Later

Influencer Marketing & Social Media Management Softwarelater.com

Later operates a unified Social Revenue Platform combining influencer marketing (Later Influence), social media management (Later Social), and creator commerce (Mavely) for enterprise brands, social media managers, and individual creators, powered by proprietary Later EdgeAI predictive intelligence trained on 16M+ creators and $2B+ in verified purchases.

Company typePrivate
Founded2014
HeadquartersVancouver, Canada
Headcount101–250
GTM typeB2B
OfferingSoftware

What Later does

Later operates a unified Social Revenue Platform that combines influencer marketing (Later Influence), social media management (Later Social), and creator commerce (Mavely) for enterprise brands, social media managers, and individual creators. The company serves a broad customer base spanning Fortune 500 enterprises (Nike, Unilever, Southwest, Wayfair, GoPro, Duolingo, Crumbl), mid-market brands, SMBs, agencies, and a creator network connected through Mavely's affiliate tools. Its dual go-to-market pairs dedicated field sales and account management for enterprise with self-serve platform access, mobile apps (iOS/Android), and a freemium creator program for the long tail.

The platform is powered by Later EdgeAI, a proprietary predictive intelligence engine that draws on more than a decade of first-party data across 16M+ analyzed creators, 136B annual impressions, 1B+ Link in Bio transactions, and $2B+ in verified influencer-driven purchases. Core technology components include AI Creator Matching, AI Brand Suitability Insights, generative caption and content recommendations, anomaly detection for brand safety, Later 360 unified reporting, and Creator AEO for AI-search visibility. The platform integrates natively with all major social networks (Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, Snapchat) and Shopify for commerce attribution.

Revenue is generated through SaaS subscriptions (influencer marketing platform and social media management), full-service managed campaigns for enterprise clients, Mavely's affiliate and creator commerce commissions, and platform integration/API access. The company, originally founded as Splashscore in 2014 and rebranded as Mavrck in 2015, acquired Later in 2022 and unified all entities under the Later brand in 2024, with the $250M Mavely acquisition completing the commerce loop in 2025. Headquartered in Vancouver with operations in Boston and Chicago, the company employs 101-250 people and is privately held.

Later firmographics

Firmographics

Name: Later
Legal name: Mavrck LLC d.b.a. Later
Website: https://later.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Short description: Later operates a unified Social Revenue Platform combining influencer marketing (Later Influence), social media management (Later Social), and creator commerce (Mavely) for enterprise brands, social media managers, and individual creators, powered by proprietary Later EdgeAI predictive intelligence trained on 16M+ creators and $2B+ in verified purchases.
Ownership category
akta.pro rank

Later industry classification

Industry

Product category: Influencer Marketing & Social Media Management Software
NAICS: Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
akta.pro secondary industries: Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

Influencer marketing platform
Social media management
Creator commerce network
Content scheduling software
Affiliate marketing platform

Where Later is headquartered

Location

Headquarters

HQ city: Vancouver
HQ country: Canada
HQ region: North America

Offices4 records

Markets served

Later business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

SaaS Subscription - Influencer Marketing Platform: Subscription-based access to Later's self-serve influencer marketing platform including creator discovery, campaign management, analytics, and performance tracking. Enterprise clients receive additional features and support.
SaaS Subscription - Social Media Management: Monthly or annual subscription plans for social media scheduling, publishing, analytics, and content management across major social platforms. Includes free trial option.
Managed Campaign Services: Full-service influencer campaign management for enterprise brands, including strategy, creator sourcing, content production, and performance reporting. Expert-led campaigns managed by Later's professional services team.
Mavely Affiliate/Creator Commerce: Affiliate marketing platform through Mavely enabling creators to generate shoppable SmartLinks and earn commissions on resulting sales. Brands run performance-based affiliate campaigns.
Platform Access & Integration Fees: Revenue from enterprise software agreements, platform integrations, and API access for brands and agencies managing creator programs at scale.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Social Media Management Plans
Subscription	Annual	Influencer Marketing Platform
Subscription	Multi-year contract	Full-Service Campaign Programs
Freemium	Pay-as-you-go	Mavely Creator Program

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Later product offering

Product offering

Core offering

Later operates a unified Social Revenue Platform that combines an influencer marketing platform (Later Influence), a social media management SaaS (Later Social), an affiliate commerce network (Mavely), and creator monetization programs. Brands use the platform to discover and match with creators, schedule and publish social content across Instagram, TikTok, YouTube, Pinterest, LinkedIn, Threads, Facebook, and Snapchat, run influencer and affiliate campaigns, and measure performance through AI-driven analytics. Creators join the Mavely network to access shoppable SmartLinks and earn commissions, while enterprises can contract full-service managed campaign programs.

Product overview

Later is a comprehensive social media marketing platform consisting of two core products: Later Influence (influencer marketing platform) and Later Social (social media management), supplemented by Mavely for affiliate commerce, Later Social Listening for brand monitoring, and Link in Bio for traffic optimization. The platform is powered by Later EdgeAI predictive intelligence, unified reporting through Later 360, and emerging capabilities like Creator AEO for AI search optimization. Later offers both self-serve platform access and full-service managed campaign programs, serving enterprise brands, social media managers, agencies, and individual creators. The platform processes data across 16M+ analyzed creators and tracks over 1 billion linkinbio transactions annually.

Differentiator

Problem solved

Functional benefit

Brands

Later EdgeAI: Proprietary predictive intelligence engine that analyzes creator behavior, trends, and purchase data to inform campaign decisions.
Later 360
Mavely

Products and services

Later Influence (Influencer Marketing Platform) Self-serve and enterprise SaaS influencer marketing platform that enables brands to discover creators from the 16M+ Later Influencer Index, run campaigns, manage creator payments, and measure ROI through Later 360 unified reporting and Later EdgeAI predictive intelligence.
Later Social (Social Media Management) SaaS social media management tool for scheduling, publishing, and analytics across Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube, Threads, and Snapchat, including content calendar, visual planner, best-time-to-post optimization, and AI caption suggestions.
Mavely (Affiliate Marketing Platform) Affiliate marketing platform that enables creators to generate shoppable SmartLinks for products from participating brands and earn commissions on resulting sales, including Mavely Boosts for 3X commission opportunities with no approvals or minimum follower requirements.
Full-Service Influencer Campaign Programs Expert-led, end-to-end managed campaign services for enterprise brands covering strategy, creator sourcing, content production, and performance reporting executed by Later's professional services team.
Later Creator Program Creator network program that enables individual creators to join Later's ecosystem, get discovered for brand campaigns, and access Mavely affiliate monetization tools with no minimum follower requirements.
Link in Bio Link management tool that turns social bios into shoppable landing pages, tracking over 1 billion transactions annually and driving traffic from social content to e-commerce destinations.
Later Social Listening Social listening tool that enables brands to track mentions, sentiment, and trends in real time to understand customer demand, monitor competitors, and predict trending topics.

Quantifiable outcome

70%+ more creators managed per campaign using EdgeAI
+9 more outcomes

Companies that use Later

Customer profile

Named customers21 records

Segments8 records

Ideal customer profiles4 records

Later technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature6 records

Later partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

ShopifycoreTechnology or IntegrationIntegration enabling seamless connection between Shopify stores and Later's influencer marketing platform, allowing brands to track purchases and attribute sales to creator campaigns directly.
MavelycoreStrategic or Co-development PartnerMavely, acquired by Later for $250 million, provides the affiliate marketing and creator commerce functionality. Creators can join the network to create shoppable links and earn commissions on sales.
Social Media Platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, Snapchat)coreTechnology or IntegrationIntegrations with all major social platforms enabling content scheduling, publishing, analytics, and creator data access across platforms.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Later competitors and assessment

Company assessment

Direct peers

Aspire (AspireIQ): Creator marketplace and influencer marketing platform with end-to-end campaign management. Closely comparable to Later Influence, serving similar mid-market and enterprise brand customers.
Sprout Social: Public social media management platform with scheduling, analytics, and listening—directly competing with Later Social. Has been expanding into influencer workflows, increasing competitive overlap with Later Influence.
Hootsuite: Established social media management platform with scheduling, analytics, and content workflows across all major networks. Direct competitor to Later Social and an incumbent expanding into creator marketing.
Grin: Influencer marketing platform combining creator CRM, content management, and affiliate/creator commerce (similar to Mavely). Direct competitor across Later's full stack, especially for direct-to-consumer brands.
Klear (Meltwater): Influencer marketing platform with creator discovery and analytics, now part of Meltwater. Competes with Later Influence, particularly for brands wanting integrated social listening alongside influencer tools.
Impact: Partnership management and affiliate marketing platform with creator commerce capabilities. Most directly comparable to the Mavely arm of Later, competing for the same performance-based creator commerce budgets.
CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Direct competitor to Later Influence, particularly for Fortune 500 brands; comparable in AI-driven creator matching and workflow tooling.
Traackr: Influencer marketing platform focused on creator discovery, brand safety, and performance analytics for enterprise brands. Overlaps with Later's enterprise influencer offering and creator database positioning.

Emerging players

IZEA: Influencer marketing platform and creator marketplace serving enterprise and SMB customers. Smaller and more public than Later, but overlapping on managed campaigns and sponsored content workflows.
Brand24: Social listening and analytics tool tracking mentions, sentiment, and trends. Adjacent to Later Social Listening with partial overlap; used by similar brand and agency buyers for measurement workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Later financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Later leadership team

Management profile

Number of profiles

Profiles10 records

Later subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Later funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Later M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Later

What does Later do?

Is Later a public or private company?

Later is a private company. It is classified as venture growth investor backed and is currently operating.

When was Later founded?

Later was founded in 2014. It employs 101 to 250 people.

Where is Later based?

Later is headquartered in Vancouver, Canada, in the North America region.

How does Later make money?

Five revenue lines are on record. SaaS Subscription - Influencer Marketing Platform is the primary driver. The others are saaS Subscription - Social Media Management, managed Campaign Services, mavely Affiliate/Creator Commerce and platform Access & Integration Fees.

Who are Later's main competitors?

Direct peers on record are Aspire (AspireIQ), Sprout Social, Hootsuite, Grin, Klear (Meltwater), Impact, CreatorIQ and Traackr. Emerging players are IZEA and Brand24.

Does Later have an API?

Yes. Later offers API access for integrations. Developer resources are available through Later Engineering at engineering.later.com. The platform provides integrations with social media platforms including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Threads, and Snapchat for content scheduling and publishing functionality.

What industry is Later in?

Later's product category is Influencer Marketing & Social Media Management Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.