What NYCE does

NYCE International Plc is a London-listed (Aquis Exchange: NYCE) B2B gambling marketplace, advisory and technology firm headquartered in Blaydon-On-Tyne, England, with a London office and a claimed global partner network spanning Africa, Asia, Europe, LATAM, North & Central Americas and Oceania. The company operates the NYCE Product Marketplace, a curated directory across 40+ categories connecting vetted B2B gaming suppliers — including game studios, platform providers, payment companies, AI vendors, compliance specialists and affiliate platforms — with online and land-based operators in iGaming, sports betting, casino and lottery. Its proprietary technology includes Nirmata Play, a game aggregator enabling single-integration access to game providers, alongside in-house products Pick'em (fantasy player-prop betting) and Sportuno (GLI-certified sports prediction game).

NYCE monetises through tiered marketplace subscriptions (Standard at £299/month, Premium at £699/month with the NYCE Certified badge and enhanced marketing), a 15% commission on verified leads, and strategic advisory and managed services covering market entry, supplier evaluation, regulatory and licensing support, payments facilitation and crypto/Web3 advisory. In-house sub-brands extend the model into performance media (ClickSpin Media) and payment provider brokerage (NYCEpay), while the advisory arm (including NYCE Crypto Advisory) targets Web3 casinos and token-powered gaming platforms. Leadership comprises CEO and Director Farzad Peyman, Managing Partner Harmen Brenninkmeijer and Executive Director/CFO Stelios Michaelides.

The most recent disclosed financials cover the quarter ended 30 September 2025, reporting £88,000 of revenue against a £195,000 net loss; the company completed a £150,000 fundraising in 2025 earmarked for marketplace and advisory expansion, and proposed a 150:1 share consolidation in late October 2025. Despite a broad product surface and global marketing footprint, absolute scale remains very small — 11–50 employees, single-quarter revenue in the low tens of thousands of pounds — and the business is currently loss-making.

Name

NYCE

Legal name

Nyce International Plc

Website

https://nyceint.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

NYCE International is a London-listed B2B gambling marketplace, advisory and technology firm connecting vetted gaming suppliers and operators across 40+ product categories and global markets, monetising through subscriptions, lead commissions and advisory services.

Ownership category

akta.pro rank

Product category

B2B iGaming Marketplace and Advisory

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Cross-Border Payments & FX for Gaming (MPAEALAH), Dispute Resolution, Player Complaints & ADR/Ombudsman Services (MPAEAOAL)

Keywords

• IGaming marketplace
• Gaming advisory services
• Game aggregation platform
• Sportsbook consultancy
• Gaming payments brokerage

Headquarters

HQ city

Blaydon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketplace Subscriptions: NYCE charges monthly subscription fees for marketplace listings at Standard (£299/month) and Premium (£699/month) tiers, providing product profiles, marketing exposure, and lead generation services.
2. Commission on Verified Leads: 15% commission charged on verified leads generated through the marketplace platform.
3. Advisory Services: Strategic consulting and advisory services for market entry, product selection, and partner evaluation in the iGaming sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NYCE International operates a B2B gambling marketplace directory connecting vetted gaming suppliers (game studios, platform providers, payment companies, tech vendors) with operators across sports betting, casino, lottery, and iGaming verticals. The firm also delivers strategic advisory and managed services including market entry support, regulatory guidance, payment brokerage (NYCEpay), crypto/Web3 advisory, and proprietary products such as the Nirmata Play game aggregator, Pick'em fantasy prop betting product, and Sportuno sports prediction game.

Product overview

NYCE International is a London-listed (AQSE: NYCE) B2B gambling marketplace, advisory, and technology firm operating as a strategic partner for the global iGaming industry. The core offering consists of the NYCE Product Marketplace directory connecting vetted suppliers and operators across sports betting, casino, and lottery sectors. Key proprietary products include Nirmata Play (game aggregator), Pick'em (fantasy player prop betting), and Sportuno (sports prediction game with GLI certification). The platform offers advisory services across iGaming, land-based gaming, marketing, payments, AI & technology, regulatory, crypto/Web3, and recruitment. NYCE maintains a global partner network of technology providers including AI platforms (Golden Whale, Segmento, Blask), sports data providers (OpticOdds, 55 Tech, RAS), affiliate tools (Affnook), payment solutions (NYCEpay), casino platforms (Betstack), and no-code automation (Flows). The ecosystem covers all major product categories from game studios and betting platforms to compliance, KYC, and cybersecurity services.

Differentiator

Problem solved

Functional benefit

Brands

• Nirmata Play: NYCE's proprietary game aggregator connecting operators to top-performing game providers with a single, seamless integration.
• ClickSpin Media
• NYCEpay
• NYCE Crypto Advisory

Products and services

• NYCE Product Marketplace Curated B2B marketplace listing vetted gaming suppliers and operators across 40+ product/service categories with subscription tiers (Standard at £299/month and Premium at £699/month) for product profiles, marketing exposure, lead generation, and warm introductions.
• Nirmata Play NYCE's proprietary game aggregator connecting operators to top-performing game providers through a single, seamless integration for faster launches, complemented by internal game studio operations developing custom slot games with Web3-compatible architecture.
• Pick'em Flexible fantasy-style player prop betting product blending daily fantasy sports with intuitive prop wagering using 'More' or 'Less' gameplay mechanics, Flex Play, and All or Nothing betting modes for football and basketball.
• Sportuno Socially responsible sports prediction game combining sports betting, fantasy/social gaming, casino gameplay, pool betting and lottery jackpots. GLI 19 and GLI 33 certified with mobile-first design across football, horse racing, and major sporting events.
• NYCEpay Payment provider brokerage and facilitation service connecting iGaming and fintech clients with vetted payment service providers for high-risk regulated markets, supporting both fiat and crypto payment flows.
• NYCE Crypto Advisory Full-stack strategic advisory for Web3 casinos, token-powered games, and blockchain-based betting platforms. Covers tokenomics, compliance, capital raising, and market entry, built by veterans from PokerStars, Yolo Group, and FunFair.
• Advisory and Managed Services Strategic consulting and advisory services covering iGaming, land-based gaming, marketing and affiliation, game aggregation, payment solutions, AI and technology, regulatory and licensing, Web3 and tokenisation, recruitment, finance and legal outsourcing, directorship and sub-committee services, and compliance/MLRO outsourcing.
• ClickSpin Media Performance-focused in-house media agency at NYCE planning, launching, and optimizing traffic campaigns for iGaming and sports betting brands, featuring machine learning optimization, multi-channel buying including PPC, SEO, DSP, push, and social.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Nirmata PlaycoreTechnology or IntegrationNYCE's proprietary game aggregator connecting operators to top-performing game providers with single seamless integration for faster launches. Covers Africa, Asia, Europe, LATAM, N & C Americas, and Oceania regions. NYCE Certified partner.
• iBankrollminorStrategic or Co-development PartnerBankroll-as-a-Service for casinos and sportsbooks enabling VIP limits, liquidity support, and risk-sharing. NYCE leverages relationship to provide introductions to qualified operators.
• NYCE Crypto AdvisorycoreStrategic or Co-development PartnerFull-stack strategic advisory for Web3 casinos, token-powered games, and blockchain-based betting platforms. Built by veterans from PokerStars, Yolo Group, FunFair. Covers tokenomics, compliance, capital raising, market entry.
• NYCEpaycoreStrategic or Co-development PartnerPayment provider brokerage and facilitation service connecting iGaming and fintech clients with vetted PSPs for high-risk regulated markets. Supports fiat and crypto payment flows.
• ClickSpin MediacoreStrategic or Co-development PartnerPerformance-focused media agency built in-house at NYCE for planning, launching, optimizing traffic campaigns for iGaming and sports betting brands. Machine learning optimization, operator-side expertise, multi-channel buying including PPC, SEO, DSP, push, social.
• Nirmata Play (Internal)coreTechnology or IntegrationNYCE's internal gaming studio developing custom slot games, progressive reward engines, Web3-compatible architecture. Mobile-first design with engagement-first mechanics.
• CrunchEquationminorStrategic or Co-development PartnerMultilingual iGaming support provider with 100+ staff covering customer care, KYC, CRM, SEO, branding, risk management.
• FiresandminorImplementation/ SI/ Consulting PartnerUK cybersecurity and compliance consultancy for iGaming. Expert penetration testing, managed vulnerability scanning, GLI/NIST/ISO compliance. Obsidian threat intelligence platform.
• Boyd DigitalminorStrategic or Co-development PartnerInternational SEO company based in Glasgow with half-century combined experience. Local, national, international multilingual SEO, PPC, social media marketing.
• NYCE Crypto AdvisorycoreStrategic or Co-development PartnerStrategic crypto advisory for iGaming teams building token-powered platforms with hands-on support across product, compliance, tokenomics, growth.
• Square in the AirminorGTM or Marketing PartnerMulti-award-winning creative marketing agency for sport, betting, gaming. PR, media relations, social media, ambassadors, video production, brand strategy.
• DLAGminorImplementation/ SI/ Consulting PartnerBoutique advisory firm for regulatory licensing, corporate structuring, compliance for gaming and fintech. Experience across EU, SEA, LatAm.
• Lysis GroupminorImplementation/ SI/ Consulting PartnerGaming compliance specialist with governance, AML, financial crime, KYC services. GFS Passport connecting operators to financial institutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Better Collective: Publicly listed sports betting affiliate and digital media company connecting operators to players — directly comparable to NYCE's B2B marketplace and ClickSpin Media performance-marketing business, though consumer-facing rather than B2B.
• VIXIO: Gambling-industry regulatory intelligence, compliance, and advisory provider — directly comparable to NYCE's regulatory and licensing advisory service line and NYCE Certified vetting positioning.
• Slotegrator: B2B iGaming aggregator and solutions provider that connects operators to game studios, payment systems, and other suppliers through a single integration — directly comparable to NYCE's Nirmata Play aggregator and Product Marketplace directory model.
• Catena Media: Publicly listed gambling affiliate and lead-generation company — comparable to NYCE's marketplace directory and verified-lead commission model, though operating at much larger scale and focused on consumer-facing affiliate traffic.
• NuxGame: iGaming platform and aggregator providing sportsbook, casino, and payment integration to operators — directly comparable to NYCE's aggregator and B2B marketplace positioning.
• SoftGamings: B2B iGaming platform provider offering game aggregation, turnkey casino/sportsbook solutions, and payment integration — directly comparable to NYCE's combined marketplace, aggregation, and advisory offering for operators.

Broad incumbents

• SOFTSWISS: Major iGaming software provider offering casino platform, game aggregation, sportsbook, and affiliate management — directly adjacent to NYCE's marketplace and aggregation offering, but operating as a broad incumbent with much larger scale.
• EveryMatrix: Large, established iGaming platform and services provider offering casino, sportsbook, payments, and affiliate management — overlaps with NYCE's marketplace and Nirmata Play aggregation services but at significantly greater scale and breadth.
• BetConstruct: Established iGaming and land-based betting technology provider offering platforms, games, payments, and managed services — comparable to NYCE's full-stack B2B offering but at a substantially larger scale.

Others

• SBC (Events & Media): Gaming industry events, media, and advisory — adjacent to NYCE's marketplace and advisory model as an ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nyce-international
• Xx.com/nyceint

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYCE