Hoopla

Name

Hoopla

Legal name

Displai Systems, Inc.

Website

https://hoopla.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales Gamification Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Sales gamification software
• Performance motivation platform
• Employee recognition platform
• CRM sales leaderboards
• Engagement analytics software

Headquarters

HQ city

Millbrae

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription: Subscription-based software-as-a-service model providing access to the gamification platform, leaderboards, challenges, recognition features, and the built-in rewards store. Pricing is quote-based with a 30-day free trial offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hoopla is a SaaS gamification and recognition platform that connects to CRM systems (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive) and other data sources to transform live KPIs into real-time leaderboards, sales contests, head-to-head challenges, automated recognition alerts, and a built-in rewards store. Founded in 2010, the platform broadcasts performance visibility across office TVs (via proprietary free hardware), desktops, and native iOS/Android mobile apps for inside, remote, and hybrid sales, customer success, and customer support teams. Customers can go live in 24 hours and the company claims ROI within 30 days, supported by a 30-day fully-supported free trial.

Product overview

Hoopla is the #1 original sales gamification and recognition platform, founded in 2010, offering a modular platform that connects to CRM systems (Salesforce, HubSpot, Microsoft Dynamics) to pull live KPIs and transform them into visible motivation. The core platform comprises Sales Leaderboards (real-time rankings from CRM data), Huddles (team communication with EngageAI), Scorecard (performance dashboards), Mobile Application (iOS/Android for remote access), News Flashes (automated instant recognition alerts), Sales Contest (automated competitions), Challenges Overview (peer-to-peer challenge frameworks), Performance Console (personalized tracking), Streaming Channel (TV broadcasting), and Integrations (CRM/communication/data source connections). The platform is complemented by a Built-in Rewards Store (points redemption), Proprietary Hardware (free TV displays with 99.998% uptime), and an exclusive Salesforce widget for embedding leaderboards directly in the CRM. The platform broadcasts across office TVs, laptops, tablets, and mobile devices, supporting in-office, remote, and hybrid teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Leaderboards Live, real-time leaderboards that display sales rep rankings based on CRM metrics, integrating directly with Salesforce, HubSpot, Microsoft Dynamics, and other CRMs to broadcast live activity metrics including YTD revenue, monthly closed deals, pipeline generated, and meetings booked. Designed for inside, remote, and hybrid sales teams.
• Huddles Centralized team communication and engagement platform that serves as the hub for announcements, recognition, tasks, and updates. Includes the EngageAI feature for AI-powered message drafting, with four tabs: Huddle (messages/feed), Scoreboard (leaderboards and challenges), Points & Rewards (recognition), and Post (team communication).
• Scorecard Sales scorecards providing real-time visibility into performance metrics, live leaderboard rankings, and challenge progress. Automatically pulls data from connected systems including Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, and Excel, with metrics updating live as new activity happens.
• Mobile Application Native mobile app for iOS and Android that enables users to view leaderboards, celebrate achievements, receive push notifications for milestones, and access personalized milestone announcements with photos and messages. Includes Huddle, Scoreboard, Points & Rewards, and Post tabs.
• News Flashes Automated instant recognition and celebration alerts that fire when deals close or milestones are reached. Broadcasts achievements instantly across office TVs, Slack, Teams, mobile apps, and desktop monitors. Includes personalized walk-up songs, custom celebration animations (confetti, fireworks, applause), and company-wide broadcasts.
• Sales Contest Automated sales contest platform with four contest types: Revenue (quota attainment, deals closed, pipeline growth), Activity (calls made, meetings booked, demos completed), Quality (customer satisfaction, QA scores), and custom challenges. Tracks performance in real time via live gamification dashboards.
• Challenges Overview Gamification framework for creating structured peer-to-peer challenges around metrics including revenue, activity, quality, or customer satisfaction. Includes contest templates for battles, faceoffs, tournaments, and races with clear targets, live dashboards, and automatic recognition.
• Performance Console Real-time performance tracking interface providing personalized metrics, team rankings, contributions highlights, and real-time feedback. For admins, offers visibility into team member progress, performance trends, ranking comparisons, and tools for feedback and improvement.
• Streaming Channel Performance dashboard broadcasting platform that turns office TVs into streaming channels. Displays ten types of content: company news, emergency alerts, training videos, employee celebrations, live performance dashboards, event calendars, office information, new hire welcomes, traffic/weather/news, and executive messages. Works with standard office TVs, Smart TVs, Chromecast, and web browsers.
• Integrations Pre-built connections to CRM systems (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive), communication platforms (Slack, Microsoft Teams), data sources (Google Sheets, Excel), contact center platforms (Talkdesk), and custom workflows (REST API, webhooks, Zapier). Provides automatic data sync with zero manual entry.

Quantifiable outcome

• +17% sales growth improvement after implementation
• +7 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration partnership allowing Hoopla to pull live performance data directly from Salesforce and display leaderboards. Hoopla is the only gamification company with a native widget that displays live leaderboards directly on the Salesforce home page.
• HubSpotcoreTechnology or IntegrationCRM integration partnership enabling automatic data sync between HubSpot and Hoopla's gamification platform for real-time performance tracking.
• Microsoft DynamicscoreTechnology or IntegrationCRM integration partnership for Microsoft Dynamics users to connect sales data to Hoopla's leaderboards and competitions.
• SlackcoreTechnology or IntegrationBi-directional Slack integration allowing instant celebration of deals, meetings booked, and goals reached. Recognition can be created inside Slack channels or pushed out to Hoopla streaming channels.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration keeping teams updated and celebrating achievements regardless of work location through Teams notifications.
• REST APIcoreTechnology or IntegrationCustom workflow integration through REST APIs allowing advanced automation and custom connections to business intelligence tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Spinify: Spinify is a sales gamification platform that connects to CRM systems to broadcast leaderboards and recognition on office screens, competing head-to-head with Hoopla in the same niche for inside sales and customer service teams.
• LevelEleven: LevelEleven builds performance management and gamification tools that pull CRM data into scorecards, contests, and coaching workflows for sales and customer success teams, serving the same buyer persona as Hoopla.
• Ambition: Ambition provides sales gamification, coaching, and performance management software for enterprise sales and support teams, directly overlapping Hoopla's leaderboard, contest, and recognition use cases.
• Mambo.io: Mambo.io is a sales engagement and gamification platform for inside sales teams that turns CRM activity into contests and leaderboards, directly comparable to Hoopla's core product.
• SalesScreen: SalesScreen is a sales gamification and TV dashboard platform that integrates with Salesforce, HubSpot, and other CRMs, competing directly with Hoopla on leaderboards and in-office performance broadcasting.

Broad incumbents

• Salesforce: Salesforce offers native dashboards, approval processes, and motivational features within Sales Cloud and its AppExchange ecosystem, representing the broad incumbent platform where Hoopla's widget is embedded.
• Outreach: Outreach is a leading sales engagement platform with native activity tracking, dashboards, and motivational mechanics for sales operations teams that compete with Hoopla for the same sales-Ops budget.
• HubSpot: HubSpot Sales Hub includes dashboards, activity tracking, and gamification-adjacent features for sales teams, making it a broad incumbent whose native capabilities could compete with or complement Hoopla.

Emerging players

• Kudos: Kudos is an employee recognition and engagement platform that overlaps with Hoopla's recognition and rewards functionality, particularly for organizations prioritizing culture and peer-to-peer recognition over sales-specific leaderboards.
• Workhuman: Workhuman provides enterprise social recognition and rewards infrastructure that overlaps with Hoopla's rewards store and recognition moments, though it is broader and less sales-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoopla-software
• Xx.com/hooplasoftware
• Facebookfacebook.com/hoopla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoopla