Carers Victoria
Carers Victoria is a 1992-established not-for-profit peak body delivering free advice, coaching, peer support, advocacy, and respite programs to Victoria's 750,000+ unpaid carers, funded by state and federal government grants and donations through statewide council and healthcare partnerships.
- Company typePrivate
- Founded1992
- HeadquartersFootscray, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Carers Victoria does
Carers Victoria is a not-for-profit peak body established in 1992 that represents unpaid carers across the Australian state of Victoria. Headquartered in Melbourne with 51-100 staff and operating from a CBD office, the organisation provides free services to the 750,000+ Victorians who provide unpaid care to family members or friends with disability, chronic illness, mental health conditions, or age-related needs. The service portfolio is anchored by the Statewide Carer Advisory Service (a telephone helpline operating weekdays 9am-5pm), structured one-on-one Carer Coaching, peer support via 143+ Carer Support Groups, regional Roving Respite events, e-learning modules, a Knowledge Centre of publications, and the monthly "The Voice" eNewsletter. Targeted programs cover sub-segments such as young carers, mental health carers, and older-age carers, while companion offerings such as the Digital Membership Card and the government-issued Victorian Carer Card and Companion Card provide discount benefits to eligible members.
The organisation's technology footprint is modest and non-proprietary. Service delivery relies on its website (carersvictoria.org.au), online referral forms, e-learning modules, and telephone workflows rather than any bespoke platform or AI-driven tooling. The operating model is sustained by mixed core funding from the Victorian and Australian governments, supplemented by tax-deductible donations as a recognised Public Benevolent Organisation under the ATO, with regulation by the Australian Charities and Not-for-profits Commission (ACNC). More than 75% of staff report lived experience of caring, which the organisation explicitly markets to stakeholders and partners.
Go-to-market is community-led: free membership, grassroots events, advocacy campaigns including the "Carers Count 2026" state election initiative, and partnerships with local councils (Southern Grampians, Campaspe, City of Geelong, Moonee Valley), healthcare providers (cohealth, Silverchain, Palliative Care Victoria), and the broader National Carer Network spanning all Australian states and territories. Pricing is "freemium" at the service level — all core services, workshops, and membership benefits are provided at no charge — while the organisation is structured as a Company Limited by Guarantee governed by a Board chaired by Callum Ingram, with Judith Abbott as CEO and Megan McAlpine as Deputy CEO and General Manager.
Carers Victoria firmographics
Firmographics- Name
- Carers Victoria
- Legal name
- Carers Victoria
- Website
- https://carersvictoria.org.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carers Victoria is a 1992-established not-for-profit peak body delivering free advice, coaching, peer support, advocacy, and respite programs to Victoria's 750,000+ unpaid carers, funded by state and federal government grants and donations through statewide council and healthcare partnerships.
- Ownership category
- akta.pro rank
Carers Victoria industry classification
Industry- Product category
- Carer Support and Advocacy Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)
Keywords
Where Carers Victoria is headquartered
LocationHeadquarters
- HQ city
- Footscray
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Carers Victoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Government Funding: Carers Victoria receives mixed core funding primarily from Victorian and Australian government sources, operating as a not-for-profit organization regulated by the Australian Charities and Not-for-profits Commission (ACNC).
- Donations: The organization accepts tax-deductible donations from the public. Donations over $2 are tax-deductible as Carers Victoria is recognized as a Public Benevolent Organisation by the Australian Taxation Office. Donations can be made online, by phone, or by mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for carers, former carers, supporters, and Carer Support Groups |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Carers Victoria product offering
Product offeringCore offering
Carers Victoria is a not-for-profit peak body that provides free advisory services, support programs, education, advocacy, and resources for unpaid carers across Victoria, Australia. Founded in 1992, it represents the interests of family and informal carers through direct service delivery (telephone advice, peer support, training) and systemic policy advocacy to government. Services are delivered at no cost to individual carers and funded through government grants and donations.
Product overview
Carers Victoria is a not-for-profit peak body offering a portfolio of support services for unpaid carers across Victoria. The core offerings include the Statewide Carer Advisory Service (telephone support), Carer Coaching Program (structured one-on-one coaching), Carer Support Groups (peer networks), and Roving Respite (community-based events). Additional services include The Voice eNewsletter (monthly publication), Digital Membership Card (benefits program), Victorian Carer Card (government-issued discounts), Companion Card (disability support), and Group Respite programs. The organisation also provides e-learning modules, facilitator training, a National Carer Network directory, Knowledge Centre resources, and an online referral form. Services are delivered online and through community events across metropolitan and regional Victoria.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Carer Advisory Service Telephone and online information and advice service for unpaid carers in Victoria, covering Carer Allowance, Carer Payment, respite, services, and entitlements. Free of charge to individual carers.
- Peer Support Groups Facilitated peer support group sessions that connect unpaid carers with others in similar circumstances to reduce isolation, share experiences, and build supportive networks.
- Carer Education and Training Programs Workshops and training sessions covering caring skills, wellbeing, navigating services, and self-care for unpaid carers across Victoria.
- Systemic Advocacy and Policy Representation Policy advocacy and representation to state and federal government on issues affecting unpaid carers, including disability, aged care, mental health, and Carer Allowance/Carer Payment policy.
- Free Membership Free membership of Carers Victoria, open to unpaid carers in Victoria, providing access to member communications, events, and the member-based governance of the organization.
- Information Resources and Publications Online and printed factsheets, guides, and publications providing information on caring, services, entitlements, and carer wellbeing.
Quantifiable outcome
- Most callers to Statewide Carer Advisory Service receive immediate advice and support from a qualified staff member
- +3 more outcomes
Companies that use Carers Victoria
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Carers Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carers Victoria partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Carers AustraliacorePartnership with Carers Australia and Australian Digital Health Agency to deliver Digital Champions program. Carers Australia recruited and trained peer facilitators to deliver digital health sessions at Carers Victoria offices, helping carers develop skills and confidence with My Health Record, telehealth, and electronic prescribing.
- Australian Digital Health AgencycorePartnership with Carers Victoria and Carers Australia to deliver digital health sessions designed to help carers understand and use digital health products including My Health Record, 1800MEDICARE, electronic prescribing, and telehealth services.
- Palliative Care VictoriacoreLong-standing partnership with Palliative Care Victoria. Carers Victoria staff attended PCV's annual summit with theme 'Every Voice Counts', and Carers Victoria's Deputy CEO Megan McAlpine participated in panel discussion on caring for those who care.
- Tandem (Peak Body for Carers in Mental Health)coreTandem is the peak body for carers in mental health in Victoria. Carers Victoria partnered with Tandem to advocate for carers' interests in mental health system reforms, successfully campaign for lived experience representation requirements, and amplify carer voices through joint communications.
- SilverchaincoreResearch partnership on the 'Carer Voices' project led by Silverchain Research Fellow Dr Asmita Manchha. The project aims to uncover realities of caring for older people living with complex mental health conditions through in-depth interviews and co-design workshops with carers. Funded by Melbourne Ageing Research Collaboration's 2026 Seed Funding Program.
- Comfort Care and Community ServicescorePartnership with Comfort Care and Community Services to deliver the Group Respite Pilot Program for older people with carers in Wyndham and Hobsons Bay areas. Program includes Myanmar Community Group and General Community Group providing social connection and respite.
- cohealthcorePartnership with cohealth to provide tailored support to carers in Brimbank experiencing emotional wellbeing and mental health challenges. Carer Peer Workers assist carers in accessing financial aid, mental health support, legal services, and aged care/disability navigation.
- Southern Grampians Shire CouncilsupportingLocal council partnership to support carers in Hamilton region. Council provides individual support packages, peer support groups, information and referrals, education, and assistance navigating services for carers.
- Campaspe Shire CouncilsupportingLocal council partnership to assist carers in Echuca region with navigating services and supports available to them.
- City of GeelongsupportingLocal council partnership supporting carers in Geelong region with education and assistance navigating services and supports.
- Moonee Valley City CouncilsupportingCouncil partnership supporting the Essendon Parkinson's Support Group. Council's Carer Navigation Officer visits the group annually, provides individual support and has contributed funding towards the group's end-of-year function.
- National Carer NetworkcoreCarers Victoria is part of the National Carer Network connecting state and territory carer organisations across Australia including Carers ACT, Carers NSW, Carers NT, Carers SA, Carers TAS, Carers WA, and Carers QLD.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Carers Victoria competitors and assessment
Company assessmentDirect peers
- Carers South Australia: South Australian state peak body in the National Carer Network; directly comparable scope of services for unpaid carers in SA.
- Carers NSW: State-based peak body for unpaid carers in New South Wales; operates an almost identical service model — advisory line, membership, support groups, advocacy — making it the closest direct peer to Carers Victoria.
- Carers ACT: Australian Capital Territory peak body for unpaid carers; same funding/governance model and service mix.
- Carers Queensland: Queensland state peak body for unpaid carers; sister organisation in the National Carer Network, delivering comparable advisory, advocacy, and peer-support programs to Queensland carers.
- Carers Northern Territory: Northern Territory peak body; Carers Victoria's National Carer Network counterpart, providing similar services to carers in a distinct regional context.
- Carers Western Australia: Western Australian state peak body delivering the same unpaid carer support and advocacy mandate, including advisory services, support groups, and policy work.
- Carers Tasmania: Tasmanian peak body for unpaid carers; comparable mission, governance structure (not-for-profit), and member services.
Broad incumbents
- Carers Australia: National federation that Carers Victoria is part of via the National Carer Network; operates federal-level advocacy, research, and programs (e.g. Digital Champions) that Carers Victoria locally delivers.
- Dementia Australia: National advocacy and support body for people living with dementia and their families/carers; an adjacent mission around unpaid family carers and a key referral/complementary partner for Carers Victoria's dementia-carer support groups.
Emerging players
- COTA Victoria (Council on the Ageing): Victoria-based advocacy organisation for older Australians; adjacent advocacy scope, overlapping policy issues (aged care, My Aged Care navigation), and similar not-for-profit funding model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carers Victoria social profiles
Digital presenceCarers Victoria compliance and trust
Trust signalCompliance1 record
Carers Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carers Victoria leadership team
Management profileNumber of profiles
Profiles1 record
Carers Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
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Carers Victoria M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Carers Victoria
What does Carers Victoria do?
Carers Victoria is a not-for-profit peak body that provides free advisory services, support programs, education, advocacy, and resources for unpaid carers across Victoria, Australia. Founded in 1992, it represents the interests of family and informal carers through direct service delivery (telephone advice, peer support, training) and systemic policy advocacy to government. Services are delivered at no cost to individual carers and funded through government grants and donations.
Is Carers Victoria a public or private company?
Carers Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Carers Victoria founded?
Carers Victoria was founded in 1992. It employs 51 to 100 people.
Where is Carers Victoria based?
Carers Victoria is headquartered in Footscray, Australia, in the Oceania region.
How does Carers Victoria make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are donations.
Who are Carers Victoria's main competitors?
Direct peers on record are Carers South Australia, Carers NSW, Carers ACT, Carers Queensland, Carers Northern Territory, Carers Western Australia and Carers Tasmania. Broad incumbents are Carers Australia and Dementia Australia. COTA Victoria (Council on the Ageing) is listed as an emerging player.
Does Carers Victoria have an API?
No public API is recorded for Carers Victoria.
What industry is Carers Victoria in?
Carers Victoria's product category is Carer Support and Advocacy Services. Its primary akta.pro industry code is HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation. Its NAICS code is 624120 and its SIC code is 8300.