Bidadoo

What Bidadoo does

Bidadoo (bidadoo, Inc.) operates an online marketplace for heavy equipment and trucks, built around a strategic partnership with eBay that positions Bidadoo as the exclusive Verified Condition Program partner for eBay's heavy equipment category since 2023. Its core offering is a dual-channel marketplace: weekly no-reserve online auctions ending every Tuesday and a 24/7 Buy It Now fixed-price marketplace, both hosted on eBay and accessed by buyers in 190+ countries. The product is differentiated from traditional heavy equipment auctioneers by zero buyer's premium, professional Verified Condition inspection reports (with photos and operating video), the bidadoo 100% Guarantee (3-day notification / 14-day return window), and a Buyer Protection Plan that includes cargo insurance up to $500,000 and bonded seller status through International Sureties.

The platform is supported by an operational footprint of more than 22 auction service centers across the US and Canada that enable a sell-in-place model, eliminating transportation costs for sellers. Revenue is generated through transaction-based consignment fees from sellers (covering photography, video, inspection reports and marketing), a $146.20 administrative fee on titled items, logistics coordination charges, and a 1-year / 1,000-hour powertrain extended warranty program. The buyer side is enabled through integrated financing partnerships — most recently Clicklease (instant pre-approvals up to $25,000 without a hard credit pull) and a Canadian equipment lender — plus dedicated logistics carriers and customs brokers for international buyers.

Bidadoo serves a diversified enterprise and SMB customer base. Enterprise accounts include the largest North American equipment rental companies (Sunbelt Rentals, United Rentals, Herc Rentals, H&E Equipment Services, SitePro Rentals, Sunstate Equipment), construction firms (Schaedler Enterprises, Active Construction), equipment financiers (Stearns Bank Equipment Finance, Alliance Funding Group), government and municipalities, OEMs (Caterpillar, John Deere, Komatsu, JLG, Genie, JCB, Skyjack), commercial truck dealers (via SOARR) and industrial surplus sellers (Boeing). SMB and individual buyers self-serve through the platform, providing a long tail of demand. The company is privately held, bootstrapped with no disclosed external funding, has 51–100 employees and is headquartered in Kent, Washington.

Name

Bidadoo

Legal name

bidadoo, Inc.

Website

https://bidadoo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Bidadoo operates an online marketplace for heavy equipment and trucks via its exclusive eBay strategic partnership, running weekly no-reserve auctions and 24/7 Buy It Now listings served to enterprise rental companies, OEMs, construction firms, and SMB buyers across 190+ countries.

Ownership category

akta.pro rank

Product category

Online Heavy Equipment Auctions

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Heavy equipment auctions
• Online equipment marketplace
• Construction equipment resale
• Fleet remarketing services
• Truck and equipment auctions

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Auction Commission/Transaction Fees: Commission-based revenue from facilitating equipment auctions and sales. Sellers pay fees for consignment services including photography, video, inspection reports, and marketing. No buyer's premium charged to buyers.
2. Administrative and Handling Fees: Administrative fee of $146.20 for titled items. Handling fees stated in each auction listing for pickup and processing. Palletizing services available for additional cost.
3. Logistics Services: Shipping coordination through bidadoo's logistics solution. Freight quotes provided for buyers and can be added to invoice.
4. Extended Warranty: 1-year or 1,000-hour powertrain extended warranty program covering engine, transmission, drive systems, and electrical systems for purchased equipment.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels10 records

Core offering

Bidadoo operates a global online auction marketplace for heavy equipment, commercial trucks, and industrial tools, hosting weekly No-Reserve auctions and a 24/7 Buy It Now marketplace in partnership with eBay. The platform offers consignment, inspection, photography, video, Verified Condition reports, buyer protection guarantees, logistics coordination, and appraisal services to sellers across 22+ service centers in the US and Canada.

Product overview

Bidadoo is a full-service, global equipment remarketing company operating as a strategic partner on eBay, offering a dual-mode marketplace combining No-Reserve Weekly Online Auctions ending every Tuesday with 24/7 Buy It Now purchasing. The platform is anchored by core transaction products (auctions and Buy It Now), supplemented by buyer protection services (100% Guarantee, Buyer Protection Plan with cargo insurance up to $500,000), logistics coordination, and extended warranty options. Additional offerings include Verified Condition inspection reports, Appraisal Services, a Seller Portal for account management, Rental Ready fleet solutions, Text Reminders for auction notifications, Equipment Financing through partner lenders, SnapShot selling tools, and Strategic Account Services for enterprise sellers—all supported by physical auction service centers across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• No-Reserve Online Auctions
• Buy It Now Marketplace

Quantifiable outcome

• 22% year-over-year sales growth in Q1 2026
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• SOARRcoreStrategic or Co-development Partner · 31 October 2025Partnership to provide integrated auction consulting and inventory solutions for commercial truck dealers. Collaboration offers dealers enhanced tools for inventory evaluation, market-based pricing, and access to auction platforms to improve profitability and streamline sales processes.
• ClickleasesupportingStrategic or Co-development Partner · 8 October 2025Fintech partnership enabling instant pre-approvals for buyers in bidadoo's weekly no-reserve online auctions. Integration allows customers to get pre-qualified without a hard credit pull, and can include freight and handling costs in their lease. Pilot phase enabled financing up to $25,000.
• Point of RentalsupportingTechnology or Integration · 22 July 2025Strategic partnership to empower customers with integrated equipment remarketing solutions through Point of Rental's rental management software integration.
• eBaycoreStrategic or Co-development Partner · 1 September 2021Strategic partnership announced September 2021 combining eBay's global reach with bidadoo's online model, Verified Condition program, and 100% Guarantee. Bidadoo became exclusive program partner for eBay's Verified Condition Program for heavy equipment launched in 2023.
• Sunbelt RentalscoreStrategic or Co-development PartnerLong-time partnership with Sunbelt Rentals, the equipment rental leader with over 1,200 locations across North America, for fleet rotation through no-reserve auctions and Buy It Now marketplace.
• Herc RentalscoreStrategic or Co-development PartnerPartnership with Herc Rentals, major equipment rental company, for remarketing fleet assets through bidadoo's online auction platform.
• United RentalscoreStrategic or Co-development PartnerStrategic partnership with United Rentals, the industry's largest rental partner with network of 1,520 rental locations in North America, 38 in Europe, 23 in Australia, and 19 in New Zealand.
• JCB Inc.supportingChannel Partner/ Reseller/ DistributorPartnership featuring JCB equipment including backhoes, excavators, reach forklift telehandlers, and skid steers via bidadoo's no-reserve weekly auctions and Buy It Now marketplace.
• The Boeing CompanysupportingStrategic or Co-development PartnerBoeing Surplus program featuring manufacturing & material handling equipment, industrial tools, and more from The Boeing Company through bidadoo's auction platform.
• H&E Equipment ServicessupportingStrategic or Co-development PartnerPartnership with H&E Equipment Services, a leading equipment rental company with more than 160 locations across the nation, for remarketing well-maintained equipment.
• Sunstate Equipment Co.supportingStrategic or Co-development PartnerPartnership with Sunstate Equipment Co. for equipment remarketing through bidadoo's online auction platform.
• Maxim Crane WorkssupportingChannel Partner/ Reseller/ DistributorPartnership featuring equipment from Maxim Crane Works, the leading heavy lifting solutions provider in the US with over 75 years of specialized crane rental and turnkey lifting services.
• CaterpillarsupportingChannel Partner/ Reseller/ DistributorPartnership featuring Caterpillar equipment including excavators, dozers, wheel loaders, skid steers, reach forklift telehandlers, and backhoes via auctions.
• John DeeresupportingChannel Partner/ Reseller/ DistributorPartnership featuring John Deere equipment including excavators, dozers, wheel loaders, and skid steers via auctions.
• KomatsusupportingChannel Partner/ Reseller/ DistributorPartnership featuring Komatsu equipment including excavators, dozers, wheel loaders, and skid steers via auctions.
• GeniesupportingChannel Partner/ Reseller/ DistributorPartnership featuring Genie lifts including boom lifts, scissor lifts, mast lifts, and reach forklift telehandlers via auctions.
• JLG IndustriessupportingChannel Partner/ Reseller/ DistributorPartnership featuring JLG telehandlers, scissor lifts, and boom lifts via bidadoo's no-reserve weekly auctions.
• SkyjacksupportingChannel Partner/ Reseller/ DistributorPartnership featuring Skyjack lifts including boom lifts, scissor lifts, mast lifts, and reach forklift telehandlers via auctions.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GovPlanet: Online auction marketplace for government and municipal surplus equipment, including heavy machinery. Direct competitor for the government/municipal segment Bidadoo targets via no-reserve auctions and Verified Condition reports.
• Ritchie Bros. Auctioneers: Largest global auctioneer of heavy equipment, trucks, and agricultural machinery, with both physical auction sites and a digital platform (IronPlanet). Direct competitor for fleet remarketing contracts from major rental companies and OEMs that Bidadoo also serves.
• IronPlanet: Online-only heavy equipment auction marketplace acquired by Ritchie Bros. Operates a very similar online-only model to Bidadoo with inspection services and is among the most direct head-to-head competitors for digital equipment remarketing volume.
• TractorHouse: Online listing and auction marketplace for new and used farm, construction, and heavy equipment. Comparable to Bidadoo as a destination for buyers searching used equipment, though with broader equipment categories and a more classified-style model.
• AuctionTime: Online farm and construction equipment auction platform run by Sandhills Global. Direct competitor for online heavy equipment auctions with similar seller services including inspection reports and listing support.
• Proxibid: Online auction platform specializing in heavy equipment, trucks, and industrial assets. Closely comparable marketplace model with timed auctions and buyer protection features overlapping Bidadoo's core offering.

Broad incumbents

• Copart: Large public online vehicle auction company operating in adjacent remarketing verticals. Comparable business model of online auctions with buyer premiums for vehicle remarketing, though focused on totaled/used autos rather than heavy equipment.
• Manheim: Cox Automotive's vehicle remarketing arm and the largest wholesale auto auction operator in the US. Comparable wholesale remarketing model with both physical and digital channels, though serving automotive rather than construction customers.

Others

• eBay: Bidadoo's exclusive strategic platform partner hosting all auctions and Buy It Now listings; the eBay Verified Condition Program exclusivity makes eBay simultaneously the company's largest channel and a strategic dependency. Comparable as a marketplace infrastructure provider rather than a direct competitor.
• EquipmentWatch: Data, valuation, and market intelligence provider for the heavy equipment industry. Adjacent to Bidadoo's appraisal and valuation services, serving similar fleet owners, rental companies, and financial institutions with pricing and lifecycle data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bidadoo
• YouTubeyoutube.com/bidadooauctions
• Facebookfacebook.com/bidadoo
• LinkedInlinkedin.com/company/bidadoo-inc
• Instagraminstagram.com/bidadoo
• TikToktiktok.com/@bidadoo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidadoo