DiscoverOrg
DiscoverOrg is a cloud-based B2B intelligence platform that delivers human-verified contact data, org charts, and real-time buying signals to enterprise and mid-market sales, marketing, and recruiting teams, operating as a subsidiary brand of ZoomInfo following the 2019 merger.
- Company typePrivate
- Founded2007
- HeadquartersVancouver, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What DiscoverOrg does
DiscoverOrg is a cloud-based B2B sales, marketing, and recruiting intelligence platform that delivers human-verified contact data, complete department-level organizational charts, and real-time buying signals to enterprise and mid-market go-to-market teams. The platform exposes more than 100 firmographic and technographic data points across 500M+ contacts (post-2019 ZoomInfo combination), with records refreshed by an internal Research and Data Team on a 90-day cadence and backed by a 95% accuracy guarantee; native integrations span Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics 365, Bullhorn, SalesLoft, Pipedrive, SugarCRM, and Zoho. Core product capabilities include ICP matching, propensity-to-buy scoring, intent data prioritization, automatic record enrichment, and a self-serve free trial pathway, supporting use cases in outbound prospecting, account-based marketing execution, CRM hygiene, territory management, and passive-candidate sourcing.
DiscoverOrg monetizes through custom-quoted annual subscription contracts sold via a hybrid direct enterprise sales motion and a self-serve free trial funnel, with pricing tiered by team size, data access level, and feature scope; named customers include LG, GitHub, Citi, Fujitsu, Box, Panasonic, LookingGlass, Zenoss, Mendix, Foresite, and IT-ROI Solutions, with documented outcomes such as approximately 60x ROI at IT-ROI Solutions and contact-level sales/marketing alignment cited by Zenoss. Go-to-market is sales-led for enterprise accounts and product-led for mid-market evaluation, with demand generation anchored on the discoverorg.com website, SEO, and customer testimonials.
The company is incorporated as ZoomInfo Technologies LLC and operates DiscoverOrg as a wholly-owned subsidiary brand following the February 2019 merger with ZoomInfo; headcount is reported at 251-500 across offices in Waltham, Vancouver (WA), Bethesda, Conshohocken, San Francisco, London, and Ra'anana. DiscoverOrg's prior capital history includes a 2018 growth round led by The Carlyle Group with 22C Capital and TA Associates, and acquisitions of iProfile (2015), RainKing (2017), and NeverBounce (2019), which together built the data, verification, and adjacent capability stack now operating inside the ZoomInfo ecosystem.
DiscoverOrg firmographics
Firmographics- Name
- DiscoverOrg
- Legal name
- ZoomInfo Technologies LLC
- Website
- https://discoverorg.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- DiscoverOrg is a cloud-based B2B intelligence platform that delivers human-verified contact data, org charts, and real-time buying signals to enterprise and mid-market sales, marketing, and recruiting teams, operating as a subsidiary brand of ZoomInfo following the 2019 merger.
- Ownership category
- akta.pro rank
DiscoverOrg industry classification
Industry- Product category
- Sales Intelligence Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where DiscoverOrg is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
DiscoverOrg business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Access: DiscoverOrg generates revenue through recurring SaaS subscriptions, with plans at different price points determined by team size, data access levels, and feature requirements. Pricing is custom-quoted for enterprise engagements and sold on an annual contract basis. The subscription model supports land-and-expand dynamics as teams grow their use of org charts, intent data, and contact enrichment capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise plans with quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
DiscoverOrg product offering
Product offeringCore offering
DiscoverOrg provides a cloud-based B2B intelligence and contact data platform that delivers human-verified direct-dial phone numbers, verified email addresses, complete department-level org charts, and real-time buying signals across 100+ firmographic and technographic data points. The platform enables sales, marketing, operations, and recruiting teams to define ideal customer profiles, identify key decision-makers, prioritize prospects by propensity to buy, and enrich CRM and marketing automation systems with continuously refreshed data backed by a 95% accuracy guarantee.
Product overview
DiscoverOrg is a unified B2B intelligence platform that merged into ZoomInfo in 2019. The core DiscoverOrg platform provides cloud-based access to a business contact database with 100+ data points, complete department-level org charts, direct-dial phone numbers, and verified email addresses. The platform is powered by a Research & Data Team that updates and verifies data every 90 days or sooner, with a 95% accuracy guarantee. Key platform modules include intent data and prioritization tools, buying signals for real-time prospect engagement, firmographic and technographic details, and in-depth job responsibilities and functions. The platform integrates with major CRM, marketing automation, and recruiting tools and serves sales, marketing, operations, and recruiting teams across enterprise and SMB segments.
Differentiator
Problem solved
Functional benefit
Products and services
- DiscoverOrg B2B Intelligence Platform Cloud-based B2B intelligence and contact data platform providing human-verified direct-dial phone numbers, verified email addresses, complete department-level org charts, and real-time buying signals across 100+ firmographic and technographic data points. Sold as an annual SaaS subscription to enterprise and mid-market sales, marketing, operations, and recruiting teams for prospecting, account-based marketing, and CRM data enrichment.
