GPS Insight

What GPS Insight does

GPS Insight is a Scottsdale, Arizona-based provider of fleet telematics and field service management software, founded in 2004 and operating as a private, PE-backed company (sponsors include Bregal Sagemount, 2018, and Accel-KKR, 2021). The platform unifies real-time GPS vehicle tracking, AI-powered dash cams, electronic logging device (ELD) compliance for FMCSA Hours of Service, driver behavior monitoring, and AI-assisted route optimization into a single subscription product, with optional modules for dash cams, advanced analytics, and field service workflows. It targets primarily small and mid-sized business fleets in construction, field service, and logistics — and to a lesser extent towing — with all-in-one functionality designed to be deployed without dedicated IT resources.

The company monetizes almost exclusively through per-vehicle monthly subscriptions, with modular pricing starting at $28–$32 per vehicle per month and flexible month-to-month contracts as well as annual agreements; self-installation and inside-sales motions are used to reach smaller accounts, while a direct sales team handles mid-market and enterprise deployments. Distribution is North America-focused and supplemented by a January 2026 integration with Cambridge Mobile Telematics' DriveWell Fleet ecosystem, which places GPS Insight alongside Samsara, Verizon Connect, Lytx, Netradyne, and Linxup in the commercial auto insurance telematics stack. Go-to-market is supported by an in-house content and comparison-guide engine and by analyst recognition including a 2024 Forbes Top 10 Fleet Management Software listing.

The product footprint has been built largely through M&A: GPS Insight acquired ServiceBridge (January 2020) for field service automation, InSight Mobile Data and Rhino Fleet Tracking (May 2021) for vertical coverage, FieldAware (December 2021) to add mobile field service solutions, and Certified Tracking Solutions (October 2022). The combined platform now serves more than 250,000 vehicles, and the company employs 101–250 people. Management is led by CEO Charles Layne with CFO Franklin Vincent, CTO Chris Peacock, CRO Geoffrey Garrett, VP of Field Service Management Bill Cronin, VP Channel/Strategic Partnerships Julie Lawton, and Chief of Staff Sandra Hittle. No public revenue figure, valuation, or institutional ownership detail beyond the named sponsors is disclosed in the available data.

Name

GPS Insight

Website

https://gpsinsight.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

GPS Insight provides subscription-based fleet telematics and field service management software — combining GPS tracking, AI dash cams, ELD compliance, driver safety, and route optimization — primarily for SMB and mid-market fleets in construction, field service, and logistics across North America.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Satellite Telecommunications (517410), Limousine Service (48532)

SIC

Services-Computer Integrated Systems Design (7373), Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)

Keywords

• Fleet tracking software
• GPS telematics solutions
• ELD compliance software
• Driver safety monitoring
• Route optimization software

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Fleet Telematics Subscription: GPS Insight generates revenue primarily through subscription-based pricing per vehicle per month, with modular pricing packages that allow customers to customize feature sets based on their fleet management needs. The company offers flexible month-to-month contracts as well as traditional annual agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

GPS Insight provides a unified fleet telematics platform combining real-time GPS vehicle tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization. The platform targets small to mid-sized fleets in construction, field service, and logistics sectors with modular per-vehicle subscription pricing and flexible month-to-month contracts.

Product overview

GPS Insight offers a unified fleet management and field services platform combining core telematics software with acquired mobile field service capabilities. The GPS Insight Fleet Management Platform provides real-time GPS tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization as all-in-one functionality without requiring dedicated IT resources. The platform targets small to mid-sized fleets in construction, field service, and logistics sectors with modular pricing starting at $28–32 per vehicle/month and flexible month-to-month contracts. FieldAware, acquired in December 2021, expands the platform's mobile field service capabilities, creating a comprehensive solution serving over 250,000 combined vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS Insight Fleet Management Platform A comprehensive fleet telematics platform providing real-time GPS tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization for construction, field service, and logistics fleets. Sold via modular subscription pricing starting at $28-32 per vehicle/month with flexible month-to-month contracts.
• FieldAware Mobile field service solutions platform acquired by GPS Insight in December 2021, providing field service management capabilities for fleet operators, expanding the combined platform to serve over 250,000 vehicles.
• ServiceBridge Field service operations management platform acquired by GPS Insight in January 2020, enabling fleet and field service companies to manage operations across multiple time zones with automated scheduling, compliance logging, and real-time communication.

Quantifiable outcome

• Fleet telematics programs can reduce crash-related litigation costs by 20-40% based on NHTSA data
• +3 more outcomes

Named customers4 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Mobile Telematics (CMT)coreTechnology or Integration · 15 January 2026GPS Insight integrates with Cambridge Mobile Telematics' DriveWell Fleet platform, which covers over 80% of the connected commercial vehicle market. The partnership enables commercial auto insurers to use fleet telematics data for underwriting and pricing, with GPS Insight being one of six major telematics providers in the integration ecosystem alongside Samsara, Verizon Connect, Lytx, Netradyne, and Linxup.
• FieldAwarecoreStrategic or Co-development Partner · 1 December 2021GPS Insight acquired FieldAware, a mobile field service solutions provider, to expand its fleet management and field service capabilities. The acquisition created a comprehensive, market-leading fleet management, field services, and telematics software platform serving a combined fleet of over 250,000 vehicles.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motive: Fleet management and dash cam platform targeting commercial vehicle fleets. Competes head-to-head with GPS Insight on telematics, video, and compliance, with growing SMB positioning.
• Samsara: Public fleet telematics and IoT platform offering GPS tracking, dash cams, ELD, and workflow tools. Closest direct competitor; competes on full-stack platform but is enterprise-led, leaving SMB space contested with GPS Insight.
• Geotab: Large-scale GPS fleet tracking and telematics provider with a broad fleet management platform. Directly comparable product offering and customer base to GPS Insight across SMB and enterprise fleets.
• Lytx: Video telematics and dash cam specialist with fleet safety and compliance offerings. Directly overlaps with GPS Insight's AI dash cam and driver safety modules.
• Netradyne: AI-powered fleet safety and video telematics provider. Competes in the same AI dash cam and driver behavior category that GPS Insight uses to differentiate its platform.
• Azuga: GPS fleet tracking and driver behavior platform focused on SMB and mid-market fleets. Directly comparable product set and customer profile to GPS Insight.
• Linxup: GPS fleet tracking and asset monitoring provider focused on small and mid-sized fleets. Direct competitor in the SMB tier and a fellow integration partner in CMT's DriveWell Fleet ecosystem.

Broad incumbents

• Verizon Connect: Fleet management platform from a major carrier with broad telematics, video, and asset tracking capabilities. Comparable end offerings but bundled into Verizon's wider telecom and enterprise portfolio.
• Trimble Transportation: Large transportation and logistics technology provider with fleet, telematics, and asset visibility offerings. Overlaps with GPS Insight in logistics fleets but operates at much broader scale across the supply chain.

Emerging players

• Fleetio: Fleet maintenance and management software with growing telematics integrations. Adjacent to GPS Insight, particularly for fleets prioritizing maintenance over real-time tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gpsinsight
• Facebookfacebook.com/gpsinsight
• LinkedInlinkedin.com/company/gps-insight-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Insight