What Temiz does

Temiz is a Turkish on-demand cleaning services platform that aggregates dry cleaning, ironing, shoe cleaning and repair, bag cleaning and restoration, carpet cleaning, and ancillary repair services under a single consumer-facing brand. The company operates its own cleaning facilities in Istanbul and serves end customers through a website (temiz.co) and dedicated iOS and Android applications that handle order placement, scheduling, and real-time status tracking. Customers select services, schedule a valet pickup, and items are collected at the door, cleaned in Temiz's facilities, and returned to the customer — a fully managed, asset-heavy service model rather than a marketplace.

The platform's differentiator is operational rather than technological: a logistics layer covering all 39 Istanbul districts for doorstep pickup and delivery, supplemented by an integration with MNG Kargo that enables nationwide Turkey shipping for customers outside the valet zone. The technology stack is conventional — web and mobile ordering, real-time order tracking with stage notifications, and standard card payment processing (Visa, Mastercard, American Express, Troy) plus WhatsApp Business for support. No proprietary AI, machine-learning, or computer-vision capabilities are disclosed; the platform's value proposition rests on physical cleaning expertise (including specialized handling of designer and Turkish heritage carpets) and last-mile convenience.

Temiz monetizes through per-transaction fees across five service lines, with ticket sizes ranging from roughly 125 TL (basic ironing) to over 4,000 TL (premium evening wear, designer bags). A subscription tier, NClub at 1,549.90 TL annually, layers recurring revenue on top of the transactional base by offering free valet service plus 40% discounts on dry cleaning/ironing and 25% discounts on shoe/bag care. Growth and acquisition channels include mobile-app and web direct ordering, the SUPER10 first-order promotion, a referral program (100 TL for the referrer, 250 TL for the referee), and a nascent corporate employee-benefits vertical — all targeting a fundamentally B2C individual-consumer customer base.

Name

Temiz

Legal name

Temiz

Website

https://temiz.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Temiz is a Turkish on-demand platform that aggregates dry cleaning, ironing, shoe cleaning, bag care, and carpet cleaning services for individual consumers in Istanbul via doorstep valet pickup/delivery and for Turkey-wide customers via MNG Kargo shipping.

Ownership category

akta.pro rank

Product category

Laundry & Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (8123), Footwear and Leather Goods Repair (81143), Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Shoe Cleaning & Polishing Services (HSAJAIAA)

akta.pro secondary industries

Beaded/Sequined/Embellished Garment Cleaning & Repair (HSAJAGAG), Leather & Suede Stain/Odor Removal & Decontamination (HSAJAHAG), Leather Shoe Conditioning, Dyeing & Recoloring (HSAJAIAE)

Keywords

• Dry cleaning services
• Shoe cleaning repair
• Bag care restoration
• Professional ironing services
• Carpet rug cleaning

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dry Cleaning Services: Per-transaction fees for dry cleaning clothing items, home textiles, and specialty items. Prices vary by item type and material.
2. Shoe Cleaning and Repair: Per-item fees for shoe cleaning, maintenance, and repair services covering sneakers, boots, and designer footwear
3. Bag Cleaning and Restoration: Per-transaction fees for bag cleaning, restoration, and repair services
4. Ironing Services: Per-item fees for professional ironing services for various garment types
5. NClub Membership: Premium membership program offering free valet service, discounts on dry cleaning and ironing (40%), and shoe/bag cleaning (25%) for 1549.90 TL annual fee

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Temiz provides on-demand professional cleaning services including dry cleaning, ironing, shoe cleaning and repair, bag care and restoration, and carpet cleaning. Customers order through the company's website or mobile app; items are collected via valet service from the customer's door in Istanbul (or shipped nationwide via MNG Kargo), cleaned at Temiz's own facilities, and delivered back to the customer.

Product overview

Temiz is a professional dry cleaning, ironing, shoe cleaning, bag care, and carpet cleaning service platform operating in Istanbul, Turkey. The company operates as a unified platform combining web and mobile applications (iOS and Android) that allows customers to order cleaning services with doorstep pickup and delivery via valet service within Istanbul, and nationwide shipping via MNG Kargo. The core service portfolio includes Kuru Temizleme (Dry Cleaning), Ütüleme (Ironing), Ayakkabı Temizleme (Shoe Cleaning), Çanta Bakımı (Bag Care), and Halı Temizleme (Carpet Cleaning). Additional offerings include repair/tadilat services, an e-commerce store for foot care products, the NClub loyalty program, and various promotional campaigns. The platform processes orders through its app and website, with professional cleaning performed in company-owned facilities and delivery managed through valet and courier partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Cleaning Service (Kuru Temizleme) Professional dry cleaning for garments and home textiles using eco-friendly, advanced technology methods, priced per item with separate tiers for normal and designer/luxury items. Available to individual consumers in Istanbul with valet service and nationwide via MNG Kargo.
• Ironing Service (Ütüleme) Professional ironing for shirts, pants, t-shirts, dresses, blouses, suits, sweaters, and home textiles, performed with high-steam professional equipment and priced per item.
• Shoe Cleaning Service (Ayakkabı Temizleme) Cleaning, maintenance, and repair of sneakers, boots, classic shoes, slippers, and designer footwear including brands such as Nike, Adidas, New Balance, Gucci, and Louis Vuitton. Priced per item with separate basic and designer tiers.
• Bag Care Service (Çanta Bakımı) Premium cleaning, maintenance, restoration, dyeing, conditioning, and hardware repair of leather, suede, canvas, jute, silk/satin, neoprene, and wool bags, including designer labels. Priced per item with separate basic and designer tiers.
• Carpet Cleaning Service (Halı Temizleme) Cleaning of carpets and rugs including machine-made, shaggy, wool, silk, kilim, and traditional Turkish varieties (Isparta, Hereke, Ladik), priced per square meter.
• Repair Services (Tadilat) Standalone repair services for shoes and bags including sole replacement, heel repair, stitching, dye change, zipper replacement, and stretching/shrinking, priced per repair with customer approval required.
• NClub Premium Membership Annual subscription membership program at 1,549.90 TL that includes free valet service, 40% discount on dry cleaning and ironing, 25% discount on shoe and bag care services, plus brand-specific bundled sneaker care packages.
• E-Commerce Store Online store selling related retail products such as foot care sprays, socks, Nike apparel and accessories, and valet service subscription plans.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• MNG KargocoreChannel Partner/ Reseller/ DistributorMNG Kargo is Temiz's logistics partner enabling nationwide shipping of items for cleaning. Customers outside Istanbul can ship their items to Temiz's facilities via MNG Kargo for processing and return delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laundryheap: Laundryheap is a UK-founded on-demand laundry and dry cleaning app operating across multiple countries with door-to-door pickup/delivery — closely mirrors Temiz's tech-enabled DTC model and service mix.
• Mr Jeff: Mr Jeff is a Spain/Latin America laundry and garment care app with subscription services — directly comparable to Temiz's NClub-style subscription and DTC pickup/delivery model.
• Rinse: Rinse is a US-based app-driven dry cleaning, laundry, and garment care service with doorstep pickup and delivery — directly comparable to Temiz's DTC platform across dry cleaning, ironing, and specialty garment care.
• Press Cleaners: Press Cleaners is a US dry cleaning and laundry service offering app-based ordering, pickup, and delivery — comparable to Temiz's mobile-first ordering and valet-style pickup/delivery model.
• Cleanly: Cleanly was a US on-demand dry cleaning and laundry app offering pickup, cleaning, and delivery through a mobile-first interface — directly comparable to Temiz's app-first DTC model for garment care.
• Laundrapp: Laundrapp is a UK on-demand laundry and dry cleaning service with door-to-door collection — operates the same DTC, app-driven model as Temiz for household and garment cleaning.

Regional players

• FlyCleaners: FlyCleaners is a UAE-based on-demand laundry and dry cleaning app with door-to-door service — comparable DTC model to Temiz but operating in a different geography (Middle East).
• Washmen: Washmen is a Middle East on-demand laundry and dry cleaning app — similar DTC tech-driven garment care model to Temiz but serving UAE/Egypt rather than Turkey.

Broad incumbents

• Tide Cleaners: Tide Cleaners is a US laundry and dry cleaning chain backed by P&G offering pickup/delivery — comparable garment care services to Temiz but as a broader incumbent rather than a DTC-native player.
• 5àsec: 5àsec is a global dry cleaning franchise chain operating across multiple countries — comparable dry cleaning service offering to Temiz but as a broader incumbent franchise rather than a tech-led DTC specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temiz