BotHelp

What BotHelp does

BotHelp is a no-code chatbot builder platform that enables marketers, digital product owners, and small businesses to automate customer communication and sales funnels across multiple messaging applications including WhatsApp, Instagram, Facebook Messenger, Telegram, Viber, and VKontakte. Founded in 2015 by Dmitry Chistov and headquartered legally in Bryansk, Russia (with operational presence in Moscow, Astana, and a UK LLP entity), the company operates through a self-serve product-led growth model supplemented by inside-sales for enterprise contracts. The platform's core technology is a visual Flow Builder that allows non-technical users to construct automated conversation flows, broadcast personalized segmented messages, and manage a unified Chat Center across channels; supporting features include analytics with UTM tracking, ready-made Growth Tools for subscriber acquisition, and an API for custom integrations.

The company's business model is subscription-based with pricing tiered by active subscriber count, ranging from a free 14-day trial (up to 3,000 subscribers) through Pro plans starting at $10/month (scaling to $1,495/month for up to 500,000 subscribers) up to a Business tier with custom pricing and a dedicated account manager. Additional revenue streams include WhatsApp Business API fees, expansion packs for storage and AI tokens, and the BotHelp Academy educational sub-brand. After initially targeting English-speaking markets in 2016, BotHelp pivoted to Russian and CIS markets in 2018, becoming the recognized market leader among multi-channel platforms in Russia by 2019 with reported 5x revenue growth. The platform now claims 5,000+ business customers across 70+ countries, 24M+ subscribers, 660M+ monthly messages, and 320,000+ bots created. The company has remained largely bootstrapped, with only two minor early-stage funding checks documented, and continues to extend its product surface through an AI Agent add-on module, Telegram Mini Apps, chatbot templates, and a planned Max messenger integration in 2026.

Name

BotHelp

Legal name

OOO BotHelp (ООО «Ботхелп»)

Website

https://bothelp.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BotHelp is a no-code chatbot builder platform that enables marketers and SMBs to automate customer communication, lead capture, and broadcasts across WhatsApp, Instagram, Facebook Messenger, Telegram, Viber, and VKontakte. Founded in 2015, it serves 5,000+ businesses across 70+ countries via a subscription-based PLG model.

Ownership category

akta.pro rank

Product category

Conversational Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Chatbot builder platform
• Messenger marketing software
• Conversational automation
• Multi-channel broadcasting
• WhatsApp business API

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Pro Tier: Monthly subscription tiered by number of active subscribers, starting from $10/mo for up to 1,000 subscribers, scaling up to $1,495/mo for up to 500,000 subscribers. Includes all core features and multi-channel support.
2. WhatsApp Business API: Special pricing for WhatsApp Business API including $20/month fee, $0 setup, $0 for incoming messages, and per-message costs starting at $0.0035 for template broadcasts.
3. Business Tier - Custom Services: Enterprise-level tier with unlimited subscribers, customer service, and dedicated account manager. Priced as custom quote.
4. Additional Services/Extensions: Expansion packs (Plus/Pro/Max) providing additional storage and AI tokens for advanced functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BotHelp is a no-code chatbot builder and multi-channel messaging platform that enables businesses to design automated conversation flows, capture leads, send personalized broadcasts, and manage customer communication from a single dashboard across WhatsApp, Instagram, Facebook Messenger, Telegram, Viber, and VKontakte. It offers tiered subscription plans based on active subscriber count, with a freemium 14-day trial entry point and an enterprise Business tier sold through direct sales.

Product overview

BotHelp is a multi-channel no-code chatbot builder platform designed for marketers and digital product owners to automate customer communication across messaging apps. The core platform (BotHelp Platform) provides visual Flow Builder, Broadcasting, Analytics, Chat Center, and Growth Tools as integrated features. Additional offerings include AI Agent for automated conversations, BotHelp API for developer integrations, Chatbot Templates for rapid deployment, Telegram Mini Apps for interactive experiences, and WhatsApp Business API for verified business accounts. The ecosystem also includes BotHelp Academy for educational content. The platform operates on a subscriber-based pricing model with tiered plans (Free, Pro, Business) scaled by number of active subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• BotHelp Platform
• WhatsApp Business API
• AI Agent
• BotHelp API
• Chatbot Templates
• Telegram Mini Apps

Quantifiable outcome

• 80% message open rate for broadcasts
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• SkyEngminorOthersEnglish language learning partnership providing co-financing for employee English education as part of employee benefits package.
• Zigmund.OnlineminorOthersMental health support partnership providing individual sessions and team webinars with psychologists for employee well-being.
• TildaminorOthersWebsite builder platform used for creating BotHelp's career page at job.bothelp.io.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ManyChat: ManyChat is a leading no-code chatbot platform focused on Instagram, Facebook Messenger, WhatsApp, and TikTok marketing automation for SMBs. It is the most direct head-to-head competitor to BotHelp, serving the same marketing persona with similar multi-channel chat builder and broadcasting features.
• Chatfuel: Chatfuel is a no-code chatbot builder for Facebook Messenger, Instagram, and WhatsApp with strong adoption among SMBs and agencies. It directly competes with BotHelp's visual flow builder and broadcast messaging capabilities for marketing automation use cases.
• Tidio: Tidio is an AI-powered customer service and marketing chatbot platform serving SMBs across websites, Messenger, Instagram, and WhatsApp. It overlaps with BotHelp on multi-channel chat, AI agent capabilities, and the SMB marketer persona.
• Landbot: Landbot is a no-code conversational platform for WhatsApp, Web, and Messenger with strong lead capture and conversational marketing positioning. Comparable to BotHelp in its visual builder, lead qualification flows, and SMB-to-mid-market target customer.
• MobileMonkey (now Sinch Engage): MobileMonkey was a multi-channel chatbot platform for marketing and lead generation across Messenger, Instagram, and SMS, now part of Sinch. It competed directly with BotHelp's no-code marketing chatbot focus before being acquired by a larger CPaaS incumbent.
• Respond.io: Respond.io is a customer conversation management software that unifies messaging channels (WhatsApp, Messenger, Instagram, Telegram, Viber) into one inbox. It is a direct peer to BotHelp in multi-channel chat center and broadcasting for sales/marketing teams.
• Crisp: Crisp is a multichannel customer messaging platform combining live chat, chatbots, and a shared inbox across Messenger, WhatsApp, Instagram, and Telegram. It overlaps with BotHelp on multi-channel chat center, chatbot builder, and SMB-to-mid-market focus.

Broad incumbents

• Intercom: Intercom is a broad customer service and AI agent platform with Fin AI, messenger, and helpdesk products serving mid-market and enterprise. It is a broad incumbent adjacent to BotHelp's space, with overlapping AI agent and conversational support capabilities.
• Drift (Salesloft): Drift, now part of Salesloft, pioneered conversational marketing and sales chatbots for B2B, and is a broad incumbent in chatbot-driven lead capture. It is comparable to BotHelp on the chat-based lead capture and marketing automation axis, but serves enterprise B2B.

Emerging players

• Botpress: Botpress is an AI agent platform for building and deploying LLM-powered chatbots across channels including WhatsApp and Messenger. It is an emerging player that overlaps with BotHelp's AI Agent direction and is a credible open-source threat to the no-code flow builder category.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xt.me/bothelp_channel
• YouTubeyoutube.com/channel/UCCxSQL7bXe95WaNDw2GkAFA
• Facebookfacebook.com/bothelp.io
• LinkedInlinkedin.com/company/bothelp-io

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BotHelp