Tunity

What Tunity does

Tunity is a New York-based mobile technology company that operates the first consumer application allowing users to hear live audio from muted televisions by pointing a phone camera at the screen. The underlying technology is a patented deep learning and computer vision system that identifies a live video stream and its exact broadcast timing, then streams the corresponding audio (at roughly 20Kbps) to the user's device in sync with the picture. The consumer app is free on iOS and Android and is positioned for use in bars, restaurants, gyms, universities, airports, waiting rooms, and homes.

The company's go-to-market combines a consumer product-led growth motion with three B2B revenue streams. The B2B Analytics division (launched May 2018) sells out-of-home TV audience measurement data to brands and advertisers. A white-label SDK (launched August 2018) licenses the audio streaming technology to venue operators that want to embed it inside their own consumer apps. The company also sells physical marketing collateral — posters, table tents, TV signs, menu inserts, and gym brochures — to venues at unit prices ranging from $0.50 to $1.75, priced near cost to drive venue awareness rather than margin.

Tunity was founded in 2014 by Yaniv Davidson, raised a $12 million Series A in February 2018 from MGM Resorts International alongside investors John Mack and Adam Neumann, and now operates as a subsidiary of iSpot.tv while maintaining R&D operations in Tel Aviv. The company holds five industry association memberships (IHRSA, NAB, ARF, HLAA, DPAA) and runs a consumer referral program with partnered venues including Buffalo Wild Wings, Bar Louie, Brass Tap, Hooters, and Twin Peaks.

Name

Tunity

Legal name

Tunity, Inc.

Website

https://tunity.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tunity is a New York-based mobile technology company that lets consumers scan muted live TVs and stream the audio to their phones, using patented deep learning and computer vision. It serves venue operators across hospitality, fitness, gaming, and higher education via a freemium app, B2B analytics, a white-label SDK, and marketing collateral.

Ownership category

akta.pro rank

Product category

Live TV Audio Streaming Software

NAICS

Broadcasting and Content Providers (516), Sound Recording Industries (5122)

SIC

Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Live TV audio streaming
• Computer vision app
• Out-of-home TV
• Muted TV audio
• Audio streaming SDK

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Consumer App: Free mobile app for consumers to stream TV audio. Revenue is indirect through user base growth supporting B2B enterprise relationships and data analytics services.
2. Marketing Collateral Sales: B2B sales of physical marketing materials to venues (posters, table tents, TV signs, menu inserts, gym brochures) priced at cost. Sold through e-commerce storefront.
3. SDK Licensing: White-label SDK licensing to venues and businesses wanting to embed Tunity's audio streaming technology into their own consumer-facing mobile apps.
4. B2B Analytics: Tunity Analytics division provides out-of-home TV audience measurement data to brands and advertisers, monetizing the app's viewership data.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tunity operates a free consumer mobile app that lets users scan a muted live television with their phone camera and receive the channel's synchronized audio streamed to their device in real time, using patented deep learning and computer vision technology. Beyond the consumer app, Tunity sells venue marketing collateral (posters, table tents, TV signs, menu inserts, gym brochures), licenses a white-label SDK for embedding the audio streaming capability into third-party venue apps, and runs a B2B Analytics division that sells out-of-home TV audience measurement derived from app usage.

Product overview

Tunity is a mobile technology platform that enables users to hear audio from muted live televisions by scanning the TV with their phone camera. The core product is the Tunity mobile app (available on iOS and Android), which uses patented deep learning and computer vision technology to identify TV channels and stream synchronized audio. The company operates a B2B Analytics division that measures out-of-home TV audiences, and offers a white-label SDK for businesses to integrate the technology into their own apps. Tunity also sells marketing collateral products (Gym Info Brochure, Poster, Menu Insert, Table Tent, TV Sign) to venue partners. The company was acquired by iSpot.tv and is headquartered in New York City with operations in Tel Aviv.

Differentiator

Problem solved

Functional benefit

Products and services

• Tunity App Free consumer mobile app (iOS and Android) that uses patented deep learning and computer vision to scan muted live TVs and stream synchronized audio directly to the user's device.
• Tunity Analytics B2B analytics product that measures out-of-home TV audiences using anonymized data from Tunity app usage and provides audience measurement insights to brands, advertisers, and venues.
• Tunity SDK White-label Software Development Kit that allows enterprises such as gyms, health clubs, and other venues to embed Tunity's TV audio scanning and streaming technology directly into their own branded mobile applications.
• Tunity Poster Printed 'Hear Our TVs With Tunity' poster for venues to display and inform customers about the Tunity app, priced at $0.50 per unit.
• Tunity Table Tent Printed table tent for venue display to inform patrons about the Tunity audio streaming app, priced at $1.20 per unit.
• Tunity Menu Insert Printed menu insert for restaurants and bars to promote Tunity to patrons, priced at $1.20 per unit.
• Tunity TV Sign Sign designed to be placed on or near TVs at venues to indicate that audio is available via the Tunity app, priced at $1.75 per unit.
• Tunity Gym Info Brochure Tri-fold informational brochure tailored for gyms to promote Tunity to members, priced at $1.20 per unit.

Quantifiable outcome

• Customer retention improves by up to 30% when venues offer Tunity
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• iSpot.tvflagshipStrategic or Co-development PartnerTunity was acquired by iSpot.tv, a company specializing in TV measurement and analytics. Tunity operates as an iSpot.tv company, combining out-of-home TV audio streaming with iSpot's TV measurement capabilities.
• IHRSA (International Health, Racquet & Sportsclub Association)minorGTM or Marketing PartnerIndustry association partnership for fitness club industry outreach and marketing.
• NAB (National Association of Broadcasters)minorGTM or Marketing PartnerIndustry association partnership connecting with broadcasting industry stakeholders.
• ARF (Advertising Research Foundation)minorGTM or Marketing PartnerAdvertising industry association partnership for research and measurement credibility.
• HLAA (Hearing Loss Association of America)minorGTM or Marketing PartnerPartnership with hearing loss advocacy organization, positioning Tunity as an accessibility tool.
• DPAA (Digital Place-Based Advertising Association)minorGTM or Marketing PartnerIndustry association membership to expand awareness of out-of-home TV technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iSpot.tv: iSpot.tv is Tunity's parent company and a leading cross-screen TV measurement and attribution platform. Both companies measure TV ad engagement and audience exposure — Tunity adds the OOH/venue-based audio stream dimension to iSpot's primarily in-home measurement stack.
• Samba TV: Samba TV uses automatic content recognition (ACR) on smart TVs to measure cross-screen viewership and ad exposure. It is the closest technology peer to Tunity Analytics — both turn TV-viewing telemetry into advertiser-grade audience data, with Samba focused on in-home connected TVs and Tunity focused on out-of-home venues.
• Inscape (Vizio): Inscape, the smart-TV data subsidiary of Vizio, uses ACR to provide TV viewership and ad-impression data. It competes directly with Tunity Analytics for advertiser attention measurement dollars and operates at much larger scale within the in-home TV footprint.

Broad incumbents

• Pluto TV: Pluto TV operates a free ad-supported streaming TV (FAST) service with channels and on-demand content. Comparable because both Tunity and Pluto address the consumer problem of accessing TV content without paid subscriptions, and both monetize via advertising — though Pluto delivers full video and Tunity delivers only the audio stream.
• Tubi: Tubi is a free ad-supported streaming service owned by Fox. Like Tunity, it removes paywalls between consumers and TV content and monetizes through ads, but at vastly larger scale and with full video rather than audio-only streams.
• Roku: Roku operates a leading smart-TV OS and the Roku Channel free streaming service. Comparable to Tunity as both enable consumer access to TV content via connected devices and capture viewing data for advertisers — but Roku operates at platform scale with native OS-level integration.
• Comscore: Comscore is a major cross-platform audience measurement and analytics company. It competes for the same advertiser and broadcaster measurement budgets that Tunity Analytics targets, but with much broader cross-screen (TV, digital, mobile) coverage rather than Tunity's OOH-venue focus.
• Nielsen: Nielsen is the traditional leader in TV ratings and audience measurement, and the former employer of Tunity's Head of Research and Analytics (Paul Lindstrom). It competes for the same broadcaster and advertiser measurement spend and is increasingly being disrupted by ACR-based alternatives like Tunity Analytics.

Others

• Gracenote: Gracenote (a Nielsen company) provides media metadata, content recognition, and TV programming data. Comparable to Tunity because both underpin TV content identification and synchronization — Gracenote does it for in-home smart-TV data, Tunity does it via computer vision in OOH venues.
• The Trade Desk: The Trade Desk is a leading independent ad-buying and audience-targeting platform. Comparable because Tunity Analytics sells OOH TV audience data that programmatic buyers like The Trade Desk could ultimately activate, positioning Tunity as a data supplier in the broader ad-tech ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tunitytv
• Facebookfacebook.com/tunityapp
• LinkedInlinkedin.com/company/tunity
• Instagraminstagram.com/tunityapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunity