Boulder SEO Marketing

What Boulder SEO Marketing does

Boulder SEO Marketing is a Colorado-based, founder-led digital marketing agency founded in 2009 by Chris Raulf that specializes in SEO and Generative Engine Optimization (GEO) for local service businesses. The company has 101-250 employees and operates 11 physical offices across Colorado, ranging from its Boulder headquarters to a recently opened Louisville satellite office (March 2026). Approximately 70% of its client base consists of local service businesses including plumbers, dentists, lawyers, contractors, landscapers, HVAC companies, and medical practices; secondary segments include marketing agencies served through a white-label partnership program and tech/e-commerce companies requiring national or AI-search visibility.

The firm's core technology stack centers on two proprietary assets: the trademarked Micro SEO Strategies methodology, which focuses on moving existing pages ranking at positions 11-30 (page 2-3) up to page 1, and BSM Copilot, a proprietary AI SEO agent tool that produces content ranking within 24-48 hours and supports custom per-client AI agents (Virtual Brand) trained on each client's brand content and voice. Service delivery combines these tools with standard SEO/GEO capabilities including technical SEO audits, Google Business Profile management, LLMs.txt configuration for AI search platforms (ChatGPT, Perplexity, Claude, Google AI Overviews), and expert quote placements via Featured.com for E-E-A-T signal building.

The business model is subscription-based and publicly disclosed, with three primary monthly tiers: Foundation at $2,000 (18-22 hours), Growth at $3,000 (28-32 hours, "Most Popular"), and Performance at $4,000 (38-42 hours), plus an enterprise custom tier and approximately ten add-on services including Social Ads, Conversion Rate Optimization, GoHighLevel CRM services, Social Media Management, and Visitor Finder. Go-to-market is founder-led direct sales with free 30-45 minute strategy calls (clients speak directly with Chris Raulf or Daniel Burns, with no junior sales staff), supplemented by educational event marketing through a recurring AI SEO & GEO Online Summit, free webinars, and the AI SEO Insighter Podcast. Recommended engagement is six-month sprints with results typically visible within 3-4 months.

Name

Boulder SEO Marketing

Legal name

Boulder SEO Marketing

Website

https://boulderseomarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulder SEO Marketing is a Colorado-based AI SEO and Generative Engine Optimization (GEO) agency founded in 2009, serving local service businesses (plumbers, dentists, lawyers, contractors, medical practices) with proprietary Micro SEO methodology and BSM Copilot AI tool across 11 Colorado offices with national service delivery and white-label agency partnerships.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Search Engine Optimization (SEO) Services (MPAAACAA), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Search engine optimization
• Generative engine optimization
• Local SEO services
• AI SEO consulting
• Digital marketing agency

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly SEO Retainer (Subscription): Three-tier monthly subscription model (Foundation $2,000, Growth $3,000, Performance $4,000) providing dedicated hours, content creation, technical SEO, GEO optimization, Google Business Profile management, and expert quote placements. Higher tiers provide more dedicated hours for faster execution.
2. Add-on Services: Additional paid services including Social Ads, Conversion Rate Optimization, GoHighLevel CRM services, enhanced Local/GBP Optimization, Social Media Management, Featured expert quotes, Affiliate Marketing setup, Google Merchant Center, and Visitor Finder tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Boulder SEO Marketing is a full-service AI SEO agency that delivers monthly retainer-based search engine optimization and Generative Engine Optimization (GEO) services to local service businesses and select verticals. The firm combines its proprietary Micro SEO Strategies℠ methodology and BSM Copilot AI agent to move existing pages from positions 11-30 onto Google's page 1 and secure citations in ChatGPT, Perplexity, Claude, and Google AI Overviews. Service delivery spans local SEO, technical SEO, content strategy, AI search optimization (GEO), Google Business Profile management, and expert quote placements, packaged into Foundation, Growth, and Performance tiers.

Product overview

Boulder SEO Marketing is an AI SEO agency offering a comprehensive suite of SEO and Generative Engine Optimization (GEO) services built around their proprietary Micro SEO Strategies methodology and BSM Copilot AI tool. Their core service stack includes Onboarding, AI Integration (powered by BSM Copilot), Content Strategy, Amplification, Local SEO, and Project Management. They offer three pricing tiers (Foundation at $2,000/month, Growth at $3,000/month, and Performance at $4,000/month) plus add-on services including Social Ads, Conversion Rate Optimization, GoHighLevel Services, GBP Optimization, Social Media Management, Featured/Expert Quotes, Affiliate Marketing, Google Merchant Center, and Visitor Finder. They provide educational content through the AI SEO & GEO Online Summit, AI and SEO Webinar, and Local SEO Webinar. Recent service expansions include dedicated Industrial SEO Services and Apartment SEO Services.

Differentiator

Problem solved

Functional benefit

Brands

• BSM Copilot: Proprietary AI SEO agent tool used for client content optimization.
• Micro SEO Strategies℠

Quantifiable outcome

• Results typically visible within 3-4 months of engagement
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered featured, core and growth.

• BlitzMetrics (Dennis Yu)featuredStrategic or Co-development Partner · 1 April 2026Dennis Yu, CEO of BlitzMetrics, presented at the April 1, 2026 AI SEO & GEO Online Summit. Interactive conversation exploring the evolution of search.
• MWI (Josh Steimle)featuredStrategic or Co-development Partner · 1 April 2026Josh Steimle, Founder of MWI (global marketing agency launched in 1999), presented at the April 1, 2026 AI SEO & GEO Online Summit. Panel discussion on building authority and trust in AI search.
• Featured (Brett Farmiloe)featuredStrategic or Co-development Partner · 1 April 2026Brett Farmiloe, Founder and CEO of Featured (platform that acquired HARO from Cision in 2025), participated in multi-expert panel discussion on building authority and trust in AI search.
• SE RankingcoreTechnology or IntegrationSE Ranking is one of the top SEO tools in the world. Chris Raulf serves as SE Ranking's Brand Ambassador. The partnership involves using SE Ranking's Local Marketing tool and overall SEO platform. Chris also sponsors the AI SEO & GEO Online Summit under the Chris Raulf AI SEO brand.
• Marketing Agencies (White Label)growthChannel Partner/ Reseller/ DistributorWhite Label SEO Partnership Program for marketing agencies. Agencies can deliver expert AI SEO solutions to their clients without adding overhead. BSM provides the expertise while agencies resell to their existing client base.
• Featured.comcoreGTM or Marketing PartnerOngoing expert quote placements via Featured.com in relevant publications to build authority and E-E-A-T signals with Google and AI models. Part of baseline service delivery across all tiers.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Straight North: SEO and digital marketing agency serving B2B and local service businesses with retainer-based engagements; closely mirrors BSM's focus on results-driven SEO for SMB clients.
• HigherVisibility: US SEO agency offering retainer-based SEO services to SMB and mid-market clients with tiered packages; comparable in service scope, audience, and recurring agency model to Boulder SEO Marketing.
• WebFX: Full-service digital marketing and SEO agency serving SMB and mid-market customers with proprietary technology (MarketingCloudFX) and transparent pricing — a direct model-comparable competitor at significantly larger scale.
• Coalition Technologies: Full-service SEO and digital marketing agency with design and content capabilities, serving e-commerce and SMB clients via recurring engagements; overlaps with BSM on SEO, content, and paid social services.
• Victorious SEO: Specialized SEO agency offering retainer-based SEO services with transparent pricing tiers, targeting mid-market and B2B clients — directly comparable agency model and packaging.
• OuterBox: Digital marketing agency providing SEO, web design, and e-commerce services to mid-market clients; comparable in offering mix and recurring agency engagement structure.
• First Page Sage: SEO agency publishing thought leadership and serving SMB and mid-market clients with content-led SEO — highly analogous positioning to BSM's content + AI SEO approach.
• SEO Inc. Long-established SEO agency offering search marketing services to mid-market and enterprise clients; comparable in category focus and retainer-based agency model.

Broad incumbents

• Neil Patel Digital: Globally recognized digital marketing brand led by an individual founder thought leader, offering SEO and content marketing services at scale — a broader incumbent with overlapping SEO services and similar founder-driven brand identity.
• Semrush: Leading SEO/SEM platform with an in-house agency services arm providing enterprise SEO and content; an incumbent player offering overlapping SEO services, though primarily as a platform-vendor rather than a service specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarketingSEOWiz
• YouTubeyoutube.com/@bsm-a-denver-seo-company
• Facebookfacebook.com/BoulderSEOMarketing
• LinkedInlinkedin.com/company/boulder-seo-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder SEO Marketing