Ormax Media

What Ormax Media does

Ormax Media Pvt. Ltd., founded on July 28, 2008 by Vispy Doctor and Shailesh Kapoor, is a Mumbai-based insights consulting firm operating as India's first specialized research and analytics provider for the media and entertainment industry. The company is founder-led, privately held, and serves 85+ enterprise clients with a portfolio organized across ten media domains — streaming, theatrical, television, brands, sports, social media, news, music, print, and radio.

The firm's core offerings are proprietary syndicated research products and testing/forecasting tools built on primary research methodologies. Flagship products include Ormax Cinematix (daily campaign tracking and first-day box office forecasting across 9 Indian languages with 85%+ accuracy), Ormax StreamView (weekly OTT viewership tracker covering the Top 50 properties on Indian streaming, launched January 2026), Ormax Showbuzz (TV show launch-week rating forecasting at 80%+ accuracy), Ormax Heartbeats (weekly Hindi music popularity tracking since 2010), Ormax Trac20 (IPL ad-effectiveness tracker across 16,500 respondents), Ormax Mpact (brand lift measurement), and TOBAR/The Ormax OTT Audience Report (annual syndicated audience reports with samples of 2,000-15,600 respondents). Supporting modules cover content testing at synopsis/script/pilot/rough-cut stages, character and celebrity popularity tracking, WhatsApp-based Pulse Panels for qualitative research, and a CATI facility plus online panel for survey operations.

Ormax monetizes through two streams: annual subscriptions to syndicated reports and tracking tools (e.g., StreamView, TOBAR, OTT Audience Report, Sports Audience Report, Trac20), and bespoke custom research and consulting engagements for clients including Netflix, Amazon Prime Video, JioHotstar, Star India (Disney), Zee, Sony Pictures Networks, Yash Raj Films, Dharma Productions, PVR INOX, Unilever, Godrej, ICICI, Meta, and Dream Sports. GTM is direct sales-led with account servicing across enterprise stakeholders, supported by thought leadership content marketing, an insights blog, social channels, and PR coverage in Fortune India, Business Standard, Variety, and Economic Times.

Name

Ormax Media

Legal name

Ormax Media Pvt. Ltd.

Website

https://ormaxmedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ormax Media is a Mumbai-based insights consulting firm serving India's media and entertainment industry with proprietary syndicated research, box office and TV ratings forecasting, OTT viewership tracking, brand lift measurement, and content testing tools for studios, platforms, broadcasters, and brands.

Ownership category

akta.pro rank

Product category

Media & Entertainment Market Research

NAICS

Other Motion Picture and Video Industries (512199), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industries

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Media research consulting
• OTT viewership tracking
• Box office forecasting
• TV rating analytics
• Brand lift measurement

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Syndicated Research Products: Subscription-based access to proprietary research reports and tracking tools such as Ormax StreamView (weekly OTT rankings), TOBAR (Bollywood audience report), OTT Audience Report, and Sports Audience Report. Subscribers include streaming platforms, advertisers, media agencies, and content owners.
2. Custom Research and Consulting: Bespoke qualitative and quantitative research projects customized to client requirements across domains including streaming, theatrical, television, brands, sports, social media, news, music, print, and radio. Includes strategic consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Ormax Media is a specialized media and entertainment insights consulting firm that conducts primary research and builds syndicated analytics products for the Indian M&E industry. It sells subscription-based tracking tools (Ormax StreamView, Cinematix, Showbuzz, Trac20, Heartbeats, Mpact) and bespoke consulting engagements to streaming platforms, film studios, TV broadcasters, brands, and sports leagues. Core capabilities include content testing, audience profiling, campaign tracking, and forecasting models with proven 80–85%+ accuracy.

Product overview

Ormax Media operates as a specialized insights consulting firm for India's media and entertainment industry, offering a comprehensive portfolio of research products and analytics tools. The portfolio follows a platform-plus-modules architecture, organized by media domain (Streaming, Theatrical, Television, Brands, Sports, Social Media, News, Music, Print, Radio). Core products include Ormax StreamView (weekly OTT tracking), Ormax Cinematix (theatrical box office forecasting), Ormax Showbuzz (TV ratings forecasting), Ormax Heartbeats (music charts), Ormax Mpact (brand lift measurement), and Ormax Trac20 (sports/advertising effectiveness). These are complemented by domain-specific testing tools (Ormax Stream Test, Ormax Moviescope, Ormax True Value), tracking modules (Ormax Stream Track, Ormax Stars India Loves, Ormax Characters India Loves), and proprietary reports (The Ormax OTT Audience Report, TOBAR, Ormax Sports Audience Report, Fact Or Fake?). Together, these products enable media companies, brands, and advertisers to make data-driven decisions across content development, marketing, distribution, and strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Ormax StreamView Weekly OTT viewership tracker reporting the Top 50 most-watched properties on OTT in India, defining a view as 30 minutes or more of content watched weekly. Based on a hybrid research model covering over 2,500 respondents, with plans to expand to over 5,000 by mid-2026.
• The Ormax OTT Audience Report Annual large-sample primary research report sizing and profiling the Indian OTT market, based on research with 15,600+ respondents across urban and rural India.
• Ormax Stream Test

Quantifiable outcome

• 85%+ accuracy in first-day box office forecasting for theatrical releases
• +6 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

26 partnerships are on record, tiered core and major.

• NetflixcoreStrategic or Co-development PartnerMajor streaming platform partner. Netflix is highlighted as Ormax's business partner in the streaming domain, using Ormax research for content decisions and viewership measurement.
• Amazon Prime VideocoreStrategic or Co-development PartnerStreaming platform partner. Amazon Prime Video uses Ormax research and tracking tools for content strategy and viewership analytics.
• JioHotstarcoreStrategic or Co-development PartnerLeading Indian streaming platform partner using Ormax StreamView and other tracking tools for viewership measurement.
• MetacoreStrategic or Co-development PartnerTechnology partner for joint research on micro-dramas in India. Ormax and Meta co-published the 'Micro Dramas: The India Story' report highlighting how audiences discover and engage with micro-dramas.
• Sony LIVcoreStrategic or Co-development PartnerStreaming platform partner using Ormax research tools for content decisions.
• ZEE5coreStrategic or Co-development PartnerIndian streaming platform partner using Ormax analytics.
• Yash Raj Films (YRF)coreStrategic or Co-development PartnerMajor film studio partner using Ormax Cinematix and content testing tools for green-lighting and marketing decisions.
• Dharma ProductionscoreStrategic or Co-development PartnerLeading film production house using Ormax research for film development and marketing strategy.
• PVR INOXcoreStrategic or Co-development PartnerMajor cinema exhibition chain listed as business partner for theatrical tracking and box office data.
• Reliance EntertainmentcoreStrategic or Co-development PartnerMajor production house partner using Ormax tools for film development.
• T-SeriescoreStrategic or Co-development PartnerLeading film and music production house using Ormax research.
• Disney IndiacoreStrategic or Co-development PartnerMajor studio and entertainment company partner using Ormax tools.
• Star StudioscoreStrategic or Co-development PartnerFilm production studio using Ormax research tools.
• Star India (Disney)coreStrategic or Co-development PartnerMajor broadcast network using Ormax Showbuzz, character popularity tracking and other research tools.
• Zee Entertainment EnterprisescoreStrategic or Co-development PartnerLeading media company with multiple channels using Ormax TV research tools.
• Sony Pictures NetworkscoreStrategic or Co-development PartnerTelevision network partner using Ormax tracking and research tools.
• UnilevermajorStrategic or Co-development PartnerMajor consumer goods brand using Ormax Mpact for brand lift measurement and marketing ROI assessment.
• GroupMcoreStrategic or Co-development PartnerMedia investment company and ad agency partner using Ormax research for client campaigns.
• Dream SportscoreStrategic or Co-development PartnerSports tech company using Ormax Sports Track for tournament engagement measurement.
• Amazon MGM StudioscoreStrategic or Co-development PartnerStreaming and production studio partner using Ormax tools.
• Warner Bros. DiscoverycoreStrategic or Co-development PartnerGlobal media company partner in India using Ormax research.
• Red Chillies EntertainmentcoreStrategic or Co-development PartnerFilm production house using Ormax tools for content decisions.
• TulseacoreStrategic or Co-development PartnerTalent agency and Ormax Media co-published 'The Right Draft 2026' report on screenwriting profession in India.
• Film Companion StudioscoreStrategic or Co-development PartnerCollaborated with Film Companion Studios for O Womaniya! 2025 gender equity report.
• LionsgatecoreStrategic or Co-development PartnerGlobal studio partner in streaming and theatrical domain.
• CrunchyrollcoreStrategic or Co-development PartnerAnime streaming platform partner using Ormax research.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BARC India: India's TV viewership measurement body, jointly owned by broadcasters, agencies, and advertisers. Directly comparable as it provides the industry-standard TV ratings currency Ormax Showbuzz challenges, using similar panel-based methodologies and serving overlapping GEC/broadcast customers.
• TAM Media Research: Joint venture between Nielsen and Kantar providing TV ad-currency and media research in India. Most direct competitor in the Indian audience-measurement space, serving the same broadcaster and advertiser base with syndicated tracking products.
• Parrot Analytics: Global streaming demand-measurement firm using demand-data and audience-express analytics. Direct competitor in OTT content and audience measurement, working with the same streamer and studio customers internationally.
• Samba TV: Cross-platform TV and streaming measurement firm providing first-party audience analytics. Comparable as it offers content-performance, ad-effectiveness, and audience-insights tools serving streamers, broadcasters, and brands — overlapping Ormax's Mpact and Showbuzz offerings.
• Media Partners Asia: Asia-focused research firm providing media, OTT, and sports audience analytics across the region. Directly comparable as it serves overlapping Asian streaming, theatrical, and brand customers with syndicated audience-research products.
• Ampere Analysis: Specialist research firm covering global OTT, video, and TV markets. Comparable for its OTT market-sizing, subscriber analytics, and content-demand research products targeting streamers and studios.

Broad incumbents

• Nielsen: Global audience measurement and consumer insights giant with established India presence through TAM. Serves overlapping Indian OTT, TV, and brand customers with broader international reach; represents the scale incumbent Ormax competes against in cross-platform measurement.
• Kantar: Global market research and insights firm with deep Indian media, brand, and advertising research operations. Comparable via its brand-tracking, media-effectiveness, and audience-segmentation offerings targeting the same M&E customers.

Emerging players

• Variety Intelligence Platform (VIP+): Data and analytics platform for the global entertainment industry offering streaming, theatrical, and TV data. Comparable for cross-platform entertainment data products serving studios and streamers.

Others

• Eros Media (Eros International): Indian film and OTT distribution company that uses and sometimes publishes internal audience data. Tangentially comparable as a customer-overlap case in Indian theatrical and OTT measurement, not a direct research competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ormaxmedia
• YouTubeyoutube.com/channel/UC0I3ViBaFnpzJObdCA8anwQ
• Facebookfacebook.com/OrmaxMedia
• LinkedInlinkedin.com/company/ormax-media
• Instagraminstagram.com/ormaxmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ormax Media