Dogness (International)
Dogness (International) is a NASDAQ-listed (DOGZ) China-based designer and manufacturer of traditional pet products (leashes, collars, climbing hooks, vehicle accessories) and connected smart pet products (Wi-Fi-enabled feeders with app controls), sold to global pet-owner markets via direct international distribution.
- Company typePublic
- Founded2016
- HeadquartersDongguan, China
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dogness (International) does
Dogness (International) Corporation is a Delaware-incorporated, NASDAQ-listed (DOGZ) designer, developer, and manufacturer of pet products, founded in 2003 with executive operations headquartered in Dongguan, China. The company sells a dual portfolio spanning traditional pet products (leashes, collars, harnesses, climbing hooks) and connected smart pet products (intelligent pet feeders and related devices with Wi-Fi connectivity and a companion smartphone app for remote scheduling and monitoring). Vehicle pet accessories are an additional line. The business is run sales-led with direct international distribution across North America, Asia-Pacific, and other global markets, and the company has no publicly disclosed pricing model.
Revenue grew 39.5% to $20.7M in FY2025, driven primarily by intelligent pet products and climbing hooks, but H1 FY2026 (six months ended December 31, 2025) saw a 36.2% revenue decline to $7.7M and a widened net loss of $5.2M as U.S. tariff policy compressed gross margins from 28.3% to 11.2%. The company is pursuing cost-side offsets (over 20% G&A reduction) and continued R&D investment in intelligent and eco-friendly product extensions. Capital has been raised through multiple post-IPO equity offerings and private placements since 2021, totaling approximately $26.6M cumulatively. The company is led by CEO Silong Chen, with founder Aaron Chen as Chairman.
Dogness (International) firmographics
Firmographics- Name
- Dogness (International)
- Legal name
- Dogness (International) Corporation
- Website
- https://webus.dogness.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dogness (International) is a NASDAQ-listed (DOGZ) China-based designer and manufacturer of traditional pet products (leashes, collars, climbing hooks, vehicle accessories) and connected smart pet products (Wi-Fi-enabled feeders with app controls), sold to global pet-owner markets via direct international distribution.
- Ownership category
- akta.pro rank
Dogness (International) industry classification
Industry- Product category
- Pet Products
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Sporting & Athletic Goods, Nec (3949), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
- akta.pro secondary industry
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where Dogness (International) is headquartered
LocationHeadquarters
- HQ city
- Dongguan
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Dogness (International) business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Intelligent/Smart Pet Products: Revenue from high-tech smart pet products including intelligent feeders, smart climbing hooks, and other IoT-enabled pet care devices. This segment showed significant growth in FY2025, driven by increased demand for connected pet care solutions.
- Traditional Pet Products: Revenue from conventional pet products including pet leashes and related accessories. Despite being a mature category, traditional products demonstrated resilient 14.6% YoY growth in H1 FY2026.
- Vehicle Accessories: Revenue from vehicle pet accessories, identified as a growth driver alongside smart pet products in FY2025.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Dogness (International) product offering
Product offeringCore offering
Dogness (International) Corporation designs, develops, manufactures, and sells smart and traditional pet products globally. Its core product lines include Wi-Fi- and app-connected automatic pet feeders, smart climbing hooks, traditional leashes, collars, harnesses, and vehicle pet accessories. The company serves both end-consumer pet owners and retail/wholesale distribution partners through its international sales network.
Product overview
Dogness (International) Corporation offers a diversified pet product portfolio consisting of intelligent/smart pet products (including smart feeders with Wi-Fi connectivity and app-based controls), traditional pet products such as leashes, climbing hooks, and vehicle accessories. The company positions itself as a technology-enabled pet product manufacturer, with smart pet products and climbing hooks driving recent revenue growth while traditional pet products provide stable baseline revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Pet Feeder Automated pet feeding device with Wi-Fi connectivity and app-based control, designed for pet owners who want scheduled, remote, or monitored feeding for their cats or dogs.
- Smart Climbing Hook Smart climbing hook restraint device used to secure pets during vehicle travel or in active-use scenarios, sold to pet owners globally.
- Traditional Pet Leashes Standard and branded pet leashes manufactured and sold by Dogness to pet owners worldwide through retail and distribution channels.
- Traditional Pet Collars Standard pet collars designed and manufactured by Dogness for everyday pet ownership, distributed globally.
- Traditional Pet Harnesses Pet harnesses produced by Dogness for pet owners, sold alongside other traditional accessories through retail and wholesale channels.
- Vehicle Pet Accessories Vehicle-oriented pet accessories (including the smart climbing hook line) designed to secure and transport pets safely in cars, sold to pet owners.
Quantifiable outcome
- 39.5% revenue increase in FY2025 to $20.7 million driven by smart pet products
- +2 more outcomes
Companies that use Dogness (International)
Customer profileSegments2 records
Ideal customer profiles1 record
Dogness (International) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dogness (International) partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Dogness (International) competitors and assessment
Company assessmentEmerging players
- Pawbo (Acer): Smart pet camera and treat dispenser from Acer targeting tech-forward pet owners with app-controlled devices, comparable to Dogness' integrated Wi-Fi pet care suite.
- Petnet (historical peer): Smart feeder pioneer whose rise and operational challenges historically mirror the smart pet feeder market that Dogness targets with its intelligent pet products line.
Direct peers
- PetSafe (Radio Systems Corporation): One of the largest pet product manufacturers globally, with a broad portfolio spanning smart feeders, containment, training and lifestyle accessories. Directly comparable to Dogness across both traditional and connected pet device categories.
- Whisker: U.S.-based maker of connected pet devices including the Litter-Robot and Feeder-Robot. A direct competitor in the Wi-Fi/app-enabled smart pet device category where Dogness positions its smart feeders.
- PETKIT: Asia-based smart pet product company (feeders, water fountains, litter boxes) competing head-to-head with Dogness' intelligent pet products line and serving overlapping global distribution channels.
- Skymee: Smart pet feeder and camera maker targeting similar tech-savvy pet owners. Closely overlaps with Dogness' Wi-Fi/app-controlled product offering and pricing band.
- Furbo: Connected pet camera with treat dispensing, a direct competitor in the IoT-enabled pet monitoring segment that Dogness targets with its smart feeder and app ecosystem.
- Sure Petcare (Animo): Smart pet monitoring products (microchip feeders, activity trackers) sold globally, directly competing with Dogness' intelligent feeders and tracking-oriented devices.
- Petcube: Connected pet camera and care device maker overlapping with Dogness' app-based pet monitoring and feeding proposition.
Broad incumbents
- Garmin (Alpha/Delta Smart Dog Collars): Diversified electronics incumbent with a line of GPS-enabled smart dog collars and training devices. Comparable to Dogness in smart/connected wearable and tracker pet technology, though Garmin operates across much broader categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dogness (International) social profiles
Digital presenceDogness (International) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogness (International) leadership team
Management profileNumber of profiles
Profiles2 records
Dogness (International) funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogness (International) M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogness (International)
What does Dogness (International) do?
Dogness (International) Corporation designs, develops, manufactures, and sells smart and traditional pet products globally. Its core product lines include Wi-Fi- and app-connected automatic pet feeders, smart climbing hooks, traditional leashes, collars, harnesses, and vehicle pet accessories. The company serves both end-consumer pet owners and retail/wholesale distribution partners through its international sales network.
Is Dogness (International) a public or private company?
Dogness (International) is a public company. It is classified as public and is currently operating.
When was Dogness (International) founded?
Dogness (International) was founded in 2016. It employs 501 to 1,000 people.
Where is Dogness (International) based?
Dogness (International) is headquartered in Dongguan, China, in the Asia region.
How does Dogness (International) make money?
Three revenue lines are on record. Intelligent/Smart Pet Products are the primary driver. The others are traditional Pet Products and vehicle Accessories.
Who are Dogness (International)'s main competitors?
Emerging players on record are Pawbo (Acer) and Petnet (historical peer). Direct peers are PetSafe (Radio Systems Corporation), Whisker, PETKIT, Skymee, Furbo, Sure Petcare (Animo) and Petcube. Garmin (Alpha/Delta Smart Dog Collars) is listed as a broad incumbent.
Does Dogness (International) have an API?
No public API is recorded for Dogness (International).
What industry is Dogness (International) in?
Dogness (International)'s product category is Pet Products. Its primary akta.pro industry code is CRAOAKAF, Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers), with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 459910 and its SIC code is 3949.