Blazeo

Conversational AI Lead Conversion Platformblazeo.com

Blazeo (formerly ApexChat) provides an AI-powered ad conversion platform combining ChatGPT-driven chatbots, Voice AI, and 24/7 live agents to capture, qualify, and convert leads for service-based SMBs and mid-market clients across six verticals.

Company typePrivate
Founded2024
HeadquartersSan Ramon, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

What Blazeo does

Blazeo (formerly ApexChat, rebranded March 2024) is a private B2B SaaS company that operates an ad conversion platform designed to capture, qualify, and convert inbound leads for service-based businesses. The company is legally organized as VendorMax, Inc. (Florida), headquartered in San Ramon, California, with a secondary operational office in Jacksonville, Florida. The company was originally founded in 2008 as ApexChat and rebranded to Blazeo to reflect an expanded portfolio beyond live chat into call center services, AI-powered engagement, appointment scheduling, SMS enablement, marketing automation, and sales acceleration.

The company's core offering is SmartHub, a centralized platform that combines AI, live human agents, and lead automation across chat, voice, SMS, and email channels. The underlying technology stack is built around ChatGPT-powered large language models for chatbot interactions, proprietary speech recognition and intent detection for Voice AI, predictive analytics for lead scoring, and autonomous AI agents that qualify prospects and schedule appointments. Adjacent modules include Live Chat, AI Chatbot, Voice AI, Voice Call Center, Appointment Scheduling, and a vertical-specific Retainer Signing product for law firms. The platform integrates with major CRMs (HubSpot, Salesforce) and emphasizes ADA and CCPA compliance.

Blazeo monetizes through a quote-based SaaS subscription model with pricing tailored to industry, team size, and feature scope, bundled with optional 24/7 managed human agent services. Its go-to-market is sales-led, supported by a partner/reseller program for agencies and white-label deployments, and PLG-style self-serve tools (ROI calculator, case studies, demo booking). The customer base spans six primary verticals — law firms, home services, medical services, college admissions, real estate agents, and marketing agencies — with a mix of enterprise accounts (Owens Corning, Farah & Farah, Beacon Solar, Milan Institute, Southern Homes) and SMB clients. No external funding, M&A activity, or disclosed revenue figures appear in the available data.

Blazeo firmographics

Firmographics

Name: Blazeo
Legal name: VendorMax, Inc.
Website: https://blazeo.com
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 251–500 employees
Short description: Blazeo (formerly ApexChat) provides an AI-powered ad conversion platform combining ChatGPT-driven chatbots, Voice AI, and 24/7 live agents to capture, qualify, and convert leads for service-based SMBs and mid-market clients across six verticals.
Ownership category
akta.pro rank

Blazeo industry classification

Industry

Product category: Conversational AI Lead Conversion Platform
NAICS: Software Publishers (5132), Telemarketing Bureaus and Other Contact Centers (561422)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Social Customer Service & Conversational Sales Platforms (CRAFANAL)

Keywords

Conversational AI platform
Lead capture software
AI chatbot services
Voice AI agents
Appointment scheduling software

Where Blazeo is headquartered

Location

Headquarters

HQ city: San Ramon
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Blazeo business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

SaaS Subscription Model: Blazeo operates on a subscription basis for its AI-powered lead conversion platform, combining live chat, Voice AI, automation tools, and appointment scheduling under SmartHub. Pricing is customized based on industry, team size, and required features, with quote-based sales for enterprise deployments.
Managed Services Add-on: 24/7 human agent services bundled with AI capabilities, providing live chat agents, call center support, and proactive outreach as part of the subscription tier.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Blazeo product offering

Product offering

Core offering

Blazeo operates an ad conversion platform that combines AI, live human agents, and lead automation to capture inquiries across chat, voice, SMS, email, and social channels for service-based businesses. Its flagship SmartHub product unifies Live Chat, AI Chatbot, Voice AI, Voice Call Center, Appointment Scheduling, and Retainer Signing into a single conversion workflow. The platform is sold primarily on a subscription basis with customized pricing tied to industry, team size, and required features.

Product overview

Blazeo (formerly ApexChat, rebranded March 2024) offers a unified ad conversion platform called SmartHub that combines AI, live agents, and lead automation. The core SmartHub platform is augmented by individual product modules including Live Chat, AI Chatbot, Voice AI, Voice Call Center, Appointment Scheduling, and Retainer Signing. SmartHub itself includes sub-modules for Automation, Lead Management, Dashboard & Reports, Task Management, Communications Hub, and Appointment Scheduler. The platform targets service-based businesses across six industries: home services, law firms, medical services, college admissions, real estate, and marketing agencies.

Differentiator

Problem solved

Functional benefit

Products and services

SmartHub Centralized Blazeo platform that combines AI, live agents, automation, appointment scheduling, lead management, dashboard & reports, task management, and a communications hub to capture inquiries and convert leads into customers for service-based businesses.
Live Chat

Quantifiable outcome

40% more leads generated from current website traffic
+6 more outcomes

Companies that use Blazeo

Customer profile

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Blazeo technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature9 records

Blazeo partnerships and signals

Strategic signal

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Blazeo competitors and assessment

Company assessment

Emerging players

Invoca: Invoca offers AI-powered call tracking and conversational intelligence for enterprise marketers. Partial overlap with Blazeo's Voice AI and call analytics capabilities, primarily serving larger enterprises.
Conversica: Conversica provides AI sales assistants that autonomously engage and qualify leads via email/SMS. Comparable in AI-driven lead engagement and qualification but operates primarily in B2B rather than local service verticals.

Direct peers

Podium: Podium is a lead conversion and customer communication platform purpose-built for local and service businesses. Highly comparable in vertical focus (home services, medical, legal) and messaging-based conversion funnel.
Birdeye: Birdeye is a customer experience and messaging platform for multi-location and local businesses. Comparable in serving home services, legal, medical, and real estate verticals with messaging-driven lead capture and conversion workflows.
CallRail: CallRail provides call tracking, analytics, and lead intelligence for SMBs and agencies. Comparable in serving service businesses with phone-call-heavy funnels and integrating attribution back to marketing sources.
Smith.ai: Smith.ai offers hybrid AI + human virtual receptionist and lead engagement services for SMBs and professional services firms. Closest direct peer to Blazeo given overlapping hybrid model, SMB/professional services target market, and 24/7 lead capture focus.
Ruby Receptionists: Ruby Receptionists offers live virtual receptionist and lead capture services for SMBs and professional firms. Highly comparable in human-driven 24/7 lead handling, though Blazeo adds an AI layer on top.

Broad incumbents

Drift (Salesloft): Drift pioneered conversational sales/chat for B2B; now part of Salesloft. Comparable in AI-driven chat and sales acceleration but operates at greater scale and serves larger B2B accounts than Blazeo's SMB-heavy base.
Intercom: Intercom is a broad customer messaging platform with AI chatbot (Fin) for sales, support, and marketing. Overlaps Blazeo's AI chatbot and live chat capabilities but serves a wider range of customers and use cases.
LivePerson: LivePerson is an enterprise conversational AI platform spanning voice and messaging. Overlaps Blazeo's Voice AI and chatbot capabilities but skews to large enterprise rather than SMB service businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Blazeo compliance and trust

Trust signal

Compliance2 records

Blazeo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blazeo leadership team

Management profile

Number of profiles

Profiles1 record

Blazeo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blazeo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blazeo

What does Blazeo do?

Is Blazeo a public or private company?

Blazeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Blazeo founded?

Blazeo was founded in 2024. It employs 251 to 500 people.

Where is Blazeo based?

Blazeo is headquartered in San Ramon, United States, in the North America region.

How does Blazeo make money?

Two revenue lines are on record. SaaS Subscription Model is the primary driver. The others are managed Services Add-on.

Who are Blazeo's main competitors?

Emerging players on record are Invoca and Conversica. Direct peers are Podium, Birdeye, CallRail, Smith.ai and Ruby Receptionists. Broad incumbents are Drift (Salesloft), Intercom and LivePerson.

Does Blazeo have an API?

No public API is recorded for Blazeo.

What industry is Blazeo in?

Blazeo's product category is Conversational AI Lead Conversion Platform. Its primary akta.pro industry code is CRAFANAL, Social Customer Service & Conversational Sales Platforms. Its NAICS code is 5132 and its SIC code is 7372.