Follow Up Boss

What Follow Up Boss does

Follow Up Boss (FUB) is a cloud-based customer relationship management platform purpose-built for residential real estate teams and agents in the United States. Founded in April 2011, the platform provides lead capture and routing, integrated calling (via Twilio), texting, email, deal tracking, automations, advanced reporting, and team collaboration tools, with 250+ third-party integrations covering lead sources, marketing platforms (Mailchimp, BombBomb), and transaction systems (Lone Wolf Transact, Rechat). The company also exposes a public FUB API and iOS/Android mobile applications, and offers a 14-day free trial with self-serve onboarding and guided migration support from competing CRMs.

The product architecture is modular, with feature modules for Smart Lists, Action Plans, FUB Pixel, Team Leaderboard, and a native AI layer (FUB AI) that personalizes outreach and learns per-user business patterns. Since its December 2023 acquisition by Zillow Group for $400 million, FUB has been repositioned as the CRM foundation of Zillow Pro, a unified AI-powered agent suite combining Follow Up Boss with My Agent and Agent Profiles; Zillow Pro launched in October 2025 with national availability slated for 2026.

Follow Up Boss operates as a product-led growth, subscription-based SaaS business on monthly and annual billing, with no disclosed public pricing and a freemium 14-day trial entry point. The customer base spans more than 100,000 real estate agents and tens of thousands of teams across the US, with marquee enterprise customers including the Jason Mitchell Group, Kris Lindahl Real Estate, and the #1 RE/MAX team globally. Revenue mechanics rely on recurring seat-based subscriptions, with distribution increasingly flowing through Zillow Group channels following the acquisition. The company holds SOC 2 Type 2, SOC 3, PCI-DSS, CCPA, and CSA STAR Level 2 compliance certifications, reflecting the enterprise-readiness posture required by larger team customers.

Name

Follow Up Boss

Legal name

Enchant LLC

Website

https://followupboss.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Follow Up Boss is a cloud-based CRM platform built for US residential real estate teams and agents, offering lead management, integrated calling/texting/email, automations, and AI-driven outreach. It now operates as a Zillow Group brand and serves as the CRM foundation of Zillow Pro.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Success & Account Management CRM (HDAEAFAD), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Real estate CRM
• Lead management software
• Real estate automation
• Team operating system
• Agent productivity platform

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based pricing for CRM access. Services are sold as automatically renewing subscriptions with recurring payments. Customers are billed monthly or annually until cancelled.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Follow Up Boss (FUB) is a cloud-based CRM platform built specifically for real estate agents and teams. It centralizes lead capture, contact management, and client communication (calling, texting, email) into one system, with built-in AI for automated follow-ups, lead prioritization, and routing. The platform serves as the foundation of Zillow's Zillow Pro suite for real estate professionals.

Product overview

Follow Up Boss is a real estate CRM platform positioned as a 'Real Estate Team Operating System' (Team OS), offering a modular architecture centered around its core FUB Platform with integrated communication tools (Calling, Texting, Email), lead management (Lead Routing, Smart Lists, Action Plans), team management (Team Leaderboard, Team Inbox, Collaboration Tools), and analytics (Advanced Reporting, Deal Tracking). The platform includes AI capabilities through FUB AI for automated personalization, and is part of Zillow's broader product ecosystem, integrated into Zillow Pro alongside My Agent and Agent Profiles. The platform offers 250+ third-party integrations and is accessible via mobile apps and a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Follow Up Boss (FUB) Platform A SaaS CRM platform serving as the central operating system for real estate teams to organize, manage, and interact with their contacts, providing lead management, integrated communication tools (calling, texting, email), team collaboration, and reporting capabilities for real estate agents and team leaders.
• Zillow Pro AI-powered product suite launched by Zillow that combines Follow Up Boss CRM with My Agent and Agent Profiles into a single platform, providing real-time insights, enhanced agent profiles, and integrated lead management tools for real estate professionals.
• FUB API

Quantifiable outcome

• 41 of top 50 highest-volume teams in US use Follow Up Boss
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• RechatcoreTechnology or Integration · 2 December 2025Follow Up Boss announced a partnership with Rechat to integrate their services, connecting CRM and marketing tools for real estate professionals. The integration allows data synchronization and enhanced marketing automation, aiming to streamline workflows and improve efficiency for users.
• Lone Wolf TechnologiescoreTechnology or Integration · 29 October 2025Lone Wolf Technologies announced an integration between its Lone Wolf Transact platform and Follow Up Boss to streamline real estate workflows. The integration allows real estate professionals to manage transactions and client details seamlessly across both platforms, improving efficiency and client service.
• TwiliocoreTechnology or IntegrationFollow Up Boss platform utilizes Twilio for calling and text messaging services. Follow Up Boss numbers are provided by Twilio and subject to Twilio's policies and messaging guidelines.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Salesforce is a broad horizontal CRM and SFA platform with extensive customization and enterprise sales tooling. While not real-estate-specific, it serves large brokerages and teams that need configurable CRMs and competes with FUB for enterprise-tier team customers.
• HubSpot: HubSpot is a horizontal CRM and marketing automation platform used by real estate teams for contact management, email automation, and pipeline tracking. It is a broad incumbent that competes for the marketing automation and lifecycle messaging use cases FUB addresses.

Direct peers

• Pipedrive: Pipedrive is a sales-focused CRM used by SMB and mid-market teams across verticals, including real estate. It overlaps with FUB on pipeline/deal tracking, lead routing, and activity-based selling, and competes for budget at small real estate teams.
• Real Geeks: Real Geeks is a real estate lead generation and CRM platform with IDX websites and lead routing for agents and teams. It competes with FUB in serving teams focused on internet lead conversion and automated follow-up.
• LionDesk: LionDesk is a real estate CRM with built-in video email, text, and drip campaigns, primarily targeting individual agents and small teams. It is a direct competitor in the real estate CRM category, particularly for solo-agent and small-team customers in FUB's secondary segment.
• CINC (Commissions Inc.): CINC provides a real estate CRM, lead generation, and IDX website platform for agents, teams, and brokerages. It overlaps directly with Follow Up Boss on lead routing, drip campaigns, and team performance reporting for high-volume real estate teams.
• BoomTown: BoomTown is a real estate lead generation and CRM platform with built-in IDX websites, lead routing, and pipeline management. It serves real estate teams and brokerages and competes head-to-head with FUB for the same team-OS positioning and lead management use cases.
• kvCORE (Inside Real Estate): kvCORE is a leading real estate CRM, lead generation, and marketing platform targeting agents, teams, and brokerages. It directly competes with Follow Up Boss on lead routing, IDX websites, and team operating system features, serving a similar mid-market to enterprise agent team segment.

Emerging players

• Compass: Compass is a technology-forward real estate brokerage building proprietary agent tools, marketing, and CRM. It represents an emerging player whose in-house platform is a substitute for FUB at the largest agent teams and a potential threat to FUB's enterprise customer base.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage with proprietary collaboration and technology tools. Its platform ambitions overlap with FUB's team-OS positioning, and its high agent growth makes it both a potential customer and a competitive substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/followupboss
• YouTubeyoutube.com/user/FollowUpBoss
• Facebookfacebook.com/followupboss
• LinkedInlinkedin.com/company/follow-up-boss
• Instagraminstagram.com/followupboss

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Follow Up Boss