Hive.co
Hive.co is an AI-powered marketing platform for live event promoters, venues, and festivals. It unifies ticketing data with email, SMS, CRM, and advertising tools through integrations with Ticketmaster, AXS, and other platforms, serving 1,500+ customers across music, festivals, fairs, and entertainment.
- Company typePrivate
- Founded2014
- HeadquartersWaterloo, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hive.co does
Hive.co (legally TicketLabs Inc., incorporated in Delaware with operational headquarters in Kitchener, Ontario) is a SaaS marketing automation platform purpose-built for live event promoters, venues, and festivals. The platform unifies ticket buyer data ingested from seven major ticketing systems (Ticketmaster, AXS, SeeTickets, Etix, Eventbrite, DICE, Saffire) with multi-channel execution tools including email marketing, SMS marketing, a CRM with 30+ event-specific segmentation filters, marketing automations, presale registration, contests, web forms, and Meta-powered retargeting ads. Founded in 2014 as a Y Combinator company, Hive has scaled to serve over 1,500 venues, promoters, and festivals, with customers reporting more than $699 million in cumulative ticket sales generated through the platform, including named enterprise logos such as Red Rocks Park and Amphitheatre, Insomniac, Avant Gardner Brooklyn, Orange County Fair, and ASM-Richmond.
The platform's technical core is an event-centric CRM that links ticket purchase history to fan profiles enriched with behavioral, geographic, and genre-based attributes, enabling targeted multi-channel campaigns. In 2025, Hive layered an AI-assisted marketing capability onto this foundation that drafts campaigns, guides next steps, and surfaces data-backed strategy recommendations using existing customer data. Revenue is generated primarily through monthly subscription fees on custom-priced plans, with both enterprise direct sales and a self-serve onboarding motion; the company is SOC 2 Type 2 certified and operates as a privately-held, bootstrapped entity, with no institutional venture funding disclosed since a 2015 small round. Hive is led by co-founder and CEO Ian Roberts and co-founder and CTO Patrick Hannigan, supported by a Chairman, a VP of Sales, and a VP of Growth.
Hive.co firmographics
Firmographics- Name
- Hive.co
- Legal name
- TicketLabs Inc.
- Website
- https://hive.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hive.co is an AI-powered marketing platform for live event promoters, venues, and festivals. It unifies ticketing data with email, SMS, CRM, and advertising tools through integrations with Ticketmaster, AXS, and other platforms, serving 1,500+ customers across music, festivals, fairs, and entertainment.
- Ownership category
- akta.pro rank
Hive.co industry classification
Industry- Product category
- Live Event Marketing Automation Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industry
- Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where Hive.co is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Hive.co business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Monthly or annual subscription fees for access to the Hive marketing platform. Fees are non-refundable and charged in advance or arrears depending on the plan. User/usage limitations apply with additional charges for overages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise plans with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Hive.co product offering
Product offeringCore offering
Hive.co (legal entity TicketLabs Inc.) provides an AI-powered marketing automation platform purpose-built for live event promoters, venues, and festivals. The platform unifies ticketing data from major platforms (Ticketmaster, AXS, SeeTickets, Etix, Eventbrite, DICE, Saffire) with email marketing, SMS marketing, CRM, automation, ads, presale registration, contests, web forms, and revenue-attributed reporting. Subscribers pay recurring fees to leverage event-specific segmentation, AI-guided campaign drafting, and unified fan profiles tied to ticket purchase behavior.
Product overview
Hive is an AI-powered marketing platform for live events that unifies ticketing data with multi-channel marketing tools. The platform comprises a core CRM with 30+ segmentation filters, supported by email marketing, SMS marketing, automation, ads, and reporting modules. It integrates with major ticketing platforms (Ticketmaster, AXS, SeeTickets, Etix, DICE, Saffire) to pull ticket buyer data into unified fan profiles for targeted campaigns. The platform serves verticals including Music, Festivals, Fairs & Rodeos, Comedy, and Timed Entry events, with customers reporting $699 million in ticket sales created.
Differentiator
Problem solved
Functional benefit
Products and services
- Hive Email Marketing Personalized email marketing campaigns for event promoters, venues, and festivals to reach ticket buyers and drive ticket sales.
- Hive SMS Marketing Direct SMS marketing to audiences for ticket sales, presales, and event updates, delivered via Twilio and MessageBird infrastructure.
- Hive CRM Event-centric CRM that unifies ticket buyer data, contact details, demographics, engagement, and purchase history into segmented fan profiles for targeted marketing.
- Hive Automations Multi-channel campaign automation workflows across email and SMS, triggered by ticket purchase behavior, sign-ups, and segmentation rules.
- Hive Ads Converts Hive CRM audience data into high-converting Meta (Facebook/Instagram) advertising campaigns with retargeting.
- Hive Reporting Analytics dashboard that tracks email and SMS campaign performance, subscriber growth, and revenue directly tied to ticket sales.
- Hive Presale Registration Tool that collects fan registrations to enable early presale access and manage presale demand for events.
- Hive Contests Contest management tool to build contact lists and engage potential ticket buyers through promotional contests.
- Hive Web Forms Customizable web forms to collect data from fans and event attendees for audience building and segmentation.
- Hive Ticketing Integrations Native real-time integrations with major ticketing platforms — Ticketmaster, AXS, SeeTickets, Etix, Eventbrite, Saffire, and DICE — that sync event and ticket buyer data into Hive.
- Hive AI Marketing Platform AI layer across the Hive platform that analyzes audience, event, and communication data to recommend next marketing steps and draft email and SMS campaigns for live event promoters.
Quantifiable outcome
- $699,182,368 in ticket sales created for customers
- +3 more outcomes
Companies that use Hive.co
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Hive.co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature5 records
Hive.co partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- TicketmastercoreTicketing integration partner. Hive syncs with Ticketmaster to pull ticket buyer data for marketing campaigns. Allows promoters to use Ticketmaster purchase data for segmentation and targeted communications.
- AXScoreTicketing integration partner. Hive connects with AXS platform to enable real-time sync of event and ticket buyer data for marketing automation.
- SeeTicketscoreTicketing integration partner enabling data sync between SeeTickets and Hive marketing platform for unified customer view.
- EtixcoreTicketing integration partner. Etix ticketing data flows into Hive CRM for marketing segmentation and campaign targeting.
- EventbritecoreTicketing integration partner. Eventbrite purchase data syncs to Hive for marketing campaign segmentation and automation.
- SaffirecoreTicketing and event management platform integration. Hive connects with Saffire for comprehensive event marketing automation.
- DICEcoreMobile ticketing platform integration. DICE ticket buyer data integrates with Hive for targeted marketing campaigns.
- Chargebee Inc.corePayment processing partner. Chargebee handles subscription billing and payment processing for Hive's SaaS platform.
- StripesupportingListed as authorized subprocessor for payment processing services.
- Segment (Twilio)supportingCustomer data platform integration. Segment is listed as authorized subprocessor for customer data management.
- AWSsupportingWeb hosting and storage infrastructure. AWS is listed as authorized subprocessor for cloud infrastructure.
- TwiliocoreSMS service provider. Twilio is authorized subprocessor for SMS text message delivery.
- MessagebirdsupportingSMS service provider. Listed as authorized subprocessor for SMS messaging services.
- IntercomsupportingCRM and product messaging platform used for customer support and communication.
- Google AnalyticssupportingWeb analytics provider. Google is authorized subprocessor for analytics and ad retargeting services.
- Meta (Facebook/Instagram)supportingAd retargeting integration. Meta pixel is used for targeted advertising campaigns within Hive's Ads feature.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hive.co competitors and assessment
Company assessmentBroad incumbents
- Klaviyo: Klaviyo is a leading email/SMS marketing automation platform for ecommerce. While focused on DTC rather than live events, it is a comparable shape (AI segmentation, automation, unified CRM, enterprise pricing) and represents the competitive threat of a multi-vertical ESP adding event-specific filters.
- Iterable: Iterable is a cross-channel marketing automation platform with AI orchestration, comparable to Hive on multi-channel workflow (email + SMS + push), enterprise SaaS pricing, and AI-led segmentation—though broader in vertical.
- Cvent: Cvent is an enterprise event management platform for meetings, conferences, and trade shows—comparable to Hive on B2B event marketer customer base, marketing automation, and event registration/CRM capabilities, though larger and broader in scope.
- ActiveCampaign: ActiveCampaign is a marketing automation and CRM platform serving SMB through mid-market—comparable to Hive on CRM + email/SMS + automation + segmentation, though built for broad verticals rather than purpose-fit for live events.
- Eventbrite: Eventbrite is a ticketing and event management platform and one of Hive's integration partners. It overlaps with Hive's customer base (small/mid-market event organizers) and represents a potential full-stack competitor if it expands into event marketing automation.
- Attentive: Attentive is an enterprise SMS marketing platform with AI personalization—comparable to Hive on the SMS-marketing-to-fan-base mechanic, segmentation depth, and enterprise direct-sales GTM, though it serves ecommerce and is multi-vertical.
Direct peers
- Splash: Splash is an event marketing platform for live event experiences—directly comparable to Hive because it serves promoters, brands, and venues with branded event pages, email marketing, and registration tools aimed at driving event attendance.
- Bizzabo: Bizzabo is an event experience platform serving conferences, festivals, and corporate events with registration, marketing, and engagement tools—overlapping directly with Hive's vertical segments (festivals, music, fairs) and event-marketing workflows.
Emerging players
- Postscript: Postscript is an SMS marketing platform for Shopify commerce brands with AI-driven segmentation—comparable to Hive on the SMS-first marketing mechanic, automation depth, and integration-led data moat, though focused on ecommerce rather than live events.
- Goldcast: Goldcast is an event marketing platform for webinars and virtual/hybrid events with a focus on demand generation and registrants—comparable to Hive on marketing-to-events workflow and AI-powered event engagement automation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hive.co social profiles
Digital presenceHive.co compliance and trust
Trust signalCompliance1 record
Hive.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive.co leadership team
Management profileNumber of profiles
Profiles6 records
Hive.co funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive.co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive.co
What does Hive.co do?
Hive.co (legal entity TicketLabs Inc.) provides an AI-powered marketing automation platform purpose-built for live event promoters, venues, and festivals. The platform unifies ticketing data from major platforms (Ticketmaster, AXS, SeeTickets, Etix, Eventbrite, DICE, Saffire) with email marketing, SMS marketing, CRM, automation, ads, presale registration, contests, web forms, and revenue-attributed reporting. Subscribers pay recurring fees to leverage event-specific segmentation, AI-guided campaign drafting, and unified fan profiles tied to ticket purchase behavior.
Is Hive.co a public or private company?
Hive.co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hive.co founded?
Hive.co was founded in 2014. It employs 11 to 50 people.
Where is Hive.co based?
Hive.co is headquartered in Waterloo, Canada, in the North America region.
How does Hive.co make money?
One revenue line is on record: subscription Fees.
Who are Hive.co's main competitors?
Broad incumbents on record are Klaviyo, Iterable, Cvent, ActiveCampaign, Eventbrite and Attentive. Direct peers are Splash and Bizzabo. Emerging players are Postscript and Goldcast.
Does Hive.co have an API?
No public API is recorded for Hive.co.
What industry is Hive.co in?
Hive.co's product category is Live Event Marketing Automation Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of HSACAAAM, Event Marketing, Ticketing & Registration Management. Its SIC code is 7310.