SMSBump

What SMSBump does

SMSBump was an SMS marketing automation platform focused on e-commerce merchants. Founded in 2017 and headquartered in Cambridge, United States, the company offered an all-in-one marketing automation application that enabled online retailers to run SMS/text message campaigns, automate transactional and notification messages, and manage subscriber lists.

The company was acquired by Yotpo, the broader e-commerce marketing platform, and SMSBump's product was rebranded as Yotpo Email & SMS, folding its SMS capabilities into Yotpo's portfolio. Following the acquisition, the standalone Yotpo SMS application reached the end of its product lifecycle in 2024 and was officially decommissioned; access to the SMS dashboard and associated background services is no longer active, and the smsbump.com domain now redirects prospects to Yotpo's Loyalty and Reviews products.

The business model was anchored on serving e-commerce merchants — most plausibly a SaaS/app-store distribution model typical of Yotpo's Shopify-era partner ecosystem — though no pricing, customer logos, or revenue figures are disclosed in the input. Only one external funding round is recorded (November 2018, ~$225,944 led by Eleven Ventures), and the firmographics indicate a team of 51-100 employees prior to integration into Yotpo.

Name

SMSBump

Website

https://smsbump.com

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

51–100 employees

Short description

SMSBump was an SMS marketing automation app for e-commerce merchants, founded 2017 in Cambridge, US. It was acquired by Yotpo, rebranded as Yotpo Email & SMS, and the SMS product was decommissioned in 2024.

Ownership category

akta.pro rank

Product category

SMS Marketing Software

NAICS

Advertising Agencies (54181), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

akta.pro secondary industries

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• SMS marketing
• E-commerce automation
• Text message campaigns
• Marketing automation
• Subscriber management

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

SMSBump was an all-in-one e-commerce marketing automation app that enabled merchants to send text message campaigns, automate notifications, and manage subscriber lists. The product was later rebranded as Yotpo Email & SMS following Yotpo's acquisition, and has since been officially decommissioned with the dashboard and background services no longer active.

Differentiator

Problem solved

Functional benefit

Products and services

• Yotpo Email & SMS (formerly SMSBump) SMS marketing platform that enabled merchants to send text message campaigns, automate notifications, and manage subscriber lists. Originally launched as SMSBump in 2017, it was acquired by Yotpo and rebranded as Yotpo Email & SMS before being officially decommissioned.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Attentive: Specialist SMS marketing platform for retail and DTC brands; comparable to SMSBump on core SMS campaign automation, segmentation, and e-commerce customer base.
• Sendlane: Behavioral email and SMS marketing automation for e-commerce brands; comparable automation, segmentation, and lifecycle campaign capabilities.
• Privy: Email and SMS marketing tools focused on Shopify and BigCommerce SMB merchants; similar customer segment and lifecycle messaging use cases.
• Klaviyo: Email and SMS marketing automation platform purpose-built for e-commerce and Shopify merchants; competes head-on with SMSBump's integrated SMS + email automation value proposition.
• Postscript: SMS marketing platform built specifically for Shopify merchants; overlaps directly with SMSBump's product scope and target customer.
• Omnisend: E-commerce marketing automation suite combining email, SMS, and push notifications; closely matches SMSBump's all-in-one commerce marketing positioning.

Broad incumbents

• Yotpo: Parent company of SMSBump; broader commerce marketing platform spanning Reviews, Loyalty, SMS, and Email — relevant as both acquirer and adjacent incumbent.
• Twilio: Underlying SMS infrastructure and messaging API provider; comparable in the messaging layer that powers SMS marketing platforms like SMSBump.

Emerging players

• Drip: E-commerce CRM and marketing automation focused on personalization and lifecycle campaigns; overlaps with SMSBump's automation-led positioning for DTC merchants.
• Avochato: Two-way SMS messaging platform for sales, support, and marketing teams; comparable SMS-first product capability for SMB and e-commerce use cases.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/smsbump
• LinkedInlinkedin.com/company/yotpobulgaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMSBump