Ballin AI

What Ballin AI does

Ballin AI is a Tulsa, Oklahoma-based sports technology company founded in 2023 by a team of former Division I basketball players, coaches, and engineers, including CEO Nyla Pollard. The company operates an AI-powered platform that ingests basketball game film and produces structured player evaluations using a proprietary metric system called BASE, position-tailored analysis, and a Compatibility Score that predicts how a recruit will fit a given team's system. Its product surface is two-sided: individual athletes upload game footage through a self-serve portal and purchase $99 evaluation reports, while college and high school coaches access a recruiting dashboard that includes a national database of pre-evaluated athletes, compatibility insights, and custom package pricing for roster-building workflows.

Name

Ballin AI

Legal name

Ballin AI

Website

https://ballin.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Ballin AI is a Tulsa-based sports technology company that uses AI to analyze basketball game film, producing player evaluations for athletes and a recruiting database with compatibility scoring for college and professional coaches.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• AI sports analytics
• Basketball evaluation
• Player recruitment
• Game film analysis
• Performance metrics

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Athlete Evaluation Reports: One-time payment model where athletes pay $99 per evaluation report. Players upload game film and receive detailed AI-powered analysis including skill ratings, gap analyses, actionable feedback, and personalized development plans. Reports are delivered within 2-3 days.
2. Coach Recruiting Platform: Subscription or custom packages for college coaches and programs accessing Ballin AI's recruiting platform. Includes national database of evaluated players, compatibility insights, and roster-building tools. Pricing based on team size and recruiting needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ballin AI operates an AI-powered basketball film analysis platform that converts uploaded game footage into professional-level player evaluations. For athletes, the service delivers personalized reports including skill ratings, gap analyses, and development plans for $99 per report. For coaches, it provides a national recruiting database with compatibility scoring to identify player fits and streamline roster decisions. The platform is powered by the proprietary BASE metric system built on thousands of evaluations by former Division I athletes, coaches, and evaluators.

Product overview

Ballin AI operates as a unified AI-powered basketball evaluation and recruiting platform with two primary user-facing modules: the Athlete Evaluation service for players and the Recruiting Dashboard for coaches. The platform is powered by the proprietary BASE metric system which provides comprehensive basketball performance analysis. Players upload game film to receive AI-generated evaluation reports with skill ratings and development plans, while coaches access a national database of evaluated athletes with compatibility scoring to streamline roster building. The platform connects players directly with college recruiters based on evaluation results.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Evaluation AI-powered player evaluation service where athletes upload game film via link or file to receive detailed performance reports. Reports include skill ratings (shooting, defense, basketball IQ), gap analyses, actionable feedback, performance trends, and personalized development plans. Reports are delivered within 2-3 days. Targeted at high school, AAU, and JUCO basketball players seeking objective feedback and college recruitment exposure. Priced at $99 per report.
• Recruiting Dashboard for Coaches Coach-facing recruiting platform that provides a national database of pre-evaluated athletes, compatibility scores to predict roster fit, and tools to discover talent, assess player fit, and make data-driven recruiting decisions. Coaches can search evaluated athletes and request new evaluations on recruits. Sold to college coaches and programs (NCAA Power 5 to JUCO, plus professional teams) under custom subscription packages based on team size and recruiting needs.

Quantifiable outcome

• 13% average increase in Points Per Game (PPG) for high school players
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• DivInccoreStrategic or Co-development Partner · 1 April 2024Ballin AI was selected for DivInc's Spring 2024 Sports Tech Accelerator cohort, a 12-week program hosted at the Ion in Houston, Texas (April-July 2024). The program supports 10 startups using technology to innovate in sports-related areas including scouting, athlete assessment, and fan engagement.
• ACT HouseminorGTM or Marketing Partner · 1 January 2023Ballin AI participated in ACT House 2023 accelerator program, an early-stage startup support initiative for sports tech companies.
• Minnesota LynxcoreStrategic or Co-development PartnerMinnesota Lynx WNBA team partnered with Ballin AI for player evaluation services. Assistant Coach Elaine Powell has publicly endorsed the platform for player analysis and development at the professional level.
• NCAA ProgramscoreStrategic or Co-development PartnerBallin AI secured pilot programs with NCAA teams in 2024, conducting evaluations and building its database of college-level player assessments. Over 160 college teams now use the platform.
• Top Sports BrandsmoderateStrategic or Co-development PartnerBallin AI partnered with top sports brands in 2024 to expand impact in the sports industry, though specific brand names are not disclosed on the website.
• Sports Commerce Alliance (SCA)minorGTM or Marketing PartnerSports Commerce Alliance (SCA) is a partner organization supporting Ballin AI's go-to-market efforts in the sports technology ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hudl: Largest sports video analysis platform in the US, serving high school and college teams across many sports including basketball. Ballin AI's video-to-evaluation workflow directly overlaps with Hudl's film breakdown tools, but Hudl operates at significantly larger scale and across multiple sports.
• Krossover (now part of Hudl): Originally a basketball and team-sports video breakdown and stats platform; now part of Hudl. Directly comparable historical product to Ballin AI's film-analysis service.
• NCSA (Next College Student Athlete): Long-established college athletic recruiting platform with deep NCAA coach relationships across multiple sports. Comparable athlete-to-coach marketplace dynamic, though less AI-driven.

Direct peers

• Synergy Sports: Basketball-focused video and analytics platform used by college coaches for scouting, film breakdown, and player evaluation. Most direct competitor in the college basketball film-analysis market Ballin AI targets.
• HomeCourt (by NEX Team): AI-powered basketball training app that uses phone camera/computer vision to analyze shooting, footwork, and skill work. Overlaps with Ballin AI on AI-driven basketball skill evaluation but skews consumer/practice use cases versus Ballin's recruitment focus.
• ShotTracker: Basketball performance tracking platform using wearable sensors and AI to capture shot location, player movement, and team analytics. Comparable AI-driven basketball evaluation tooling with strong NCAA presence.
• SportsRecruits: Recruiting platform connecting high school athletes with college coaches, with profiles, video hosting, and messaging tools. Directly overlaps with Ballin AI's coach-facing recruiting workflow and athlete discovery use case.
• Noah Basketball: AI/computer-vision basketball shooting analytics platform used by NBA, college, and high school programs. Comparable AI-driven basketball evaluation with focus on shot mechanics and development.

Emerging players

• FieldLevel: Athlete development and recruiting platform connecting high school athletes with college coaches; overlaps with Ballin AI's dual player/coach marketplace but with less AI-video analysis depth.
• RecruitReel: Video highlight and recruiting platform for high school athletes seeking college placement; comparable athlete-facing recruiting workflow with video at its core.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ballin_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballin AI