AgriSmart
AgriSmart is a New Zealand-based vertical SaaS company founded in 2016 that provides an all-in-one workforce, payroll, and traceability platform purpose-built for agriculture and horticulture operations across New Zealand and Australia.
- Company typePrivate
- Founded2016
- HeadquartersHamilton, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AgriSmart does
AgriSmart Ltd is a privately held vertical SaaS company founded in 2016 and headquartered at the Waikato Innovation Park in Hamilton, New Zealand, with a regional office in Murrumbeena, Australia. The company builds an all-in-one workforce management platform purpose-built for agriculture and horticulture operations, replacing the patchwork of paper timesheets, spreadsheet payrolls, and clipboard bin counts that characterise its customers' pre-deployment environments. Its core product spans twelve modules, including Timesheets, Payroll, Job Costing, Rosters, Tasks, Biometric Time Capturing, Health & Safety, Digital Hiring & Inductions, Ticketing & Traceability (bin and crate ticketing), Equipment & Maintenance Register, and Spray Diary, with vertical-specific add-ons for Orchard Payroll and Labour Hire Software. The platform is delivered as a cloud SaaS product with iOS and Android mobile apps that support offline time capture and barcode scanning in the field.
The technology integrates natively with Xero and Reckon payroll systems so approved timesheets, hours, and allowances flow directly into customer payroll runs without re-entry, and incorporates biometric time capture in the shed alongside mobile-app entry. AgriSmart differentiates through domain-specific capabilities, including piece-rate calculation, Recognised Seasonal Employer (RSE) scheme compliance, bin traceability from block to shed tied to picker performance, and spray diary compliance reporting aligned with horticultural regulations in New Zealand and Australia. Its primary customer segments are dairy and broad-acre farmers, orchard and greenhouse growers across apples, kiwifruit, cherries, berries, vegetables, and grapes, RSE-labour-intensive operations, and labour hire companies serving agriculture.
The business operates on a subscription SaaS model with quote-based monthly billing tied to operation size and worker count, and no publicly disclosed pricing tiers. Go-to-market combines a product-led motion with free demos and self-serve mobile app onboarding for smaller operators, alongside a sales-assisted/field sales motion for mid-market and enterprise customers with contact-based quoting. The company has 51-100 employees and distributes through its website, mobile app stores, and referral partnerships with HortNZ, QFVG, and Agri Technz, with reported operational metrics including 1000+ workers per pay run, 75% reduction in payroll admin time, and peak-harvest payroll processed in approximately 2 hours rather than 2 days for representative customers.
AgriSmart firmographics
Firmographics- Name
- AgriSmart
- Legal name
- AgriSmart Ltd
- Website
- https://agrismart.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AgriSmart is a New Zealand-based vertical SaaS company founded in 2016 that provides an all-in-one workforce, payroll, and traceability platform purpose-built for agriculture and horticulture operations across New Zealand and Australia.
- Ownership category
- akta.pro rank
AgriSmart industry classification
Industry- Product category
- Agricultural Workforce Management Software
- NAICS
- Crop Production (111)
- SIC
- Services-Prepackaged Software (7372), Agricultural Services (700)
- akta.pro primary industry
- Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
Keywords
Where AgriSmart is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
AgriSmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based software-as-a-service model providing access to the full AgriSmart platform including timesheets, payroll, rosters, tasks, ticketing, health & safety, hiring, and compliance features. Pricing varies by operation size and number of workers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tailored to operation size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AgriSmart product offering
Product offeringCore offering
AgriSmart is an all-in-one cloud-based SaaS workforce management platform built specifically for agriculture and horticulture operations. It unifies timesheets, payroll, rosters, job costing, tasks, biometric time capture, health and safety, digital hiring, bin ticketing and traceability, equipment maintenance, and spray diary into a single connected system with iOS and Android mobile apps. The platform serves farmers, growers, orchard operations, and labour hire companies primarily across New Zealand and Australia.
Product overview
AgriSmart is an all-in-one workforce management SaaS platform for agriculture and horticulture operations. The platform operates as a unified system with multiple integrated modules including Timesheets, Payroll, Job Costing, Rosters, Tasks, Biometric Time Capturing, Health & Safety, Digital Hiring & Inductions, Ticketing & Traceability (Bin & Crate Ticketing), Equipment & Maintenance Register, and Spray Diary. All modules share a common data layer so that time captured in the field flows directly into payroll, rosters into timesheets, and bin movements link to picker, block, and dispatch records. Sector-specific add-ons include Orchard Payroll and Labour Hire Software for horticulture operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Timesheets
Quantifiable outcome
- 75% reduction in payroll admin time
- +3 more outcomes
Companies that use AgriSmart
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
AgriSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
AgriSmart partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- XerocorePayroll integration partner. AgriSmart connects with Xero so approved timesheets, hours, and allowances flow straight through to Xero payroll without re-entry, enabling fewer manual corrections, faster pay runs, and cleaner records.
