Gamification Lab

Gamification Softwaregamificationlab.com

Gamification Lab is a Moscow-based, privately held software firm founded in 2017 that designs corporate portals with integrated game mechanics for business customers, operating with a 1–10 person team and a single 2018 seed investment.

Company typePrivate
Founded2017
HeadquartersMoscow, Russia
Headcount1–10
GTM typeB2B
OfferingSoftware

Gamification Lab firmographics

Firmographics

Name: Gamification Lab
Legal name: Insoft
Website: https://gamificationlab.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Gamification Lab is a Moscow-based, privately held software firm founded in 2017 that designs corporate portals with integrated game mechanics for business customers, operating with a 1–10 person team and a single 2018 seed investment.
Ownership category
akta.pro rank

Gamification Lab industry classification

Industry

Product category: Gamification Software
NAICS: Software Publishers (513210)
SIC: Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: Game-Based Learning & Gamification Authoring (EDAFAHAF)
akta.pro secondary industry: Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

Gamification software
Corporate portals
Game mechanics
Employee engagement platforms
Gamified learning systems

Where Gamification Lab is headquartered

Location

Headquarters

HQ city: Moscow
HQ country: Russia
HQ region: Europe

Markets served

Gamification Lab business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Marketing channels3 records

Gamification Lab product offering

Product offering

Core offering

Gamification Lab is a designer platform for creating corporate portals with integrated game mechanics. It enables any company to build gamified portals with a few clicks, applying game-design techniques to drive engagement in corporate environments. The offering targets organizations looking to embed gamification into internal or external portals.

Differentiator

Problem solved

Functional benefit

Products and services

Gamification Lab Portal Designer A designer tool that allows companies to create corporate portals with integrated game mechanics using a low-effort, click-based setup. It is intended for organizations seeking to apply gamification in corporate or employee-facing environments.

Companies that use Gamification Lab

Customer profile

Ideal customer profiles1 record

Gamification Lab technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Gamification Lab competitors and assessment

Company assessment

Direct peers

SalesScreen: Sales gamification SaaS with leaderboards, contests, and performance tracking for revenue teams. Comparable product mechanics (game mechanics in a corporate portal context) and B2B SaaS delivery.
Influitive: Advocate marketing and customer engagement gamification platform using points, badges, and challenges. Directly comparable in deploying game mechanics to drive corporate user behavior.
Hoopla (by ChannelEngine): Sales motivation and gamification platform that drives performance through contests and recognition. Comparable in deploying game mechanics inside corporate sales/marketing workflows.
Centrical: Employee engagement and performance gamification platform serving large enterprises with motivation, recognition, and gamification mechanics. Comparable in category and target buyer (corporate L&D / HR).
Spinify: SaaS gamification platform focused on employee and sales engagement in enterprises. Directly comparable in product category and B2B delivery model to Gamification Lab's portal-with-game-mechanics offering.

Emerging players

Tango Card: Rewards and incentive platform that integrates with gamification programs for employee/customer engagement. Comparable in the rewards-and-game-mechanics stack that Gamification Lab's portal would deliver.
Mambo.io: Emerging gamification-as-a-service platform for SMEs. Comparable in targeting smaller companies with lighter-weight gamification portals, similar intended customer profile to Gamification Lab.

Broad incumbents

Bunchball (BI WORLDWIDE): Pioneer enterprise gamification platform now part of BI WORLDWIDE's broader engagement portfolio. Represents the incumbent category leader that Gamification Lab would compete against for corporate gamification budgets.

Market position

Customer concentration

Gamification Lab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gamification Lab leadership team

Management profile

Number of profiles

Profiles1 record

Gamification Lab funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gamification Lab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamification Lab

What does Gamification Lab do?

When was Gamification Lab founded?

Gamification Lab was founded in 2017. It employs 1 to 10 people.

Where is Gamification Lab based?

Gamification Lab is headquartered in Moscow, Russia, in the Europe region.

Who are Gamification Lab's main competitors?

Direct peers on record are SalesScreen, Influitive, Hoopla (by ChannelEngine), Centrical and Spinify. Emerging players are Tango Card and Mambo.io. Bunchball (BI WORLDWIDE) is listed as a broad incumbent.

Does Gamification Lab have an API?

No public API is recorded for Gamification Lab.

What industry is Gamification Lab in?

Gamification Lab's product category is Gamification Software. Its primary akta.pro industry code is EDAFAHAF, Game-Based Learning & Gamification Authoring, with a secondary code of EDAGALAL, Interactive Learning Games & Gamified Courseware. Its NAICS code is 513210 and its SIC code is 7373.