HireDNA
- Company typePrivate
- Founded2018
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
HireDNA firmographics
Firmographics- Name
- HireDNA
- Legal name
- HireDNA, LLC
- Website
- https://hiredna.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HireDNA industry classification
Industry- Product category
- Sales Recruiting Software
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales, Marketing & Customer Success Direct Hire (BPACAFAD)
Keywords
Where HireDNA is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HireDNA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Hiring - Placement Fees: Success-based placement fee model where HireDNA charges 22% of base salary upon hire. No upfront fees. Includes intake, sourcing, screening, human-led curation, employer dashboard, new hire onboarding plan, and 90-day placement guarantee.
- FitScore Screening Subscriptions: Monthly or annual subscription plans for companies to screen their own candidates using the FitScore system. Three tiers with different active role limits - Starter ($399/mo), Growth ($599/mo), Scale ($799/mo). Annual billing saves 15%.
- Custom Managed Hiring: Custom pricing based on expected hiring volume for companies with ongoing needs. Includes fixed fee per hire or subscription options, dedicated hiring support, unlimited replacement guarantee, elite sales hiring workshop, and monthly strategy calls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Starter - 22% of base salary for companies filling 1-2 positions |
| Subscription | Multi-year contract | Growth - Custom pricing for ongoing hiring needs |
| Subscription | Monthly | Starter - $399/month for 1 Active Role |
| Subscription | Monthly | Growth - $599/month for 2 Active Roles |
| Subscription | Monthly | Scale - $799/month for 3 Active Roles |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
HireDNA product offering
Product offeringCore offering
HireDNA is an AI-powered sales hiring platform that combines a managed recruiting service with a self-serve FitScore screening product for B2B and SaaS companies. The company sources passive sales talent, screens candidates against a proprietary 46-criterion evaluation framework, and delivers interview-ready candidates to sales hiring teams. It also offers a self-serve subscription screening product for employers who want to evaluate their own candidate pipeline.
Product overview
HireDNA offers a unified AI-powered sales hiring platform comprising three core integrated products: Managed Hiring (full-service sourcing, screening, and candidate delivery), FitScore Screening (self-service evaluation of employer-sourced candidates), and standalone platform capabilities including FitScore matching, Stability Score analysis, and Sales Skills Assessment. The system is enhanced by free tools (SaaS Sales Turnover Cost Calculator, Hiring Readiness Assessment) and educational resources (SaaS Sales Recruiting Playbook, Sales Onboarding Blueprint). All offerings are backed by a proprietary FitScore system that evaluates candidates across 46 sales-specific criteria, with 83% 12-month retention rates and 50% fewer mis-hires compared to traditional recruiting.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Hiring A done-for-you sales recruiting service in which HireDNA sources, screens, and delivers qualified interview-ready B2B sales candidates. The four-stage process covers strategic intake and role calibration, proactive outreach to passive candidates, FitScore evaluation across 46 sales-specific criteria, recruiter-led curation, and a 90-day placement guarantee. Targeted at SaaS founders, sales leaders, talent teams, and PE/VC-backed companies.
- FitScore Screening (Candidate Screening) A self-serve subscription screening product that lets employers evaluate their own candidates using HireDNA's FitScore system. Candidates complete an online screening without scheduling, and employers receive FitScore rankings, role/team/selling environment fit insights, and red flag detection. Offered in three tiers (Starter $399/mo, Growth $599/mo, Scale $799/mo) with monthly or annual billing.
- Sales Skills Assessment A science-backed pre-hire sales aptitude test that measures the beliefs, behaviors, and competencies that drive sales success. Benchmarked against 2.7M+ sales candidates, with claimed 91% accuracy in predicting sales success. Used by 35,000+ companies as a standalone pre-hire assessment.
Quantifiable outcome
- 83% 12-month retention rate vs 65% industry average
- +5 more outcomes
Companies that use HireDNA
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles5 records
HireDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
HireDNA partnerships and signals
Strategic signalScale indicators11 records
Recent moves1 record
Expansion highlights5 records
HireDNA competitors and assessment
Company assessmentBroad incumbents
- Eightfold AI: Enterprise talent intelligence platform using AI for matching, assessment, and workforce planning. Comparable to HireDNA's predictive candidate-matching thesis, but at much larger scale and broader functional scope.
- HireVue: Established enterprise hiring platform combining video interviews, assessments, and AI-driven candidate evaluation. Comparable to HireDNA's FitScore and Sales Skills Assessment capabilities, but serves all functions and is much larger.
- Lever: ATS and talent acquisition suite serving mid-market and enterprise. Comparable to HireDNA as a hiring platform serving SaaS/tech customers, though broader in scope and not specialized in sales-specific evaluation.
- Greenhouse: Leading applicant tracking and hiring platform used by many of the same SaaS customers as HireDNA. Comparable as a hiring workflow platform, but horizontal and not specialized in sales role evaluation.
- Pymetrics (Harver): Pre-hire assessment and matching platform used by enterprises across functions. Overlaps with HireDNA's science-backed assessment approach and predictive scoring, though serves broader HR use cases.
Emerging players
- Ashby: Modern all-in-one talent platform combining ATS, sourcing, scheduling, and analytics. Comparable to HireDNA's PLG-style self-serve product motion and SaaS target customer, but broader in scope and growing quickly.
Direct peers
- Gem: Talent sourcing and engagement platform built specifically for sales recruiters. Directly comparable to HireDNA's candidate-sourcing and pipeline-building motion, with similar SaaS/tech target customers.
- Hunt Club: Talent membership and referral network used heavily by sales leaders at growth-stage companies. Comparable to HireDNA in target buyer (sales leaders, founders) and go-to-market (curated sales talent sourcing).
- Sales Talent Agency: Specialized sales recruiting firm focused on SaaS and B2B tech sales hires. Closely comparable to HireDNA's managed-hiring service, with overlapping candidate profiles, role types, and customer segments.
- Prelude: Sales recruiting and outbound tools platform targeting B2B tech companies. Comparable to HireDNA in customer base, sales-role focus, and the blend of human-led recruiting with software tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
HireDNA social profiles
Digital presenceHireDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
HireDNA leadership team
Management profileNumber of profiles
Profiles1 record
HireDNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HireDNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HireDNA
What does HireDNA do?
HireDNA is an AI-powered sales hiring platform that combines a managed recruiting service with a self-serve FitScore screening product for B2B and SaaS companies. The company sources passive sales talent, screens candidates against a proprietary 46-criterion evaluation framework, and delivers interview-ready candidates to sales hiring teams. It also offers a self-serve subscription screening product for employers who want to evaluate their own candidate pipeline.
Is HireDNA a public or private company?
HireDNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HireDNA founded?
HireDNA was founded in 2018. It employs 1 to 10 people.
Where is HireDNA based?
HireDNA is headquartered in Washington, United States, in the North America region.
How does HireDNA make money?
Three revenue lines are on record. Managed Hiring - Placement Fees are the primary driver. The others are fitScore Screening Subscriptions and custom Managed Hiring.
Who are HireDNA's main competitors?
Broad incumbents on record are Eightfold AI, HireVue, Lever, Greenhouse and Pymetrics (Harver). Ashby is listed as an emerging player. Direct peers are Gem, Hunt Club, Sales Talent Agency and Prelude.
Does HireDNA have an API?
No public API is recorded for HireDNA.
What industry is HireDNA in?
HireDNA's product category is Sales Recruiting Software. Its primary akta.pro industry code is BPACAFAD, Sales, Marketing & Customer Success Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.