- ReckoncorePayroll integration partner providing bidirectional data flow between AgriSmart timesheets and Reckon payroll systems.
- QFVG (Queensland Fruit & Vegetable Growers)coreOfficial QFVG Partnership providing workforce software solutions to Queensland fruit and vegetable growers. AgriSmart listed in QFVG partner ecosystem.
- Petrol Refund Claims NZminorPartnership for petrol refund claims services for New Zealand AgriSmart customers, providing additional value-add service to farming operations.
- HortNZ (Horticulture New Zealand)coreIndustry association partnership with Horticulture New Zealand. AgriSmart featured in partner logos section alongside other industry solutions.
- Agri TechnzcoreIndustry association partnership with Agri Technz (Agricultural Technology New Zealand). AgriSmart featured as partner solution.
- Apple App StorecoreiOS application distribution through Apple App Store. AgriSmart app available for download supporting iPhone and iPad devices.
- Google Play StorecoreAndroid application distribution through Google Play Store. AgriSmart app available for download supporting Android devices.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AgriSmart competitors and assessment
Company assessmentBroad incumbents
- Agrian (TELUS Agriculture): Agrian, now part of TELUS Agriculture, is a broad crop production and recordkeeping platform covering agronomy, spray records, and compliance. Overlaps with AgriSmart's spray diary and compliance reporting modules from the incumbent side of the market.
- Granular (Corteva): Granular is a broad farm management information system owned by Corteva, serving row-crop and large-acreage growers with planning, agronomy, and financial modules. Comparable as a broader FMIS incumbent AgriSmart would compete with when growers seek enterprise-grade farm software.
Direct peers
- PickApp: PickApp is an Israeli agricultural workforce management and harvest-tracking platform that combines mobile timesheets, piece-rate pay, and field analytics for growers. It is the closest direct functional analog to AgriSmart's horticulture timekeeping, bin ticketing, and payroll integration capabilities.
- Croptracker: Croptracker is a Canadian farm management software focused on fruit and vegetable operations, offering harvest tracking, traceability, payroll integration, and mobile tools. Overlaps directly with AgriSmart on horticulture recordkeeping, bin/crate traceability, and labor compliance workflows.
- PaySauce: PaySauce is a New Zealand SaaS payroll and workforce platform built for small and mid-sized employers, with strong ag-segment adoption. Comparable as a NZ-headquartered SaaS payroll competitor pursuing ag customers with mobile-first time capture and modern integrations.
Emerging players
- eLea (AgriTask-era ag workforce tools): eLea provides field workforce and time-tracking tools with biometric and mobile capture for agricultural operations. It is an emerging specialist comparable to AgriSmart on hardware-integrated biometric time capturing and field data flow into payroll.
Regional players
- Figured: Figured is a New Zealand-based farm financial management and planning platform with Xero integration, widely adopted across NZ dairy and livestock farms. Comparable as a fellow NZ agtech SaaS targeting the same customer base on overlapping financial/workforce workflows.
- Agworld: Agworld is an Australian ag production and recordkeeping platform spanning crop planning, input records, and compliance. Comparable on spray diary and farm recordkeeping layers that overlap with AgriSmart's horticulture compliance modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AgriSmart social profiles
Digital presenceAgriSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriSmart leadership team
Management profileNumber of profiles
Profiles1 record
AgriSmart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriSmart
What does AgriSmart do?
AgriSmart is an all-in-one cloud-based SaaS workforce management platform built specifically for agriculture and horticulture operations. It unifies timesheets, payroll, rosters, job costing, tasks, biometric time capture, health and safety, digital hiring, bin ticketing and traceability, equipment maintenance, and spray diary into a single connected system with iOS and Android mobile apps. The platform serves farmers, growers, orchard operations, and labour hire companies primarily across New Zealand and Australia.
Is AgriSmart a public or private company?
AgriSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgriSmart founded?
AgriSmart was founded in 2016. It employs 51 to 100 people.
Where is AgriSmart based?
AgriSmart is headquartered in Hamilton, New Zealand, in the Oceania region.
How does AgriSmart make money?
One revenue line is on record: saaS Subscription.
Who are AgriSmart's main competitors?
Broad incumbents on record are Agrian (TELUS Agriculture) and Granular (Corteva). Direct peers are PickApp, Croptracker and PaySauce. eLea (AgriTask-era ag workforce tools) is listed as an emerging player. Regional players are Figured and Agworld.
Does AgriSmart have an API?
No public API is recorded for AgriSmart.
What industry is AgriSmart in?
AgriSmart's product category is Agricultural Workforce Management Software. Its primary akta.pro industry code is AFAAAFAN, Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its NAICS code is 111 and its SIC code is 7372.