ExpandTheRoom
ExpandTheRoom is a U.S.-based digital creative agency delivering strategy, design, and full-stack development through its proprietary Purpose-Driven Design methodology to enterprise clients in healthcare, financial services, media, sports, and government.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ExpandTheRoom does
ExpandTheRoom (ETR) is a private U.S. digital creative agency founded in 2003 by James Cole and Todd Doyle, operating as a professional services firm that delivers strategy, design, and full-stack development work for enterprise and mid-market clients. Services are organized around a proprietary methodology called Purpose-Driven Design, which structures engagements across three phases — Strategy, Implementation, and Growth — and covers user research, information architecture, visual design, prototyping, usability testing, custom application development (web on WordPress/Webflow, mobile on iOS/Android, Unity-based 3D), content strategy, video production, analytics, SEO, and paid search. ETR differentiates its delivery through a codified seven-principle framework, proprietary workshop canvases (UX Strategy Canvas, Persona Dimension Canvas, Design Requirements Canvas), and reusable client-specific assets such as the Altitude Design System built for aviation-IT provider SITA.
The agency's commercial model is project-based with engagement minimums starting at approximately $25K and contracts typically extending across multi-year, multi-project relationships averaging 5+ projects over three years per client. Primary customer segments span financial services, healthcare, insurance, publishing/media, sports, and government, with named enterprise clients including NHL, Business Insider, Citi, Honda, VNS Health, American Family Insurance, Algorand, Roblox, Reuters, MSG, Travel + Leisure (Time Inc.), and the American Kennel Club. Distribution is exclusively direct-to-client via website inquiries, phone, and email, supported by a content-marketing engine (insights blog, podcast/video, social channels) and industry recognition.
Since 2023, ETR has been part of Infinum, a European-based engineering organization, forming a combined 400+ person team across eight offices in the U.S. and Europe while retaining the ETR brand and leading U.S. market expansion. The merger adds European engineering depth, partner program scaling (Stripe Payments Expert, Webflow Enterprise Partner, WP Engine), and inherited AI capabilities. Legal domicile is ExpandTheRoom LLC (USA), with a mailing address in Solebury, Pennsylvania and original founding presence in New York City.
ExpandTheRoom firmographics
Firmographics- Name
- ExpandTheRoom
- Legal name
- ExpandTheRoom LLC
- Website
- https://expandtheroom.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ExpandTheRoom is a U.S.-based digital creative agency delivering strategy, design, and full-stack development through its proprietary Purpose-Driven Design methodology to enterprise clients in healthcare, financial services, media, sports, and government.
- Ownership category
- akta.pro rank
Where ExpandTheRoom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ExpandTheRoom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Project-based Professional Services: ETR generates revenue through project-based engagements structured around its Purpose-Driven Design process. Engagements follow three models: Strategy only, Strategy + Implementation, or Strategy + Implementation + Growth. Engagement minimums start around $25K and scale to enterprise requirements. The agency values long-term multi-year partnerships, with typical client relationships spanning 5+ projects over three years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project engagements starting at $25K minimum |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
ExpandTheRoom product offering
Product offeringCore offering
ExpandTheRoom (ETR) is a digital creative agency that delivers Strategy, Implementation, and Growth services for digital products through its proprietary Purpose-Driven Design methodology. Engagements cover product audits, user research, workshops, UX/UI design, prototyping, usability testing, open-source and custom application development, content strategy, video production, analytics, SEO, and paid media management across web, mobile, and 3D/simulation platforms.
Product overview
ExpandTheRoom (ETR) is a digital agency offering Strategy, Implementation, and Growth services delivered through their proprietary Purpose-Driven Design methodology. Their services span comprehensive product audits, user research, competitive analysis, workshops, creative direction, content strategy, UX and visual design, prototyping, usability testing, open-source and custom application development, video production, analytics, digital marketing, SEO, and product optimization. They partner with technology platforms including WordPress, Webflow, Stripe, Salesforce, and WP Engine to deliver digital products.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Quantifiable outcome
- 26% improvement in B2C navigation task success rate; 34-second reduction in time-to-find information; 75% reduction in total pages for VNS Health
- +7 more outcomes
Companies that use ExpandTheRoom
Customer profileNamed customers26 records
Segments9 records
Ideal customer profiles8 records
ExpandTheRoom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
ExpandTheRoom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, preferred and minor.
- InfinumcoreIn 2023, after 20 years of independent operation, ETR made a strategic decision to combine forces with award-winning European-based engineering powerhouse Infinum. The merger created a 400+ person global team spanning eight offices across the U.S. and Europe. ETR retains its brand identity and focuses on expanding the U.S. market while gaining access to Infinum's engineering depth, AI capabilities, and broader international footprint. The partnership enables ETR to help clients navigate AI-driven industry transformation.
- WP EnginepreferredETR is a longtime WP Engine partner dedicated to delivering enterprise-grade WordPress solutions for clients. The partnership involves leveraging WP Engine's managed WordPress hosting platform for client deployments.
- StripepreferredETR is one of a select few agencies accepted into the Stripe Payments Expert Partner Program. The partnership focuses on boosting online commerce for clients, helping businesses get started with payments, and increasing economic output globally.
- WebflowpreferredETR is one of the first Enterprise Partner agencies for Webflow. The partnership provides access to Webflow's visual development platform backed by enterprise-grade scalability, security, and support for large-scale client projects.
- aspirentminoraspirent is a management consulting firm with a century of combined experience helping Fortune 100 companies solve strategic business problems. ETR collaborated with aspirent on the SITA project (Atlanta-based), combining strategic consulting with design and development execution.
- Video Store ProductionsminorVideo Store is a full video production company based in Brooklyn, NY, that shoots everywhere. ETR often teams up with Video Store for client video production needs.
- The Catalyst PartnersminorThe Catalyst Partners accelerates business transformation through advanced analytics. ETR has had multiple successful collaborations with Catalyst on larger-scale data projects, combining Catalyst's data analytics expertise with ETR's design and development capabilities.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
ExpandTheRoom competitors and assessment
Company assessmentDirect peers
- R/GA: Global digital creative agency with deep enterprise client base spanning financial services, healthcare, and sports. Closely comparable to ETR in service model (strategy through implementation) and target verticals, but at significantly larger scale.
- Huge: Independent digital agency offering strategy, design, and technology services to enterprise clients. Directly comparable to ETR in offering (UX, digital product design, transformation) and customer profile, with similar multi-vertical expertise.
- Work & Co: Boutique digital product agency known for design-led enterprise engagements and high-profile brand work. Comparable to ETR in scale, methodology emphasis, and enterprise/mid-market client focus, particularly in publishing, retail, and travel.
- Instrument: Independent digital agency combining branding, design, and technology for enterprise clients. Closely comparable to ETR in service mix and bespoke, methodology-driven approach, with similar emphasis on long-term client relationships.
- Barrel: NYC-based digital agency offering design, development, and strategy for brands. Comparable to ETR in size, geography, and full-service digital agency positioning, with similar mid-market and enterprise client overlap.
- Blue Label Labs: NYC-based digital agency specializing in product strategy, design, and development for enterprise and mid-market clients. Comparable to ETR in full-stack digital product delivery and client profile, though somewhat more product/engineering weighted.
Broad incumbents
- VMLY&R: Global marketing communications network offering advertising, digital experience, and commerce at scale. Broader incumbent competing with ETR for large enterprise digital transformation RFPs, but with far greater geographic and service breadth.
- Razorfish: Large digital transformation agency serving Fortune 500 clients across financial services, healthcare, and retail. Competes with ETR for enterprise digital mandates but operates as part of a much larger holding company network.
- Grey: Global advertising and creative agency with digital transformation capabilities. Overlaps with ETR in creative-led, data-driven digital work for large brands, but at substantially greater scale and with broader media-buying services.
- Deloitte Digital: Large-scale digital transformation consultancy competing with ETR for enterprise experience design mandates. Comparable client profile in financial services and healthcare but with consulting-led delivery model and global scale.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
ExpandTheRoom social profiles
Digital presenceExpandTheRoom compliance and trust
Trust signalCompliance16 records
ExpandTheRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExpandTheRoom leadership team
Management profileNumber of profiles
Profiles10 records
ExpandTheRoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExpandTheRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExpandTheRoom
What does ExpandTheRoom do?
ExpandTheRoom (ETR) is a digital creative agency that delivers Strategy, Implementation, and Growth services for digital products through its proprietary Purpose-Driven Design methodology. Engagements cover product audits, user research, workshops, UX/UI design, prototyping, usability testing, open-source and custom application development, content strategy, video production, analytics, SEO, and paid media management across web, mobile, and 3D/simulation platforms.
Is ExpandTheRoom a public or private company?
ExpandTheRoom is a private company. It is classified as corporate owned and is currently operating.
When was ExpandTheRoom founded?
ExpandTheRoom was founded in 2003. It employs 11 to 50 people.
Where is ExpandTheRoom based?
ExpandTheRoom is headquartered in New York, United States, in the North America region.
How does ExpandTheRoom make money?
One revenue line is on record: project-based Professional Services.
Who are ExpandTheRoom's main competitors?
Direct peers on record are R/GA, Huge, Work & Co, Instrument, Barrel and Blue Label Labs. Broad incumbents are VMLY&R, Razorfish, Grey and Deloitte Digital.
Does ExpandTheRoom have an API?
No public API is recorded for ExpandTheRoom.