SalesScreen
SalesScreen is a Norwegian SaaS platform that combines gamification mechanics with AI-driven analytics (Scout AI) to boost motivation and performance for enterprise sales teams in verticals like insurance, financial services, and real estate, sold via per-seat subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SalesScreen does
SalesScreen is a Norwegian-headquartered SaaS company, legally Dogu SalesScreen AS, that sells a sales gamification platform designed to improve motivation, visibility, and performance for enterprise sales teams. The platform combines gamification mechanics — competitions, leaderboards, real-time dashboards, TV celebrations, peer endorsements, and a reward shop — with CRM integrations that pull live activity data, plus an AI layer branded as Scout AI that claims to surface early performance signals before they impact outcomes. The product portfolio is structured in tiers (Starter, Pro, Enterprise) with an entry-level Essentials package and includes native iOS and Android apps as well as a multi-screen display product called SalesSurround.
The company primarily targets verticals with large distributed sales workforces, including insurance, financial services, real estate, telecommunications, recruitment, call centers, and software/SaaS. Named customers include Allianz, Acrisure, Nordea, Nordax Bank, GoodLeap, GetAccept, and SpareBank 1. SalesScreen reports presence in more than 15 countries with particular strength in Scandinavia and operations spanning Europe and North America.
SalesScreen generates revenue through per-seat SaaS subscriptions priced at approximately NOK 249/user/month (~$25) on annual contracts, with tiered packages (Starter, Pro, Enterprise) and additional one-time content purchases via a webshop. Go-to-market combines self-serve website signup and free trials with direct enterprise sales and a partner program for referrals and integrations. The company has raised approximately $4.39M total from Spring Capital Polaris across rounds in 2018 and 2020, has 51–100 employees, and is privately held under Norwegian AS corporate structure with no disclosed parent company or institutional investor base.
SalesScreen firmographics
Firmographics- Name
- SalesScreen
- Legal name
- Dogu SalesScreen AS
- Website
- https://salesscreen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalesScreen is a Norwegian SaaS platform that combines gamification mechanics with AI-driven analytics (Scout AI) to boost motivation and performance for enterprise sales teams in verticals like insurance, financial services, and real estate, sold via per-seat subscriptions.
- Ownership category
- akta.pro rank
SalesScreen industry classification
Industry- Product category
- Sales Gamification Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where SalesScreen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SalesScreen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per User: SaaS subscription model billed per user per month. Pro package at NOK 249/user/month ($25) on annual contract or NOK 299/user/month ($30) month-to-month. Tiered plans include Starter, Pro, and Enterprise to serve different team sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level gamification |
| Subscription | Annual | Pro Plan - Core gamification platform |
| Subscription | Multi-year contract | Enterprise Plan - Full-featured enterprise solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SalesScreen product offering
Product offeringCore offering
SalesScreen sells a cloud-based sales gamification SaaS platform that applies game mechanics — leaderboards, competitions, badges, peer endorsements, TV celebrations, and a reward shop — to enterprise sales teams, integrating with CRM systems to deliver real-time performance visibility. The platform is augmented by Scout AI, which performs predictive analytics on daily team behavior to surface early warning signals of performance decline. The company also offers a Coaching module, a native mobile app for iOS and Android, and SalesSurround digital signage, sold primarily through per-user subscription tiers.
Product overview
SalesScreen is a sales gamification software platform that combines gamification mechanics with AI-powered analytics to drive sales performance. The core Gamification platform serves as the foundation, which is available in different tiers including Essentials for teams getting started. The platform includes Scout AI for predictive analytics and automated sales strategy, Coaching for CRM visualization and manager guidance, and Integrations for connecting with existing sales tools. SalesScreen also offers Sales Competition Software as a specialized feature for running competitions, SalesSurround for multi-screen digital displays, and a Mobile App for iOS and Android. The Reward Shop and TV Celebrations are engagement features that support the gamification mechanics. The platform is designed for industries including Insurance, Financial Services, Real Estate, Software, Call Centers, Recruitment, and Telecommunications.
Differentiator
Problem solved
Functional benefit
Brands
- Scout AI: AI-powered sales strategy automation tool that helps surface performance problems early and drives the right response through gamification
- SalesScreen Coaching
- SalesScreen Essentials
- SalesSurround
Products and services
- SalesScreen Gamification Platform
Quantifiable outcome
- 30% KPI increase within first six months of using SalesScreen
- +5 more outcomes
Companies that use SalesScreen
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
SalesScreen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
SalesScreen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Ecosystem (unnamed)coreSalesScreen offers a partner program for referral partnerships, co-marketing activities, and integration partnerships. The program allows partners to drive additional revenue through referrals, expand client base through co-marketing, and advance offerings through integrations with the sales gamification platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
SalesScreen competitors and assessment
Company assessmentBroad incumbents
- Salesloft: Salesloft is a major sales engagement and revenue orchestration platform with workflow, cadence, and coaching features. As a broad incumbent, it overlaps with SalesScreen's accountability and performance visibility positioning.
- Mindtickle: Mindtickle is a sales readiness and enablement platform with coaching, training, and performance analytics. It overlaps with SalesScreen's coaching and CRM-data-visibility use cases for enterprise sales organizations.
- Xactly: Xactly is a sales performance management (SPM) platform focused on incentives, commissions, and quota planning. It competes with SalesScreen for enterprise SPM budgets, with broader scope and an established enterprise customer base.
- Outreach: Outreach is a leading sales engagement platform that increasingly bundles engagement, accountability, and performance visibility features. It competes with SalesScreen for sales operations budget and could subsume adjacent gamification use cases.
- Gong: Gong is a revenue intelligence platform that captures and analyzes sales interactions to surface coaching and performance insights. It competes with SalesScreen's analytics and AI-driven early-warning positioning at the broad incumbent level.
Emerging players
- Mambo.io: Mambo.io is a sales gamification and performance management platform that targets sales teams with missions, challenges, and recognition. It is an emerging competitor with narrower geographic penetration than SalesScreen.
Direct peers
- Hoopla: Hoopla is a sales engagement and gamification platform that uses competitions, leaderboards, and recognition to drive sales performance, competing directly with SalesScreen in the SMB and mid-market sales gamification segment.
- Spinify: Spinify is a sales gamification and employee engagement platform that uses leaderboards, competitions, and recognition to motivate sales teams. It is a direct competitor to SalesScreen in the same product category serving similar customers.
- LevelEleven: LevelEleven provides sales performance gamification, scorecards, and TV dashboards for enterprise sales teams. It is a direct competitor to SalesScreen in the sales gamification and recognition category.
- Ambition: Ambition is a sales gamification and accountability platform with leaderboards, scorecards, contests, and coaching workflows. It competes head-to-head with SalesScreen for sales operations and sales enablement budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SalesScreen social profiles
Digital presenceSalesScreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesScreen leadership team
Management profileNumber of profiles
Profiles10 records
SalesScreen funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesScreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesScreen
What does SalesScreen do?
SalesScreen sells a cloud-based sales gamification SaaS platform that applies game mechanics — leaderboards, competitions, badges, peer endorsements, TV celebrations, and a reward shop — to enterprise sales teams, integrating with CRM systems to deliver real-time performance visibility. The platform is augmented by Scout AI, which performs predictive analytics on daily team behavior to surface early warning signals of performance decline. The company also offers a Coaching module, a native mobile app for iOS and Android, and SalesSurround digital signage, sold primarily through per-user subscription tiers.
Is SalesScreen a public or private company?
SalesScreen is a private company. It is classified as venture growth investor backed and is currently operating.
When was SalesScreen founded?
SalesScreen was founded in 2016. It employs 11 to 50 people.
Where is SalesScreen based?
SalesScreen is headquartered in Oslo, Norway, in the Europe region.
How does SalesScreen make money?
One revenue line is on record: subscription - Per User.
Who are SalesScreen's main competitors?
Broad incumbents on record are Salesloft, Mindtickle, Xactly, Outreach and Gong. Mambo.io is listed as an emerging player. Direct peers are Hoopla, Spinify, LevelEleven and Ambition.
Does SalesScreen have an API?
Yes. SalesScreen provides API documentation accessible at docs.salesscreen.com. The API enables developers to access platform functionality. No further details on API type, authentication, rate limits, or versioning are specified in available sources. Developer documentation is at docs.salesscreen.com.
What industry is SalesScreen in?
SalesScreen's product category is Sales Gamification Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7310.