Expandi.io
Expandi.io is a cloud-based LinkedIn automation and B2B sales engagement platform founded in 2019 that enables sales teams, lead-generation agencies, recruiters, and business owners to scale multi-channel outreach through automated connection requests, behavioral workflows, AI-assisted messaging, and team workspaces, priced at $99 per LinkedIn account seat per month.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Expandi.io does
Expandi.io is a cloud-based LinkedIn automation and B2B sales engagement platform founded in 2019 and headquartered in Eindhoven, The Netherlands (legal entity ProfitSoft B.V., with LeadExpress B.V. also registered in the Netherlands). The platform enables sales teams, lead-generation agencies, recruiters, and business owners to scale LinkedIn outreach through automated connection requests (up to 300+ per account per week), behavioral workflow automation (Smart Campaigns with 10 actions and 10 conditions), multi-channel sequences combining LinkedIn and email, and AI-assisted message generation and reply sentiment classification. Core products include Social Outreach, Smart Campaigns, Message Personalization (with Sendspark and Hyperize integrations for video, GIF, and image personalization), Email Outreach, Workspaces, and add-on modules (AI Analyzer, Shared Signals Center, Global Inbox, Mobile Connector Campaign).
The technical architecture is cloud-based (not browser-extension-based) and runs on dedicated country-specific proxy IP addresses, which the company positions as a safety differentiator against LinkedIn's BrowserGate extension-detection surface. Built-in account-protection features include gradual warm-up routines, configurable daily action limits, working-hours constraints, randomization of timing, country-specific IP assignment, and SSI (Social Selling Index) tracking within the dashboard. The platform integrates natively with CRMs, supports webhook-based third-party integrations, and is GDPR-compliant (data controller status, 12-month retention for inactive accounts).
Expandi operates a product-led growth motion with self-serve signup at app.expandi.io and a 7-day free trial, supplemented by a sales-assisted motion for enterprise teams (10+ seats) and white-label agency solutions. Pricing is $99 per LinkedIn-account seat per month with a 20% discount on annual billing; white-label and enterprise plans are custom-quoted. The company is bootstrapped (no disclosed funding rounds) and claims 12,500+ B2B customers globally, multi-million-dollar revenue within two years of founding, 50+ employees across Eindhoven and Vilnius, and a global content/community ecosystem (GTM Society WhatsApp community, Academy, blog, ebooks, YouTube, affiliate program).
Expandi.io firmographics
Firmographics- Name
- Expandi.io
- Legal name
- ProfitSoft B.V.
- Website
- https://expandi.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Expandi.io is a cloud-based LinkedIn automation and B2B sales engagement platform founded in 2019 that enables sales teams, lead-generation agencies, recruiters, and business owners to scale multi-channel outreach through automated connection requests, behavioral workflows, AI-assisted messaging, and team workspaces, priced at $99 per LinkedIn account seat per month.
- Ownership category
- akta.pro rank
Expandi.io industry classification
Industry- Product category
- Sales Engagement Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Expandi.io is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Expandi.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Monthly or annual subscription model at $99/seat/month. Annual billing offers 20% discount. Additional discounts available for larger seat quantities. 7-day free trial for first subscription. White-label solutions available for agencies at custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - $99/month per LinkedIn account seat |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Expandi.io product offering
Product offeringCore offering
Expandi.io is a cloud-based LinkedIn automation and B2B sales engagement platform that enables sales teams, lead generation agencies, and recruiters to scale outreach via automated connection requests, multi-channel sequences (LinkedIn plus email), and behavior-triggered smart campaigns. The platform includes dedicated country-specific IP addresses, account warm-up and safety controls, an AI Analyzer for message generation and reply sentiment routing, and team workspaces with role-based permissions.
Product overview
Expandi.io is a cloud-based LinkedIn automation and B2B sales engagement platform founded in 2019 and headquartered in Eindhoven, The Netherlands. The platform operates as a unified system combining Social Outreach (up to 300+ weekly connection requests), Smart Campaigns (behavior-triggered workflow automation), Message Personalization (video, image, GIF personalization via Sendspark and Hyperize integrations), Lead Generation, and Email Outreach into a single tool. The architecture includes Workspaces for team collaboration with role-based permissions, an AI Analyzer for message generation and sentiment analysis, a Shared Signals Center for account-level signal aggregation, and a Global Inbox for multi-account message management. Additional offerings include Academy (training), GTM Society (community), White Label solutions for agencies, and an Affiliate Program. The platform targets lead generation agencies, sales teams, recruiters, and business owners with pricing at $99/month per LinkedIn account (annual plan with 20% discount).
