Hey Marvelous
Hey Marvelous is a Seattle-based, bootstrapped SaaS platform founded in 2014 that provides wellness creators — including yoga teachers, fitness instructors, and health coaches — with an all-in-one solution for hosting courses, live classes, memberships, scheduling, payments, and community, serving 1,500+ studios and teachers and 560,000+ students worldwide.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hey Marvelous does
Hey Marvelous (legal entity: Marvelous) is a Seattle-based, founder-owned SaaS company founded in 2014 by Jennifer Barcelos (CEO) and Sandra Connery (CMO) that operates an all-in-one platform purpose-built for wellness creators — including yoga teachers, fitness and pilates instructors, meditation guides, health coaches, and movement professionals. The platform unifies course hosting, on-demand video libraries, live streaming (via native streaming and Zoom integration), membership management, class scheduling, 1:1 session bookings, community groups, email marketing, payment processing (Stripe and PayPal), podcast hosting, sales pages, and a website builder into a single integrated solution, eliminating the need for wellness creators to stitch together multiple third-party tools.
The underlying technology is a cloud-based, multi-tenant SaaS platform delivered through three subscription tiers — Essentials ($79/month or $66 annual), Solo ($125/month or $104 annual), and Pro ($179/month or $149 annual) — each progressively adding video upload limits, community groups, instructor seats (up to 15 on Pro), Zapier integration, and custom domains. The platform's proprietary differentiators include the Well Well Well marketplace (a built-in discovery layer for wellness events and private sessions), native Zoom integration supporting both collaborative and webinar formats with automatic replay recording, Stripe OAuth for seamless payment onboarding with automatic tax calculation, and private podcast hosting with RSS distribution. The company charges zero transaction fees and takes no revenue share from creator earnings, contrasting with competitors such as Kajabi that levy 2% transaction fees.
The business model is recurring subscription SaaS with no transaction-based revenue component. Distribution is primarily self-serve direct-to-consumer through the website with a no-credit-card free trial, supplemented by content marketing (SEO-driven comparison content positioning Marvelous as an alternative to Kajabi and Teachable for wellness creators), a 30%-commission 24-month affiliate program leveraging wellness influencers, and the Well Well Well marketplace. Customer acquisition is community-led and product-led, targeting a long tail of SMB solopreneurs and small wellness studios worldwide. The company is bootstrapped with no venture capital investment, and over 12 years has accumulated a reported base of 1,500+ paying studios and teachers, 560k+ students, and $50M+ in cumulative creator earnings processed through the platform.
Hey Marvelous firmographics
Firmographics- Name
- Hey Marvelous
- Legal name
- Marvelous
- Website
- https://heymarvelous.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hey Marvelous is a Seattle-based, bootstrapped SaaS platform founded in 2014 that provides wellness creators — including yoga teachers, fitness instructors, and health coaches — with an all-in-one solution for hosting courses, live classes, memberships, scheduling, payments, and community, serving 1,500+ studios and teachers and 560,000+ students worldwide.
- Ownership category
- akta.pro rank
Hey Marvelous industry classification
Industry- Product category
- Wellness Creator Platform
- NAICS
- Software Publishers (513210), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Hey Marvelous is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Hey Marvelous business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription SaaS: Monthly and annual subscription fees for platform access across three tiers. Revenue is recurring and predictable, with no revenue share or transaction fees taken from creator earnings. Only Stripe/PayPal standard processing fees apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - Entry-level plan for starting wellness creators |
| Subscription | Monthly | Solo - Most popular plan for full-time wellness creators |
| Subscription | Monthly | Pro - For studios and multi-instructor businesses |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Hey Marvelous product offering
Product offeringCore offering
Marvelous is an all-in-one cloud-based SaaS platform purpose-built for wellness creators (yoga teachers, fitness instructors, Pilates instructors, meditation guides, health coaches) to launch and operate online wellness businesses. It unifies course hosting, live streaming, membership management, scheduling, payment processing, community groups, email marketing, podcast hosting, and a branded storefront into a single platform. A built-in discovery marketplace, Well Well Well, connects creators with students searching for wellness content and private sessions.
Product overview
Marvelous is a unified all-in-one platform (not a modular architecture) built specifically for wellness creators including yoga teachers, health coaches, fitness instructors, and meditation guides. The platform combines online courses, digital downloads, livestreaming, memberships, 1:1 coaching sessions, bundled subscriptions, content hosting and embeds, payment processing (via Stripe/PayPal), website builder, online communities, email marketing, SMS notifications, podcast hosting, sales pages, quizzes and forms, scheduling, event marketplace (Well Well Well), reporting and insights, affiliate program, product waitlists, and ClassCard™ products into one integrated solution. The core platform is available at three pricing tiers (Essentials, Solo, Pro) with varying feature sets.
Differentiator
Problem solved
Functional benefit
Brands
- Well Well Well: A public wellness event and private session marketplace operated by Marvelous, connecting wellness creators with students searching for classes and courses.
Products and services
- Marvelous Platform All-in-one cloud-based SaaS platform that lets wellness creators (yoga teachers, Pilates instructors, fitness instructors, meditation guides, health coaches) host live classes, create and sell online courses, manage memberships, schedule 1:1 and group sessions, run email marketing, host podcasts, and operate a branded online storefront — all from a single integrated product. Built for solopreneurs through multi-instructor wellness studios and offered at three subscription tiers (Essentials, Solo, Pro).
- Well Well Well Marketplace A public wellness event and private session marketplace, operated by Marvelous as a sub-brand, that connects wellness creators with students actively searching for classes, courses, and private sessions. Allows students to discover and book creator offerings directly.
Quantifiable outcome
- Creators have earned over $50 million through the platform
- +2 more outcomes
Companies that use Hey Marvelous
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Hey Marvelous technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
Hey Marvelous partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreNative Stripe OAuth integration for payment processing. Creators connect their Stripe account through a seamless OAuth flow to process student payments. Supports multiple currencies including USD and EUR. Automatic payout scheduling available through Stripe dashboard.
- ZoomcoreNative Zoom integration for live class delivery. Supports Zoom Meeting (group collaborative sessions with participant video) and Zoom Webinar (broadcast-style view-only). Requires paid Zoom Pro account. Allows up to 100 participants on Pro plan.
- PayPalcorePayPal integration for payment processing as alternative to Stripe. Supports subscription imports for migrating customers from PayPal-based platforms. Note: Studios using PayPal cannot post on Well Well Well marketplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hey Marvelous competitors and assessment
Company assessmentDirect peers
- Thinkific: Course creation and monetization platform targeting coaches, educators, and creators, with comparable tiered SaaS pricing and course/membership offerings.
- Kajabi: All-in-one creator platform combining courses, memberships, marketing, and payments — the most direct competitor Marvelous positions against, explicitly referenced in Marvelous's comparison content.
- Teachable: Course and coaching platform enabling creators to build, market, and sell digital products — explicitly named in Marvelous's 'Teachable alternative' comparison content.
- Podia: All-in-one platform for creators selling courses, downloads, webinars, and memberships — a closely aligned direct peer in the indie creator SaaS space.
- Mighty Networks: Community-led platform combining courses, content, and membership communities, increasingly focused on wellness and creator cohorts — overlapping strongly with Marvelous's community and course stack.
- Uscreen: Video-based membership and course platform for fitness and wellness creators, with strong live streaming and branded app features — the closest analog to Marvelous in the fitness vertical.
- Circle: Modern community platform with course and membership functionality, increasingly used by wellness creators — directly comparable in the community-plus-content layer Marvelous offers.
Broad incumbents
- Mindbody: Established wellness business management platform serving studios, spas, and fitness centers with scheduling, payments, and client management — overlaps with Marvelous's studio management features at a much larger scale.
- WellnessLiving: All-in-one business management software for fitness and wellness businesses, with scheduling, payments, and client engagement features that overlap with Marvelous's studio-tier offering.
Regional players
- Zen Planner: Wellness and fitness studio management software with class scheduling, payments, and member management — adjacent functional overlap with Marvelous's studio management features, primarily serving US-based brick-and-mortar studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hey Marvelous social profiles
Digital presenceHey Marvelous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey Marvelous leadership team
Management profileNumber of profiles
Profiles2 records
Hey Marvelous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey Marvelous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey Marvelous
What does Hey Marvelous do?
Marvelous is an all-in-one cloud-based SaaS platform purpose-built for wellness creators (yoga teachers, fitness instructors, Pilates instructors, meditation guides, health coaches) to launch and operate online wellness businesses. It unifies course hosting, live streaming, membership management, scheduling, payment processing, community groups, email marketing, podcast hosting, and a branded storefront into a single platform. A built-in discovery marketplace, Well Well Well, connects creators with students searching for wellness content and private sessions.
Is Hey Marvelous a public or private company?
Hey Marvelous is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hey Marvelous founded?
Hey Marvelous was founded in 2014. It employs 11 to 50 people.
Where is Hey Marvelous based?
Hey Marvelous is headquartered in Seattle, United States, in the North America region.
How does Hey Marvelous make money?
One revenue line is on record: subscription SaaS.
Who are Hey Marvelous's main competitors?
Direct peers on record are Thinkific, Kajabi, Teachable, Podia, Mighty Networks, Uscreen and Circle. Broad incumbents are Mindbody and WellnessLiving. Zen Planner is listed as a regional player.
Does Hey Marvelous have an API?
No public API is recorded for Hey Marvelous.
What industry is Hey Marvelous in?
Hey Marvelous's product category is Wellness Creator Platform. Its primary akta.pro industry code is EDAFAIAC, Creator-Led Course Hosting & Monetization Platforms, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 513210 and its SIC code is 7372.