GMetri

What GMetri does

GMetri is a privately held no-code platform, founded in 2019, that enables businesses to create, manage, and track metaverse and extended reality (XR) experiences without developer resources. Its core product, GMetriXR, is built around a proprietary sentence-based logical engine that lets non-technical users compose Web3 content in minutes, with one-click publishing, built-in hosting, lead generation, location tracking, and authentication. The platform supports use cases across employee onboarding and training, learning and development, immersive retail, facility tours, product tours, real estate, and gamified marketing campaigns, and runs on XR headsets, tablets, mobiles, and desktops. The company also operates fruitsalad.ai for AI avatar generation and maintains a tiered Partner Program for metaverse creators, complemented by a Discord community and webinar-driven funnel.

The company's business model combines SaaS subscriptions (Professional and Enterprise tiers, billed annually) with professional services revenue from personalized workshops and a marketplace revenue share with implementation partners. GMetri's go-to-market is hybrid: a self-serve product-led growth motion via portal.gmetri.com for SMBs and individuals, layered with direct enterprise sales, channel partners (Accredited, Preferred, and Gold tier creators), and event-driven webinars covering metaverse basics through enterprise verticals. Named enterprise customers include PayPal, Sanofi, Bosch, Accenture, ICICI, BigBasket, Reliance, Fabindia, Legrand, Manish Malhotra, and Amerikooler, with 1,200+ immersive experiences shipped to date.

The company operates from Lewes, Delaware (US headquarters) and Bangalore, India (Asia regional office via GMETRI TECHNOLOGIES PRIVATE LIMITED), and is led by founder and CEO Utsav Mathur alongside founder and CTO Sahil Ahuja. Total disclosed funding is $600K from a December 2021 seed round led by IvyCap Ventures, with prior participation from JioGenNext. Pricing is opaque and quote-based, and no revenue or ARR figures are publicly disclosed.

Name

GMetri

Legal name

GMETRI INC

Website

https://gmetri.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GMetri operates a no-code XR platform that enables enterprises to create, deploy, and track metaverse experiences for employee training, immersive retail, and product tours without developer resources, serving clients such as PayPal, Sanofi, Bosch, and Accenture.

Ownership category

akta.pro rank

Product category

XR / Metaverse Development Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEALAL

Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Service Management (ITSM/ESM) Platforms

SECONDARYHDAAAJAB

On-Device Inference Runtimes & SDKs (mobile/embedded)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Edge AI & On-Device Machine Learning

Keywords

• No-code XR platform
• Metaverse creation software
• Immersive training platform
• Virtual experience builder
• Extended reality development

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Platform Subscriptions: SaaS platform subscription model with tiered plans including Professional and Enterprise licenses. Annual license options available for professional and enterprise tiers with personalized workshop access.
2. Professional Services: Personalized workshops and training sessions for teams, available for a fee or included with annual Professional/Enterprise licenses.
3. Partner Revenue Share: Partners can create and monetize templates with revenue share every time someone purchases a template. Service partners receive work orders with payment schedules for client projects.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

GMetri sells GMetriXR, a no-code SaaS toolkit that lets users create, manage and track metaverse / Web3 / XR (Virtual, Mixed and Augmented Reality) experiences in minutes. The platform is built around a proprietary sentence-based logical engine, ships with one-click hosting and publishing, built-in lead generation, location tracking, authentication, and auto-generated real-time analytics dashboards with heat-map tracking. It is targeted at enterprises for employee onboarding, training, retail and product-tour use cases, and is complemented by fruitsalad.ai for AI avatar generation and a partner network of metaverse creators.

Product overview

GMetri offers GMetriXR as its core no-code metaverse creation platform, enabling anyone to create, manage and track metaverse experiences in minutes. The platform is complemented by fruitsalad.ai for AI avatar generation, a Partner Program for monetizing metaverse creation skills, and GMetri Webinars for training. GMetri also maintains JustAboutReal Blog as its content platform and Luru as a related metaverse initiative. The platform supports use cases across employee onboarding, learning and development, retail, meeting rooms, and gamified marketing campaigns, and can be accessed via XR headsets, tablets, mobile devices, and desktops.

Differentiator

Problem solved

Functional benefit

Products and services

• GMetriXR

Quantifiable outcome

• 60% less time to relay training information with 95%+ retention rate
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Metaverse Creator PartnerscoreImplementation/ SI/ Consulting PartnerGMetri's partner program enables metaverse creators to monetize their skills by building metaverses for enterprise clients. Partners are matched with clients based on price, quality, and team size. Partners can also create and monetize templates with revenue sharing.
• DiscordcoreGTM or Marketing PartnerDiscord serves as the primary community platform for GMetriXR community engagement, support, announcements, and partner collaboration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Strivr: Strivr focuses on VR training for frontline workers and enterprise L&D — narrower vertical than GMetri but overlapping strongly on the training/retention value proposition and named Fortune-500 buyers.

Direct peers

• Arthur: Arthur is an enterprise XR collaboration/training platform — directly comparable to GMetri's immersive meetings, training and onboarding pitch to global enterprises.
• Spatial: Spatial offers a metaverse/spatial collaboration platform for enterprises and creators to host meetings, events and 3D experiences — directly comparable to GMetriXR in target use cases (enterprise collaboration, events, immersive spaces) and a similar self-serve + enterprise GTM.
• MootUp: MootUp is a no-code metaverse platform for hosting events, showrooms and trainings — closest direct overlap to GMetri on the 'no-code authoring + enterprise training/events' value proposition.
• Talespin: Talespin builds immersive XR/AI-driven workforce training and 'learning experiences' (including virtual humans) for enterprise L&D — overlapping strongly with GMetri's employee onboarding/training segment and AI-avatar roadmap.
• Mursion: Mursion provides AI/simulated-human training for soft skills via VR — closely comparable to GMetri's emotional-intelligence AI-avatar use case and the same L&D buyer profile.
• PIXO VR: PIXO is an enterprise XR training and immersive-learning company serving manufacturing, healthcare and field operations — directly comparable to GMetri's enterprise training vertical.
• Glue: Glue provides enterprise VR collaboration spaces for meetings and training — overlapping GMetri's meeting-room/training use case and VR-headset-first delivery.

Broad incumbents

• Microsoft Mesh: Microsoft Mesh is the enterprise XR/metaverse offering inside Microsoft 365 / Teams — competing for the same enterprise meeting/training budgets as GMetri but with vastly deeper platform and capital resources.
• Meta Horizon Workrooms: Meta's Horizon Workrooms / Horizon Worlds target enterprise meetings and training in VR — overlaps GMetri's enterprise training and collaboration use case and represents the largest capitalised competitor in the metaverse category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GMetriXR
• YouTubeyoutube.com/@gmetrixr
• Facebookfacebook.com/GMetriXR
• LinkedInlinkedin.com/company/gmetri
• Instagraminstagram.com/GMetriXR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMetri