What Beet.TV does

Beet.TV is a privately held B2B video media community founded in 2006 and headquartered in New York, serving advertising and media industry professionals. The platform publishes executive interviews, sponsored leadership video series, and editorial coverage of major advertising industry events including Cannes Lions, POSSIBLE, Beet Retreat Berkshires, and Beet Retreat LA. Its editorial taxonomy spans agencies, brand marketing, CTV and streaming, AI in advertising, retail and commerce media, data and identity, measurement, and the publisher/platform ecosystem, with a dedicated "All Things AI" vertical covering agentic AI, LLMs, contextual AI, and search disruption.

The company's core product is a video publishing platform and event series, distributed via beet.tv, a YouTube channel (UCMtAHdckE5LkwkSuKIhDhxQ), LinkedIn, X (@beet_tv), Facebook (@beetmedia), and email newsletters (Beet.TV Daily Digest). Revenue is generated primarily through sponsored leadership video series presented by partners such as Kinective Media by United Airlines ("The Flight to Cannes") and Channel Factory (POSSIBLE 2026 "Automation to Accountability"), supplemented by event sponsorships and newsletter subscriptions. No pricing, subscription tiers, or public revenue figures are disclosed. The team operates with 1-10 employees under founder and executive producer Andy Plesser, with contributing editors including David Kaplan and Rob Williams, and is structured as a founder-led, privately held media business without disclosed institutional ownership.

Name

Beet.TV

Legal name

Beet.TV

Website

https://beet.tv

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Beet.TV is a B2B video media community that publishes executive interviews, sponsored leadership series, and event coverage for advertising and media professionals, monetized primarily through presenting sponsorships and hosted executive retreats.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsored Video Series: Beet.TV produces branded leadership video series presented by corporate sponsors. These sponsored series cover industry topics and feature executive interviews, generating revenue through sponsorship agreements with companies like Kinective Media by United Airlines and Channel Factory.
2. Event Sponsorships: The company organizes and hosts industry events including Beet Retreat Berkshires and Beet Retreat LA, generating revenue through event sponsorships and partnerships.
3. Subscription/Membership: Beet.TV offers email newsletter subscriptions (Beet.TV Daily Digest, Beet.TV Mailing List) and potentially premium content access to B2B community members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Beet.TV is a B2B video media community and publishing platform that produces sponsored leadership video series, executive interviews, and on-site coverage of major advertising and media industry events such as Cannes Lions, POSSIBLE, and Beet Retreat. The company sells sponsored video series, event sponsorships, and partnership opportunities to advertisers, agencies, and ad-tech firms, and distributes content through its website, YouTube channel, and email newsletters.

Product overview

Beet.TV is a unified video media platform and B2B community offering video interview series, industry event coverage, and partnership opportunities. The core platform publishes video content covering advertising and media topics including CTV & Streaming, AI in Advertising, Brand Marketing, Retail & Commerce Media, Data & Identity, and Measurement. Key series include Beet.TV + NYSE: Cannes Lions 2026 Coverage, POSSIBLE 2026, Flight to Cannes (presented by Kinective Media by United Airlines), and UPDATES. The company also organizes executive events such as Beet Retreat Berkshires and Beet Retreat LA.

Differentiator

Problem solved

Functional benefit

Brands

• Beet@20: A leadership interview series celebrating Beet.TV's 20th anniversary featuring conversations with industry leaders.

Products and services

• Beet.TV Video Platform A B2B video media community and content platform that publishes interviews, sponsored leadership series, and coverage of advertising and media industry events including Cannes Lions, POSSIBLE, and Beet Retreat for advertising and media industry professionals.
• Beet.TV Video Series

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and strategic.

• Kinective Media by United AirlinescoreGTM or Marketing PartnerKinective Media by United Airlines is the presenting sponsor of 'The Flight to Cannes' leadership video series on Beet.TV. This series explores how travel media and data intersect with advertising, featuring executives from major brands discussing travel intent data and marketing impact.
• Channel FactorycoreGTM or Marketing PartnerChannel Factory is the presenting sponsor of the leadership series 'Automation to Accountability: How AI, Context, and Cross-Channel Behavior are Rewriting the Media Playbook' at POSSIBLE 2026 on Beet.TV. The series covers AI applications in advertising and cross-channel strategies.
• Yahoo DSPstrategicTechnology or IntegrationWalmart Connect partnered with Yahoo DSP to expand retail media reach, allowing advertisers to access Walmart audiences through Yahoo's demand-side platform. Beet.TV covered this partnership announcement featuring Ryan Mayward of Walmart Connect.
• MagnitestrategicTechnology or IntegrationMagnite partnered with Walmart Connect on the supply side to enable audience decisioning across multiple demand-side platforms while preserving Walmart's first-party data access. Beet.TV covered this retail media expansion partnership.
• StagwellstrategicStrategic or Co-development PartnerFreeWheel partnered with Stagwell to integrate its Curation Hub and Buyer Cloud into Stagwell's media acquisition layer, enabling direct access to premium video inventory and more efficient programmatic buying.
• Walmart ConnectstrategicStrategic or Co-development PartnerFreeWheel partnered with Walmart Connect to bring retail measurement and outcome-based optimization to the CTV space, allowing advertisers to optimize campaigns based on actual purchase data.
• RokustrategicTechnology or IntegrationMagnite partnered with Roku for curated offerings that activate retail media datasets for buyer access. Roku's curated offering through Magnite enables programmatic access to premium CTV inventory.
• Disney AdvertisingcoreTechnology or IntegrationDisney Advertising is a client of Magnite's SpringServe video ad serving platform, utilizing unified streaming operations for programmatic and direct ad sales across Disney's streaming properties.
• LG Ad SolutionsstrategicTechnology or IntegrationLG Ad Solutions partners with Magnite SpringServe for home screen tile advertising and programmatic CTV capabilities, bringing premium smart TV inventory to programmatic buyers.
• Samsung AdsstrategicTechnology or IntegrationSamsung Ads utilizes Magnite SpringServe for CTV advertising capabilities, bringing Samsung smart TV inventory and home screen tile placements to the programmatic ecosystem.
• ParamountcoreTechnology or IntegrationParamount (now part of broader streaming operations) is a SpringServe client using the platform for unified streaming ad operations and programmatic capabilities.
• ViziostrategicTechnology or IntegrationVizio partnered with Magnite for home screen tile advertising on smart TVs, making Vizio inventory available programmatically through SpringServe's platform.
• Warner Bros. DiscoverycoreTechnology or IntegrationWarner Bros. Discovery is a SpringServe client utilizing the unified streaming ad platform for programmatic and direct advertising across their streaming and television properties.
• NYSEstrategicGTM or Marketing PartnerNYSE is a content partner for Beet.TV's Cannes Lions 2026 coverage series, providing editorial collaboration for financial and business insights from the advertising festival.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VideoWeek: VideoWeek is a B2B publication covering online video, CTV, and streaming advertising — heavily overlapping Beet.TV's CTV & Streaming topic coverage. Comparable as a niche B2B video/ad trade title, though smaller in scale.

Direct peers

• The Drum: The Drum is a global B2B publication for the marketing and advertising industries, producing editorial content, awards, and events. Comparable business model and audience to Beet.TV.
• Marketing Brew: Marketing Brew is a B2B newsletter covering marketing and advertising for industry professionals, owned by Industry Dive. Direct peer given Beet.TV also runs newsletter products (Daily Digest, Mailing List) targeting the same professional audience.
• AdExchanger: AdExchanger is a B2B digital advertising trade publication with a heavy emphasis on programmatic, ad tech, CTV, and data — precisely the verticals Beet.TV's editorial series target. Closest direct peer in topic coverage and B2B ad-tech audience.
• Campaign US: Campaign US is the US edition of Campaign, a B2B title serving the advertising and marketing industry with editorial coverage and events. Comparable as a B2B ad trade media competitor targeting the same executive audience.
• Adweek: Adweek is a leading B2B trade media brand covering advertising, media, and marketing. It is the most direct peer to Beet.TV because both serve advertising/media professionals with editorial content, industry event coverage, and sponsorship-driven revenue.
• eMarketer (Insider Intelligence): eMarketer produces research, news, and forecasts for digital marketers and advertising professionals. Comparable as a B2B subscription-and-sponsorship-driven information provider for the advertising ecosystem.
• Digiday: Digiday is a B2B media publication focused on digital media and marketing, producing editorial coverage, events (Digiday Awards, conferences), and research. Comparable to Beet.TV as a B2B ad/media trade title with similar sponsorship-plus-events revenue model.
• MediaPost: MediaPost publishes multiple B2B newsletters and online publications covering media, marketing, and ad technology. Direct peer as a B2B ad/media trade publisher with newsletter subscriptions and sponsorship revenue.

Broad incumbents

• Ad Age (Advertising Age): Ad Age is a legacy B2B advertising trade publication with broader scope (creative, agencies, brands, technology). Comparable audience and sponsorship model, but a much larger, established incumbent rather than a focused niche player.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beet_tv
• YouTubeyoutube.com/channel/UCMtAHdckE5LkwkSuKIhDhxQ
• Facebookfacebook.com/beetmedia
• LinkedInlinkedin.com/in/andy-plesser

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beet.TV