SuperData Research

What SuperData Research does

SuperData Research is a B2B market intelligence company founded in 2009 and headquartered in New York, providing quantitative research on the worldwide digital games and interactive media market. The company is positioned as a Nielsen subsidiary (subsidiary relationship announced 2019-01-30), operating under the trading name SuperData: A Nielsen Company. Its core offering is a proprietary dataset built from point-of-sale and behavioral event data partnerships with game publishers, developers, and payment service providers, covering spending of over 160 million unique paying digital gamers globally across PC, console, mobile, VR/AR/MR, esports, and gaming video content segments.

The technology is delivered through a platform-plus-modules architecture centered on The Arcade — a cross-platform games KPI portal housing point-of-sale data and benchmarks — and SuperData Arena, which tracks Twitch and YouTube viewership for gaming video content and esports. Specialized modules cover Virtual Reality/XR, Rankings, Markets, Consumers, Player Profile, and Esports Scoreboard. The Arena Dashboard integrates YouTube API Services for streaming data ingestion. The company complements these platforms with syndicated reports spanning virtual reality, collectible card games, MMO/MOBA, mobile AR, battle royale, gaming video content, payment preferences, and North America digital games markets.

Revenue is generated primarily through B2B subscription data access via Arcade and Arena, syndicated research reports priced $999-$2,999 (one-time/perpetual license), and quote-based custom strategy research under multi-year contracts. Freemium assets (free eSports report, free Year in Review) function as lead generation tools to drive enterprise pipeline. The go-to-market is sales-led, targeting game publishers and developers, brands and advertisers, hardware makers, investors and financial analysts, esports organizations, and VR/AR developers through direct enterprise sales, demo requests, content marketing, webinars, conference speaking, and the Nielsen-parent distribution channel. Customer type is exclusively enterprise across a horizontal segmentation approach.

Name

SuperData Research

Legal name

Super Data Research, Inc.

Website

https://superdataresearch.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperData Research is a B2B market intelligence firm providing quantitative point-of-sale data, consumer insights, and benchmarking across the global digital games, esports, VR/AR/MR, and gaming video content markets, serving publishers, developers, brands, hardware makers, investors, and esports organizations as a Nielsen subsidiary.

Ownership category

akta.pro rank

Product category

Market Intelligence

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Digital games intelligence
• Market research reports
• Esports analytics
• Gaming video content
• Interactive media data

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Syndicated Research Reports: Pre-packaged market research reports on specific gaming segments (VR, Esports, MMO, Mobile AR, Gaming Video Content, etc.) sold at fixed price points ranging from $999 to $2,999. Reports include data, consumer sentiments, and analyst insights.
2. Custom/Bespoke Research: Custom strategy reports created for specific client needs, addressing unique market positions and strategic questions for publishers, hardware makers, brands, advertisers, and other stakeholders.
3. Data Subscription Services: Ongoing subscription access to the Arcade platform (cross-platform games KPI portal) and Arena platform (gaming video content tracking) with regular updates and data refreshes.
4. Year in Review Report: Annual comprehensive industry recap report offered free, serving as a lead generation tool for other paid services.
5. Esports Market Report: Free report on global esports market to drive adoption of paid data services and consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SuperData Research sells subscription access to two data platforms—The Arcade (cross-platform point-of-sale KPI portal for the global digital games market) and SuperData Arena (gaming video content and esports viewership tracking)—supplemented by pre-packaged syndicated market reports and custom bespoke research engagements delivered to enterprise clients.

Product overview

SuperData Research is a Nielsen company providing comprehensive digital games and interactive media intelligence through a platform-plus-modules architecture. The core offerings consist of The Arcade (the primary cross-platform point-of-sale data portal containing gold-standard KPIs for the worldwide digital games market), SuperData Arena (gaming video content measurement dashboard tracking Twitch, YouTube, and other streaming platforms), and specialized research modules covering Virtual Reality/XR, Rankings, Markets, Consumers, Player Profile, and Esports Scoreboard. These products are complemented by syndicated market reports (VR, esports, gaming subscriptions, payment preferences, and more) and custom strategy reports, enabling publishers, developers, brands, hardware makers, and investors to benchmark performance, understand audiences, and identify growth opportunities across the evolving interactive entertainment market.

Differentiator

Problem solved

Functional benefit

Products and services

• The Arcade

Quantifiable outcome

• Tracks spending of over 160 million unique paying digital gamers worldwide
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• YouTube (Google)coreTechnology or IntegrationThe Arena Dashboard uses YouTube API Services for comprehensive coverage of gaming video content and esports markets. This technical integration enables tracking of viewership metrics across major streaming platforms.
• Game Publishers and Developers (Data Partners)coreTechnology or IntegrationProprietary data partnerships with game publishers, developers, and payment service providers. These partnerships provide point-of-sale and behavioral event data that forms the foundation of SuperData's research methodology, covering spending from 160 million+ paying digital gamers worldwide.
• Payment Service Providers (Data Partners)coreTechnology or IntegrationData partnerships with payment service providers to track transaction-level spending behavior across digital games platforms, enabling comprehensive cross-platform market intelligence.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDC: IDC is a broad-based IT and entertainment market research incumbent with gaming and XR coverage; competes for enterprise gaming research dollars at the top end while offering broader portfolio coverage SuperData doesn't.
• GamesIndustry.biz (Eurogamer group): GamesIndustry.biz publishes gaming industry news, reports, and Business Intelligence content — serving the same publisher/investor audience with overlapping market-sizing content at no direct cost, creating competitive substitution pressure on SuperData's syndicated reports.

Regional players

• Niko Partners: Niko Partners is a specialist games market research firm focused on Asia (China, Southeast Asia, India, MENA) — adjacent to SuperData's coverage and relevant to multinational clients seeking regional data SuperData's coverage may not capture at the same depth.

Direct peers

• Stream Hatchet: Stream Hatchet specializes in esports and gaming video content analytics across Twitch and YouTube, directly competing with SuperData Arena's viewership measurement products and serving the same esports organizations and brand sponsors.
• Sensor Tower: Sensor Tower provides mobile app and digital advertising intelligence, including extensive gaming app revenue and download estimates — competing with SuperData's mobile gaming KPIs and serving the same mobile-first gaming publishers.
• data.ai (formerly App Annie): data.ai is a leading mobile app market intelligence platform with deep gaming app analytics, directly comparable to SuperData's mobile gaming data and competitive against the Arcade platform for mobile-focused publishers and advertisers.
• NPD Group: NPD Group (now Circana) is a long-standing competitor in games and entertainment market measurement, with a US-centric POS-based tracking methodology. Advisory board member Martin Zagorsek was previously VP of NPD's Games & Software unit, evidencing direct category overlap.
• Newzoo: Newzoo is a direct competitor providing global games market intelligence, consumer insights, and esports data — overlapping heavily with SuperData's Arcade and Arena offerings and serving the same publisher, developer, and brand buyer base.
• Ampere Analysis: Ampere Analysis provides market intelligence across games, video, and media — with overlapping coverage in subscription services, esports, and publisher benchmarking that competes for the same enterprise research budget as SuperData.

Emerging players

• VG Insights: VG Insights provides Steam-specific game sales estimates and analytics, an emerging point-of-sale-adjacent data source for PC games that competes with SuperData's PC gaming KPIs on a subset of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_SuperData
• Facebookfacebook.com/superdataresearch
• LinkedInlinkedin.com/company/superdata-research-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperData Research