SMSBump
SMSBump was an SMS marketing automation app for e-commerce merchants, founded 2017 in Cambridge, US. It was acquired by Yotpo, rebranded as Yotpo Email & SMS, and the SMS product was decommissioned in 2024.
- Company typePrivate
- Founded2017
- HeadquartersCambridge, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SMSBump does
SMSBump was an SMS marketing automation platform focused on e-commerce merchants. Founded in 2017 and headquartered in Cambridge, United States, the company offered an all-in-one marketing automation application that enabled online retailers to run SMS/text message campaigns, automate transactional and notification messages, and manage subscriber lists.
The company was acquired by Yotpo, the broader e-commerce marketing platform, and SMSBump's product was rebranded as Yotpo Email & SMS, folding its SMS capabilities into Yotpo's portfolio. Following the acquisition, the standalone Yotpo SMS application reached the end of its product lifecycle in 2024 and was officially decommissioned; access to the SMS dashboard and associated background services is no longer active, and the smsbump.com domain now redirects prospects to Yotpo's Loyalty and Reviews products.
The business model was anchored on serving e-commerce merchants — most plausibly a SaaS/app-store distribution model typical of Yotpo's Shopify-era partner ecosystem — though no pricing, customer logos, or revenue figures are disclosed in the input. Only one external funding round is recorded (November 2018, ~$225,944 led by Eleven Ventures), and the firmographics indicate a team of 51-100 employees prior to integration into Yotpo.
SMSBump firmographics
Firmographics- Name
- SMSBump
- Website
- https://smsbump.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- SMSBump was an SMS marketing automation app for e-commerce merchants, founded 2017 in Cambridge, US. It was acquired by Yotpo, rebranded as Yotpo Email & SMS, and the SMS product was decommissioned in 2024.
- Ownership category
- akta.pro rank
SMSBump industry classification
Industry- Product category
- SMS Marketing Software
- NAICS
- Advertising Agencies (54181), Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where SMSBump is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
SMSBump business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
SMSBump product offering
Product offeringCore offering
SMSBump was an all-in-one e-commerce marketing automation app that enabled merchants to send text message campaigns, automate notifications, and manage subscriber lists. The product was later rebranded as Yotpo Email & SMS following Yotpo's acquisition, and has since been officially decommissioned with the dashboard and background services no longer active.
Differentiator
Problem solved
Functional benefit
Products and services
- Yotpo Email & SMS (formerly SMSBump) SMS marketing platform that enabled merchants to send text message campaigns, automate notifications, and manage subscriber lists. Originally launched as SMSBump in 2017, it was acquired by Yotpo and rebranded as Yotpo Email & SMS before being officially decommissioned.
Companies that use SMSBump
Customer profileIdeal customer profiles1 record
SMSBump technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SMSBump partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
SMSBump competitors and assessment
Company assessmentDirect peers
- Attentive: Specialist SMS marketing platform for retail and DTC brands; comparable to SMSBump on core SMS campaign automation, segmentation, and e-commerce customer base.
- Sendlane: Behavioral email and SMS marketing automation for e-commerce brands; comparable automation, segmentation, and lifecycle campaign capabilities.
- Privy: Email and SMS marketing tools focused on Shopify and BigCommerce SMB merchants; similar customer segment and lifecycle messaging use cases.
- Klaviyo: Email and SMS marketing automation platform purpose-built for e-commerce and Shopify merchants; competes head-on with SMSBump's integrated SMS + email automation value proposition.
- Postscript: SMS marketing platform built specifically for Shopify merchants; overlaps directly with SMSBump's product scope and target customer.
- Omnisend: E-commerce marketing automation suite combining email, SMS, and push notifications; closely matches SMSBump's all-in-one commerce marketing positioning.
Broad incumbents
- Yotpo: Parent company of SMSBump; broader commerce marketing platform spanning Reviews, Loyalty, SMS, and Email — relevant as both acquirer and adjacent incumbent.
- Twilio: Underlying SMS infrastructure and messaging API provider; comparable in the messaging layer that powers SMS marketing platforms like SMSBump.
Emerging players
- Drip: E-commerce CRM and marketing automation focused on personalization and lifecycle campaigns; overlaps with SMSBump's automation-led positioning for DTC merchants.
- Avochato: Two-way SMS messaging platform for sales, support, and marketing teams; comparable SMS-first product capability for SMB and e-commerce use cases.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
SMSBump social profiles
Digital presenceSMSBump financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMSBump leadership team
Management profileNumber of profiles
SMSBump funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMSBump M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMSBump
What does SMSBump do?
SMSBump was an all-in-one e-commerce marketing automation app that enabled merchants to send text message campaigns, automate notifications, and manage subscriber lists. The product was later rebranded as Yotpo Email & SMS following Yotpo's acquisition, and has since been officially decommissioned with the dashboard and background services no longer active.
When was SMSBump founded?
SMSBump was founded in 2017. It employs 51 to 100 people.
Where is SMSBump based?
SMSBump is headquartered in Cambridge, United States, in the North America region.
Who are SMSBump's main competitors?
Direct peers on record are Attentive, Sendlane, Privy, Klaviyo, Postscript and Omnisend. Broad incumbents are Yotpo and Twilio. Emerging players are Drip and Avochato.
Does SMSBump have an API?
No public API is recorded for SMSBump.
What industry is SMSBump in?
SMSBump's product category is SMS Marketing Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 54181 and its SIC code is 7311.