Identified
Identified is a San Francisco-based big data and analytics company founded in 2009 that built technology to transform Facebook social data into professional intelligence for HR and workforce-analytics use cases. It operated as a private venture-backed firm with no currently evidenced active product or customer base.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Identified firmographics
Firmographics- Name
- Identified
- Website
- https://identified.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Identified is a San Francisco-based big data and analytics company founded in 2009 that built technology to transform Facebook social data into professional intelligence for HR and workforce-analytics use cases. It operated as a private venture-backed firm with no currently evidenced active product or customer base.
- Ownership category
- akta.pro rank
Identified industry classification
Industry- Product category
- Workforce Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- Data Discovery, Classification & Labeling (HDADAFAF)
Keywords
Where Identified is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Identified business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Identified product offering
Product offeringCore offering
Identified operates a big data and analytics platform that transforms social data from Facebook into professional intelligence for enterprise buyers. Historically it focused on converting unstructured social signals into structured workforce and professional insights to support hiring and talent decisions. Current product-level details, pricing, and active customer use cases are not evidenced in the available input.
Differentiator
Problem solved
Functional benefit
Companies that use Identified
Customer profileIdeal customer profiles1 record
Identified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Identified competitors and assessment
Company assessmentBroad incumbents
- LinkedIn (Microsoft): The native professional-graph platform whose data and Recruiter product define the category. Any company converting social signals into professional intelligence is implicitly competing with or supplying the LinkedIn ecosystem.
- DiscoverOrg (now part of ZoomInfo): Pre-merger, DiscoverOrg was a leading provider of verified contact and org-chart intelligence for sales and recruiting — the same professional-intelligence space Identified targeted.
- ZoomInfo: Dominant B2B contact, company, and professional-intelligence data platform. Operates the same downstream category (professional intelligence for recruiting and sales) at vastly larger scale and is the natural incumbent a company like Identified would compete with.
- Salesforce / Talent Community: Large enterprise platform that historically integrated social-profile enrichment (via Radian6, Buddy Media) into CRM and recruiting workflows — a comparable use case for social-data-to-professional-intelligence at enterprise scale.
Direct peers
- Pipl: Identity-resolution and people-search company that aggregates social and public-web signals into unified professional/person profiles — highly comparable technical and commercial model to Identified.
- hiQ Labs: Workforce and people-data analytics company famously involved in litigation over scraping public professional data. Comparable to Identified in its reliance on aggregating publicly available professional/social data into intelligence products.
- TalentBin (acquired by Monster): Social-recruiting search engine that mined social profiles (including Facebook) to surface passive candidates. Operated in essentially the same product category and data-access paradigm as Identified.
- Entelo: Recruiting and people-analytics platform that aggregates professional and social signals to score candidates. Closely comparable to Identified's thesis of converting social/professional data into actionable intelligence for HR and recruiting use cases.
- FullContact: Person-resolution and enrichment API that stitches together social, email, and professional signals into a single profile, analogous to Identified's underlying people-data aggregation thesis.
Emerging players
- Glassdoor: Workplace and recruiting-intelligence platform with rich professional profiles, reviews, and salary data — adjacent in goal (helping recruiters and employers make decisions) even if data sources differ from Identified.
Market position
Customer concentration
Identified social profiles
Digital presenceIdentified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identified leadership team
Management profileNumber of profiles
Profiles1 record
Identified funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identified
What does Identified do?
Identified operates a big data and analytics platform that transforms social data from Facebook into professional intelligence for enterprise buyers. Historically it focused on converting unstructured social signals into structured workforce and professional insights to support hiring and talent decisions. Current product-level details, pricing, and active customer use cases are not evidenced in the available input.
Is Identified a public or private company?
Identified is a private company. It is classified as venture growth investor backed and is currently operating.
When was Identified founded?
Identified was founded in 2009. It employs 11 to 50 people.
Where is Identified based?
Identified is headquartered in San Francisco, United States, in the North America region.
Who are Identified's main competitors?
Broad incumbents on record are LinkedIn (Microsoft), DiscoverOrg (now part of ZoomInfo), ZoomInfo and Salesforce / Talent Community. Direct peers are Pipl, hiQ Labs, TalentBin (acquired by Monster), Entelo and FullContact. Glassdoor is listed as an emerging player.
Does Identified have an API?
No public API is recorded for Identified.
What industry is Identified in?
Identified's product category is Workforce Analytics Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of HDADAFAF, Data Discovery, Classification & Labeling. Its NAICS code is 51821 and its SIC code is 7370.