Madgicx

Name

Madgicx

Legal name

Madgicx

Website

https://madgicx.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

AI Advertising Software

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• AI advertising platform
• Meta ads management
• Autonomous marketing agents
• E-commerce ad optimization
• Generative ad creative

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS - Base Plans: Subscription-based pricing tiered by customer monthly Meta ad spend. Plans start from $99/month for Pro Complete and scale based on ad spend volume. All customers receive full platform access regardless of tier.
2. Additional Ad Accounts: Additional ad account connections beyond the base plan allowance, priced at $9 per ad account per month.
3. Tracking Pro Add-on: Enhanced tracking and attribution support add-on with expert setup assistance, periodic tracking audits, and pixel audit services. Priced at $49/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Madgicx is an agentic AI-powered Meta ads management platform that autonomously optimizes Facebook and Instagram advertising campaigns through a suite of AI agents handling bidding, budgeting, audience targeting, creative generation, and performance analytics. The core commercial product is the Pro Complete subscription, which bundles AI Marketer, Ads Manager 2.0, AI Ad Hub, Business Dashboard, One-Click Report, Audience Launcher, Meta Conversions API Gateway, and Automation, with add-on subscriptions for additional ad accounts and Tracking Pro.

Product overview

Madgicx is an agentic Meta ads management platform that unifies AI-powered campaign optimization, creative generation, and performance analytics. The core platform (Madgicx) integrates with Meta (Facebook, Instagram), TikTok, Google Ads, Shopify, Google Analytics 4, and Klaviyo. The main commercial offering is the Pro Complete plan, which bundles core modules including AI Marketer (account analysis and insights), Ads Manager 2.0 with AI Bidding, Meta Conversions API Gateway, Business Dashboard, One-Click Report, Meta 360° Audit, Audience Launcher, Ad Launcher, Audience Studio, and Automation Rules. Add-on capabilities include Madgicx Cloud Tracking (server-side conversion tracking) and Meta Ads MCP (for AI assistant integrations). The platform features multiple specialized AI agents including AI Media Buyer, AI Creative Director, AI Performance Marketer, AI Campaign Manager, Autonomous Marketing Manager, AI Paid Social Manager, and AI Comment Responder. Educational resources are provided through Madgicx Academy. The platform supports AI Chat conversational interface, Creative Intelligence Platform, ROAS Prediction, and Real-Time Meta Ads Optimizer. Mobile applications are available for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Madgicx Core Platform (Pro Complete) Agentic Meta ads management platform that uses AI to automate campaign optimization, creative generation, audience targeting, and performance analysis across Facebook, Instagram, and connected advertising channels. Sold as the Pro Complete subscription tier for e-commerce brands, performance marketers, and agencies running Meta ads.
• Tracking Pro Add-on Enhanced tracking and attribution add-on that provides expert setup assistance, periodic tracking audits, and pixel audit services on top of the Madgicx platform. Priced at $49/month, it is intended for advertisers needing more reliable conversion tracking for Meta campaigns.
• Additional Ad Accounts Add-on Per-account subscription add-on that lets Madgicx customers connect additional Meta ad accounts beyond their base plan allowance at $9 per ad account per month. Designed for agencies and multi-brand advertisers operating many Meta ad accounts.
• AI Marketer AI-powered account analysis module that examines Meta ad account performance, surfaces hidden optimization opportunities, and provides actionable recommendations. Included in the Pro Complete plan and used by performance marketers to audit and prioritize changes.
• Ads Manager 2.0 Unified Meta ads management interface bundled with AI Bidding, bulk change capabilities, performance trend views, and change tracking, replacing manual bid management with automated AI-driven bidding strategies.
• AI Ads Generator Generative AI ad creation workflow that produces high-performing Meta ad creatives from text briefs, image uploads, or examples from the integrated Ad Library, used by advertisers to scale ad creative production.
• Business Dashboard and One-Click Report Cross-channel analytics dashboard and one-click report generator that connects Meta, TikTok, Google Ads, GA4, Shopify, and Klaviyo data for unified performance reporting and business monitoring.
• Madgicx Cloud Tracking (Meta Conversions API Gateway) Server-side Meta Conversions API hosting and tracking service that enables reliable event tracking independent of browser pixel limitations, improving data accuracy and attribution for Meta advertising campaigns.
• Madgicx Mobile App (iOS and Android) Native mobile applications for iOS (App Store) and Android (Google Play) that enable Madgicx customers to monitor and manage their Meta ad campaigns from mobile devices.
• Madgicx MCP (Meta Ads Model Context Protocol) Model Context Protocol (MCP) integration that connects a Meta ads account directly to AI assistants like Claude and ChatGPT, allowing users to query Meta ads data conversationally and execute optimizations without technical setup.
• Madgicx Academy Educational platform operated by Madgicx providing a knowledge base, webinars, help documentation, and training resources for advertisers learning Meta advertising and the Madgicx platform.

Quantifiable outcome

• 30-50% reduction in customer acquisition costs for e-commerce businesses
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• MetacoreTechnology or IntegrationOfficial Meta Business Partner. Meta has acknowledged Madgicx as a preferred partner, with Meta representatives stating they are 'a huge fan' of the platform. The partnership enables deep integration with Meta's advertising ecosystem including Facebook, Instagram, and Audience Network.
• ShopifycoreTechnology or IntegrationIntegration partnership enabling Madgicx to connect with Shopify stores for e-commerce data synchronization and performance tracking. Users can grant Shopify permissions to enable data-driven optimization.
• KlaviyosecondaryTechnology or IntegrationIntegration with Klaviyo email marketing platform to enable coordinated messaging and customer journey optimization across email and paid advertising channels.
• Google AdssecondaryTechnology or IntegrationIntegration for cross-platform campaign visibility and budget optimization across Google Ads alongside Meta campaigns. Requires Google Ads permissions configuration.
• Google Analytics (GA4)secondaryTechnology or IntegrationIntegration with Google Analytics 4 for enhanced e-commerce tracking and attribution insights. Enables comprehensive multi-channel performance dashboards.
• TikToksecondaryTechnology or IntegrationIntegration for multi-channel campaign management including TikTok alongside Meta platforms. Included in One-Click Report and Business Dashboard connections.
• Claude (Anthropic)coreTechnology or IntegrationMadgicx MCP (Model Context Protocol) enables direct connection of Meta ads data to Claude AI assistant for conversational analysis and campaign optimization execution. Part of zero-setup integration approach.
• ChatGPT (OpenAI)coreTechnology or IntegrationMadgicx MCP enables connection of Meta ads data to ChatGPT for conversational AI analysis and optimization actions through the same zero-setup integration.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Motion (app.motionapp.com): AI creative tool for Meta and TikTok ad generation and analysis — emerging competitor in the generative AI creative space overlapping with Madgicx's AI Ad Hub.
• Marpipe: Multivariate creative testing and AI-driven ad optimization for Meta — comparable feature set to Madgicx's Ad Analyzer, Ad Fatigue Detector, and Creative Intelligence Platform.
• Triple Whale: DTC e-commerce analytics and ad optimization platform with deep Meta and Shopify integrations — overlapping attribution, dashboarding, and creative insights with Madgicx's Business Dashboard and One-Click Report.
• Pencil: AI-generated ad creative platform that creates, tests, and predicts performance for Meta and TikTok ads — partial overlap with Madgicx's AI Ads Generator and Creative Refresh Agent.

Direct peers

• Smartly.io: Direct competitor offering AI-driven creative production, automated bidding, and cross-channel campaign management for Meta, Instagram, TikTok, Pinterest, and Snap — closely aligned with Madgicx's core Meta-automation proposition.
• Revealbot: Direct competitor providing automated rules, AI-driven optimization, and bulk ad management for Meta, Google, and TikTok — overlapping heavily with Madgicx's Ads Manager 2.0 and AI Bidding capabilities.
• Trapica: AI-powered ad optimization platform focused on audience targeting and campaign automation across Meta and other channels — comparable AI-driven optimization positioning to Madgicx's AI Marketer and Autonomous Marketing Manager.
• AdEspresso (Hootsuite): Meta and Google Ads management, A/B testing, and optimization platform historically focused on SMBs — overlaps with Madgicx's lower-tier Pro Complete plans and PLG onboarding.

Broad incumbents

• Skai (Kenshoo): Established enterprise adtech platform offering cross-channel media activation and optimization including Meta — broader incumbent with overlapping Meta automation capabilities but heavier enterprise focus.
• Klaviyo: Dominant e-commerce marketing automation platform integrating email, SMS, and increasingly paid ads including Meta — a broad incumbent adjacent to Madgicx's audience and analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_WfUNzWxQV3kQMT0hxsYTw
• Xx.com/madgicx
• Facebookfacebook.com/madgicxdotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madgicx