Quantifiable outcome
- Achieved approximately 60x return on invested dollars with DiscoverOrg (IT-ROI Solutions)
- +2 more outcomes
Companies that use DiscoverOrg
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
DiscoverOrg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature6 records
DiscoverOrg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HubSpotcoreHubSpot CRM integration enabling automatic data enrichment and sync of contact and account data between DiscoverOrg's platform and HubSpot's marketing and sales CRM ecosystem.
- Marketo (Adobe)coreMarketo marketing automation platform integration allowing DiscoverOrg data to flow into Marketo campaigns for targeted outreach and lead scoring.
- SalesforcecoreSalesforce CRM integration enabling DiscoverOrg's contact data, org charts, and buying signals to enrich Salesforce records and support sales team productivity.
- Microsoft Dynamics 365coreMicrosoft Dynamics 365 CRM integration allowing DiscoverOrg data to populate and enrich customer records within the Dynamics ecosystem.
- BullhorncoreBullhorn recruiting and CRM platform integration enabling DiscoverOrg's candidate and contact data to support recruiting workflows and talent acquisition processes.
- Eloqua (Oracle)coreOracle Eloqua marketing automation integration enabling DiscoverOrg's B2B intelligence to enhance Eloqua-powered demand generation and campaign targeting.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DiscoverOrg competitors and assessment
Company assessmentDirect peers
- SalesIntel: B2B contact and company data platform with human-verified direct dials and intent data; competes on accuracy guarantees and intent-driven prospecting targeting the same sales and marketing buyers.
- Cognism: B2B sales intelligence provider with strong EMEA presence, offering verified contacts, intent data, and Diamond Data® phone-verified phone numbers; comparable offering targeting enterprise and mid-market sales teams globally.
- Lusha: B2B contact data and sales intelligence platform offering direct dials, emails, and company insights via browser extension and API; competes on the same core data accuracy and sales productivity use cases.
- LeadIQ: B2B prospecting and contact data platform focused on capturing, enriching, and routing leads into CRM and sales engagement tools; overlaps with DiscoverOrg's workflow-driven data enrichment capabilities.
- ZoomInfo: Parent company and closest direct competitor offering the same B2B contact data, intent signals, and sales intelligence platform; the two brands share the same underlying 500M+ contact database post-2019 merger.
- Apollo.io: Fast-growing B2B sales intelligence and engagement platform combining contact database, intent data, and sequencing; directly comparable product breadth and target customer (mid-market and enterprise sales teams) to DiscoverOrg.
- LinkedIn Sales Navigator: Microsoft-owned sales intelligence product leveraging LinkedIn's social-graph data to surface decision-makers and accounts; competes head-on with DiscoverOrg's prospecting and contact data offering for the same sales and marketing personas.
Broad incumbents
- 6sense: Broader account-based marketing and revenue intelligence platform incorporating intent data and predictive analytics; competes with DiscoverOrg on the intent/buying signals layer while offering a wider ABM platform suite.
- Demandbase: Established ABM platform with B2B advertising, intent, and account data capabilities; competes in the same enterprise GTM intelligence category but as a broader portfolio play rather than a contact-data specialist.
Emerging players
- Clearbit: B2B data enrichment and intelligence provider for go-to-market teams, offering firmographic and demographic data via API and integrations; overlaps with DiscoverOrg's enrichment and ICP targeting capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DiscoverOrg social profiles
Digital presenceDiscoverOrg financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiscoverOrg leadership team
Management profileNumber of profiles
Profiles3 records
DiscoverOrg funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiscoverOrg M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiscoverOrg
What does DiscoverOrg do?
DiscoverOrg provides a cloud-based B2B intelligence and contact data platform that delivers human-verified direct-dial phone numbers, verified email addresses, complete department-level org charts, and real-time buying signals across 100+ firmographic and technographic data points. The platform enables sales, marketing, operations, and recruiting teams to define ideal customer profiles, identify key decision-makers, prioritize prospects by propensity to buy, and enrich CRM and marketing automation systems with continuously refreshed data backed by a 95% accuracy guarantee.
Is DiscoverOrg a public or private company?
DiscoverOrg is a private company. It is classified as corporate owned and is currently acquired.
When was DiscoverOrg founded?
DiscoverOrg was founded in 2007. It employs 501 to 1,000 people.
Where is DiscoverOrg based?
DiscoverOrg is headquartered in Vancouver, United States, in the North America region.
How does DiscoverOrg make money?
One revenue line is on record: subscription SaaS Access.
Who are DiscoverOrg's main competitors?
Direct peers on record are SalesIntel, Cognism, Lusha, LeadIQ, ZoomInfo, Apollo.io and LinkedIn Sales Navigator. Broad incumbents are 6sense and Demandbase. Clearbit is listed as an emerging player.
Does DiscoverOrg have an API?
No public API is recorded for DiscoverOrg.
What industry is DiscoverOrg in?
DiscoverOrg's product category is Sales Intelligence Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 5132 and its SIC code is 7372.