Differentiator
Problem solved
Functional benefit
Products and services
- Social Outreach
Quantifiable outcome
- 10.3% average LinkedIn DM reply rate vs 5.1% for cold email
- +6 more outcomes
Companies that use Expandi.io
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Expandi.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature8 records
Expandi.io partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LinkedIn Sales NavigatorcoreRecommended but optional integration providing advanced search filters and saved search capabilities. While not essential, Sales Navigator helps build account trust and expand limit ranges for outreach campaigns.
- GTM SocietycoreFree WhatsApp-based community built by Expandi for GTM practitioners. Provides real playbooks, expert insights, and peer conversations. Serves as both community engagement and thought leadership platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Expandi.io competitors and assessment
Company assessmentDirect peers
- Lemlist: Multichannel sales engagement platform offering email and LinkedIn automation with personalized images and videos. Comparable to Expandi in targeting sales teams with cold outreach workflows, and explicitly listed by Expandi as a competitor.
- Waalaxy: European (French) LinkedIn and email automation tool with multichannel sequencing and CRM integration. Directly competes with Expandi in the LinkedIn automation category and is referenced on Expandi's comparison pages.
- Zopto: Cloud-based LinkedIn automation platform positioned for enterprise sales teams, offering campaign management and filtering. Direct competitor to Expandi in the LinkedIn automation category.
- Dripify: LinkedIn automation and lead generation tool with drip campaigns, smart inbox, and analytics. Direct competitor explicitly named on Expandi's comparison pages.
- Salesflow: UK-based LinkedIn automation tool for B2B sales teams with smart inbox and multi-account management. Direct peer with similar cloud-based architecture and SMB/mid-market positioning.
- Skylead: LinkedIn automation and cold email outreach platform combining connection requests with email sequences. Direct multichannel competitor to Expandi's Social Outreach and Email Outreach products.
- We-Connect: LinkedIn automation tool offering campaigns, auto-visit, and messaging features. Direct competitor explicitly named on Expandi's comparison pages.
- Meet Alfred (Leonard): Multichannel sales automation platform with LinkedIn and email outreach sequences. Direct competitor named on Expandi's comparison pages with similar SMB-focused pricing model.
- Octopus CRM: LinkedIn automation CRM tool with profile views, connection requests, and messaging. Direct competitor targeting similar SMB sales and marketing users.
- PhantomBuster: Cloud-based lead generation and automation platform for LinkedIn and other channels with API-driven workflows. Adjacent competitor covering LinkedIn scraping and automation use cases overlapping Expandi's prospect sourcing workflows.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Expandi.io social profiles
Digital presenceExpandi.io compliance and trust
Trust signalCompliance1 record
Expandi.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expandi.io leadership team
Management profileNumber of profiles
Profiles1 record
Expandi.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expandi.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expandi.io
What does Expandi.io do?
Expandi.io is a cloud-based LinkedIn automation and B2B sales engagement platform that enables sales teams, lead generation agencies, and recruiters to scale outreach via automated connection requests, multi-channel sequences (LinkedIn plus email), and behavior-triggered smart campaigns. The platform includes dedicated country-specific IP addresses, account warm-up and safety controls, an AI Analyzer for message generation and reply sentiment routing, and team workspaces with role-based permissions.
Is Expandi.io a public or private company?
Expandi.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expandi.io founded?
Expandi.io was founded in 2019. It employs 1 to 10 people.
Where is Expandi.io based?
Expandi.io is headquartered in Boston, United States, in the North America region.
How does Expandi.io make money?
One revenue line is on record: subscription Revenue.
Who are Expandi.io's main competitors?
Direct peers on record are Lemlist, Waalaxy, Zopto, Dripify, Salesflow, Skylead, We-Connect, Meet Alfred (Leonard), Octopus CRM and PhantomBuster.
Does Expandi.io have an API?
Yes. Expandi offers webhook integrations that allow users to integrate any third-party tools using existing or custom-made webhooks. The platform also provides a native AI Analyzer that generates campaign messages, follow-ups, and in-conversation replies, then sorts incoming replies by sentiment (Interested / Maybe / Not Interested) so hot leads get routed first. Developer documentation is at help.expandi.io.
What industry is Expandi.io in?
Expandi.io's product category is Sales Engagement Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54151 and its SIC code is 7370.