What Ecosystems does

Ecosystems (legal entity Ecosystems Services, LLC; founded 2010 in McLean, Virginia by Chad Quinn and Mike Plaskow) builds a SaaS platform for Customer Value Management (CVM), the category it pioneered to help B2B organizations consistently define, quantify, communicate, and govern customer value across the full pre-sale-to-renewal lifecycle. The platform unifies sales, customer success, marketing, and business-value teams around a single system of record for customer outcomes, modularized into ViViEN 2.0 (an AI-Guided GTM Intelligence Virtual Value Engineer), Collaborative Value Assessment, Discovery, Web Value Calculator, Collaborative Success Plan, Value-Added Selling, and Eco Web Services, supplemented by add-on services (Value Engineering, Value Consulting, Advisory Services). Underlying technology includes ViViEN as a proprietary AI agent that combines with IBM watsonx in a dual-agent system, integrates with IDC-validated third-party benchmarks, and connects to Salesforce, Gainsight, HubSpot, Microsoft Dynamics, Marketo, Okta, Google Workspace, and Microsoft 365.

The company sells primarily through direct enterprise field sales targeting complex B2B SaaS organizations, with a parallel inside-sales motion for mid-market accounts and a co-sell channel program (Co-Build, Co-Market, Co-Sell, Co-Serve) layered on top. Pricing is quote-based annual subscription, modular by user count per module, with optional professional services for implementation; it is not publicly disclosed. Customer Value Community programming — including the ELEVATE annual conference, regional GTM Leadership Forums, the Voice of Value Podcast, and the Adoption Guarantee — drives category mindshare, while SOC 2 Type II compliance supports enterprise procurement.

Named enterprise customers include HP, ServiceNow, Atlassian, Appian, Google Cloud, Trellix, ID.me, Autodesk, OpenText (formerly Micro Focus), Sophos, Verizon, Salesforce, Qualtrics, Gainsight, Coveo, Duck Creek, SentinelOne, IGEL, LogicMonitor, Samsara, and Siteimprove; the company also partners with IBM (watsonx), IDC, Gainsight, Salesforce, HubSpot, Microsoft Dynamics, Marketo, Okta, Google Workspace, Microsoft 365, Partnership Leaders, and academic institutions, and runs a non-profit engagement with Homestretch. In January 2026, Gauge Capital made a strategic growth investment and recapitalization, placing three partners on the Board; Paige O'Neill was added to the Board in April 2026. Customer-reported outcomes include 3x deal size uplift, 61% win-rate improvement, 30% expansion growth, and 4.9/5 star ratings on G2 and Capterra.

Name

Ecosystems

Legal name

Ecosystems Services, LLC

Website

https://ecosystems.io

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecosystems is a SaaS Customer Value Management platform that helps B2B enterprise software companies quantify, communicate, and track customer value across sales, customer success, and partner motions.

Ownership category

akta.pro rank

Product category

Customer Value Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Value selling platform
• Customer value management
• B2B sales enablement
• ROI quantification software
• Virtual value engineering

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Core revenue comes from annual subscription fees for access to the Customer Value Management platform. Pricing is modular based on the number of users and modules deployed (Web Value Calculator, Discovery, Collaborative Value Assessment, Collaborative Success Plan).
2. Professional Services: Optional add-on services including Value Engineering and Value Consulting for implementation and customization support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ecosystems operates an AI-powered SaaS platform for Customer Value Management (CVM) that unifies B2B sales and customer success teams around a single system of record for quantifying and tracking customer outcomes. The platform bundles ViViEN AI (a Virtual Value Engineer), collaborative value assessment, discovery, web value calculator, success planning, and CRM-embedded value selling modules. Optional professional services include Value Engineering, Value Consulting, and Advisory Services for implementation and optimization.

Product overview

Ecosystems is the category-defining SaaS platform for Customer Value Management (CVM), offering a platform-plus-modules architecture. The core platform unifies pre-sales business cases with post-sale value realization across the full customer lifecycle. The product portfolio includes ViViEN™ 2.0 (AI-Guided GTM Intelligence as a Virtual Value Engineer), six platform modules (Collaborative Value Assessment, Discovery, Web Value Calculator, Collaborative Success Plan, Value-Added Selling, Eco Web Services), three add-on service modules (Value Engineering, Value Consulting, Advisory Services), plus a Customer Value Community, Adoption Guarantee program, and educational resources (Voice of Value Podcast, Value Blueprint 3.0, GTM Playbook). The platform targets B2B companies' Sales, Customer Success, Marketing, and Business Value teams.

Differentiator

Problem solved

Functional benefit

Brands

• ViViEN: AI-powered Virtual Value Engineer - a B2B Virtual Value Engineer that acts as a shared system of record where providers and customers define, quantify, and track business outcomes
• Customer Value Community
• Collaborative Value Assessment (CVA)
• Value-Added Selling (VAS)
• Eco Web Services

Products and services

• ViViEN 2.0
• Collaborative Value Assessment (CVA)
• Discovery
• Web Value Calculator
• Collaborative Success Plan (CSP)
• Value-Added Selling (VAS)
• Eco Web Services
• Value Engineering
• Value Consulting
• Advisory Services

Quantifiable outcome

• 3x increase in deal size
• +8 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature10 records

Partnerships

13 partnerships are on record, tiered strategic, core, standard and minor.

• IBM (watsonx)strategicTechnology or IntegrationIBM combines its watsonx AI capabilities with Ecosystems' ViViEN tool to create a dual-agent system for value selling. The partnership enables IBM sellers to generate messaging, identify proof points, estimate value, and govern value quantification across the sales cycle.
• IDC (International Data Corporation)coreTechnology or IntegrationIDC partnership provides third-party research and industry benchmarks to support value quantifications. This boosts buyer and seller confidence with objective validation and differentiates Ecosystems with CFO/executive buyers.
• SalesforcecoreTechnology or IntegrationSalesforce integration enables seamless data flow between platforms. Ecosystems is listed on Salesforce AppExchange. IBM's implementation integrated with Salesforce as a core system before scaling.
• GainsightcoreTechnology or IntegrationOnly value-selling platform certified by Gainsight as integrated, enabling seamless hand-off from Sales to Customer Success. Deep partnership enables joint customer success motions.
• HubSpotstandardTechnology or IntegrationIntegration with HubSpot CRM for data synchronization and workflow automation.
• Microsoft DynamicsstandardTechnology or IntegrationIntegration with Microsoft Dynamics CRM for enterprise customers using Microsoft ecosystem.
• MarketostandardTechnology or IntegrationIntegration with Marketo marketing automation for lead scoring and campaign alignment.
• OktastandardTechnology or IntegrationOkta integration for single sign-on and identity management security.
• Google WorkspacestandardTechnology or IntegrationIntegration with Google Workspace for collaboration tools and productivity.
• Microsoft Office 365standardTechnology or IntegrationIntegration with Microsoft Office 365 for enterprise productivity suite users.
• Partnership LeadersstrategicStrategic or Co-development PartnerPartnership Leaders Co-Founder and CEO Asher Mathew co-hosted webinars with Ecosystems on value-based partnership strategies and current state of partnership market.
• Academic PartnersminorStrategic or Co-development PartnerPartnerships with universities including University of Arkansas Little Rock, University of Wisconsin Eau Claire, Utah State University, University of Tampa, Metropolitan State University of Denver, LSU, Elon University, Ohio University, Clemson University, Ball State University, Morehouse College, and TCNJ to train students in value selling.
• HomestretchminorOthersNon-profit partnership with Homestretch, a 501(c)(3) organization helping homeless families. Ecosystems team volunteers quarterly and partnered on an Impact Study analyzing the value of Homestretch's model.

Scale indicators22 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Mediafly: Mediafly is a sales enablement and value-selling SaaS platform that helps B2B sellers build, quantify and present business cases. It is the closest direct competitor to Ecosystems, overlapping on Collaborative Value Assessment-style workflows, ROI/TCO tooling and CRM-embedded value selling for enterprise sales teams.
• Kluster: Kluster is an AI-driven revenue intelligence platform that forecasts pipeline, tracks deal win-rate and benchmarks sales performance. It overlaps with Ecosystems' win-rate analytics, value benchmarking and data-driven GTM intelligence functionality for B2B sales leaders.
• BoostUp: BoostUp is an AI revenue intelligence and forecasting platform providing deal health scoring, pipeline analytics and win-rate insights for B2B sales organizations. Comparable to Ecosystems in its focus on AI-driven GTM intelligence and quantifiable sales outcomes.
• Force Management: Force Management is a B2B sales transformation and value-selling methodology provider with associated tooling for value-based qualification and competitive selling. Directly comparable to Ecosystems in its value-selling DNA, though more methodology-led than pure SaaS.
• ValueSelling Associates: ValueSelling Associates is a sales training and value-selling methodology firm that pioneered the ValueSelling Framework. It competes with Ecosystems on the value-selling intellectual property layer but lacks a comparable SaaS platform.
• Vivun: Vivun is a pre-sales operations platform offering deal qualification, product feedback loops and AI-driven technical win insights for B2B GTM teams. It overlaps with Ecosystems' Discovery, CVA and pre-sales value quantification workflows.

Broad incumbents

• Gainsight: Gainsight is the dominant customer success platform with deep renewal, expansion and health-scoring workflows. It is both an Ecosystems integration partner and an adjacent incumbent whose expansion into pre-sales value management would overlap directly with CVA and CSP modules.

Emerging players

• Catalyst by Productive: Catalyst is a customer success platform providing health scoring, playbooks and customer journey management for B2B CS teams. Comparable to Ecosystems' Collaborative Success Plan and value-realization tracking, though focused on the post-sale lifecycle only.
• Totango: Totango is a customer success software suite for enterprise SaaS companies, offering health scores, segmentation and outcome tracking. Comparable to Ecosystems on the value-realization and customer success side of the CVM lifecycle.
• ChurnZero: ChurnZero is a customer success platform providing real-time customer health monitoring, automation and renewal workflows for SaaS businesses. Overlaps with Ecosystems' Collaborative Success Plan and value-tracking modules on the post-sale side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valuemadeclear
• YouTubeyoutube.com/channel/UCIo5HeXWzclNr6lmx-lv49w
• Facebookfacebook.com/ecosystemsservices
• LinkedInlinkedin.com/company/ecosystems-services
• Instagraminstagram.com/_ecosystems_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecosystems