mile logistics (October 9, 2024). The collaboration extends Freightera's low-emission carrier footprint by adding Purolator's zero-emission first/last-mile capability to the marketplace — supporting Freightera's roadmap toward zero-emission freight by 2026–2027 and reinforcing its sustainability positioning. Purolator Freight is also one of the carriers Freightera compares shipper rates against.
• SmartWaycoreGTM or Marketing PartnerFreightera prominently promotes SmartWay-certified low-emission carriers on its homepage and uses SmartWay branding as a credibility signal for its green-freight offering. SmartWay is a U.S. EPA program; partnership signals alignment with EPA-verified emissions performance.
• FedEx FreightcoreChannel Partner/ Reseller/ DistributorFedEx Freight is one of the "100s of carriers" Freightera compares in its marketplace, with the FedEx Freight logo featured in the "Compare Shipping Costs From" carousel on the homepage. Freight rates from FedEx Freight are surfaced alongside other carriers for shipper comparison.
• ABF FreightcoreChannel Partner/ Reseller/ DistributorABF is one of the LTL carriers whose rates are aggregated on the Freightera marketplace, with ABF logo featured in the homepage "Compare Shipping Costs From" carousel.
• Saia LTLcoreChannel Partner/ Reseller/ DistributorSaia LTL is one of the LTL carriers whose rates are aggregated on the Freightera marketplace, with the Saia LTL logo featured in the homepage "Compare Shipping Costs From" carousel.
• Old Dominion Freight LinecoreChannel Partner/ Reseller/ DistributorOld Dominion Freight Line is one of the LTL carriers in the Freightera carrier network, featured with its own dedicated page (/freight-companies/old-dominion-freight-line-inc) and logo in the homepage "Compare Shipping Costs From" carousel.
• Day & Ross TransportcoreChannel Partner/ Reseller/ DistributorDay & Ross is one of the Canada-based carriers in the Freightera carrier network, featured with its own dedicated page (/freight-companies/day-and-ross-transport) and logo in the homepage "Compare Shipping Costs From" carousel. Critical to Canadian-lane coverage.
• BC Tech AssociationminorOthersFreightera is a member/partner of the BC Tech Association, displayed as an award/association badge on the homepage and in the footer. Signals regional tech-industry recognition and ecosystem participation in British Columbia.
• BC Trucking AssociationminorOthersFreightera is recognized by the BC Trucking Association, with the BC Trucking Association badge displayed on the homepage and in the "Associations and Awards" footer. Signals alignment with the regional trucking industry.
• LiveChat (LiveChat Inc.)coreTechnology or IntegrationFreightera integrates LiveChat Inc. (license 8465375) for its 5-star Client Care live-chat support, available during extended business hours to assist shippers with quotes, bookings, tracking, and other inquiries.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Echo Global Logistics: Echo Global Logistics is a technology-enabled freight brokerage operating across truckload, LTL, and intermodal with proprietary TMS and quoting tools. Profiled alongside Freightera in TFI Magazine's instant LTL quote ranking, making it a direct comparability anchor.
• C.H. Robinson: C.H. Robinson is one of North America's largest third-party logistics providers with Navisphere and digital freight brokerage offerings. Its scale and carrier relationships define the competitive context for Freightera's marketplace positioning.
• Uber Freight: Uber Freight operates a digital freight marketplace and managed transportation platform across North America and Europe, combining instant quotes, capacity, and technology. It is the scale leader in the digital brokerage category Freightera competes in.
• Flexport: Flexport is a global digital freight forwarder covering ocean, air, and road with proprietary software. It represents the cross-border and technology-enabled logistics category Freightera operates in, although at much larger global scale.
• Coyote Logistics: Coyote Logistics is a major US third-party logistics provider offering truckload, LTL, and intermodal brokerage with digital tools. It represents the incumbent digital brokerage competitor that Freightera must differentiate against in North American lanes.
• XPO Logistics: XPO is a major North American LTL and brokerage operator with proprietary digital tools for instant quoting and booking. TFI Magazine groups XPO with Freightera as a verified instant-quote LTL provider, signaling direct category overlap.

Direct peers

• Loadsmart: Loadsmart is a digital freight marketplace offering instant FTL and LTL pricing with automated carrier booking. Its product-led, instant-quote model and US-centric focus make it a close comparable on the digital freight brokerage side.
• GoShip: GoShip is a US-focused online LTL freight marketplace offering instant quotes and booking from multiple carriers. Profiled alongside Freightera in TFI Magazine's November 2025 list of five U.S. brokers with verified instant LTL quotes, making it the closest direct head-to-head comparison.
• Green River Logistics Solutions: Green River Logistics Solutions is an LTL-focused digital broker profiled alongside Freightera in TFI Magazine's list of verified instant LTL quote providers, making it a directly comparable US LTL marketplace peer.

Emerging players

• Freightos: Freightos runs the online international freight marketplace and booking platform, recently adding domestic US trucking. Its marketplace + SaaS hybrid business model parallels Freightera's two-sided marketplace approach in a related freight segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Freightera
• Facebookfacebook.com/Freightera
• LinkedInlinkedin.com/company/3752552

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freightera